The Case from BRETURN – We Can Clear Up This Mess And It Won’t Take 2 Years.

Brexit or Breturn?

An Opinion Piece by Interculturalist, Matthew Hill Enough is enough of “Brexit means Brexit” – Red, White or Blue. Stop already. The returning weak and wobbly Conservative and Unionist coalition is in chaos and it is their LOSS of a … Continue reading

SIETAR EUROPA DUBLIN CONGRESS REPORT

What really happened? – An opinion piece by Matthew Hill

As IC trainers, coaches and academics return from the SIETAR Congress in Dublin, we remember some of the highlights?

SIETAR Key Note 400+ People Attended the SIETAR Congress in Dublin, May 2017

With more than 400 attendees it was the biggest event since Granada (when we were joined by the mighty SIETAR USA.) An impressive focus on professionalism and detail delivered a technically advanced event at a top of the range venue – St Pats (Dublin City University) in Ireland has been transformed, enlarged and made relevant, providing an impressive and functional backdrop to the show. With fresh paint, bright colours and a modern social area and the addition of a professional conference organisation crew, this was SIETAR at its slickest, its most efficient and its best.

Special mention must be made of Pari, Barbara and Joe. Their 18 months of hard work, stress, decision-making and perseverance has paid off. Thank you. Thank you. Thank you.

And the 12 volunteers – A great bunch of dynamic and pro active interculturalists working diligently to produce a memorable audience experience and calm the nerves of the presenters, some of whom had never seen a touchscreen interactive whiteboard before!

Whova logo Keeping us in touch

The Whova app assisted in bringing everybody together, warning us of logistical changes and generally connecting people, before the event, during the busy main days and, now, as we go back to our many countries and various other roles.

Lolo Mayer Lolo Mayer moved us with his story

We were lucky with the weather and there were some extraordinary moments to take away. Those who saw Lolo Mayer when he spoke will never forget the present and direct moment when this articulate 9 year old told us of his journey from South Africa to Germany and the reactions the people around him – “different race – same culture”. His honest narrative moved us to tears. A special experience.

Milton Bennett brought along an expert in Mysticism – A ripple of hesitation flickered through the full room. As the modestly cynical crowd began their hypnotic meditation submerging beach balls under water, a new line was crossed in SIETAR experiential learning and most of us came out of the exercise better and wiser practitioners.

A third highlight was Andra and Abbey in their WorldWork Trust session – The facilitation was excellent and the atmosphere was conducive to movement, exchange and a worthy end result for all.

SIETAR Openning Joe Kearns Opens SIETAR Dublin

I must mention the stars of my own film track – Having coerced two local heroes – Dave Walsh and Joe Kearns into attempting culturally relevant and difficult topics, they both more than rose to the challenge – Dave interpreting the cultural significance of “Father Ted” in the context of real events in the Priesthood in Ireland and Joe, with his deep knowledge of Irish and European Viking history, linking this eloquently to the successes and failures of mergers in business and highlighting the choice between cultural domination and cultural integration.

Seitar Crowd SIETARians Deep in Conversation

And a big thank you to everyone for forming a surprisingly large crowd at my Training films clips session – It was rewarding to see so many people getting fully engaged with the subject and the content.

Shock

It would not be a real congress report without one or two negative points to report on. A moan that was heard frequently around the Congress concerned the quality of some presenters when attempting to get their message across. On occasion we seemed to have regressed to pre-Valencia days. Many witnessed poor wordy PowerPoints, over emphasis on research methods vs practical application and a failure by presenters to project, engage or hold their audience’s attention. There were many many TED style talks that were far far removed from the slick professionalism of the real thing. (I will take up the topic of presentation crimes in a separate post next time.)

MariaJicheva Maria Jicheva

The drama of the Congress ended with a moving tribute to one of the pillars of SIETAR – Maria Jicheva who died two years ago. She had run and expanded SIETAR UK and SIETAR Europa with years of hard hard work and used her subtle style of influence to make it the success that is evident today. We heard stories and experienced strong felt emotion remembering her effect upon those who were fortunate enough to spend time in her presence. Maria – We know you are watching over us – The success of the SIETAR Dublin Congress in 2017 is a tribute to you, your values and the volume of work you put in. Thank you.

