“Coaching with career and AI in mind” A new book by Coach and Interculturalist, Adina Tarry.

Finding your space, being resourceful and keeping optimism in this expanding digital age.

This intense and packed book attempts to bring together a cross-disciplinary view linking the individual to the wider context of the modern digital world, as we face new challenges and opportunities in our working life, in a world in flux, impacted by technology and at the cusp of the 4th industrial revolution.

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Coaching with Careers and AI in Mind.

Adina Tarry shares with us her experiential findings from more than 2500 hours of coaching with over 600 individuals. She explores key themes such as: personality, invisible drivers and values, age, personal branding and working internationally. Tarry employs research and scientific models to support her experiential findings. Probably the most useful part of the book is her digest of a large body of research on the wide impact of artificial intelligence and robotics, not only on work but also on education, governance, regulation, society and capitalism itself. All this is pitched at the individual, outlining their options in this wider system.

No book is perfect and this one could be seen as overly ambitious, attempting to tackle a vast array of subjects in a limited space.

How does it end?

The last chapter, far from being pessimistic, presents a constructive view of the future, shouts out a call to action and contains an optimistic message for the building of a resilient and flexible self, able to work through the changes and volatility that is coming.

Adina seems to have softened some theory and case studies to make the book readable, digestible and applicable. The narrative is in plain language making it accessible to both interculturalists and a wider audience – students to professionals, coaches, parents and HR practitioners and psychologists – anyone who takes an active interest in the way their working life is going to change in the future.

Overall, Adina Tarry’s book provokes thought and feeling in equal measure and is a practical tome that will certainly help those helping others or whom, personally, are moving through transition or doubt in their careers.

Getting the book

Follow this link: https://www.routledge.com/Coaching-with-Careers-and-AI-in-Mind-Grounding-a-Hopeful-and-Resourceful/Tarry/p/book/9781782205838

About the Author.

Adina Tarry is a Romanian Coach and Interculturalist living and working in London.

Coach and Interculturalist Adina Tarry

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How to Give a Really Bad Webinar by Matthew Hill

7 Tips to actively avoid the burden of success…

It is remarkable that, after 10 or 15 years of webinars becoming established as a mainstream from of communication, more than 50% of broadcasts still break most of the simple rules of education and entertainment and thus deliver a disappointing experience that, in turn, leads logically and directly to a poor audience outcome and commercial failure.

Person Video Conferencing On Mobile Phone

Helping the audience is not a crime

Here we take a light summer look at 7 webinar crimes and offer some heart warming and desperately needed remedies for the worst behaviours on air.

And,

If your crime sheet is long or you are a serial offender, good news. We offer you an amnesty. Just don’t do it again.

7 Webinar Crimes

  1. I will deliver a formal slow start for my intellectually limited audience

What assumptions have we made about our audience? That they have never attended a webinar before? That they cannot navigate around a webinar platform to find and type something in a chat box? That the person repeatedly typing in “My headphones don’t work”, “I can’t hear you” and, “Will I get the slides?” is the key decision maker from IBM?

They are NOT.

When we spend 7 minutes on etiquette, gentle set up and settling into the programme ourselves, like a cricketer starting out in a 5-day match, we miss the point by a mile. The aim is not to drive your delegates straight to their E Mail inbox.

The audience need meat and drama. They crave information and entertainment and they desire it NOW.

The attention span of your target corporate audience member is measured in seconds not days. They need a “hit” in the first minute of your show in order to have faith in your abilities to help them and, therefore, stay for the first 5. And they need a great first 5 to stay for more. And, you can still loose them with any subsequent 3 minute flat spot in your delivery.

Positive assumptions

Let us assume that the audience segment that matters consists of dynamic, proactive volunteers who enter bringing curiosity, intelligence and a willingness to participate and they are willing to challenge you in your programme.

Get to the point, cut the “We are X and have been established for 36 years” and, “Thank you for joining” stuff to a minimum and hit the spot quickly. It is not about you – it is about connecting valuable content to the ears and hearts of your audience, quickly. Did I mention speed?

  1. It’s so novel, I use it every time

A little knowledge is a dangerous thing. Many newbies know that you must draw your audience in and get them typing. This normally leads to DJ crime 101, “So, do tell me where you are listening from.”

Great the first time, but really. We have all heard that one a dozen times or more – Move On. Change up. And, the debriefing of this exercise is normally painfully thin. So, probably better to skip it altogether.

Provocation

How about something a little more intellectually challenging than finding the lost child at the zoo “And where do you live little Johnny?” Something more substantial – an unconscious bias question or something emotionally provocative and broadly related to your topic.

And polls – Whilst we are at it. Polls have a place but, they take time, they can kill the flow and, when you have a small audience, the percentage results give that away. 25% of the audience chose A (you have an audience of 4. Ouch.)

  1. It’s best to play it safe

Here we come to a profound philosophical point – remote education v tailored face-to-face interaction. Are we catering for the average? Do you feel the need to play it safe, especially as you know the recording will live on? Is your primary objective NOT to offend? Or are we tailoring the content and interaction to the amazing needs of the high potentials?

