Independant Trainer Webinar – Getting Growth in 2017

What will you achieve in 2017?

We have 3 Questions for you – What are the Biggest barriers STOPPING you growing your trainer / coaching business this year? Where does it continue to go wrong? AND How can you get it right?

Group Of Young Business PeopleWill you grow in 2017?

These barriers block critical activity, necessary organisation and positive dynamism (we fall into the trap of doing stuff that PREVENTS rather than produces growth.)

  1. ACTIVITY– What did you do in 2016? Send your profile / CV out to known training providers, put up a basic (non optimized) LinkedIn profile and attended local chamber events with other service providers where you failed to engage with business decision makers? And what results did you get? – A new sub contract relationship that provided 7 training days? A two day training or 3 new coaching customers? AND – Was that enough growth for you?

With your energy invested in more proactive and interactive methods you will generate interest, passion and action – the phone will ring, live opportunities will land in your inbox and your business will grow – You will experience meaningful cash-flow, more hour’s and day’s work, a boost in your charge out rates and the choice to take or decline work, along with the self-confidence and business freedom that comes with knowing how to market and sell yourself effectively and comfortably.

  1. ORGANISATION – How was 2016? You added 74 connections on LinkedIn, collected 47 business cards and put them in your desk draw and found the physical address of 9 companies. – Did this provide the momentum you needed for your dynamic business growth in 2017?

When you know what to do and execute clever marketing and social media moves, you will gain presence, currency and relevance with actual decision makers (and- they will LIKE and RESPECT you). They will ask your advice, do as you advise and pay what you ask because they value your input and take you seriously as a coaching / training professional. AND it will have been your marketing activity that has made the difference and lead them to a positive conclusion about you and your services.

  1. DYNAMISM – How was 2016? Sitting by the phone waiting for incoming calls, checking every e mail ping and generally living on Hopium (the expensive drug that favours hope over action.)

How will 2017 be different? Will you hone your identity statement to perfection? Will you be super CLEAR about what you offer? Will you build your BRAND promise to a level where you are taken seriously? Will you know your Marketing AVATAR? Will you learn to write SUPER-COPY? Will you SEQUENCE your marketing communication to be maximally effective? Will you be ready to launch your informational attention grabbers on Social Media? Will you build a quality DATABASE with high value business contacts? Will you be networking like a HUSTLING pro? Will you master NEW SALES? Will you create a CORE MODEL that describes your offering? Will you generate enough REFERRALS to make a significant difference to your income and business growth?

AND

Will you look back on 2017 and say, “I learnt, laughed and lead my company to profitable GROWTH. What a great year?”

Join us for this 55 minute energy boosting webinar (with 10 – 15 minutes Q&A and get your business growing in 2017)

To Register click on; https://attendee.gotowebinar.com/register/9072445755469609986 

The webinar is on Tuesday, 21st March 2017 at 7PM Paris time, 6PM London time.

Thanks and see you there

Group of diverse designers in their modern officeWe are growing!

Why Cultural Sensitivity Matters More Than Ever in 2017 – LSIC -Matthew Hill

The London School of Communication’s Cathy Wellings asked me to pen something on the need for keeping culturally aware and sensitive in these challenging times. With her permission, here is an except and a link to the full article on the LSIC website.

Screen Shot 2017-03-10 at 10.36.13

The London School of Communication Culture Blog

And a link to the full article; https://www.lsictraining.com/about-lsic/blog/article/why-cultural-sensitivity-matters-more-than-ever-in-2017-338/

Trump – What Now? An Opinion Piece by Matthew Hill

Conflict Theory applied to the White House

Having returned from New York last week after the Inauguration and the Women’s Marches, I have digested some of the conversations we had over there and wanted to note a couple of observations from a cultural and conflict resolution point of view.

The White House, US president's residence, in Washington DC

It’s not him

The incongruence between DJT’s place in the White House and his level of communication (enthusiastic schoolboy) proves that he did not get there by merit of his ideas or solutions alone. Let us remember he is result of a large group of Americans who have lost a lot in reality and even more in their imagined mythical version of 1950’s America. Their frustration at the inability of any political party to do anything for them, to listen to them or to understand them is why they voted against politics and why we are here today.

Labels

The most frequent diagnosis of DJT I heard whilst in New York was “Psychopath”. A couple of Facebook posts have supplied compelling arguments for a label of Narcissistic Personality Disorder – Upgraded this week to Malignant Narcissist by one leading psychiatrist.