Where next?

We will see you all in Vienna (Just a GUESS at the next venue…)

Traditional mountain farm in the Alps

Presentation Disasters and 5 tips to help YOU not make them by Matthew Hill

 

Plug into the audience and let the electricity flow

The gap between a person’s brain, intellect and expertise and their ability to communicate even a small part of this wisdom to an audience can be wider than the Grand Canyon. I remember meeting one of the deepest thinkers on educating people that the UK has ever produced. He was also one of the worst public speakers an audience has ever had to endure. This irony continues to buzz around my mind.

Below are 5 ideas that you can apply to make sure no one says about YOU, “They seem to really know their stuff. It’s a pity their attempt to convey it to the audience is a total failure!”

Smiling newscaster during broadcasting. And here is the news…

  1. It’s not about you – whilst you are the star, standing under the light, mic in hand and dressed to kill, the point of the presentation is to align your information and message to the desired outcomes of the majority of your audience.

Useful questions before you present might be, “What is their level of knowledge?” “What do they expect today?” “What do they want from this session?” And, finally, “What do they really need?”

Before you write a word of your presentation, ask these questions and be mindful of the answers. Also implied in their response is bonus information – What they absolutely DON’T want you to speak about.

Verschiedene Portraits einer blonden Frau

  1. First impressions last – I once tripped over on a stage in Milan in the style of Charlie Chaplin and raised an embarrassingly large laugh from the audience. Unfortunately that was not my intention and things did not flow smoothly from that point on.

An audience will have read your profile and possibly check you out on LinkedIn. They are making an active and tough judgment of you based on your physical appearance. If you are scruffy, ill-prepared to deal with technology, hesitant and showing non-verbal signs of stress, anxiety and fear it is no wonder that the audience will disengage from your private greatness and let their minds wonder to other topics (probably sex and shopping.)

What does it take to make a fantastic first impression?

Dressing one level smarter than your audience, dry cleaning your dark suit, investing in a decent haircut, considering replacing your glasses with contact lenses, practicing Amy Cuddy’s power poses and firing your BIG GUNS first. All of these represent a good start.

Seat on fire

  1. Pleasure or pain? Related to 2. The audience will amalgamate all of the information you are consciously and unconsciously broadcasting and rank you on two exclusive scales.

Power and dominance – your tone, stern look, square shoulders, booming voice and content of doom laden scenarios and facts may give you an impressively high dominance score. Is that what you want?

Likable and trustworthy – A high score on the opposite scale is achieved by displaying charisma, charm, humour, self-deprecation, honesty, integrity and demonstrating your ethical values to the audiences.

Only you can decide which scale is more appropriate your next presentation – Is it time to practice non-verbal charm in the mirror or to rev up your sergeant major impression?

bubble of communication

  1. Words Words Words With everything you say you are either engaging more with the audience or distancing them. You may think that filling your presentation with intellectual complexity, esoteric jargon and obfuscating argot will do the job. Wrong – The simpler you are the more you will connect with the audience and the more they will buy what you are selling.

Speed trumps caution

Many presentation coaches warn that excessive speed of presentation will be perceived negatively. This is not the case (with the caveat that you need an audience speaking the same language as you.) As long as you are clear and loud enough your audience will be taken away by the speed at which you deliver your wisdom. Unlike complexity, speed is perceived as a sign of intelligence.

Fluent slick and smooth

Unsurprisingly, a smooth radio delivery will impress an audience. On occasions it will increase your ratings even when you are having an off day, your brain is addled with tiredness or your mind can only manage to operate at half power.