Many opt for the supposedly safe formula that uses a lowest common denominator pap programme. Actually, this satisfies no one and probably offends the sensibilities of everybody.

The audience are the stars

Great radio shows have interaction. Maybe we can learn from these and not just fire hose the listener with established versions of the main models in our field.

When we receive a question – can we break it down or challenge the assumptions that it contains in such a way to awaken the rest of the audience to think, “Wow, I never thought of it that way before.”

To me, that is the point of webinars in particular and education in general. And, it’s compelling, entertaining and exciting too. Not something that can be said of most webinars out there at the moment.

  1. For pace advice, I follow Forest Gump

There are 2 schools of thought here. One is that you should imagine you are talking to a deaf aunt and need to articulate slowly and clearly and compensate for her cheap hearing aid with some enthusiastic shouting.

In contrast, studies into reading and comprehension tell us that people can process language very quickly indeed.

Most presentations are delivered at 150 words a minute. We can actually listen at up to 450 words a minute. And we can think at 600 words a minute. So let us have a little more faith in the core demographic. They can keep up with the content.

Webinar word on the blackboard as laptop screen. 3D illustration

The Audience are the stars

  1. You can’t have too many words

You know what I am going to say here. Don’t write the show out on the slides. Don’t read the words, and don’t stick to the script.

When you do that you will seem unnatural, forced and dull, dull, dull.

It would take you too long to learn the advanced skills necessary to read a script in an animated way that sounds natural to be worth it.

Use key words and learn your patter walking up and down the office. In this way you will programme in your content and can access it when you need it. The key point about freeing yourself from the script is to respond to the audience.

When you focus on them you create a valuable LIVE experience and your audience will love it, love you and engage with the content.

P.S. When you write the show on the slides, the audience will probably prefer to read your text and then, upsettingly, find your voice an irritating interruption. Not cool.

  1. I hate large audiences

Have you experienced being a participant when there is almost nobody sharing your grim webinar audience journey with you? I remember once an American man asking his audience of half a dozen to open up their mics and share – because there we so few present – excruciating.

Get people to attend

Grow a legal, targeted, GDPR compliant list and invite them by constructing a compelling long copy invitation to show up, bring a friend, reflect on their needs, develop curiosity and anticipation and throw themselves into the show – They will then add to the buzz, the energy and the level of interaction.

I like the crescendo model where you start out even and get a little more hyped up and dramatic, especially during the Q&A.

A great measure of your broadcasting success is quickly seen when 90% of your audience stay for an extended Q&A session – that is evidence of engagement.

  1. I don’t want to be too demanding

Relying on hope and telepathy is not a sales strategy.

How many times have we experienced a decent show followed by…absolutely nothing?

Remember, the audience are silently and secretly begging to be lead. And, lead by you. If you have done your job correctly you will get post show interaction. Or, if you have the will, you can generate sign ups or even payments in just 90 minutes from cold.

That is the power of great webinars.

They represent, at their best, an accelerated experience of you, your credo, values and offer. They concertina time and lead to dynamic and welcome audience ACTION.

Webinar

Get to the point please 

Summary

I don’t know why broadcasters deliberately set out to gather small audiences, bore them and leave them dissatisfied. It is a mystery. Delivering platitudes slowly and hoping for a miracle will require one.

So, Top Tips Time…

*Get to value quickly

*Quick and clear spoken words

*Engage the brain to entertain

*People don’t buy boring

*If you’ve heard it elsewhere, it is old and tired

*You don’t have to target everybody – hit the best of your audience not the rest

*You won’t get a medal for slide word count

*An empty webinar is an empty webinar

*Lead your audience to ACTION – And they will say THANK YOU

*The webinar is a starter. Have them come back and look at your menu and order more

And,

*Practice, practice, practice

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I hope you have enjoyed this provocative summer rant. Please like and share, now. (That is a command – see above.)

All the best,

And check out our Growth packages…

Author Profile – Matthew Hill is an experience trainer, coach and broadcaster helping others to market their services to get higher rates for the work they love doing.

Check out the next Going for Growth Bootcamp being held in the Hague, Netherlands, 17th to 19th August 2018. Just click on the link;

https://culture99.wordpress.com/business-growth-bootcamp-hague/

Please like and share. Thanks.

SIETAR Netherlands Code of Ethics Film – Webinar 25th June 2018.

 

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To see and hear the whole webinar in recorded form simply click on the link and follow the instructions.

https://register.gotowebinar.com/recording/566268671271223042

And for the Code of Ethics itself.

SIETAR Netherlands Code of Ethics July 2018

Building your Independent Business – Q. What do I do first? A. You need to build 4 products. by Matthew Hill

Strategic Approach vs. Quick and Dirty?

Having just returned from the SIETAR Switzerland congress in Lugarno where I was surrounded by enthusiastic independents, many of who were busily growing their own businesses, one question struck me as most important – What do I do first?

Building tool repair equipments

To build up a complete marketing funnel with experienced based assets takes time. It can be a multi-year project that will require dedication, thought and plenty of external energy and opportunity.

