The 7 Benefits of Developing A Killer Keynote Speech. A presentation skills post by Matthew Hill

Or, how to construct a speech that will work for you, pay back handsomely, and, improve your life, and, the lives of others.

1. Know your subject to own your topic – For many mild-mannered experts, their very depth and breadth of knowledge can make them hesitate when answering an intelligent audience question. They scour their vast mental library, struggle to gather all the points together, and, construct a punchy response.

The outsider, failing to appreciate this process, can easily conclude that they are less an expert and more a ditherer – Tragic.

Do they understand you?

The discipline of preparing a speech involves writing down and presenting your key points is an ordered way. You, the keynote speaker, have the opportunity to simplify your “mind palace” and craft an appealing “starter”. You would not attempt to serve a vast main course before your guests are ready to enjoy it. Working on constructing a meaningful presentation will reacquaint you with your material, and so, allow you to chunk down complexity to bite-sized and understandable units of entertaining and informative communication. These will intrigue your audience, warm them up and prompt them to…ask for more.

Benefit – The ability to package vast quantities of data, research and experience into digestible blocks, frees the expert to enjoy audience encounters, with the boosted confidence of a great communicator – And, this makes them irresistible to their audience.

2. Clarify your thoughts – Most experts form their professional opinions and conclusions early in their careers. A problem then arises, if the field moves on. They slip behind current thought and look old fashioned.

Preparing and researching to construct a new and up-to-date keynote speech, offers the opportunity to make sure you are ahead of the curve, on top of latest developments, and are thus, preparing something that is bullet-proof to critics. There is nothing worse than an old soldier grinding out stories that are no longer relevant or peddling models that have been disproved and dismantled long ago. It is embarrassing and unnecessary.

Benefit – The structured thinking and “audit” of your work, that is required when forming a new core presentation, keeps you abreast of wider developments and will save you that red-faced moment, “Have you taken new theory X into account?”

With due diligence and thorough preparation, you will now answer, “Yes. And here is how theory X will impact you.”

3. Broadcast to the word – Every month I meet intellectual giants who are private heroes and heroines – They have the answers but they are not spreading their wisdom widely. A keynote speech is the perfect vehicle to build and expand a tribe of fans and followers, share your key messages with a wider group, and, generate momentum and action.

It is no use being silently right. To be consequent is better. And, to have followers adopt, act and start the revolution for you, is best.

Benefit – When structured correctly (See me for further details), a great keynote speech, gets your vital message out into the world, changes perceptions, alters behaviours and provokes improvement that saves lives.

Hello – I’m spreading a message

4. A starting point, helping you develop your collateral – Not many people would start building their “library” of Intellectual property and informational product assets with a keynote speech.

But, why not?

When you have a gem and take it on the road, the audience, their questions, and, the input they provide after the “show”, can spark 100 ideas for you to solidify in further posts and pieces. If you listen to your listeners, they will help you create a battery of products that can become a resource for everybody. Remember, publishing 100 new written posts is just another way of saying, “Here is my new book.”

Benefit – Your presentation becomes the catalyst for other IA – Informational Assets – Stand-alone products and properties that work to start making you famous and spreading your credo. They do this via social media, even when you are sleeping.

May I present…

5. Positioning yourself – Do you want to be (Daniel Priestley’s concept) A KPI – Key Person of Influence? The authority granted to keynote speakers is extraordinary. My speeches have generated income, invitations and infamy, and, in a short timeframe too.

In fact, a good presentation to an invited and relevant audience is the single quickest way to demonstrate your worth, qualify out the timewasters and qualify in interested parties. It generates the number of emotional and intellectual touches (see elsewhere) necessary to have decision makers rush the stage and beg you to do the same thing for their audience. The gravitas and marketing power of great public speaking cannot be understated.

Benefit – Some of the credibility of the event, the sponsors and the other speakers at a conference will rub off on you. If you are new to the game and work hard to become competent in your presentation skills (See elsewhere on the site), you will become equal in status to the best people in your field. And that is exciting.