Listening. “Tell me more”

  1. Everyone loves a story – Every presentation coach is asked what is the best structure for delivering a presentation. It can be a best man speech, a professor’s keynote address at a conference or thanking people at your retirement do. The best way to package information is to give it a familiar dramatic structure – beginning, middle and end, a “V” structure – unleashing tragic chapters that shock your audience followed by an inspiring twist and uplifting ending, or a WW structure like a Dr. Martin Luther King speech that repeatedly takes the audience from the difficult present to a better envisioned future.

Men don’t like emotion.

Whilst there are some coal mining villages where men can only cry if they are one kilometer underground, most humans, irrespective of gender, enjoy having their feelings taken for a spin. It is diverting and stimulating and always will be.

Human Rights

Please respect the human right of your audience not to be bored within an inch of their life. Practice practice practice until you are fluent and can lose yourself in a story that entertains even you, the speaker.

And if you are not a natural comedian, a presentation is not the place to begin your new stand-up career.

Good luck with the next presentation. I hope you WOW the audience and they give you a standing ovation.

Senior Sales and Culture Trainer Matthew Hill

Matthew Hill

Matthew Hill is an Intercultural Trainer, Author, Speaker and Coach working with international audiences to help them uncover their deeper potential and shine in public.

What can YOU do at the SIETAR Congress to change your life?

A Guide to the European Intercultural Event of the Year by Matthew Hill     1, Meeting people With up to 360 people attending the SIETAR Congress in Dublin later in May, There is no better opportunity this year to … Continue reading

May’s Brexit Election – A Cultural View – by Matthew Hill

Words from a divided nation

This week Prime Minister May called a snap election to, “unify the country” and allow her to negotiate with the EU on behalf of all of the UK so that she may go out there and get all the good things and have none of the bad.

It will not play out like that.

Big Ben and House of Parliament at River Thames International La

The scene of the crime – Prime Suspect – David Cameron – Do not approach

Before we look at the cultural aspects of BREXIT, let us remind ourselves how we got into this mess in the first place.

Prime Minister David Cameron and Chancellor George Osborne had suffered from criticism and power plays from various factions within their OWN party. This was a Conservative party spat, a “Blue on Blue” bun fight. Chancer Cameron had bluffed his way through the Scottish independence vote and won. He had made another reckless referendum offer before the 2015 election and had never, in his wildest dreams, considered that the UK would be so stupid as to vote the wrong way. And then, in an historically irresponsible and arrogant move, proposed that a simple majority, either way, would dictate the UK’s future relationship with our closest neighbours and largest trading and defence partners. When, the old, the poor and the anti London / anti-elitists (and racists) voted to leave in June 2016, the UK was plunged into uncertainty and became the laughing stock of Europe, all over again.

And now CULTURE

In the war of words BREXIT supporters tended to focus on “immigrants taking our jobs in the UK” and, ”taking back control from Brussels”. Subjects on which both sides were quiet or silent were the cultural and historical perspectives that will come into play now we are leaving Europe and how these will affect us all.

The cultural benefits of immigrants

Between 2004 and 2014, 2.5 million EU citizens chose to come to the UK to live and work. This has made a net positive contribution to UK GDP, productivity measures per worker and tax revenues for the Treasury. In addition, the cultural benefit has been palpable. [Most British people struggle to speak even one language properly (innit)] The vast majority of newly arrived workers speak their native language and passable English as well. Many speak two or more languages and add to the country’s human capital, fuelling the most important parts of the British economy – the export of goods and services to other countries. Having freshly arrived people from our target export markets helps us with both local language and market wisdom as we send our crated goods on their way in lorries headed for the Continent.

Tropical caribbean island in open ocean

A Small Island Near Europe

Immigrants work harder

This sometimes unpalatable truth is most threatening to the unskilled sector where jobs are performed by employees that are exchangeable and expendable. This is not the fault of the newly arrived workers or the indigenous population. It is the way jobs are designed today with most school education being instantly forgotten and individuals adapting to the job market, ending up as minimum wage and sub-living wage employees. Our history as a rich and formerly powerful empire has created a subtle level of expectation for many British workers below which they will not consider working. The average Brit is not rushing to get up at 5 AM and wait for a van on a street corner to head off and pick vegetables on a chilly spring morning. Other EU nationals are.