As I have said many times – This build centres on 4 products – 1) The Professional Interrupter – an attention grabbing and valuable asset that is strong enough to stop a busy and successful decision maker for long enough for them to take notice of you. 2) The Product 4 Prospect Asset – An exchangeable item that promises the delivery of value to a cold contact in return for their Opt In – you give them some knowledge and value and they give you their first name, last name, E Mail and permission to contact them. Simple. 3) The Trip Wire – Another small and valuable package that represents a bargain for the price. What could you build and sell for €20? It must represent more value than the perceived cost would indicate, so that you can convert cynical and critical outsiders to become insider tribe members who can warm to your intelligence and experience. 4) Your Core Deliverable Product – The thing you are most passionate about, sold to the insider tribe member, who is ready to appreciate what you have crafted. They KNOW it represents value and, so, will happily pay a premium to receive it.

Building a Crowd.

There are many contact points required and much interaction to build a warm and loyal crowd who will come to know you, like you and trust you to a level where they will confess their flaws, weakness or gaps and ALLOW you to help them. The key here is your reputation – Something that is built in THEIR hearts, stomachs, minds and memories. Remember – they own your Brand. That is where it lives – with your audience, your list, your database, and, in your new family of followers.

Quick and Dirty

Having said all of that (in 350 words) there will be irresistible opportunities that pop up and come your way, out of the blue, and that can generate great commercial returns.

Here it is about scrambling all of your resources together quickly to construct a credible offer and take advantage of this one time gift.

80% is good enough.

Is it time to fight the perfectionist in you and get that outline out quickly? Are you prepared to fill in the gaps later? And. Will your expedience pay off?

What should I do first?

So, we come to a hybrid approach – Keep on track with your long strategic game of building high quality and long lasting assets AND go for it when the sun shines just for a moment. Ironically, it can be those one-time deals that help build your credibility in the longer term and, reacting quickly to lightning chances can really help you to build your resilience, agility and intelligence when it comes to marketing and closing deals later on, when your company is fully formed and ready to take on all comers.

About the Author Matthew Hill is a trainer, author and coach helping new independent trainers and coaches to get more business in through the door. He is running a Going for Growth bootcamp for independent trainers in The Hague, 17th to 19th August 2018. Details at culture99.wordpress.com.

The Hague, the Netherlands

The Hague – Where the next Intercultural Training Channel Bootcamp will take place in August 2018.

Trainer Resources – 4 Actions To Help You Avoid A Training Day from Hell – Protecting Yourself In The Classroom – by Matthew Hill

How can you prevent horrible feedback, crazy conflict and difficult delegate behaviour?

We have all been there. It starts with a funny feeling in your stomach and then a look or comment from one of the alphas in the room. What is happening? you ask. Am I loosing the room? Lunch is tense and then, there comes an excuse why a few people don’t give in their paper feedback forms at the end of the day. You leave feeling that you put in plenty of effort but that, somewhere along the way, you and the room parted company and were travelling along different roads.

Group Of Businesspeople Gossiping

Horrible Feedback is Horrible

The next day you receive a troubled E Mail from your L&D contact within the company or the provider who supplied you with the subcontract day. And it is all bad news from then on in.

There follows a list of your “crimes” and how negative and upset the room were. Etc. etc. etc.

STOP

It does not have to end like this. Let us make the classroom safe for you again with 4 simple actions…

  1. Rules of Engagement

I always offer up an agreement at the beginning of a training day, coaching or even a speaking engagement. It shows professionalism and represents a light negotiation with the audience where they have a chance to shape the experience they expect and sign up to some rules emotionally. Ultimately, they will get more from you and your session.

My favourite one is, “Be Teachable”. It sounds simple and is profound. Do they think they know this stuff already? Will they have strong opinions about your content? Have they been brainwashed with stereotypes and are poised to attack?

By asking them to take a fresh look and let the material in, you are setting up a space that will allow for maximum exchange with minimum conflict. (Civilised challenge is allowed and even encouraged – Not disruptive conflict.)

And, when we add, “Respect Each Other”, you are sending a deep message about honour and civilised behaviour that will sink into the unconscious minds of the tricky participants and so protect yourself by raising THEIR self- awareness.

  1. Facilitate more than Tell

In these modern times, spraying theory at bored pupils will no longer be accepted. The room now want their share of the microphone and to tell their story.

Interrupt less, correct less and listen more.

Listen at a deeper level and add constructive input at the end. No more death by detail, 75 word slides and learning by rote. Now we are flipping the classroom with interactive exercises and intelligent debriefing. The less you say the more the class will enjoy your session.

  1. Less Essentialist and More Co – Constructed.

I still meet Interculturalists who can’t wait to put flags all over bi-polar dimensions, talk about China and India as if they were homogenous monocultures and peddle sophisticated stereotype as if it where going to help a remote team or diverse group dealing with the stresses and strains of an urgent and important project.

Let us take some responsibility upon ourselves to keep up with the modern world.

