Book Review – The Reentry Relaunch Roadmap. Author – Cate Brubaker

Review written by Interculturalist, Julie L. Parenteau

C.S. Lewis once stated that “There are far, far better things ahead than any we leave behind.” I can’t think of a more positive way to start a book on re-entering your native culture after being gone for an extended period of time.

Home, however you might define it, is never the same. Many people struggle with going back, longing for what they had abroad, but Lewis’s words remind us that looking ahead is far better than dwelling on the past.

ReEntry-Relaunch-Roadmap-V1-Cover-01

 

 

To read the whole review – go to; http://smallplanetstudio.com/three-awesome-strategies-supporting-study-abroad-students-re-entry/

Reviewer Profile – Julie Parenteau is an interculturalist teaching and training expatriates and local employees to thrive culturally and linguistically in Puerto Rico,

Julie Parenteau

With more than a decade of experience spanning intercultural training and education, teaching English and Spanish, and helping dozens of expatriates adjust to living in Puerto Rico, Dr. Parenteau knows what it takes to build communication bridges between cultures and engage students and faculty in critical discourse surrounding social justice and diversity and inclusion issues. As Director of Global Perceptions, Dr. Parenteau is committed to designing curriculum and training programs that foster cultural awareness and global citizenship in Puerto Rico and beyond. When she is not hard at work, you can find her working in her garden, playing with her rescue dogs or doing some beachfront reading. Connect with her via Twitter @relocationpr or @drjparenteau.

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Independent Trainers – To Do List in 2017 for Success in 2018 – For Greater Revenue Growth

**16 Must Do Action for more days, higher fees and better clients

Recently, I compared notes with a returning Independent Trainer coming back to the UK and we talked about what you need to do to get back into circulation, get meaningful engagement with L&D decision makers and to generate more days, charge higher fees and make more money.

Here is a list of 16 essentials that will make up your 2017 To Do List! – Deadline – Christmas Morning!!

CTA Call to Action

To Do List 2017 for an amazing 2018

  1. Quality Photo Portrait – No, the cropped photo of you at a wedding with shoulders and handbags all around you is not going to get you to your £2,500 daily training rate. – Take the time to find an amazing photographer who is going to produce a professional picture of you that will build and support your premium brand.My beautiful smile
  2. Business Name – And don’t panic – if you have registered something awful, you can re-brand using your blog or website as something more sexy, catchy and searchable – remember – your company name is unlikely to attract any new enquiries via a Google search if it is all about you, as this will not be about your service or fit the customer’s search request.

Take the time to brainstorm over many pages and take an hour or two to do this and come up with 100+ ideas that could work. Don’t edit as you go – just vomit ink on the page!

Now pick the best combination of your words, make sure the final result is not taken in your own country and quickly secure the domain name for yourself. Job done.

  1. Business Card – Go up market, don’t put a fax number on it – It is not 1995. You do not need your postal address either. This is 2017.

And what about a strap line – Who do you help? What is THEIR outcome? Be creative.

  1. Deal Sheet – Who have you worked with? And what have you done with them? Some corporate customers will give you permission to use their name and even provide testimonials, endorsements and references that can really help you, so go for it. Some will not. And some are rather precious about their brand, so do be careful and NEVER break copyright laws – They are a venue generator for ambulance chasing lawyers. You can avoid trouble by putting all of their logos on a PowerPoint page, printing it out and taking it to meetings. When you flash this rich and colourful page in front of a decision maker, they will be impressed by the variety and depth of your contacts and will trust you more as a result.
  2. Professional Profile – Why not slip a bit of sales cleverness in here. Give yourself a strap line – “Regarded as the best X in country Y”, or put a verb in play – “Matthew helps Independent Trainers to maximise their revenues by providing Z.” Add a little about your core offering, prizes won, books published, key differentiators and a major customer name or two to really make this document work for you.
  3. Posts – I still encounter people who have yet to publish articles on social media. This is a big missed opportunity for them – A social media post is a flashing beacon of light illuminating your existence in the darkness of competition, short decision maker attention spans and shiny object distractions.

To start, simply think of the decision makers in your field and where their pain lies. What problem do they want you to solve? What do they want you to deliver? How do they want you to deliver it? These are the posts that you must be thinking about, drafting, improving. And then get it edited by someone good. And…put them out to LinkedIn groups, Facebook groups and on your website / blog site as well.