Fight or trade?

From an historical perspective, when a couple of tribes live in close proximity they have two strategic directions in which to go. They can either battle or exchange goods and services. The main rationale for the signing of the Treaty of Rome in 1957 thus establishing the European Economic Community, the EEC, was to facilitate trade and exchange as the best way of preventing the repetition of the double tragedies of the 20th century.

Nostalgia can be a dangerous thing.

Whilst we are on the subject of not learning from history, let us remember that what unified Germany and the Axis powers in their support for Hitler’s strategies and ideas in the 1930s were austerity measures set out in the Versailles Treaty of 1919. Imposed by the victors upon the losers, it created an attractive option for Axis powers – support the German war effort in return for the restoration of lost power and lands – Hitler promised to turn back time.

Teamwork

The EU agreement was the equivalent of a peace treaty. When a peace treaty is signed all parties agree to forgive, to back down from aggression and to cooperate. A lot of European history and baggage has been locked away in the cupboard, for the sake of trading cooperation, EU subsidies and grants and peace. Culturally speaking, Brexit is the key that opens this cupboard and opens many wounds from the past. [Do we really want to re-examine the roles perpetrated by Hitler and Napoleon at a time when we will be negotiating trade tariffs?]

Do we really want videos of the Euro-skeptic rhetoric played before we enter the room with our Continental cousins?

The subjects discussed around European dinner table may turn to reparation, retribution and rebuke.

New bilateral treaties

Instead of the centralised and overly controlling Brussels technocrats telling each of the EU member states what they can and cannot do, we are now in the unique position of sending out negotiation teams to each EU country and negotiating separate bilateral terms regarding defence, trade and the mobility of citizens (country nationals).

To some this represents the essence of opportunity and control. We will finally have a say on our terms of business in Europe. They are perhaps forgetting that it won’t be all smiles and handshakes. We have 950 years of history that will be raked over, brought up, and may well be used against us. This will not be a quick squiggle of a Mont Blanc pen on parchment in some grand hall. Troubled President, Francois Hollande of France immediately hinted at damaging changes France may make to border controls. If British lorry drivers feel frustrated by striking farmers and burning lorries full of lambs now (within the protection of the EU), what will they face if this civilising treaty is ripped up for the Brits? The bottleneck of the channel is our weakest point. Something the wise business people of Britain are well aware of. Add to that the predictable Air Traffic Controllers strikes in summer (we have just suffered from our 47th Strike in the last 8 years) and we begin to form a clear picture of our rather isolated future.

Can we afford the divorce?

Our future will be in the hands of a dubious, and tarnished group of British ministers along with overstretched lawyers shuttling from EU country to EU country trying to preserve as many of our assets as we can like a skewed game of giant Monopoly. And, who will get custody of the golden child? The City of London generates more than 30% of UKPLC’s GDP. Outside the protection of the EU, Germany, France are already having a pop at attracting the golden goose and shrinking the number of eggs it produces. If we don’t retain custody of the country’s best cash generating asset, we will again become an “embittered single parent” after the divorce, contemplating putting on a superhero costume and climbing up the walls of Brussels in a futile and crass protest shouting, “Former EU Fathers for Justice”

Facing a coalition of the weak.

The goodwill and support shown to Britain by the majority of the 10 enlargement states that joined the EU in 2004 that we have enjoyed and required for the past 12 years is beginning to evaporate. Especially as, in their own living memory, the promises of infrastructure grants and bountiful economic progress have begun to disappear, disappoint the local population and put their politicians under pressure. Poland, the striking example of post 2004 success, is now the 7th ranked economy within the EU. As alone most Central European countries are virtually insignificant, they still relish being part of one of the largest trading blocks in the world. As slighted states, sitting across the table from us surrounded by “divorce” lawyers, the energy and relationship will shift. They have got what they want. Why should they now continue to support us so generously? We are on the outside of the tent “looking” in.

