What if you could fill a medium sized training room with enthusiastic “volunteers” and all the excited participants had been “sent” to you by grateful past participants, peers in your field and by the companies you already train for? How much easier would your life be? And, how much more profitable would each training day become?
This is the Utopia of Referrals – a magical land that exists for those willing to overcome their cultural reserve and…
Ask Ask Ask
The key to generating a significant number of extra training clients and capturing participants for open courses, starts when you ask the right people to speak highly of you. Ask them to think about other organisations and people that would benefit from the training that you have just given THEM.
If you “own” the right to market to a delegate (i.e. you are not subcontracted to the training), it is fine to ask them who else would benefit from such a session. When I have finished a diversity course or a negotiation skills session the list I am given goes on and on. When you open up the hearts of your class they will reward you with plenty of suggestions.
Time to put away the modesty. If your customers love your trainings, their suppliers and their customers may well love it too. You just have to ask them to think and recommend you.
When I discuss this subject during our Independent Trainer Consultative Selling Bootcamp, the newbies often tighten up a little and reveal, after a little probing, that they see their peers as potential thieves – STEALING THEIR DAYS.
My view is somewhat different – Everybody is a potential partner and is unique. If I gave them my training materials they would not deliver MY COURSE. My course is my course. Should we relax a little about competition and see our peers as a virtual network of clever people whom we can cooperate with for mutual gain?
If we want to move up a level in business and training volumes there is the Affiliate route to consider. Here, you supply sophisticated marketing materials to your peers and pupils and ask them to promote you for a referral fee. That money can be a token gesture or a quite significant amount of cash.
My favourite top-of-the-line referral generation occurs when you have created a credible corporate bigwig that has fallen a little bit in love with you.
They will sing your praises to anyone that will listen and are always prepared to provide a glowing reference or testimonial to help you out and nudge a new customer over the line and into your lap. These are referral GOLD.
So…who do you know that loves you, loves your work and, when you ask them, will be happy to put some names of companies or individuals your way?
Remember – You only have to pick up the phone…
For more ideas on how establish and grow your Independent Trainer Business we invite you to join us for the Independent Trainer Consultative Selling Webinar 3 – GOING FOR GROWTH, on 5th October 2016, 6PM London time, 7PM Paris time. Register now at;