And,

6a.Tag, tag, tag & tag – That is the magic way for your posts to live on forever and continue to do the marketing for you, even when you are sleeping.

Vector speedometer scale

Turbo Tag Your Posts

  1. Logo – It does not cost a fortune to get a cracking logo that will be visually appealing, high in impact and help key contacts to like you and remember you. Take some time to brief the agency on your requirement. What is your persona? What is your delivery style? What do you represent? What is your promise? Who are you target market – your avatar? And, what is UNIQUE about you?
  2. Course Outlines – In olden times, when dinosaurs roamed the earth, it was OK to put out the most boring copy imaginable and get away with it. Surprise surprise.

Things have changed.

Now we need a punchy title employing corporate world language and the benefits to be gained by attending delegates. The content should be in short blocks with a subtitle, exercises and the educational outcome for the participants clearly stated. In modern times, this outline is selling you. Let your outline super-copy do some of the heavy lifting in convincing your prospect to pick up the phone and bring you in for a cosy briefing chat.

  1. Exercises – Theory is so last millennium. The current trend is towards dynamic action based learning with full delegate inclusion – sweat, board markers and tears.

Include plenty of decision making, discussion, physical movement and innovation in your bag of tricks. If your training does not wow the crowd, you will be a one time, one hit, “I wonder what happened there?” trainer.

  1. Model – You have got to have a model. I have the Matthew 5 M’s for Accelerated Business Growth Model, and the Consultative Selling 13 Pillars. They give credibility, a framework for delegates to help them implement your brilliant ideas and a differentiator to set you apart from all the other trainers and coaches knocking on the decision maker’s door.

    A Model Will Generate Cash

  2. Blog Site / Website – I see so many people proudly unveil their expensive semi – animated websites as they confidently assume that a brochure site will heat up the phone and pay their rent next year. It will NOT. Isolated websites can no longer compete with blog sites where the SEO is instant and connected. You need a WordPress blog site to take off and get customers, along with a stream of high quality, original material in the form of blog posts and other products (more in a moment) that are tagged, tagged & tagged to bring you new traffic that is pre-qualified and ready to be warmed by your words of wisdom.
  3. Repurposing your content – PRODUCTS – This is the single most neglected area for Independent Trainers wishing to grab more days next year. They are missing the better fees, the hungry corporate customers and important opportunities for expansion.

I mean, how hard is it to read your best post into your smart phone to create a podcast? Today, there is no excuse – I started Podcasting in 2007 and it was a major technological challenge to get them rendered and uploaded on to the decent podcast sites. And, sometimes, it cost money to do so as well!!!

  1. Make a FILM – If you have got a nosebleed just thinking about recording the sound of your own voice, then you will probably pass out at my next suggestion…

When you add Camtasia (PC) or Screenflow (Mac) to your computer, you can record over your PowerPoint slide deck to create an MP4 film – This is the future. Films are it. Films are what people want – You can add them to your training. You can add them to your marketing and you can add them to your social media to really bring up your marketing game to a competitive level.

  1. Show Reel – When you have made enough films and have purchased your Hey Mic to record your live speeches, you can then paste together the best of your output to make an outstanding and memorable training show reel to wow all that see it. You can send this to corporations, agencies and speaker agencies as well. You will officially be playing in the big leagues.
  2. Key Note Speech – If you seriously want to move your fee levels up from discounted subcontractor rates to the main professional independent tier, then you need to turn your training experience, your life experience, your persona and your model into a Key Note Speech.

    A Key Note will get them Storming The Stage…

This will be something persuasive, charismatic, fact filled and moving. And, it will set you apart from the also trained, the theory pedlars and the chaff.

Use minimal visuals – stunning pictures work well, a bit of punchy music and, “Meet the audience where they are” with your content, technical detail and pitch level.

And,

Record all your speeches for feedback and improvement purposes as well as to bulk out your show reel.

  1. Webinars – What do you get when you put your films, keynote speeches, products, models and charisma into a live show? A mind blowing webinar that acts as an unbeatable demonstration vehicle for all those people who are a little too far away to meet and warm up with a lunch.

Think of this as 3 months marketing achieved in 60 minutes.