Flags and racism

In your culture trainings you teach that culture is less about countries and flags and more about a range of values, beliefs and drivers that subtly influence behaviours and choices. This subtlety will be lost when Brexit becomes a hard reality. We are seeing a return to table thumping Popularism, less sophisticated and more hostile country stereotypes and an increase in racial slurs, prejudice and, inevitably, violence perpetrated upon immigrant populations. And, these include British populations abroad. The Brits in Spain are already treated with disrespect due to their lack of language skills and integration into local society.

Warning Yellow Tape Strips You are about to cross the line

Conclusion

The EU is a mechanism designed to control the behaviour of member countries. Brexit is currently pushing against that reason and control. The Pandora’s box of cultural difference, historical resentment and Britain’s lack of future power will make for a volatile negotiating environment to send our ministers and lawyers into. The British election voter should be fully aware of what cultural consequences they face after the inevitable June Tory election victory aimed at repairing an avoidable Tory mistake.

Part if this blog post was written for Farnham Castle Intercultural Training last year.

 

Independant Trainer Webinar – Getting Growth in 2017

What will you achieve in 2017?

We have 3 Questions for you – What are the Biggest barriers STOPPING you growing your trainer / coaching business this year? Where does it continue to go wrong? AND How can you get it right?

Group Of Young Business PeopleWill you grow in 2017?

These barriers block critical activity, necessary organisation and positive dynamism (we fall into the trap of doing stuff that PREVENTS rather than produces growth.)

  1. ACTIVITY– What did you do in 2016? Send your profile / CV out to known training providers, put up a basic (non optimized) LinkedIn profile and attended local chamber events with other service providers where you failed to engage with business decision makers? And what results did you get? – A new sub contract relationship that provided 7 training days? A two day training or 3 new coaching customers? AND – Was that enough growth for you?

With your energy invested in more proactive and interactive methods you will generate interest, passion and action – the phone will ring, live opportunities will land in your inbox and your business will grow – You will experience meaningful cash-flow, more hour’s and day’s work, a boost in your charge out rates and the choice to take or decline work, along with the self-confidence and business freedom that comes with knowing how to market and sell yourself effectively and comfortably.

  1. ORGANISATION – How was 2016? You added 74 connections on LinkedIn, collected 47 business cards and put them in your desk draw and found the physical address of 9 companies. – Did this provide the momentum you needed for your dynamic business growth in 2017?

When you know what to do and execute clever marketing and social media moves, you will gain presence, currency and relevance with actual decision makers (and- they will LIKE and RESPECT you). They will ask your advice, do as you advise and pay what you ask because they value your input and take you seriously as a coaching / training professional. AND it will have been your marketing activity that has made the difference and lead them to a positive conclusion about you and your services.

  1. DYNAMISM – How was 2016? Sitting by the phone waiting for incoming calls, checking every e mail ping and generally living on Hopium (the expensive drug that favours hope over action.)

How will 2017 be different? Will you hone your identity statement to perfection? Will you be super CLEAR about what you offer? Will you build your BRAND promise to a level where you are taken seriously? Will you know your Marketing AVATAR? Will you learn to write SUPER-COPY? Will you SEQUENCE your marketing communication to be maximally effective? Will you be ready to launch your informational attention grabbers on Social Media? Will you build a quality DATABASE with high value business contacts? Will you be networking like a HUSTLING pro? Will you master NEW SALES? Will you create a CORE MODEL that describes your offering? Will you generate enough REFERRALS to make a significant difference to your income and business growth?

AND

Will you look back on 2017 and say, “I learnt, laughed and lead my company to profitable GROWTH. What a great year?”

Join us for this 55 minute energy boosting webinar (with 10 – 15 minutes Q&A and get your business growing in 2017)

To Register click on; https://attendee.gotowebinar.com/register/9072445755469609986 

The webinar is on Tuesday, 21st March 2017 at 7PM Paris time, 6PM London time.

Thanks and see you there

Group of diverse designers in their modern officeWe are growing!