6. Spread the word – We have covered some of the ways that message multiplication happens. Audience members ask you for a repeat performance. Conversations lead to further written and published posts. And, there are other ways to reach more people too. The obvious one is video.

When you have reached a competent level in your presentation skills, you will be ready to record and edit your efforts, and, put them in a “show reel” to generate more speeches, or, start a YouTube channel to showcase your message.

Benefit – When you capture your keynote speech in digital form, you can insert highlights and clips in your posts, newsletters or E Mails, to wow your growing crowd of followers. This will help you win the competition against all the noise and distraction out there, and, will vastly expand your reach and appeal.

7. Maximise your day job – There is nothing as attractive as a great public speaker. You will rarely get more attention than when saying something pertinent to your audience. You will experience a peak of appreciation when taking in the long and loud standing ovation generated by your amazing keynote speech. A memory that will not fade.

Benefit – If you want to feel alive, make a difference and generate more excitement in your life – You know what you have to do next…

Conclusion – The process of preparing your keynote speech can be as profound for you as that speech is impactful for your audience.

Building your speech presents you with the opportunity to refine your message, refresh your research and to craft your pitch to be optimally appealing and moving to your audience. Because, in the end, it is all about your audience.

Great speeches are a time-effective way to interrupt for attention, demonstrate your depth and value, and, move a wider audience. Your tribe will get to know you, like you, trust you, and, reach out to get in contact. Speaking in public leads to invitations, sales, friendships, and, the amplification of important messages, that make a difference in the world. It is only in this way that anything changes.

Action Time – How do you feel now? Are you ready to do the work and put your own keynote speech together? Do give me a call and tell me what topic you are passionate about. I would love to hear from you.

And, do you want the stars in your team to structure their thoughts and knowledge to help your company expand and reap the financial rewards of their expertise via great public speaking?

***Either way – Do take action and get in touch today***

About the Author – Matthew Hill is an author, keynote speaker and presentation skills facilitator. He works with corporate executives to uncover their hidden presentation talents, and, develop their speaking and writing competence, to make them maximally effective in converting cold but qualified audience members into followers, raving fans and customers.

He can be contacted on 07540 65 9995. International +44 7540 65 9995.

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What Can You Put On Your Conference Speaker Table To Win More Business? with Matthew Hill

From a bare table to client magnetic attraction in 7 items or less

There comes a moment in every speaker’s career when the event organiser in a bright and cheery voice says with a positive and upbeat tone, “And, we have given you a large table in the exhibitors area for your books and materials.” Gulp! – And, they expect you to be happy and excited by this prospect…

But.

You have nothing to put on it!

Capturing people with marketing

Bring your prospects nearer!

Here are 7 ideas to get that vast surface area covered with value allowing you to beam out a shining light to the room, attract the right sort of people to your table, engage with them and make your first “speech with table” moment a springboard that generates more speeches, further high paid engagements and acts as a effective opportunity to expand your contact list with high value targets and develop a new #BFF (Business Friend Forever.)

  1. Booklet – The single quickest way to cover a few square feet of blue velvet is to take one of your top tips posts (like this one), expand it and publish it in booklet form. Add in your credo and contact details and, suddenly, you will have moved up from the newbie slot to being a professionally prepared presenter with presence. Google “print on demand booklets” and you will get a vast choice – instantprint, printexpress, digitalprinting, tradeprint, blurb, cpi-print, printondemand-worldwide, bookbaby, bookprinting etc.

Most have options to upload your copy and artwork, edit on screen, play with size, paper quality etc. and then, just push the button and wait for your booklets by the front door.

Display multiple copies on your table and think about how you will use them to attract passing trade, engage with your target audience and make a meaningful connection.

  1. Logo Board – You have not been asked to set up a 5000 £,$ or € trade fair booth but this tip will make you feel as if you are moving into the 3D marketing collateral space like a pro. A couple of A4 boards with your logo on will really start to give your table height and make it visible from further away – Essential for catching the eye of serious decision makers.