Essential for your webinar is to get interaction, to have real decision makers at the other end and to put your best work into producing something lively, interactive and value packed.

That’s it – Your Things To Do list for the rest of 2017 – And the incentive? If you get started, keep going with persistence and focus, you will enjoy more training days, with better paying clients, more interesting delegates and you will end the year with a smile on your face, a pot full of cash and a fist full of great testimonials saying that you are an AMAZING Independent Trainer.

Need help to get started? How far down the list did you get when you switched from, “Done that!” to “Oh, I’d better do that”?

If you need some help, support or advice please do feel free to E Mail Matthew at; matthew.hill@hillnetworks.com

Wishing You – May every training day you deliver in 2018 leave you happy, richer and more fulfilled through delivering great wisdom with great value to a fully appreciative audience who then clamour to have you back again.

And. All the best with your To Do List in 2017.

 

About the Author – Matthew Hill provides coaching and courses for Independent Trainers wishing to build their brand and IP, up their marketing game, deliver effective independent content and enter the big leagues when it comes to compensation and client acquisition. He has worked in 30 countries and worked with people representing 80 nationalities. This year he wrote his 4th book – Going for Growth in 2017.

 

Yvonne Van de Pol – Train the trainer workshop: Mind, Brain and Culture

New Paradigms in Intercultural Understanding Burg Reichenstein, Germany,

22-24th February 2018

New research in cognitive neuroscience is revolutionizing our understanding of culture and mind. This creates challenges and opportunities for intercultural trainers and educators as paradigms are shifting. This workshop will introduce new research in culture and cognition that can inform intercultural training and education. It will reexamine basic concepts from this new perspective, including: definitions of culture, cultural difference, bias, language and culture, culture and identity. We will examine how these new conceptualizations are currently being applied in specific training contexts, and in the current climate of increased intercultural tension.

This train the trainer workshop is a co-creation of Joseph Shaules, Matthieu Köllig and Yvonne Van de Pol

For the Flyer click here; http://www.luzazultrainingen.nl/wp-content/uploads/2017/07/T4T_Mind_Brain_Culture_Flyer_Feb2018.pdf 

Yvonne Van de Pol Yvonne Van de Pol

 

10 Presentation Crimes That Your Audience Will Not Forgive – and What YOU can do to stay F-R-R-E-E-E by Matthew Hill

Be Arresting. Don’t Get Arrested!

Having just sat through 20+ presentations and talked to fellow audience members at a Congress in Dublin the other week, I thought I would turn the sometimes tortuous challenge of staying calm sitting in the audience into a What Not To Do List and provide better ways of catering for your audience’s basic Human Rights.

Presentation Skills Course Matthew Hill

Sorry, Urh, hang on a minute…

BTW – More than 65% of the presenters were good and about 10% were excellent – However (always a warning word) however, some seemed to be living in the ‘90’s before TED and all those great YouTube videos that clearly spell out how to get audience engagement and knowledge transfer RIGHT.

10 Crimes – The Charge Sheet

1, The Presenter Panicked and Ran – Whether thrown off balance by technical issues, a late start of not having rehearsed against the clock, many presenters, including Key Note Speakers managed to get into a sweaty nervous panic during their talks. When you speed up at the end of your slot, your audience know something is amiss. When you admit that time has got away from you and then do not adjust, the audience become anxious on your behalf and when you say, “I will stop now!” 4 times without finishing, the audience will condemn you to presenter hell in your presence. The cost to you of presenter panic is having an audience close their minds with a slamming sound as the barriers drop preventing any transfer value. What a pity. What a waste. What a misspending of all that preparation time.

ANSWER

If you rehearse against the clock you can measure your content against the allocated time and therefore regain control. Additionally you may have a section that you can jettison if you experience a time scare. Not right at the end but 50 or 60% of the way through. Also keep your piece simple enough for the time allocated. A 90 minute monologue simply doesn’t work in 2017 and 20 minutes is not enough time to outline splitting the atom or finding a cure for world hunger.

When you feel scarcity – SLOW DOWN – This will give you time to think, look cool in front of your audience and present the appearance of being in control. We will repeat this later – Your Audience wants you to SUCCEED.