  1. Your Authentic Story

Your delegate’s exposure to Social Media and Netflix box sets has whetted their appetite for compelling narrative (and it better be as real as possible.)

Converting your personal experience into useful stories that carry a transferrable wisdom is a great way to engage your audience, build rapport with the group and get them on your side.

Dig to find a relevant story and share it at the right moment. Not too long and told from a humble or witty perspective. Keep the story light, though the meaning may be deeper.

So, with these 4 tools, we can avoid the alpha challenge that signals the end of learning for the day and the start of an awkward defence of your training style and content.

Go save a life – Yours.

Good luck with your next group session…

Matthew Hill is an Intercultural trainer, coach and author.

Contact him at hillmatthew100@mac.com

 

Are You Just Too Busy? And is it Good Busy or Bad Busy?

When would NOW be a good time to start your personal Trainer / Coach / Academic / Student – Time / Work Quality revolution?

  1. The Good Busy test. How much of the following (honestly) applies to you?

“I am Good Busy. My schedule is packed with exciting trips and assignments taking place in desirable locations, working with and for kind, progressive and generous clients who seem to understand me, appreciate me and, specifically, understand my worth to them.

Effective Time Management

They provide a stimulating brief that I am excited to get my teeth into. The work has plenty of variety, suits my strengths and allows me to be fully expressed, in the zone and at my best as I execute the work that I love.”

Have we described your life perfectly? Or, the one that you wish to have in 2018?

  1. The Bad Busy test. When I am not filling in or scanning endless administrative forms, I seem to be trapped in other unpaid, repetitive and unrewarding chores. Either that or I feel duty bound to travel and fulfil my Mephistophelean contract of vast acres of underpaid, boiler plate assignments in grubby locations with cheap accommodation for an unappreciative audience that would far rather be anywhere else than there. My clients are Monolith factory sweatshops that deploy above average people to perform stressful, complicated and disjointed work for little result beyond task completion, urgency and the avoidance of an escalation that sparks the harsh tongue of a similarly stressed supervisor hovering above them, micromanaging the process.

Both 1. & 2. are, of course, an exaggeration. The point of showing you the above two paragraphs is to get you to feel something and recognise elements of WHAT YOU WANT and what you are stuck with and wish to ESCAPE.

The Symptoms –

*Does your heart race or sink when a new work order comes in?

*Do you ever feel ill or experience a mild panic attack on the way to work?

*Do you feel low on Sunday and drink too much on a Friday evening alongside your equally disenchanted colleagues?

*Has your description of what you do become more cynical when are asked about it socially?

What needs to change in 2018?

  1. Audit. I am often asked what is the key to happiness when in the middle of the upheaval of changing country and one thing I learnt years ago is that externally enforced relocation, reassignment or revolution is the perfect time to take stock of your situation and ask some profound questions of yourself…

*Who were you when you set out in the world of work?

*Are you still that person?

*What do you want your day job to be in 5 year’s time?

*What do you want your legacy / eulogy to be?

*What do you enjoy most in your work?

*What activity fills you with dread?

*Are you healthy / happy / fulfilled?

*Are you EARNING what you are worth?

*Is the output of your work good, neutral or evil?

And

*Are you giving out something via your job that is adding value to the broader human experience?

What can you Do?

  • Say “No!” – The breakthrough moment came for me working as a freelance trainer and coach many years ago when I started saying no to discounted work, unfulfilling assignments, crappy locations, unprepared clients and work that was meaningless, harmful or just a tick box exercise for a corporate customer.

    Better fees

    “No!”

Instantly my life improved. I felt rebellious, free and more in control of my content, my audience and my outcomes. My income went up, my spare time went up, my boredom, stress and frustration levels went down.

My question became, “Why didn’t I do this earlier?”

Upgrade Everything – If you increase the quality of every little thing you work on and create something whole that is exceptional, people will notice, your brand will become REMARKABLE and your place in the world will change.

+How can you turbo charge your product?

+What will take your service levels to a place that commands a premium price?

+How can you find the courage to ask for an OUTRAGEOUS fee and keep a straight face?

+How can you create a niche that you will own, dominate and FILL with value?

+How can you spend your time being Fully Expressed, utilising your value and being totally connected to your client, their objectives and your transformational talents?

Excited woman working at desk in office. Using antistress ball.

Conclusion – You get the life you tolerate, so maybe it is time to take action and raise your standards.

Action

If you have been affected by this blog post and want to start your year with a bang – Do feel free to drop me a line and we can have a 5-minute conversation. I would like to hear your story.

Matthew Hill culture trainer 07540659995

Call Matthew

Thanks and “bon chance” for 2018.

 

Book Review – The Reentry Relaunch Roadmap. Author – Cate Brubaker

Review written by Interculturalist, Julie L. Parenteau

C.S. Lewis once stated that “There are far, far better things ahead than any we leave behind.” I can’t think of a more positive way to start a book on re-entering your native culture after being gone for an extended period of time.

Home, however you might define it, is never the same. Many people struggle with going back, longing for what they had abroad, but Lewis’s words remind us that looking ahead is far better than dwelling on the past.