My issues with labels are that they excuse behaviours. They dissociate the conscious person and the decisions they make from accountability. To take the cultural community view of helping someone with difficulties is not a promising start for the next 4 years – as that person has the nuclear codes.

Macchiavelli

The author of the Prince – the ultimate cynical leader’s handbook would have advised sweeping away the old guard and launching a Blitzkrieg of radical policies that will have everyone reeling in their seats. Job done. The acting Attorney General is on her way and the Ambassadors around the world are packing up too and the intellectuals are failing to process the torrent of proposals leaving the White House.

Statue of Niccolo Macchiavelli in Florence

Niccolò Macchiavelli – The Cynic’s Guide to Leadership

Let us side step the shock and awe phase, get over our feelings of outrage and insult and attempt to be consequent.

Protest

Meeting and talking with the Marchers was the highlight of the trip – The atmosphere was one of an optimistic and loving community validating and celebrating the existence of a vast collection of people with healthy values and a positive spirit. Values based more on love and less on fear.

More on the problem with protest in a moment (1.7 million people in the UK signed a petition this week to reverse the Queen of England’s invitation to DJT for a State visit to the UK with golden carriages, full military honours and the rolling out of the great and the good of Blighty to put in a show for the new leader of the free world.)

Racism

DJT’s bizarre Black History Month breakfast was an historical denial on a grand scale as well as being a denial of DJT’s own baggage. His spinning of the contribution of African Americans – that their hard work laid down the foundations of modern America missed the point by many a mile. They were enslaved.

The point here is that there is no dialogue to be had. No numbers, facts, logic or reason will work against someone with zero interest in empowering the oppressed or curbing the dominance of the dominant. No argument will succeed. This is beyond debate, dialogue and exchange.

Conflict

From the perspective of Conflict Theory, we have moved passed dialogue and beyond cold conflict and are heading towards bipolar antipathy where exchanges are no longer listened to, reason has been thrown out of the window by both parties and negative emotions are triggered by simply seeing the other side or hearing their voice.

There is only one advantage to the HOT conflict phase – it gets dealt with – passive aggression can rumble on for years but when the furniture begins to fly then action is not far behind.

What is to be done?

Classical work on conflict suggests a starting point where energy is spent and attention is focused on the most leveraged areas where change is achievable and victories can be attained.

The post-election wounds are now healing and some brave commentators have uttered the bitter and necessary truth. The educated group who waged intellectual battle have missed the key point – it is not the content of the campaign, it is not the content of new policy – it is the cultural cause of our current situation that must be addressed.

We must give up the right to be right. We must come down from the hill of moral superiority – nothing will be heard from that altitude. It is about acting locally and moving beyond the facts (in Post-Truth America, facts are soooo last year.)

It is about new norms – America gets it political opinions from Netflix, Amazon Prime and Fox News. It is about creating stories, of creating characters with values that mean something. It is about starting an exciting narrative through the medium of drama / faction / story telling. That is the way, over time to tackle the fear that is driving the current political agenda and to move the majority toward a position of hope again.

Travel Ban

Shopping

A tragic example of this fear is the travel ban – with no statistics to back it up an overnight moratorium came in banning Muslims travelling to the US from the 7 Middle Eastern countries – The point is this – The move has the approval of the majority of Americans. They have swallowed it whole. They have heard the messages of fear and most currently choose to believe them. It is not true, but for them in this instance, action beats inaction – This myth provides a little comfort for them in dark times where their own personal reality seems so bleak and unending.

(The ban has been reversed by the courts and is being appealed now by DJT.)

Comment form Milton J. Bennett – Hello Mathew. Writing from the US, where I’ve been since Jan. 20., I’d like to comment on the purpose of the “psychopath” label regarding President Trump. People I have spoken with post shock are seriously considering two things: 1) how to keep the embers of a progressive agenda glowing during what will be a concerted move to the right (beyond the mandate of that slim electoral college win), and 2) how to mitigate the diplomatic credibility damage that is already being done by impetuous executive action. For instance, Khamanei has just said that Trump shows the “true face” of the US. The allegation of mental instability is an attempt to separate Trump from the US image. Some people I’ve talked to who supported Trump (either actively or by inaction), hoping that he would change or that that he would be restrained by “the system,” are now joining in the labeling. The move to the right will continue, but I guess there will be increasingly serious attempts to isolate or remove Trump

 

New Webinar – Discover the 3 Growth Essentials that will get your Training / Coaching Business Moving in 2017

How would you feel if you could smash the 3 biggest barriers that are currently stopping you growing your training / coaching business?