2, Voice Crime. There is nothing worse for the speaker or the audience than someone sat at the back shouting, “We can’t here you”, ”Please speak up” or, “We can’t hear you at the back.” Beside thinking that they should have got here earlier and found a better seat, this will distract you from your delivery, dilute your message and divide the audience into those who join in the bullying and those that start to pity you. Both groups are not doing you any favours. Add to the crime sheet the monotone presenter, the mutterer or the huddled script reader and you have a case ready for prosecution.

ANSWER

Singing lessons – Yes, I am serious. If you wish to project your voice, if you wish to raise your volume, if you wish never to loose your voice again during a presentation, join a choir or take individual singing lessons. It will do wonders for your voice quality, your confidence and your connection with the audience.

3, Technical Failure To Appear – In Dublin we were treated to the latest and the best equipment but – the presenters with older computers did not have an HDMI slot, the corporate trainers had not all worked with touch screens before and the new Prezi users did not all have enough practice with the application (presumably because they had spent all of their allocated tech time figuring out how to MAKE their first Prezi presentation and had not left enough to practice their show in realistic conditions.) The results were PREDICTABLE. Embarrassing faffing, asking the tech crew for help, delaying the start of the show and demonstrating the presenter’s flaws to the audience before they had managed to accumulate enough credit to afford to appear vulnerable.

ANSWER

Keep your technical level of presentation one level below your technical level of competence. Have a Plan B and back up your data. And don’t expect your venue to have usable WiFi, don’t expect to run YouTube clips live – record them and load them as MP4’s. That way they will run on just about anything. It is the most inexperienced presenters that tend to be the most technically ambitious. Those that have given a few webinars know to expect the unexpected and are able to manage the disruption in technical service with a cool head, an even voice and a smooth transition to the next section of the show.

presentation skills coach matthew hill

Too many words… take him away.

  1. Murder by Slides. The Geneva Convention states that PowerPoint slides must not have more than 20 words on them. Despite this, we saw endlessly wordy, small font decks with no visuals, no colour and no useful transfer potential to them. The audience could either ignore the slides or ignore the presenter and start reading the slides for themselves. A lose-lose.

ANSWER

Separate out the desire to present and the need to transfer data and make some tough decisions before you get to the venue – What will you project with your voice and what data will you MAKE AVAILABLE AFTERWARDS in the form of a hand-out / appendix or further reference materials? Understand that slides can be pretty placeholders, a mechanism to reinforce your message with visual people and a good place for graphics, a pie charge or a simple model. However…nobody wants to multi-task during the show so STOP torturing them and plan your information flow more considerately.

 

  1. Methodology Overdose – Closely related to the point above, in a non- academic context there is ZERO need to reveal the statistical significance of your raw research. The audience have one question for you; WIIFT? What is in it for THEM? How can they apply your experience for their benefit? END of.

ANSWER

As above – offer an appendix, a data hand out or a lab session demonstrating your methods, approach, analysis and technical findings. AND – in your short presentation tell them the interesting bits. How it worked, what the conclusions are and how it can be applied for gain.

 

  1. The Presenter Got High – Audience Altitude – Finding their Level. There are two crimes here – going too high or staying too low. Both ways will crash your presentation vehicle. If you pitch it too low for too long you will build up an irritation in your audience that will come out in people leaving your talk with a noisy banging of doors or firing sarcastic questions at you that interrupt you and undermine your credibility.

It you pitch it too high the crowd will turn into a Zombie Apocalypse before your very eyes. Take this as natural feedback telling you that you failed to do your homework, identify your audience segment and that you omitted to refine your message enough to hit the target.

ANSWER

Do your homework, speak to some people, interview the organisers and don’t take general answers for the truth. Your job is to engage, inform and entertain. Your job is to tell a story. Your job is to move people intellectually and emotionally. Your job is to prevent suicidal thoughts rippling through the front row.

 

  1. If It Pleases Your Honour – Time Management – We have dealt with the panic of starting late, not checking the length of your presentation and of lying about when it will end. This aspect is more about the cultural differences in the perception of the flow of time and gaining explicit permission to tell your story. At the beginning of your talk you have 30 seconds to win the hearts and minds of your audience! If you fail, then the rest of your talk can only do damage – to the hopes and dreams of your audience and to your REPUTATION. When you win their support quickly, you will be given 5 minutes grace … to win their enthusiasm for the next 15 minutes! Do you see how it works?