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To read the whole review – go to; http://smallplanetstudio.com/three-awesome-strategies-supporting-study-abroad-students-re-entry/

Reviewer Profile – Julie Parenteau is an interculturalist teaching and training expatriates and local employees to thrive culturally and linguistically in Puerto Rico,

Julie Parenteau

With more than a decade of experience spanning intercultural training and education, teaching English and Spanish, and helping dozens of expatriates adjust to living in Puerto Rico, Dr. Parenteau knows what it takes to build communication bridges between cultures and engage students and faculty in critical discourse surrounding social justice and diversity and inclusion issues. As Director of Global Perceptions, Dr. Parenteau is committed to designing curriculum and training programs that foster cultural awareness and global citizenship in Puerto Rico and beyond. When she is not hard at work, you can find her working in her garden, playing with her rescue dogs or doing some beachfront reading. Connect with her via Twitter @relocationpr or @drjparenteau.

Independent Trainers – To Do List in 2017 for Success in 2018 – For Greater Revenue Growth

**16 Must Do Action for more days, higher fees and better clients

Recently, I compared notes with a returning Independent Trainer coming back to the UK and we talked about what you need to do to get back into circulation, get meaningful engagement with L&D decision makers and to generate more days, charge higher fees and make more money.

Here is a list of 16 essentials that will make up your 2017 To Do List! – Deadline – Christmas Morning!!

CTA Call to Action

To Do List 2017 for an amazing 2018

  1. Quality Photo Portrait – No, the cropped photo of you at a wedding with shoulders and handbags all around you is not going to get you to your £2,500 daily training rate. – Take the time to find an amazing photographer who is going to produce a professional picture of you that will build and support your premium brand.My beautiful smile
  2. Business Name – And don’t panic – if you have registered something awful, you can re-brand using your blog or website as something more sexy, catchy and searchable – remember – your company name is unlikely to attract any new enquiries via a Google search if it is all about you, as this will not be about your service or fit the customer’s search request.

Take the time to brainstorm over many pages and take an hour or two to do this and come up with 100+ ideas that could work. Don’t edit as you go – just vomit ink on the page!

Now pick the best combination of your words, make sure the final result is not taken in your own country and quickly secure the domain name for yourself. Job done.

  1. Business Card – Go up market, don’t put a fax number on it – It is not 1995. You do not need your postal address either. This is 2017.

And what about a strap line – Who do you help? What is THEIR outcome? Be creative.

  1. Deal Sheet – Who have you worked with? And what have you done with them? Some corporate customers will give you permission to use their name and even provide testimonials, endorsements and references that can really help you, so go for it. Some will not. And some are rather precious about their brand, so do be careful and NEVER break copyright laws – They are a venue generator for ambulance chasing lawyers. You can avoid trouble by putting all of their logos on a PowerPoint page, printing it out and taking it to meetings. When you flash this rich and colourful page in front of a decision maker, they will be impressed by the variety and depth of your contacts and will trust you more as a result.
  2. Professional Profile – Why not slip a bit of sales cleverness in here. Give yourself a strap line – “Regarded as the best X in country Y”, or put a verb in play – “Matthew helps Independent Trainers to maximise their revenues by providing Z.” Add a little about your core offering, prizes won, books published, key differentiators and a major customer name or two to really make this document work for you.
  3. Posts – I still encounter people who have yet to publish articles on social media. This is a big missed opportunity for them – A social media post is a flashing beacon of light illuminating your existence in the darkness of competition, short decision maker attention spans and shiny object distractions.

To start, simply think of the decision makers in your field and where their pain lies. What problem do they want you to solve? What do they want you to deliver? How do they want you to deliver it? These are the posts that you must be thinking about, drafting, improving. And then get it edited by someone good. And…put them out to LinkedIn groups, Facebook groups and on your website / blog site as well.

And,

6a.Tag, tag, tag & tag – That is the magic way for your posts to live on forever and continue to do the marketing for you, even when you are sleeping.

Vector speedometer scale

Turbo Tag Your Posts

  1. Logo – It does not cost a fortune to get a cracking logo that will be visually appealing, high in impact and help key contacts to like you and remember you. Take some time to brief the agency on your requirement. What is your persona? What is your delivery style? What do you represent? What is your promise? Who are you target market – your avatar? And, what is UNIQUE about you?
  2. Course Outlines – In olden times, when dinosaurs roamed the earth, it was OK to put out the most boring copy imaginable and get away with it. Surprise surprise.

Things have changed.

Now we need a punchy title employing corporate world language and the benefits to be gained by attending delegates. The content should be in short blocks with a subtitle, exercises and the educational outcome for the participants clearly stated. In modern times, this outline is selling you. Let your outline super-copy do some of the heavy lifting in convincing your prospect to pick up the phone and bring you in for a cosy briefing chat.

  1. Exercises – Theory is so last millennium. The current trend is towards dynamic action based learning with full delegate inclusion – sweat, board markers and tears.

Include plenty of decision making, discussion, physical movement and innovation in your bag of tricks. If your training does not wow the crowd, you will be a one time, one hit, “I wonder what happened there?” trainer.