Where would you reinvest the extra income that you generate in 2017?

And, What extra value would you deliver to your corporate customers enabling them to experience an increase in their profits, performance and passion?

New Webinar – Discover the 3 Growth Essentials that will get your Training / Coaching Business Moving in 2017. Tuesday, 7th February 2017 | 7PM, London time | 6PM, Paris time.

https://attendee.gotowebinar.com/register/7327277808881017091

Super businessman flying over a city

  1. ACTIVITY – This interactive webinar will point out which actions used to work and work no longer. Imagine the time you will save as you divert energy, enthusiasm and your time to modern and high-impact marketing actions that convert strangers to contacts, acquaintances to advocates and LinkedIn connections to paying customers. With the right moves you will interrupt busy professionals to take notice of your authentic message. You will engage with them by speaking THEIR language. You will build a channel to educate them from a place of expertise and you will create a desire in them to access more of YOU.

The measure of your success is simple – when you get your process, branding and communication right, they will “Do as you say and pay as you ask.”

  1. ORGANISATION Just because it is simple does not mean than people do it, do it correctly or do it consistently.

From a base of cultural modesty or a fear of rejection, the vast majority of solo-preneurs and small business owners fail to network or hustle sufficiently. They fail to capture data in an effective way. They fail to measure engagement, customer feeling and conversion rates and thus they fail to experience the “drip” of new business as customers come to them as and when the CUSTOMER IS READY.

Remember only 1% – 5% of customers are ready to buy at any one time. The secret is to keep in contact and have a sequence of touch points so that you become trusted and front of mind because you need to be there when THEY ARE READY TO BUY. Put simply, if you stay in contact, you will win further down the road (when everyone else has given up.)

  1. DYNAMISM Are you marketing like a 5 Year old? You try everything in an over energetic attempt to change the world in 5 minutes and then collapse in a sweaty heap and declare that life is not fair and that marketing is impossible and does not work?

Modern marketing is about getting organised and then scheduling your activity, your energy and your passion to the best effect. When you develop the mindset of a HUSTLER you will discover how to convert a basic opportunity into a prime one and that means you will access the next level of customer, customer budget and customer decision maker. As you become fluent in the language of modern marketing all your hard work and preparation will actively attract opportunities to your brand, your authentic persona and you will have the chance to articulate your vision and deliver the best of you to the best of the corporate world AND you will qualify OUT the people who will not benefit and qualify IN the elite who will do as you say, pay what you ask and benefit the most from your expertise.

If 2017 is going to be your year what do you need to do? What steps must you take?

TAKE ACTION-

Register now for this complimentary high energy and interactive webinar;

https://attendee.gotowebinar.com/register/7327277808881017091

Tuesday, 7th February 2017 | 7PM, London time | 6PM, Paris time |

Bring your questions, your passion and a pen. See you for the 2017 launch webinar.

Bizneswoman.
Kobieta pracownik biurowy siedzi przy stole konferencyjnym.

Matthew’s New Year Webinar – Getting Growth in 2017

What will you achieve in 2017?

We have 3 Questions for you – What are the Biggest barriers STOPPING you growing your trainer / coaching business this year? Where does it continue to go wrong? AND How can you get it right?

Group Of Young Business PeopleWill you grow in 2017?

These barriers block critical activity, necessary organisation and positive dynamism (we fall into the trap of doing stuff that PREVENTS rather than produces growth.)

  1. ACTIVITY– What did you do in 2016? Send your profile / CV out to known training providers, put up a basic (non optimized) LinkedIn profile and attended local chamber events with other service providers where you failed to engage with business decision makers? And what results did you get? – A new sub contract relationship that provided 7 training days? A two day training or 3 new coaching customers? AND – Was that enough growth for you?

With your energy invested in more proactive and interactive methods you will generate interest, passion and action – the phone will ring, live opportunities will land in your inbox and your business will grow – You will experience meaningful cash-flow, more hour’s and day’s work, a boost in your charge out rates and the choice to take or decline work, along with the self-confidence and business freedom that comes with knowing how to market and sell yourself effectively and comfortably.

  1. ORGANISATION – How was 2016? You added 74 connections on LinkedIn, collected 47 business cards and put them in your desk draw and found the physical address of 9 companies. – Did this provide the momentum you needed for your dynamic business growth in 2017?