First. Do you have a logo? If not or yours is a source of constant embarrassment, the quickest way to generate something of quality is to go out to a company such as logodesignguarantee, theprecisiondesign, designcrowd, londonlogodesigns, logosymmetry or, smashinglogo etc. The normal process involves providing a detailed brief of your company, offering and desired look, and, paying for the number of versions and revisions you require. Most agencies give this first bit away cheaply, hoping to get their money back with your first higher value, print order for writing paper, large trade stand banners etc. later.

Second. Now, when you have your desired design, you can get your simple A4 boards printed and delivered by vistaprint, supersizeprint, printroom-largeformat, onwarddisplay, jarbals etc.

I prefer a one at either end approach with the option of a logo board in the middle as well.

  1. Attraction Magnet – The days of outrageous giveaways are sadly gone (or happily gone if you were the one paying for them.) Now it is about simplicity. Long-range attractors aim to catch the eye of someone at a distance and bring them closer. Examples include a tall bunch of flowers in a vase, a glass bowl full of fruit, the obvious plate of sweets / cookies and the sure fire winner (but do watch out for stampedes) – A large round glass bowl of those red Lindt chocolate balls. Hint – don’t put all the goodies out at the same time or you will be stuck with an empty bowl for most of your time standing at your table.
  2. Voucher Offer – When your prey is a little nearer, they can be enticed to walk into your lair with a visible value voucher. I like to print an offer on top of an A4 picture of a green €100 note. It looks like oversized money, will raise a smile and can get people reading. Find a high quality digital image from fotolia, istock, shutterstock, depositphotos or, gettyimages, etc. Your prospects can take it away and show their colleagues too, thus increasing your range and eyeball hit rate.

red christmas coupon holded by hand over white

Nothing says, “I love you” like a voucher

The offer must be strong enough to generate action remotely, be deliverable by you, and, be relevant enough to your audience to attract the right quality of responder – Remember, ambulance chasers and idea magpies are not your target audience.

  1. The Wine Cooler Raffle – This is where you fire your big guns. You need your prey to come in close and hear your pitch. “Today we have a raffle prize – A no cost demonstration of our XXX. We will come to you and show you etc. etc.”

The offer should be of high perceived value to the RIGHT potential customer. It should be part of your sales and marketing funnel. And, it should be different from the table to the left and right of you.

Collect their business card and maybe note down their name on a sheet too. You might even be bold enough to grab a signature for GDPR purposes.

Blue satin, silk, texture background

Fill your Blue Velvet Table with Value

  1. Invitation to your Next Event – The king of sales funnels and successful promotion, Michael Port, asks his students to, “Always have something to invite potential customers to.” And he is right. What event can you create that will follow on shortly after your table and speech moment? The simplest to arrange at short notice is a fun and high-energy webinar tackling an irritating problem experienced by your audience. The invitation like, 5. can be printed on a photo of something appealing.
  2. Pens with your Number – Problems encountered here can be the number you have to order – no one wishes to have 479 pens left over after preparing for a one-time speech with table event. Or the quality of the pen – The £3 Vistaprint pens are horrible with splodgy ink messing up the customer’s writing experience – a definite brand diluter not a brand builder. You decide whether you want your number or E Mail on the pen. What will present the lowest barrier to taking action for your prospective customer?

Conclusion

I hope you have enjoyed reading this post and that we have inspired you to fill your table with visible value so that you can attract great decision makers to within talking distance and can convert strangers into repeating customers, raving fans and advocates of you and your offering.

Please like and share this post. And, pass it on to the nervous new speaker in your community who has just been told, “And, we have given you a large table in the exhibitors area for your books and materials.”

Like and share

About the Author – Matthew Hill is a keynote speaker, trainer and facilitator who started out with a one-product table and now has a carload of collateral to decorate his client magnet table with. Contact Matthew via E Mail; matthew.hill@hillnetworks.com

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