As we all know, performing well in one’s own familiar context or culture doesn’t automatically equal studying or working effectively in an international context and/or in a diverse team. Even though we live and work in an increasingly globalized world, in which we seem to look, sound and think more and more alike, we are faced with deep layers of cultural differences. Navigating these differences and being able to cross bridges requires developing these four intercultural competences: intercultural sensitivity, intercultural communication, building commitment and managing uncertainty.
In this webinar SIETAR Germany’s Gary Thomas will take a look at power talking and how it can impact and influence ourselves, those we lead, our peers, our partners and our environment.
Power Talking is a system of using common words to create uncommonly positive outcomes, developed in the USA by George Walther. The phrase he uses to define this concept is ‘What you say is what you get’.
Collaborate or Die
We are meant to play nicely, work as a team and respect each other. In Part 1, we expanded on 10 reasons why this often fails to happen.
In this Part 3, we now look at the key desirable behaviours that, when practiced mindfully and regularly, WILL produce a team breakthrough, get the group to the goal and leave everyone alive, and, at least on speaking terms at the end.
As you move through the behaviours, ask yourself, “Do I do this? “Can I start doing this?” And, “Will I step up and do this regularly?”
15 Strong Suggestions
- Interrupt your dark defensive moments and fill them with light.
Experienced in so many ways as sarcasm, denial, anger, avoidance and justification, defensiveness – This is the burden suffered by most teams attempting to become more collaborative and effective.
Borrowed from anger management training courses, the best method is to spot the symptoms of early on-set defensiveness and divert the behaviour, diminish it or reverse it. If you are beginning to feel your blood boil, take a walk to the balcony, go smell the flowers and take your imagination to a place of cool, calm tranquillity to “reset” your body’s distracting chemicals.
- Coaching your colleagues through any resistance.
The majority of people will not instantly get behind a fresh idea or new change. They will choose to wait it out, criticise it, or, mount an attack.
Here, a coaching approach can be effective as you focus inside your colleague’s head to access both their imagination and logic circuits to help them do the work of processing change and getting on board for themselves. Questions that help to create different and contrasting futures are good – “What if we carry on as we are? What are the risks of this?” “If we had 10 times the resources available, what should we do next?” “If you were the team leader now, what course of action would you recommend?” Etc.
- Actively listening to your concerned colleague.
The problem with teams is that the confident, privileged and beautiful get most of the airtime. And this dynamic is actually reinforced by everybody in the team – even the oppressed, the shy, or, the outsiders. The reflectors, quiet geniuses and shy analysts are not prone to speak up, do not feel they have permission to speak and, thus, do not take up their share of the microphone.
Related to coaching but intruding less, listening is about getting the whole story out of the coachee / colleague. We can employ minimal encouragement – “That is important, please tell us more” “You were saying…” “And, what does this mean for our team?” Quieter members of the team may be more sensitive. If you overdo it they will clam up – Maintain a positive, still attention with minimal non-verbal, para-verbal and verbal prompts. This will be good for evening out the group’s share of voice, listening to all and including their ideas and concerns as well as counting the vote of everybody to form an inclusive group dynamic that will be effective in taking a diverse group all the way to a stretched goal.
- Building muscular resilience.
We can see resilience as the ability to bounce back from pressure, stress or becoming knocked off balance, AND, still being about to function effectively. In the politics of the team, possessing greater resilience can take people all the way to the top. And a lack of resilience will see someone being relegated to the oppressed group, or demoted to basic executive duties. They are sent to eat at the children’s table.
Resilience comes in 4 flavours – Physical, emotional, mental and spiritual. Teams or individuals can be encouraged to participate in simple and repeated exercises to stretch and build their resilience muscles. Physical – Regular exercise, monitoring diet and alcohol consumption. Emotional – Developing the habit of experiencing positive emotions through appreciation, gratitude and laughter. Mental – Simple maths exercises. Spiritual – Practicing your faith or thinking pure thoughts.
- Learning to resolve difference intelligently.
It is easy to sulk, withdraw and dismiss a different opinion from your own. This actually represents a form of defensiveness and will not allow a team to become optimally collaborative.
Imagine learning to reconcile difference to a level where, “I am OK & You’re OK”, becomes the default setting for the group. (We discuss a positive exception to this later).
What difference would this make to the atmosphere and energy in your team? The simplest method when two parties are on opposite sides of an argument or behaviour style (e.g. direct communicators v indirect communicators), is to reconcile the difference. We ask first, what is the benefit and contribution of each style, acknowledging that a diversity of approaches is actually NECESSARY for success. We then work on how we can accommodate those two benefits in team communications or by putting them into the project plan. E.g. direct people tell the unvarnished truth, which can be invaluable when a crisis is looming. Diplomatic indirect people keep the channels of communication open, maintain higher levels of trust and ensure the probability of long-term communication. It is easy to see that both styles are required. The task then is to design simple protocols that allow both styles to operate with respect and appreciation within the team.
- Two heads are better than one when solving a problem.
If you are a hammer, your default mode is to bash things on the head. Not great when changing the batteries in your watch. Again a diversity of approaches will be more effective.
Practicing problem solving can be a bonding process that deepens the respect and positive emotions of all team members. Weekly intellectual challenges involving abstract problems can be a fun team building activity that is secretly growing the team’s capacity to handle complex issue, resolve involved messes, and, operate smoothly and efficiently when a live business problem comes along.