ANSWER

Hit them hard at the beginning – fire a big gun – a moral question, a challenging fact or a brutal prediction – engage your audience and ask, “Do you want to hear more?” They will then award you explicit permission to continue. Really. This psychological contract will become stronger the more they engage with you – the great presenter.

 

  1. Straying From The Straight And Narrow – There are two ways to leave the path here – audience drift and speaker drift. The former consists of being caught out or taking a side bar because of an audience intervention – through being nice and respecting the audience or the influence of a strong personality sat in the second row, you drift off and ANNOY everyone else. Pleasing a strong personality is not a winning strategy for the whole audience. OR you get on to your pet subject, leave your own path and start busking (the phrase for making it up as you go along) much to the irritation of the linear focussed listeners in front of you. When you start entertaining yourself you automatically disrespect the sensibilities of your audience.

ANSWER

Learn to assert yourself and police your audience – Putting a hand up and saying, “Let’s get back on track” is normally enough. If you are likely to wander away from your presentation pathway, build in milestones to remind yourself of the key points that you must make. If you find yourself drifting too wide of those marks, apologise and return to the point.

 

presentation crimes matthew hill

Out of Date Material – Arrest that presenter!

  1. Criminal Exhibit A – Old Material – The older your material, the greater the chance that the audience will have encountered it before or, and worse still, they will have encountered you before, saying the same thing. There is a famous Dutch father of culture who basically has one keynote speech. What ever you engage him to speak about, out he will come with his one keynote speech – And it is difficult to get a refund sometimes.

ANSWER

Read, listen and watch. Be present to developments. Watch out for shifts in the direction of your specialist subject and keep your presentation approach fresh, present and alive. It is not a crime to renew your perspective, challenge YOUR OWN beliefs and treat your audience to something EXCITING and challenging.

 

  1. Old Lag – You Are Not Enjoying It. The voice in your head starts to unsettle you, “Are they really listening to you?”, “ Do they believe a word you are saying?”, “Do they think you look pretty / handsome?” We can develop all sorts of complexes or simply become bored with our own style or topic when we have been presenting too long and need an upgrade – even the best can suffer from imposter syndrome, delusions of paranoia or become completely immune to the charm of their own material and certainly doubt its power to impress.

And. If you are not enjoying the show as a presenter, you can GUARANTEE that the audience are suffering too. Is it time to hand yourself in to the authorities?

ANSWER

At the beginning of any performance it is a safe bet to assume that the audience want you to DO WELL. They are actively looking for signs that you are relaxed, comfortable and up for this. They want to you to win. At the beginning you can assume that most of them LOVE you. All you have to do is not let them down (too badly.)

It is time to work on your material, work out who your ideal and appreciative audience will be and to work on your delivery, presence and voice so that YOU enjoy the show and THEY benefit from listening to you? Is this the time to seek professional help – a presentation advocate to defend your actions and get you off the charge of being a criminal presenter so that you can walk into your next speech a Free Person?

presenting

I sentence you…

The Judge’s Summation

With a little planning, anticipation and rehearsal you can avoid cabbages and rotten eggs flying through the air, the tarnishing of your reputation as a speaker or hearing negative mumblings as you leave the building.

Remember presenting represents the single most powerful opportunity to engage with and impress people that you have never met before. Please respect the audience’s patience, attention span, their need for structure, their appreciation of a good story AND their desire for a confident performance from you – THE SPEAKER (defendant.)

I wish you well with you next presentation…

I sentence you to 10 hours Community Presentation Practice – You are free to go…

 

About the Author – Matthew Hill is a Presentation Skills Coach (amongst other things) He works with ambitious professionals who need to impress and desire to be better. Contact Matthew on; 07540 65 9996.

 

5 Ways To Get A Speaking Engagement And, 1 Way NOT To.

5 Methods for More Gigs and More Work One of the best converters of your sweat into paid work is by giving speeches to a warm, cosy and qualified room of decision making, budget holding corporate executives fascinated by your … Continue reading

Matthew’s New Year Webinar – Getting Growth in 2017

What will you achieve in 2017?

We have 3 Questions for you – What are the Biggest barriers STOPPING you growing your trainer / coaching business this year? Where does it continue to go wrong? AND How can you get it right?

Group Of Young Business PeopleWill you grow in 2017?