When you know what to do and execute clever marketing and social media moves, you will gain presence, currency and relevance with actual decision makers (and- they will LIKE and RESPECT you). They will ask your advice, do as you advise and pay what you ask because they value your input and take you seriously as a coaching / training professional. AND it will have been your marketing activity that has made the difference and lead them to a positive conclusion about you and your services.

  1. DYNAMISM – How was 2016? Sitting by the phone waiting for incoming calls, checking every e mail ping and generally living on Hopium (the expensive drug that favours hope over action.)

How will 2017 be different? Will you hone your identity statement to perfection? Will you be super CLEAR about what you offer? Will you build your BRAND promise to a level where you are taken seriously? Will you know your Marketing AVATAR? Will you learn to write SUPER-COPY? Will you SEQUENCE your marketing communication to be maximally effective? Will you be ready to launch your informational attention grabbers on Social Media? Will you build a quality DATABASE with high value business contacts? Will you be networking like a HUSTLING pro? Will you master NEW SALES? Will you create a CORE MODEL that describes your offering? Will you generate enough REFERRALS to make a significant difference to your income and business growth?

AND

Will you look back on 2017 and say, “I learnt, laughed and lead my company to profitable GROWTH. What a great year?”

Join us for this 45 minute energy boosting webinar (with 10 – 15 minutes Q&A and get your business growing in 2017)

To Register click on; https://attendee.gotowebinar.com/register/7327277808881017091

The webinar is on Tuesday, 7th February 2017 at 7PM Paris time, 6PM London time.

Thanks and see you there

Group of diverse designers in their modern officeWe are growing!

 

Pride, Prejudice & Privilege in the USA

A cultural opinion piece about the US Election written by Matthew Hill

Manhattan at sunset Turn to clear vision…

When two polar opposites face off together we get – Option A – a de-escalation of tension achieved through understanding and reconciliation and, Option B – Resistance, mud slinging and an active ramping up of cold or hot conflict.

In this piece we will explore option A…

The Swinging Diversity Pendulum

The US election campaign was a war – no doubt about it. Barbs were tossed from both sides with little regard for casualties or collateral damage.

As interculturalists, we understand the concept of privilege, power and what their use can do to the “other”.

The last 8 years have seen genuine gains for diversity, engagement and inclusion. Take, for example, the Transgender agenda – from a near zero mainstream consciousness in 2008 to reality TV and the Amazon Prime award winning series, Transparent now.

Looking back (there has been a lot of looking back…) the darker side of the liberal advance was hubris – manifest in dismissive and pejorative descriptions of the “other” and here lay the seeds of their defeat.

Dismissing does not lead to disappearance

Trashing the opposition’s intelligence was never the way to go – Imagine the emotions felt if the Left to Right labels – stupid, uneducated, white working class, bigots and racists where substituted for Right to Left insults – How outraged would the intelligentsia have been?

It takes two sides to build polar opposites and thus diminish the space for dialogue.

Swing

When the media take up the cause of the “mindful”, we know that tolerance of the liberal agenda pendulum is at the top of its swing. And guess what? It is now falling the other way. Those whose privilege is seen to be under threat will not give up their status without a fight. And in the election we saw that fight. The tide of resentment, backlash and frustration from the ridiculed right is seen in support for outlandish and extreme protectionist measures.

Cultural Relativity

By claiming the moral high ground and naming the people in the White House and media as “thinking, caring and correct” – these labels made the other side collectively and relatively; “stupid, cruel and wrong”. Just as with Brexit in the UK, these shamed people feel they have genuine grievances and are attracted to more extreme solutions.

Exclusion not Inclusion

One take on the scenario is that Middle America has been abandoned by both sides and feels intense pain – lower quality low paying jobs, less money left at the end of the week and unanswered questions about how to reverse the local economic decline of the past 30 years.

Bad or Bad?

The Republicans have behaved appallingly towards Obama and with little regard towards helping the mechanism of Government itself – pursuing a spiteful agenda of zero cooperation. The Democrats have not been blameless either. They have not addressed the local issues faced by the population – low wages, sub-prime fraud, mass house foreclosures and the alienation of the squeezed middle. They have supported Big Money instead.

It is with universal disgust that Americans see Washington as Hollywood for ugly people bargaining for their own self-interest at the cost of the Nation and with no Hollywood happy ending in sight. Trump can be forgiven from thinking, “anything is better than this.” His extraordinary ability to transcend his own privilege, tax avoidance, sexual abuse scandals, serial strategic bankruptcies and contrived conspiracies against opponents to convince people that his philosophy is the best for his country, speaks volumes about the angst and frustration of a vast sway of voters.