  1. Model – You have got to have a model. I have the Matthew 5 M’s for Accelerated Business Growth Model, and the Consultative Selling 13 Pillars. They give credibility, a framework for delegates to help them implement your brilliant ideas and a differentiator to set you apart from all the other trainers and coaches knocking on the decision maker’s door.

    A Model Will Generate Cash

  2. Blog Site / Website – I see so many people proudly unveil their expensive semi – animated websites as they confidently assume that a brochure site will heat up the phone and pay their rent next year. It will NOT. Isolated websites can no longer compete with blog sites where the SEO is instant and connected. You need a WordPress blog site to take off and get customers, along with a stream of high quality, original material in the form of blog posts and other products (more in a moment) that are tagged, tagged & tagged to bring you new traffic that is pre-qualified and ready to be warmed by your words of wisdom.
  3. Repurposing your content – PRODUCTS – This is the single most neglected area for Independent Trainers wishing to grab more days next year. They are missing the better fees, the hungry corporate customers and important opportunities for expansion.

I mean, how hard is it to read your best post into your smart phone to create a podcast? Today, there is no excuse – I started Podcasting in 2007 and it was a major technological challenge to get them rendered and uploaded on to the decent podcast sites. And, sometimes, it cost money to do so as well!!!

  1. Make a FILM – If you have got a nosebleed just thinking about recording the sound of your own voice, then you will probably pass out at my next suggestion…

When you add Camtasia (PC) or Screenflow (Mac) to your computer, you can record over your PowerPoint slide deck to create an MP4 film – This is the future. Films are it. Films are what people want – You can add them to your training. You can add them to your marketing and you can add them to your social media to really bring up your marketing game to a competitive level.

  1. Show Reel – When you have made enough films and have purchased your Hey Mic to record your live speeches, you can then paste together the best of your output to make an outstanding and memorable training show reel to wow all that see it. You can send this to corporations, agencies and speaker agencies as well. You will officially be playing in the big leagues.
  2. Key Note Speech – If you seriously want to move your fee levels up from discounted subcontractor rates to the main professional independent tier, then you need to turn your training experience, your life experience, your persona and your model into a Key Note Speech.

    A Key Note will get them Storming The Stage…

This will be something persuasive, charismatic, fact filled and moving. And, it will set you apart from the also trained, the theory pedlars and the chaff.

Use minimal visuals – stunning pictures work well, a bit of punchy music and, “Meet the audience where they are” with your content, technical detail and pitch level.

And,

Record all your speeches for feedback and improvement purposes as well as to bulk out your show reel.

  1. Webinars – What do you get when you put your films, keynote speeches, products, models and charisma into a live show? A mind blowing webinar that acts as an unbeatable demonstration vehicle for all those people who are a little too far away to meet and warm up with a lunch.

Think of this as 3 months marketing achieved in 60 minutes.

Essential for your webinar is to get interaction, to have real decision makers at the other end and to put your best work into producing something lively, interactive and value packed.

That’s it – Your Things To Do list for the rest of 2017 – And the incentive? If you get started, keep going with persistence and focus, you will enjoy more training days, with better paying clients, more interesting delegates and you will end the year with a smile on your face, a pot full of cash and a fist full of great testimonials saying that you are an AMAZING Independent Trainer.

Need help to get started? How far down the list did you get when you switched from, “Done that!” to “Oh, I’d better do that”?

If you need some help, support or advice please do feel free to E Mail Matthew at; matthew.hill@hillnetworks.com

Wishing You – May every training day you deliver in 2018 leave you happy, richer and more fulfilled through delivering great wisdom with great value to a fully appreciative audience who then clamour to have you back again.

And. All the best with your To Do List in 2017.

 

About the Author – Matthew Hill provides coaching and courses for Independent Trainers wishing to build their brand and IP, up their marketing game, deliver effective independent content and enter the big leagues when it comes to compensation and client acquisition. He has worked in 30 countries and worked with people representing 80 nationalities. This year he wrote his 4th book – Going for Growth in 2017.

 

Yvonne Van de Pol – Train the trainer workshop: Mind, Brain and Culture

New Paradigms in Intercultural Understanding Burg Reichenstein, Germany,

22-24th February 2018

New research in cognitive neuroscience is revolutionizing our understanding of culture and mind. This creates challenges and opportunities for intercultural trainers and educators as paradigms are shifting. This workshop will introduce new research in culture and cognition that can inform intercultural training and education. It will reexamine basic concepts from this new perspective, including: definitions of culture, cultural difference, bias, language and culture, culture and identity. We will examine how these new conceptualizations are currently being applied in specific training contexts, and in the current climate of increased intercultural tension.

This train the trainer workshop is a co-creation of Joseph Shaules, Matthieu Köllig and Yvonne Van de Pol

For the Flyer click here; http://www.luzazultrainingen.nl/wp-content/uploads/2017/07/T4T_Mind_Brain_Culture_Flyer_Feb2018.pdf 

Yvonne Van de Pol Yvonne Van de Pol

 

10 Presentation Crimes That Your Audience Will Not Forgive – and What YOU can do to stay F-R-R-E-E-E by Matthew Hill

Be Arresting. Don’t Get Arrested!