These barriers block critical activity, necessary organisation and positive dynamism (we fall into the trap of doing stuff that PREVENTS rather than produces growth.)

  1. ACTIVITY– What did you do in 2016? Send your profile / CV out to known training providers, put up a basic (non optimized) LinkedIn profile and attended local chamber events with other service providers where you failed to engage with business decision makers? And what results did you get? – A new sub contract relationship that provided 7 training days? A two day training or 3 new coaching customers? AND – Was that enough growth for you?

With your energy invested in more proactive and interactive methods you will generate interest, passion and action – the phone will ring, live opportunities will land in your inbox and your business will grow – You will experience meaningful cash-flow, more hour’s and day’s work, a boost in your charge out rates and the choice to take or decline work, along with the self-confidence and business freedom that comes with knowing how to market and sell yourself effectively and comfortably.

  1. ORGANISATION – How was 2016? You added 74 connections on LinkedIn, collected 47 business cards and put them in your desk draw and found the physical address of 9 companies. – Did this provide the momentum you needed for your dynamic business growth in 2017?

When you know what to do and execute clever marketing and social media moves, you will gain presence, currency and relevance with actual decision makers (and- they will LIKE and RESPECT you). They will ask your advice, do as you advise and pay what you ask because they value your input and take you seriously as a coaching / training professional. AND it will have been your marketing activity that has made the difference and lead them to a positive conclusion about you and your services.

  1. DYNAMISM – How was 2016? Sitting by the phone waiting for incoming calls, checking every e mail ping and generally living on Hopium (the expensive drug that favours hope over action.)

How will 2017 be different? Will you hone your identity statement to perfection? Will you be super CLEAR about what you offer? Will you build your BRAND promise to a level where you are taken seriously? Will you know your Marketing AVATAR? Will you learn to write SUPER-COPY? Will you SEQUENCE your marketing communication to be maximally effective? Will you be ready to launch your informational attention grabbers on Social Media? Will you build a quality DATABASE with high value business contacts? Will you be networking like a HUSTLING pro? Will you master NEW SALES? Will you create a CORE MODEL that describes your offering? Will you generate enough REFERRALS to make a significant difference to your income and business growth?

AND

Will you look back on 2017 and say, “I learnt, laughed and lead my company to profitable GROWTH. What a great year?”

Join us for this 45 minute energy boosting webinar (with 10 – 15 minutes Q&A and get your business growing in 2017)

To Register click on; https://attendee.gotowebinar.com/register/7327277808881017091

The webinar is on Tuesday, 7th February 2017 at 7PM Paris time, 6PM London time.

Thanks and see you there

Group of diverse designers in their modern officeWe are growing!

 

Living with the Culture Shock of Brexit – Then and Now – A personal piece written by Nadège Welsch

Then and Now…

London Skyline at Dusk with City Hall and Modern Buildings, Rive

Part 1 – THEN – 27th June 2016

“This weekend, with news of the results of Brexit spreading across the world, has been a very challenging time for a lot of People, and I would like to share not only what I went through but what some of my fellow European and pro-Remain British friends may have gone through too.

I am an Intercultural Consultant. I help expatriate and global managers adapt to their new environment. In facilitating their adaptation I always refer to the Culture Shock curve and its five stages: Excitement, Denial & Depression, Culture Shock, Acceptance and Acculturation. The last time I experienced the Culture Shock curve for myself was moving to Singapore 10 years ago!

Over the course of this weekend I moved through the first two phases and am now heading, at some speed, towards culture shock.

The excitement phase was before the Referendum results, I think most of us were positive that the UK would vote remain and thus demonstrate that we are a strong Europe and that Europeans fit naturally along side British folk. When the results came in on Friday morning, as I woke up at 5:30am, I couldn´t believe that Brexit had happened. I was in complete denial, I just couldn´t wrap my head around it although I had an aprehensive feeling that it might happen, but again, my excitement was stronger. I found myself accepting the decision of the British public, as I live in their Country, and I need to accept their wishes but, trust me, I still felt out-of-place especially going heading out for dinner that evening. The atmosphere felt colder than usual, but I put this down to my own projections.

Tears in the morning

The rest of the weekend was set aside for the depression phase – waking up in tears not knowing what the future will bring, especially working as a freelance Consultant and delivering Trainings to, mostly, European expats – teaching them how to integrate into the UK, so that was a big shock ! What will I do? I thought I would spend the rest of my life here, I have friends which are now part of my Family, I have a home that I bought, I have a car, what will that mean? What does the future hold?