Why Cultural Sensitivity Matters More Than Ever in 2017 – LSIC -Matthew Hill

The London School of Communication’s Cathy Wellings asked me to pen something on the need for keeping culturally aware and sensitive in these challenging times. With her permission, here is an except and a link to the full article on the LSIC website.

Screen Shot 2017-03-10 at 10.36.13

The London School of Communication Culture Blog

And a link to the full article; https://www.lsictraining.com/about-lsic/blog/article/why-cultural-sensitivity-matters-more-than-ever-in-2017-338/

Trump – What Now? An Opinion Piece by Matthew Hill

Conflict Theory applied to the White House

Having returned from New York last week after the Inauguration and the Women’s Marches, I have digested some of the conversations we had over there and wanted to note a couple of observations from a cultural and conflict resolution point of view.

The White House, US president's residence, in Washington DC

It’s not him

The incongruence between DJT’s place in the White House and his level of communication (enthusiastic schoolboy) proves that he did not get there by merit of his ideas or solutions alone. Let us remember he is result of a large group of Americans who have lost a lot in reality and even more in their imagined mythical version of 1950’s America. Their frustration at the inability of any political party to do anything for them, to listen to them or to understand them is why they voted against politics and why we are here today.

Labels

The most frequent diagnosis of DJT I heard whilst in New York was “Psychopath”. A couple of Facebook posts have supplied compelling arguments for a label of Narcissistic Personality Disorder – Upgraded this week to Malignant Narcissist by one leading psychiatrist.

My issues with labels are that they excuse behaviours. They dissociate the conscious person and the decisions they make from accountability. To take the cultural community view of helping someone with difficulties is not a promising start for the next 4 years – as that person has the nuclear codes.

Macchiavelli

The author of the Prince – the ultimate cynical leader’s handbook would have advised sweeping away the old guard and launching a Blitzkrieg of radical policies that will have everyone reeling in their seats. Job done. The acting Attorney General is on her way and the Ambassadors around the world are packing up too and the intellectuals are failing to process the torrent of proposals leaving the White House.

Statue of Niccolo Macchiavelli in Florence

Niccolò Macchiavelli – The Cynic’s Guide to Leadership

Let us side step the shock and awe phase, get over our feelings of outrage and insult and attempt to be consequent.

Protest

Meeting and talking with the Marchers was the highlight of the trip – The atmosphere was one of an optimistic and loving community validating and celebrating the existence of a vast collection of people with healthy values and a positive spirit. Values based more on love and less on fear.

More on the problem with protest in a moment (1.7 million people in the UK signed a petition this week to reverse the Queen of England’s invitation to DJT for a State visit to the UK with golden carriages, full military honours and the rolling out of the great and the good of Blighty to put in a show for the new leader of the free world.)

Racism

DJT’s bizarre Black History Month breakfast was an historical denial on a grand scale as well as being a denial of DJT’s own baggage. His spinning of the contribution of African Americans – that their hard work laid down the foundations of modern America missed the point by many a mile. They were enslaved.

The point here is that there is no dialogue to be had. No numbers, facts, logic or reason will work against someone with zero interest in empowering the oppressed or curbing the dominance of the dominant. No argument will succeed. This is beyond debate, dialogue and exchange.

Conflict

From the perspective of Conflict Theory, we have moved passed dialogue and beyond cold conflict and are heading towards bipolar antipathy where exchanges are no longer listened to, reason has been thrown out of the window by both parties and negative emotions are triggered by simply seeing the other side or hearing their voice.

There is only one advantage to the HOT conflict phase – it gets dealt with – passive aggression can rumble on for years but when the furniture begins to fly then action is not far behind.

What is to be done?

Classical work on conflict suggests a starting point where energy is spent and attention is focused on the most leveraged areas where change is achievable and victories can be attained.

The post-election wounds are now healing and some brave commentators have uttered the bitter and necessary truth. The educated group who waged intellectual battle have missed the key point – it is not the content of the campaign, it is not the content of new policy – it is the cultural cause of our current situation that must be addressed.