Having sat through 20+ presentations and talked to fellow audience members at a Congress the other week, I thought I would turn the sometimes tortuous challenge of staying calm sitting in the audience into a What Not To Do List and provide better ways of catering for your audience’s basic Human Rights.

Presentation Skills Course Matthew Hill

Sorry, Urh, hang on a minute…

Normally – More than 65% of the presenters are good and about 10% are excellent – However (always a warning word) however, some seem to be living in the ‘90’s before TED and all those great YouTube videos that clearly spell out how to get audience engagement and knowledge transfer RIGHT.

10 Crimes – The Charge Sheet

1, The Presenter Panics and Runs – Whether thrown off balance by technical issues, a late start of not having rehearsed against the clock, many presenters, including Key Note Speakers manage to get into a sweaty nervous panic during their talks. When you speed up at the end of your slot, your audience know something is amiss. When you admit that time has got away from you and then do not adjust, the audience become anxious on your behalf and when you say, “I will stop now!” 4 times without finishing, the audience will condemn you to presenter hell in your presence. The cost to you of presenter panic is having an audience close their minds with a slamming sound as the barriers drop preventing any further transfer of value. What a pity. What a waste. What a misspending of all that preparation time.

ANSWER

If you rehearse against the clock you can measure your content against the allocated time and therefore regain control. Additionally you may have a section that you can jettison if you experience a time scare. Not right at the end but 50 or 60% of the way through. Also, keep your piece simple enough for the time allocated. A 90 minute monologue simply doesn’t work in 2018 and 20 minutes is not enough time to outline splitting the atom or finding a cure for world hunger.

When you feel scarcity – SLOW DOWN – This will give you time to think, look cool in front of your audience and present the appearance of being in control. We will repeat this later – Your Audience wants you to SUCCEED.

2, Voice Crime. There is nothing worse for the speaker or the audience than someone sat at the back shouting, “We can’t hear you”, ”Please speak up” or, “We can’t hear you at the back.” Beside thinking that they should have turned up earlier and found a better seat, this will distract you from your delivery, dilute your message and divide the audience into those who join in the bullying and those that start to pity you. Both groups are not doing you any favours. Add to the crime sheet the monotone presenter, the mutterer or the huddled script reader and you have a case ready for prosecution.

ANSWER

Singing lessons – Yes, I am serious. If you wish to project your voice, if you wish to raise your volume, if you wish never to loose your voice again during a presentation, join a choir or take individual singing lessons. It will do wonders for your voice quality, your confidence and your connection with the audience.

3, Technical Failure To Appear – In today’s halls and venues, we were treated to the latest and the best equipment but – the presenters with older computers will not always have an HDMI slot, not all corporate trainers have worked with touch screens before and  new Prezi users do not all have enough practice with the application (presumably because they had spent all of their allocated tech time figuring out how to MAKE their first Prezi presentation and had not left enough to practice their show in realistic conditions.) The results were PREDICTABLE. Embarrassing faffing, asking the tech crew for help, delaying the start of the show and demonstrating the presenter’s flaws to the audience before they had managed to accumulate enough credit to afford to appear vulnerable.

ANSWER

Keep your technical level of presentation one level below your technical level of competence. Have a Plan B and back up your data. And don’t expect your venue to have usable WiFi, don’t expect to run YouTube clips live – record them and load them as MP4’s. That way they will run on just about anything. It is the most inexperienced presenters that tend to be the most technically ambitious. Those that have given a few webinars know to expect the unexpected and are able to manage the disruption in technical service with a cool head, an even voice and a smooth transition to the next section of the show.

presentation skills coach matthew hill

Too many words… take him away.

  1. Murder by Slides. The Geneva Convention states that PowerPoint slides must not have more than 20 words on them. Despite this, we see endlessly wordy, small font decks with no visuals, no colour and no useful transfer potential to them. The audience can either ignore the slides or ignore the presenter and start reading the slides for themselves. A lose-lose.

ANSWER

Separate out the desire to present and the need to transfer data and make some tough decisions before you get to the venue – What will you project with your voice and what data will you MAKE AVAILABLE AFTERWARDS in the form of a hand-out / appendix or further reference materials? Understand that slides can be pretty placeholders, a mechanism to reinforce your message with visual people and a good place for graphics, a pie charge or a simple model. However…nobody wants to multi-task during the show so STOP torturing them and plan your information flow more considerately.

  1. Methodology Overdose – Closely related to the point above, in a non- academic context there is ZERO need to reveal the statistical significance of your raw research. The audience have one question for you; WIIFT? What is in it for THEM? How can they apply your experience for their benefit? END of.

ANSWER

As above – offer an appendix, a data hand out or a lab session demonstrating your methods, approach, analysis and technical findings. AND – in your short presentation tell them the interesting bits. How it worked, what the conclusions are and how it can be applied for gain.