Bald Eagle Make America Great Again?

The Dream

“Make America Great Again” – panned by the liberal elite as crass and by many minorities for whom the 1960’s and before where a long nightmare of oppression and exploitation.

The nostalgia pitch seemed to work. Harking back to the halcyon days of the 1950s;

*Vast sexy cars, modern homes crammed with labour saving consumer gadgets and obedient housewives helping the bread winner to a cocktail and having supper ready for him when he returned from a not too arduous but highly rewarded day’s work at the office.

*Smoking, whisky, employing secretaries for their looks, a marriage bar for many office roles and a good time had by (NOT) all.

*Pool parties and picnics – It was not actually the case for the majority then and certainly it is only reality for a privileged few now.

*For many – their role in this world was as the unloved support, with no choice but to accept the inequality that kept this show on the road.

(If you think nostalgia is the way to go, I have one image for you that may blur your halcyon vision of the past – 18th Century dentistry!)

Push and Pull.

If the Pull of nostalgia was a fantasy, the Push was more urgent and keenly felt. The protest was against the political insanity of Congress, the economic consequences of Globalisation, the death of regional metal bashing in America and the starkly contrasting figures – the USA has about 5% of the world’s population and accounts for about 23% of the world’s GDP. “How then”, asked 60 million Americans, “can I not afford to pay my ever-increasing health insurance premiums?”

Add to this the unpunished crimes of the sub prime housing scandal where the biggest banks were bailed out and rewarded for their immoral exploitation of US working citizens whilst the average Joe and Joanna were not helped out in any way as they experienced the burning shame of house foreclosure. This dark chapter was remembered by many.

Changing the game

For DJT to win against the tide of the media is nothing short of extraordinary. His bizarre and extreme statements gained enormous airtime. His conspiracy theories laid waste to opponents and his nationalist rhetoric resonated with the dispossessed – pushing a complete outsider to the most important job in the world.

With Facebook fake news, a departure from facts and proof (post-truth) and the wildest campaign promises seen since Hitler, the ground was set for a revolution in a country still seeing itself as a Democracy.

The real marketing miracle was for a man tide to Big Money and an address book that went right the way to the top to convince Middle America that he was one of them and would serve their desperate needs for jobs, better wages and a return to easier times. The push and pull must have spun heads.

And with a little help from the Democrats

Many commentators where offering the advice; “the lesser of two evils”. Looking back, this may not have been the MOST appetizing choice at the ballot box. It was matched in the 2002 French Presidential elections by the, “vote for the criminal, not the racist!” slogan that WORKED and got Jacque Chirac elected back as President of France.

Hilary had a ton of baggage to carry around with her on the campaign trail – a list of dubious business connections and dealings, a propensity for war and shameless connections with Big Money. And a less that world changing promise that NOTHING would change.

That and an old man sitting in a blue “court dock” behind his wife during the TV presidential debates looking on with a tired and stony face whilst the most sordid chapters of US Presidential history were dredged up again and flung about the debating hall.

We guess that Bernie Saunders made a pact with Hilary a couple of years ago to mop up the next generation and anti-Hilary liberals and hand these free thinkers over to the Hilary camp at the last minute – A cynical move too far?

What of the Future?

DJT’s Roosevelt / Keynsian infrastructure investment proposal – enormous sums of printed and borrowed money will keep the country calm for now – Nobel Prize winning , Joseph Stieglitz, points out though that the innovation and new industries that will drive US growth will be very light on labour and will fail to provide the promised vast increase in new jobs or a general improvement in the quality of living for most beyond giving them new domestic, leisure and work based gadgets to buy.

New jobs will be created. The majority, however, will be in construction and will be accompanied by minimum wages, poor working condition and little dignity – Not quite the dream of 1950s Hollywood as seen with John Ham in Madmen.

Ripples around the world

Overseas, the French Presidential election will be the first barometer of the world’s reaction to DJT. Before we saw Slovakia, Austria, Poland take a clear step to the right. Who will be next to join them?

One cent coins and Dollar banknotes Big money or local income?

Conclusion

Forget the FBI last minute e mail actions, computer voting fraud, the Popular vote and Russian interference – DJT’s rhetoric about immigration, closing borders and his promise to create jobs for regular people is what the frustrated and unheard responded to.

All that has come before has lead to the nice folks of the USA listening to these words and taking notice.

A sobering thought for all of us.