The 7 Benefits of Developing A Killer Keynote Speech. A presentation skills post by Matthew Hill

Or, how to construct a speech that will work for you, pay back handsomely, and, improve your life, and, the lives of others.

1. Know your subject to own your topic – For many mild-mannered experts, their very depth and breadth of knowledge can make them hesitate when answering an intelligent audience question. They scour their vast mental library, struggle to gather all the points together, and, construct a punchy response.

The outsider, failing to appreciate this process, can easily conclude that they are less an expert and more a ditherer – Tragic.

Do they understand you?

The discipline of preparing a speech involves writing down and presenting your key points is an ordered way. You, the keynote speaker, have the opportunity to simplify your “mind palace” and craft an appealing “starter”. You would not attempt to serve a vast main course before your guests are ready to enjoy it. Working on constructing a meaningful presentation will reacquaint you with your material, and so, allow you to chunk down complexity to bite-sized and understandable units of entertaining and informative communication. These will intrigue your audience, warm them up and prompt them to…ask for more.

Benefit – The ability to package vast quantities of data, research and experience into digestible blocks, frees the expert to enjoy audience encounters, with the boosted confidence of a great communicator – And, this makes them irresistible to their audience.

2. Clarify your thoughts – Most experts form their professional opinions and conclusions early in their careers. A problem then arises, if the field moves on. They slip behind current thought and look old fashioned.

Preparing and researching to construct a new and up-to-date keynote speech, offers the opportunity to make sure you are ahead of the curve, on top of latest developments, and are thus, preparing something that is bullet-proof to critics. There is nothing worse than an old soldier grinding out stories that are no longer relevant or peddling models that have been disproved and dismantled long ago. It is embarrassing and unnecessary.

Benefit – The structured thinking and “audit” of your work, that is required when forming a new core presentation, keeps you abreast of wider developments and will save you that red-faced moment, “Have you taken new theory X into account?”

With due diligence and thorough preparation, you will now answer, “Yes. And here is how theory X will impact you.”

3. Broadcast to the word – Every month I meet intellectual giants who are private heroes and heroines – They have the answers but they are not spreading their wisdom widely. A keynote speech is the perfect vehicle to build and expand a tribe of fans and followers, share your key messages with a wider group, and, generate momentum and action.

It is no use being silently right. To be consequent is better. And, to have followers adopt, act and start the revolution for you, is best.

Benefit – When structured correctly (See me for further details), a great keynote speech, gets your vital message out into the world, changes perceptions, alters behaviours and provokes improvement that saves lives.

Hello – I’m spreading a message

4. A starting point, helping you develop your collateral – Not many people would start building their “library” of Intellectual property and informational product assets with a keynote speech.

But, why not?

When you have a gem and take it on the road, the audience, their questions, and, the input they provide after the “show”, can spark 100 ideas for you to solidify in further posts and pieces. If you listen to your listeners, they will help you create a battery of products that can become a resource for everybody. Remember, publishing 100 new written posts is just another way of saying, “Here is my new book.”

Benefit – Your presentation becomes the catalyst for other IA – Informational Assets – Stand-alone products and properties that work to start making you famous and spreading your credo. They do this via social media, even when you are sleeping.

May I present…

5. Positioning yourself – Do you want to be (Daniel Priestley’s concept) A KPI – Key Person of Influence? The authority granted to keynote speakers is extraordinary. My speeches have generated income, invitations and infamy, and, in a short timeframe too.

In fact, a good presentation to an invited and relevant audience is the single quickest way to demonstrate your worth, qualify out the timewasters and qualify in interested parties. It generates the number of emotional and intellectual touches (see elsewhere) necessary to have decision makers rush the stage and beg you to do the same thing for their audience. The gravitas and marketing power of great public speaking cannot be understated.

Benefit – Some of the credibility of the event, the sponsors and the other speakers at a conference will rub off on you. If you are new to the game and work hard to become competent in your presentation skills (See elsewhere on the site), you will become equal in status to the best people in your field. And that is exciting.

6. Spread the word – We have covered some of the ways that message multiplication happens. Audience members ask you for a repeat performance. Conversations lead to further written and published posts. And, there are other ways to reach more people too. The obvious one is video.

When you have reached a competent level in your presentation skills, you will be ready to record and edit your efforts, and, put them in a “show reel” to generate more speeches, or, start a YouTube channel to showcase your message.

Benefit – When you capture your keynote speech in digital form, you can insert highlights and clips in your posts, newsletters or E Mails, to wow your growing crowd of followers. This will help you win the competition against all the noise and distraction out there, and, will vastly expand your reach and appeal.