  1. The Presenter Got High – Audience Altitude – Finding their Level. There are two crimes here – going too high or staying too low. Both ways will crash your presentation vehicle. If you pitch it too low for too long, you will build up an irritation in your audience that will result in people leaving your talk with a noisy banging of doors or firing sarcastic questions at you that interrupt you and undermine your credibility.

It you pitch it too high the crowd will turn into a Zombie Apocalypse before your very eyes. Take this as natural feedback telling you that you failed to do your homework, identify your audience segment and that you omitted to refine your message enough to hit the target.

ANSWER

Do your homework, speak to some people, interview the organisers and don’t take general answers for the truth. Your job is to engage, inform and entertain. Your job is to tell a story. Your job is to move people intellectually and emotionally. Your job is to prevent suicidal thoughts rippling through the front row.

  1. If It Pleases Your Honour – Time Management – We have dealt with the panic of starting late, not checking the length of your presentation and of lying about when it will end. This aspect is more about the cultural differences in the perception of the flow of time and gaining explicit permission to tell your story. At the beginning of your talk you have 30 seconds to win the hearts and minds of your audience! If you fail, then the rest of your talk can only do damage – to the hopes and dreams of your audience and to your REPUTATION. When you win their support quickly, you will be given 5 minutes grace … to win their enthusiasm for the next 15 minutes! Do you see how it works?

ANSWER

Hit them hard at the beginning – fire a big gun – a moral question, a challenging fact or a brutal prediction – engage your audience and ask, “Do you want to hear more?” They will then award you explicit permission to continue. Really. This psychological contract will become stronger the more they engage with you – the great presenter.

  1. Straying From The Straight And Narrow – There are two ways to leave the path here – audience drift and speaker drift. The former consists of being caught out or taking a side bar because of an audience intervention – through being nice and respecting the audience or the influence of a strong personality sat in the second row, you drift off and ANNOY everyone else. Pleasing a strong personality is not a winning strategy for the whole audience. OR, you get on to your pet subject, leave your own path and start busking (the phrase for making it up as you go along) much to the irritation of the linear focussed listeners in front of you. When you start entertaining yourself, you automatically disrespect the sensibilities of your audience.

ANSWER

Learn to assert yourself and police your audience – Putting a hand up and saying, “Let’s get back on track” is normally enough. If you are likely to wander away from your presentation pathway, build in milestones to remind yourself of the key points that you must make. If you find yourself drifting too wide of those marks, apologise and return to the point.

 

presentation crimes matthew hill

Out of Date Material – Arrest that presenter!

  1. Criminal Exhibit A – Old Material – The older your material, the greater the chance that the audience will have encountered it before or, and worse still, they will have encountered you before, saying the same thing. There is a famous Dutch expert who basically has one keynote speech. Whatever you engage him to speak about, out he will come with his one keynote speech – And it is difficult to get a refund sometimes.

ANSWER

Read, listen and watch. Be present to developments. Watch out for shifts in the direction of your specialist subject and keep your presentation approach fresh, present and alive. It is not a crime to renew your perspective, challenge YOUR OWN beliefs and treat your audience to something EXCITING and challenging.

  1. Old Lag – You Are Not Enjoying It. The voice in your head starts to unsettle you, “Are they really listening to me?”, “ Do they believe a word I am saying?”, “Do they think I look pretty / handsome?” We can develop all sorts of complexes or simply become bored with our own style or topic when we have been presenting too long and need an upgrade – even the best can suffer from imposter syndrome, delusions of paranoia or become completely immune to the charm of their own material and begin to doubt its power to impress.

And. If you are not enjoying the show as a presenter, you can GUARANTEE that the audience are suffering too. Is it time to hand yourself in to the authorities?

ANSWER

At the beginning of any performance it is a safe bet to assume that the audience want you to DO WELL. They are actively looking for signs that you are relaxed, comfortable and up for this. They want to you to win. At the beginning you can assume that most of them LOVE you. All you have to do is not let them down (too badly.)

It is time to work on your material, work out who your ideal and appreciative audience will be and to work on your delivery, presence and voice so that YOU enjoy the show and THEY benefit from listening to you? Is this the time to seek professional help – a presentation advocate to defend your actions and get you off the charge of being a criminal presenter so that you can walk into your next speech a Free Person?

presenting

I sentence you…

The Judge’s Summation

With a little planning, anticipation and rehearsal, you can avoid cabbages and rotten eggs flying through the air, the tarnishing of your reputation as a speaker or hearing negative mumblings as you leave the building.

Remember, presenting represents the single most powerful opportunity to engage with and impress people that you have never met before. Please respect the audience’s patience, attention span, their need for structure, their appreciation of a good story AND their desire for a confident performance from you – THE SPEAKER (defendant.)

I wish you well with you next presentation…

I sentence you to 10 hours Community Presentation Practice – You are free to go…

 

About the Author – Matthew Hill is a Presentation Skills Coach (amongst other things) He works with ambitious professionals who need to impress and desire to be better. Feel free to contact Matthew on; 07540 65 9996.