We must give up the right to be right. We must come down from the hill of moral superiority – nothing will be heard from that altitude. It is about acting locally and moving beyond the facts (in Post-Truth America, facts are soooo last year.)

It is about new norms – America gets it political opinions from Netflix, Amazon Prime and Fox News. It is about creating stories, of creating characters with values that mean something. It is about starting an exciting narrative through the medium of drama / faction / story telling. That is the way, over time to tackle the fear that is driving the current political agenda and to move the majority toward a position of hope again.

Travel Ban

Shopping

A tragic example of this fear is the travel ban – with no statistics to back it up an overnight moratorium came in banning Muslims travelling to the US from the 7 Middle Eastern countries – The point is this – The move has the approval of the majority of Americans. They have swallowed it whole. They have heard the messages of fear and most currently choose to believe them. It is not true, but for them in this instance, action beats inaction – This myth provides a little comfort for them in dark times where their own personal reality seems so bleak and unending.

(The ban has been reversed by the courts and is being appealed now by DJT.)

Comment form Milton J. Bennett – Hello Mathew. Writing from the US, where I’ve been since Jan. 20., I’d like to comment on the purpose of the “psychopath” label regarding President Trump. People I have spoken with post shock are seriously considering two things: 1) how to keep the embers of a progressive agenda glowing during what will be a concerted move to the right (beyond the mandate of that slim electoral college win), and 2) how to mitigate the diplomatic credibility damage that is already being done by impetuous executive action. For instance, Khamanei has just said that Trump shows the “true face” of the US. The allegation of mental instability is an attempt to separate Trump from the US image. Some people I’ve talked to who supported Trump (either actively or by inaction), hoping that he would change or that that he would be restrained by “the system,” are now joining in the labeling. The move to the right will continue, but I guess there will be increasingly serious attempts to isolate or remove Trump

 

New Webinar – Discover the 3 Growth Essentials that will get your Training / Coaching Business Moving in 2017

How would you feel if you could smash the 3 biggest barriers that are currently stopping you growing your training / coaching business?

Where would you reinvest the extra income that you generate in 2017?

And, What extra value would you deliver to your corporate customers enabling them to experience an increase in their profits, performance and passion?

New Webinar – Discover the 3 Growth Essentials that will get your Training / Coaching Business Moving in 2017. Tuesday, 7th February 2017 | 7PM, London time | 6PM, Paris time.

https://attendee.gotowebinar.com/register/7327277808881017091

Super businessman flying over a city

  1. ACTIVITY – This interactive webinar will point out which actions used to work and work no longer. Imagine the time you will save as you divert energy, enthusiasm and your time to modern and high-impact marketing actions that convert strangers to contacts, acquaintances to advocates and LinkedIn connections to paying customers. With the right moves you will interrupt busy professionals to take notice of your authentic message. You will engage with them by speaking THEIR language. You will build a channel to educate them from a place of expertise and you will create a desire in them to access more of YOU.

The measure of your success is simple – when you get your process, branding and communication right, they will “Do as you say and pay as you ask.”

  1. ORGANISATION Just because it is simple does not mean than people do it, do it correctly or do it consistently.

From a base of cultural modesty or a fear of rejection, the vast majority of solo-preneurs and small business owners fail to network or hustle sufficiently. They fail to capture data in an effective way. They fail to measure engagement, customer feeling and conversion rates and thus they fail to experience the “drip” of new business as customers come to them as and when the CUSTOMER IS READY.

Remember only 1% – 5% of customers are ready to buy at any one time. The secret is to keep in contact and have a sequence of touch points so that you become trusted and front of mind because you need to be there when THEY ARE READY TO BUY. Put simply, if you stay in contact, you will win further down the road (when everyone else has given up.)

  1. DYNAMISM Are you marketing like a 5 Year old? You try everything in an over energetic attempt to change the world in 5 minutes and then collapse in a sweaty heap and declare that life is not fair and that marketing is impossible and does not work?