I also had a few talks over the weekend with a few Young British People and asked them what they thought of Brexit and a lot were shocked and angry. They said they were “Europeans” and not British citizens, what will happen for their future and their kid´s future? They won´t have the opportunity to have work experience abroad, travel, learn languages and go abroad to train themselves, so, overall, a big shock all round.

When I spoke to European friends and colleagues most felt betrayed, stabbed in the back, not welcomed and also fearful for their future.

We now know that nothing major will happen over the next two years and that, as Europeans, we will be able to stay. What will be the conditions after though? I think the acceptance phase after the shock sounds like, “One way or another if there are no Jobs, I/we will have to move back to Europe”. I think this is what our culture shock is about, leaving a beautiful country, our friends, our lives.

For now, however, we need to wait and see and try to get out of the shock phase to get on and live our lives.

Part 2- NOW

6 Months post Brexit:

Panorama of a big summer field

Six months have passed since the Brexit Referendum vote. What has happened up to now? How do I feel? And, how do we as Europeans feel in the UK?

Since the announcement of the referendum and even after Brexit was voted into reality, many of us, in the intercultural world and in broader Training and Development have noticed a significant slowdown in business. A colleague of mine mentioned that some of his programs had been canceled, another said that some clients were backing out of training committements and that they wanted to wait for the New Year. Why is that so?

Unfortunately there is a lot of uncertainty at the moment, Brexit was one major event and shock in 2016. This was closely followed by the election of Mr Donald Trump, and now we can hear, throughout Europe, the loud voice of right wing movements, Austria was close and France will be the next test. What will happen there? At the pace we are going, everything is possible!

What will this mean for the world…for Europe?

What we can see is that there is mistrust of politics in general and a fear of the unknown and its consequences for peace, employment and our way of life. All of those participating in racist actions, protest votes and the results they are generating are people that want CHANGE . They are asking – who else can give them change? Noone but those who run against the existing political system.

We need to bring back trust and respect for one another. It is through cultural consciousness that we may avoid further conflict and make sure that our children grow up in a peaceful world, where citizens are respected, have a job and can practice their religion without challenge.

So, where am I then, after these last 6 months? I think I am still in the shock phase. And there is hope. I am edging toward the acceptance phase. we need to wait and see, and to see past what the press is telling us, go past what politicians are trying to sell us (from their own position of confusion, choas and fear) and make sure that our objective is for harmony and making sure that we engineer the conditions that allow for all of us to live together in peace.

welschAuthor Profile – Nadège Welsch

Nadège is Franco-German starting her career with a major German Telco based in Munich where she worked with Latin America, Eastern Europe, Middle East & Africa.

She expatriated to Singapore for a year and half before immigrated to the UK to pursue her passion for culture. With an MSC in Business Psychology she created Be-a-Chameleon seven years ago, training individuals as well as groups in cultural awareness, working effectively across cultures and working effectively in multicultural teams.

Nadège speaks English, French, German and Spanish and is a passionate advocate for cultural consciousness.

sky and hands

What is a citizen and how do I become one? by Daphne Laing

We are all global citizens now, but what does this actually mean?

If we accept that an individual can have multiple non-opposing identities, it would logically follow that it is possible to have multiple citizenships, as indeed many of us do…yet this multiplicity seems only to mean that we can use different passports to facilitate travel from one political system to another….and has nothing to do with sharing values, rules etc. Having looked at the questions for the UK citizenship test and scored a big fat zero on history, just scraping through, I am having an(other) identity crisis…… a UK passport holder born, brought up, educated and tax paying in UK for most of my working life, having taught English, acculturation and intercultural communication for 35 years, I am somewhat surprised at the criteria for citizenship of “my” country.

multiple non-opposing identities

Memories of Communication

Multiple non-opposing identities

For the first time I ask myself “Do I want to be a citizen?” Though I feel a strong connection with my home culture and I understand that on a deep level I probably make assumptions and bear prejudices that would link me to membership of a group of “people like me”, I have long preferred to introduce myself to “others” as a European- thus avoiding the Westerner (i.e USA) or the British (i.e. football hooligan) labels. I am proud of the values which underlie the formation of and continuance of EU, and believe passionately that the institution, for all its faults, has gone a long way to building bridges, to signalling a third way of “doing things”; an alternative to purely money or military oriented politics…. And a clearly stated definition of citizenship.