7. Maximise your day job – There is nothing as attractive as a great public speaker. You will rarely get more attention than when saying something pertinent to your audience. You will experience a peak of appreciation when taking in the long and loud standing ovation generated by your amazing keynote speech. A memory that will not fade.

Benefit – If you want to feel alive, make a difference and generate more excitement in your life – You know what you have to do next…

Conclusion – The process of preparing your keynote speech can be as profound for you as that speech is impactful for your audience.

Building your speech presents you with the opportunity to refine your message, refresh your research and to craft your pitch to be optimally appealing and moving to your audience. Because, in the end, it is all about your audience.

Great speeches are a time-effective way to interrupt for attention, demonstrate your depth and value, and, move a wider audience. Your tribe will get to know you, like you, trust you, and, reach out to get in contact. Speaking in public leads to invitations, sales, friendships, and, the amplification of important messages, that make a difference in the world. It is only in this way that anything changes.

Action Time – How do you feel now? Are you ready to do the work and put your own keynote speech together? Do give me a call and tell me what topic you are passionate about. I would love to hear from you.

And, do you want the stars in your team to structure their thoughts and knowledge to help your company expand and reap the financial rewards of their expertise via great public speaking?

***Either way – Do take action and get in touch today***

About the Author – Matthew Hill is an author, keynote speaker and presentation skills facilitator. He works with corporate executives to uncover their hidden presentation talents, and, develop their speaking and writing competence, to make them maximally effective in converting cold but qualified audience members into followers, raving fans and customers.

He can be contacted on 07540 65 9995. International +44 7540 65 9995.

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Mind Your Language – Don’t Say That! – An Exploration Of Frustration Within International Teams. by Matthew Hill #language #understanding #peace

That is completely outstanding, wonderful and awesome.

Do the utterances of your colleagues radiate a grey pessimistic gloom that makes you want to shake them? Or, do some of your overseas team members chuck out so much insincere whooping enthusiasm, that you feel as though you may be presiding over a 5 year-old’s birthday party with jelly and ice cream?

Language

Before we leap to judgement about the passive or active language of our fellow executives and how angry this makes us feel, let’s take a breath and put this into context.

What gives us our language?

If your country had a history of keeping people down via serfdom, feudal oversight and soviet communism’s secret police – If a little war, starvation and religious persecution were thrown in for good measure, what discourse would be heard in your market square!

Too much?

Optimism – Before we totally condemn the US for their crass and trivial sounding, “Everything is awesome.” Let us pay tribute to the language that facilitated the actions of 5% of the population (USA) to produce 23% of the turn over OF THE WORLD. We may criticise a lack of depth but you cannot argue with the result.

Pessimism – Conversely, from my 5 years in Central Europe, working with a generation that followed the Soviet regime, I came to understand the cynical, dark and cautious language of the region in a new way. This different perspective freed both them and me from the energy draining depression that many expats complained about, (when they thought no locals were listening.)

“We tried that last time and it did not work”

History – When you have control and agency ripped from your arms by aristocratic overlords, then Communist apperachnics, and finally, Western corporate bosses, your language will morph into something pragmatic and functional. The Czech, “We tried that last time and it did not work” or, “There is a problem” seem to signify a reluctance or unwillingness to cooperate.

This is to misunderstand them.

When we dig deeper, we uncover a more profound truth. View this class of communication as an enquiry about your intentions. Then, relax a little, and, respect the input, regarding it as relevant and sharp. We are really hearing, “Can we trust you?” “Are you for real?” “Will you change your mind next week and so render this urgent request for action, pointless?”

The Slavic slaves will be servants no longer. Their words symbolise the overthrowing of oppression. Depth, connection and respect are required. 

Meanwhile, in the middle…

Geographically and energetically, the UK and much of Continental Western Europe fits somewhere in the middle. Our modest phrases give us away too. In response to an enquiry into our mental and physical wellbeing, the Brit may say, “Mustn’t grumble” “It could always be worse” or the anodyne and meaningless, “Fiiiiine”.

We see ourselves as free, democratic action takers, steering our ship on our own terms and yet, this passive language is manifestly pessimistic, fatalistic and, to an outsider’s ear, almost tragic.

The core cultural value that drives this avoidance of hubris and enthusiasm, is modesty – Cultural modesty. I have written a lot on this subject. The history of the British people, pre Empire, was similar to that of Russia. The surfs of the UK were a miserable, Baldrick like lot, (though he was much more optimistic!)

Here, we are signalling the tall poppy syndrome, though it is God who will smite us down for standing up and standing out, not a secret policeman in the middle of the night.

The Brit must avoid displays of ostentation and be ready for the next disaster to arrive at any time.