Modern marketing is about getting organised and then scheduling your activity, your energy and your passion to the best effect. When you develop the mindset of a HUSTLER you will discover how to convert a basic opportunity into a prime one and that means you will access the next level of customer, customer budget and customer decision maker. As you become fluent in the language of modern marketing all your hard work and preparation will actively attract opportunities to your brand, your authentic persona and you will have the chance to articulate your vision and deliver the best of you to the best of the corporate world AND you will qualify OUT the people who will not benefit and qualify IN the elite who will do as you say, pay what you ask and benefit the most from your expertise.

If 2017 is going to be your year what do you need to do? What steps must you take?

TAKE ACTION-

Register now for this complimentary high energy and interactive webinar;

https://attendee.gotowebinar.com/register/7327277808881017091

Tuesday, 7th February 2017 | 7PM, London time | 6PM, Paris time |

Bring your questions, your passion and a pen. See you for the 2017 launch webinar.

Bizneswoman.
Kobieta pracownik biurowy siedzi przy stole konferencyjnym.

Matthew’s New Year Webinar – Getting Growth in 2017

What will you achieve in 2017?

We have 3 Questions for you – What are the Biggest barriers STOPPING you growing your trainer / coaching business this year? Where does it continue to go wrong? AND How can you get it right?

Group Of Young Business PeopleWill you grow in 2017?

These barriers block critical activity, necessary organisation and positive dynamism (we fall into the trap of doing stuff that PREVENTS rather than produces growth.)

  1. ACTIVITY– What did you do in 2016? Send your profile / CV out to known training providers, put up a basic (non optimized) LinkedIn profile and attended local chamber events with other service providers where you failed to engage with business decision makers? And what results did you get? – A new sub contract relationship that provided 7 training days? A two day training or 3 new coaching customers? AND – Was that enough growth for you?

With your energy invested in more proactive and interactive methods you will generate interest, passion and action – the phone will ring, live opportunities will land in your inbox and your business will grow – You will experience meaningful cash-flow, more hour’s and day’s work, a boost in your charge out rates and the choice to take or decline work, along with the self-confidence and business freedom that comes with knowing how to market and sell yourself effectively and comfortably.

  1. ORGANISATION – How was 2016? You added 74 connections on LinkedIn, collected 47 business cards and put them in your desk draw and found the physical address of 9 companies. – Did this provide the momentum you needed for your dynamic business growth in 2017?

When you know what to do and execute clever marketing and social media moves, you will gain presence, currency and relevance with actual decision makers (and- they will LIKE and RESPECT you). They will ask your advice, do as you advise and pay what you ask because they value your input and take you seriously as a coaching / training professional. AND it will have been your marketing activity that has made the difference and lead them to a positive conclusion about you and your services.

  1. DYNAMISM – How was 2016? Sitting by the phone waiting for incoming calls, checking every e mail ping and generally living on Hopium (the expensive drug that favours hope over action.)

How will 2017 be different? Will you hone your identity statement to perfection? Will you be super CLEAR about what you offer? Will you build your BRAND promise to a level where you are taken seriously? Will you know your Marketing AVATAR? Will you learn to write SUPER-COPY? Will you SEQUENCE your marketing communication to be maximally effective? Will you be ready to launch your informational attention grabbers on Social Media? Will you build a quality DATABASE with high value business contacts? Will you be networking like a HUSTLING pro? Will you master NEW SALES? Will you create a CORE MODEL that describes your offering? Will you generate enough REFERRALS to make a significant difference to your income and business growth?

AND

Will you look back on 2017 and say, “I learnt, laughed and lead my company to profitable GROWTH. What a great year?”

Join us for this 45 minute energy boosting webinar (with 10 – 15 minutes Q&A and get your business growing in 2017)

To Register click on; https://attendee.gotowebinar.com/register/7327277808881017091

The webinar is on Tuesday, 7th February 2017 at 7PM Paris time, 6PM London time.

Thanks and see you there

Group of diverse designers in their modern officeWe are growing!