Yes, I like that…….

To note the ease with which I can explain my choice of association and acknowledge the possibility of duality here may go a long way to explaining my utter bafflement at recent events; but does this also indicate that EU citizenship as a concept is doomed to be more divisive than inclusive? A Them or Us sense of belonging which by its very nature hints at republicanism?

This brings me to a third model: global citizenship, whose qualities seem to be espoused by international NGOs like Oxfam and which is defined as a quality a person demonstrates whose identity is linked more with a common humanity than with any political or other allegiance- but if citizenship means to be held to account by a system; history; shared values, how can any of us possibly call ourselves global citizens except as representing an academic intellectual stance?….

Recent developments have forced me to reflect on what it means to belong….to an organisation at odds with my personal values; to a country hurtling towards xenophobia and isolationalism……

Am I the only one to feel like le Petit Prince?

“To establish ties?”

“Just that,” said the fox. “To me, you are still nothing more than a little boy who is just like a hundred thousand other little boys. And I have no need of you. And you, on your part, have no need of me. To you I am nothing more than a fox like a hundred thousand other foxes. But if you tame me, then we shall need each other. To me, you will be unique in all the world. To you, I shall be unique in all the world….”
― Antoine de Saint-ExupéryThe Little Prince

About the Author – Daphne Laing is a renowned education professional in the field of culture, language and citizenship.

daphne-laing

Independent Trainer Mini Series – Trust based Marketing – Blog Post 5 by Matthew Hill

A little Marketing magic goes a long way

The word marketing can make us dizzy with its many different meanings – and no one should claim to understand them all.

Notepad with word marketing concept and glasses

For the purposes of this short and pithy post, marketing refers to the information you put out there in the web-o-sphere (technical term) to influence and inform your potential customer base of your offering, your persona and the value of your work to them.

Coffee to Sex and Marriage

BTW – this is the first rule of marketing – be as provocative as you dare to grab people’s attention – if they don’t read you, you don’t exist for them.

The phrase “coffee to sex” refers to the pathway of engagement. At each stage there is an appropriate interaction for them to expect from you or for you to offer to them. Mess that up and you end up looking foolish.

Trust based communication

Linked the pathway of engagement is the trust ladder. If I am low on your trust ladder I cannot ask you for much. If we are both high on the trust ladder we can exchange value for mutual gain – this is witnessed in the exchange of ethical and sustainable business.

“Know, Like & Trust”

The social media marketing guru, Penny Power OBE, coined the phrase and wrote a book describing how a consumer of information behaves and what they need to receive in order to become a healthy, happy and profitable customer of yours.

*Know – Here we move the unsuspecting prospect from a position of not knowing you exist to knowing that you both exist and have something to say that they need to hear. You also need to grasp the audience’s attention. Your well expressed purpose in a punchy headline will normally work a treat. (See the previous post 2. on Identity.)

*Like – Now you get the chance to express your wonderful and warm personality in print, via video and in person so that the audience can fall in like with you and see your true and authentic self. Being funny, offering wise insights, providing stories that entertain and inform – all add to the emotion of liking you.

Two modern entrepreneurs partners doing thumbs up gesture for celebrating business success. Successful modern businesspeople outside. Positive elegant man and woman smiling and looking at camera.

We buy from people we like

*Trust – Trust is a real thing – ABI – Ability, Benevolence and Integrity – You top the charts when you consistently demonstrate your depth of knowledge with solutions and skills that match your promise. When you over deliver with kindness and a positive attitude you will be perceived as benevolent. And, when you keep your word, under-promise and over-deliver you will gain a tick in the integrity box as well.

The Secret of Sequencing

Putting the various marketing communications together whilst sticking to the pathway of engagement and incrementally building awareness and trust is the magic formula that will result in an enriching flow of incoming new business enquiries.

Next

For more ideas on how establish and grow your Independent Trainer Business we invite you to join us for the Independent Trainer Consultative Selling Webinar 3 – GOING FOR GROWTH, on 5th October 2016, 6PM London time, 7PM Paris time. Register now at;

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