I spend a little time in Southern Germany these days and notice a related style. On entering a restaurant with pleasing décor, positive staff service and quality food and drink, the first comment by a local may well be a critical or negative one. Again, a self-flagellating form of avoidance – Dodging the wrath of God.

Optimism

Britain’s new Emperor (We will see if he is wearing clothes, shortly), has spoken of the need for optimism by Brits after enduring the 1000 day water torture that is Brexit.

***I feel the average Brit will roll their eyes at this, fearing a whooping American-like, forced enthusiasm with an implied command to display compulsory happiness***

We have just come out of a decade of austerity – Flogging will continue until morale improves.

Now, we are being instructed to drive the UK’s economic car over a Sovereign and “self-determining” cliff with a smile on our face. – See? I am doing it myself!!!

Go USA!

The context of US language is fascinating. Disparate exiled European groups landed on the East coast and headed out West to stake a land claim and work unbelievably hard, to try to build a cabin, plant, tend, harvest and preserve crops, and gather enough fuel for winter. 62% failed. I guess the ones that made it were using more positive and action based language than the ones that froze or returned. “Just do it” “Make it happen” “Outstanding” “I won”.

Conclusion

Language divides us.

The language of the “other” can be irritating.

We can mitigate our bitterness and animosity when listening to the message of our overseas counterpart by taking a peak at the fascinating history that helped establish their idioms, punch lines and social fillers that we hear today. And, it is by respecting the past and their past, that we can ensure a tolerant and healthier approach to the “other”, and, enjoy their language and energy today.

Now, wouldn’t that be awesome, problem-free and totally fine!

Your Voice Can Be A Valuable Asset – The Benefits of Developing and Deploying Your Voice As A CAREER Building Weapon. Talking the beautiful talk – Warbling your way to wealth – A Presentation Post by Presentation Skills Trainer and Coach, Matthew Hill #presentation #skills #voice

Voice – The Benefits
Put simply – There will be a positive earnings dividend for those who work on their voice and develop its melodic capabilities to the max. And, I am not talking about winning a TV talent show. Customers and clients would rather listen to a pleasant, sonorous voice that a scratchy, squeaky weaker one. They will stay longer, learn more from you, and, even AGREE with what you are saying! Continue reading

Do You Need To Feel More Power and Confidence Before Going Into Your Next Meeting, Starting In 15 Minutes? – A Top Resilience and Confidence Tip – Recording Your Own Bespoke Affirmation Resource – Enjoy The Process & Love The Result. – A “How To” Post by Assertiveness and Presentation Skills Trainer, Matthew Hill #confidence #affirmation #resilience #power #success #feelgood

Incoming praise – Why do all the heavy lifting yourself? Take a moment to record all the kind, true and positive things others have said about you over the years. Your LinkedIn recommendations and endorsements are an easy place to start – Pick out and note key power phrases that someone else has said about you and that make you feel good. References for jobs, if you have access to them are a gold mine. Positive appraisal comments that stick in your mind are worth their weight. Even, kind words said at a birthday, anniversary or leaving do speech can be canabalised for this exercise. Any memory of someone you respect, saying something both true and positive will be just the right phrase to note down for this affirmation compilation list. Continue reading

Do You Want To Sell Just 10 Copies Of Your New Book? No? Because, You Cannot Rely On Your Publisher To Market The Book For You! – An Author’s Guide To Selling More Books by Matthew Hill #book #author #marketing #copies #promotion #success #publishing #bestseller

How to get out from behind the desk and shake your marketing booty to create a minor book marketing sensation (and justify all the pain and suffering of writing the book in the first place.) The Numbers Over 97% of … Continue reading

It’s Not All About YOU! – The Art of Successful Networking. A Networking Post by Matthew Hill

“Listen out for the quietly whispered truth and the mighty doors will open before you and reveal your gift.” Quote from US President, Donald J. Trump, 5th of Never Happened 2019. Face to face networking is, simultaneously, a feared sweaty … Continue reading

“I Want To Write A Book But I Feel Completely Overwhelmed!” – Where Do I Start? – A Beginner’s Guide To Authoring Your First Book – By Matthew Hill #writing #author #bookwriting #action

Give birth to a book this summer Whilst everybody has a book inside them, having a tome-birth can end up being traumatic! – This post is written to get you moving and to start you off, writing your first book. … Continue reading

5 Ways to Get Well Paid Keynote Speaking Engagements – And 3 Things NEVER to Attempt to Do Too. #paid #gigs #publicspeaking #keynote #presentationskills

Or, How to shorten the waiting time for stardom to come knocking… 1, Post Deep Content on LinkedIn – It sounds obvious to some and it will, at the same time, FREAK others out. – When you consistently post good … Continue reading