- Trust underpins it all.
Without trust we have defensiveness, solo silos, and Machiavellian plots.
There are 3 components to trust – Ability, Benevolence and Integrity. Each must be in play to ensure positive vulnerability and promote trust in a high functioning collaborative team. Ability – Giving recognition to the skills, competence and experience of each team member is a way that quickly establishing better communication and inclusion in any team. X becomes the go-to person on subject Y. Benevolence – By this we mean that each member declares and proves that they are not wishing a negative outcome upon their colleagues. They wish to allow a beneficial or, at least, neutral state to exist. Integrity – My word is my bond. It is essential to continually keep your promises in order to maintain confidence in the overall performance of any team. If there is a weak link, the whole side will feel let down.
- The Licensed Pessimist.
The risk to any team is Groupthink, where a strong personality is accepted as leader and their ego expands to a level where they propose actions that represent foolhardy risk taking. The compliant and passive nodders around them, allow and encourage adoption of this fast-track route to disaster.
Challenging the precepts of 7. we deliberately create a rotating and official role that allows and encourages a critical view and gives full permission for that person to voice their concerns – The Licenced Pessimist. “What if the market does not recover? What then?” “Those numbers appear way too optimistic. How did you derive them?”
When immunity from revenge and animosity is established in the group’s ground rules, the role becomes effective and essential in stress testing all new input to quickly separate the wheat from the chaff.
- Holding everybody accountable.
Like a sulky child, the wayward executive defends their actions by saying – “Well I didn’t agree with the decision to go this route in the first place.” (Though they remained silent or did not actively disagree, when given the chance before the decision was made.) It is this lack of ownership that will lead to a suboptimal quality of work and poor outcomes.
Asking everybody to say the word, “agree” can be enough to reduce the number of passive passengers on the bus and encourage everybody to process the information to form an active and personally held view. More people are then included in the process of building strategy, planning and problem solving.
- Regular Brainstorming.
Habits are quick to form and hard to change. It is easier to repeat what you did yesterday than take a different approach today in order to get a stronger result tomorrow. We are conservative, risk avoidant and take comfort in repetition. The zone we live in is far from comfortable – We stay in horrible jobs, relationships or houses not out of comfort, but out of habit.
This activity will also count towards your resilience exercises. Brainstorming is about expanding the creative connections that you allow your imagination to make by expressing yourself freely. Exempt from criticism and editing, brainstorming moves in waves. There will be a burst of output, a lull, a second burst, and then a second lull. Keep going. It is often in the third burst that the gold is to be found.
- Turning passive to active.
What is written on the tombstone of most failed companies, “Well, we tried”. Not hard enough. Underperformance is supported in meetings and work by grey language, low energy sentences and half-hearted commitment. “I’ll try” is at the heart of all of them.
Challenge sluggish, monotone responses to requests. Do not take “Maybe” for an answer. When you are asked, “How you are in the morning?”, upgrade your answer from a monotone, “ffiinne, I suppose” to, “SUPERB AND FANTASTIC. THANKS FOR ASKING.“
- Get rid of blame.
The best companies react intelligently to crisis, drama and adverse external circumstance. They do not start to defend, point the finger or avoid responsibility.
The next time you have a company fire to put out and you follow the charter (point 15.) you will experience a difference in atmosphere and will have the chance to see the benefit of full-on collaboration in action. When people are scientific in their description of events this can be captured on a timeline. When they are objective in outlining the symptoms and measured in their analysis of likely causes, then you will experience the pay-off in investing to build collaborative mechanisms in your team.
- Moderation and facilitating collaboration.
The accidental hero boss can unintentionally ignore valuable input in order to maintain their hero brand. The neurotic and scared boss may shut down intelligent challenge, not because of the quality of the input, but due to their own insecurities. And, the time-scarce leader can move the meeting along, unconsciously, only asking group thinkers and fans for input, driven by a misguided and dangerous perceived need for peace and pace rather than quality and challenge.
The job of a great moderator is to even out the debate and include a wider base of people, delivering a more diverse and representative contribution – Sampling a diversity of opinion and actively encouraging the quieter sources of wisdom to share their contribution, speak up and be heard.
- Good Conflict.
Many companies employ “nice” people who are expected to be “nice”. What actually happens is they become avoidant and this allows stupider ideas to become policy in action, leading to disaster.
Promote the licensed critic, the robust challenger and include different opinions (and integrate these exotic gems via the process of reconciliation.) The smart move is to establish a protocol for allowed any civilised challenge within a robust but protected environment, to produce better suggestions, better processes, more considered solutions and a better customer experience. All this is done to generate improved products, services and engagement, the end result of which, will be experienced in higher income and healthier levels of profit.
- Capture collaboration in a charter How many great training initiatives generated on a Friday are quietly killed off at the 8.30AM reporting meeting on a Monday? A. Most of them. It is easier to let innovation, change and challenge die on the vine and to go back to those old habits that are, actually not serving you well, but feel like an old pair of shoes – At least familiar. The problem is, they represent a slow company suicide.
The formulation of a charter for collaborative team behaviours, formed collaboratively. Is that too obvious? It does not start with a stone tablet issuing from the CEO’s office. It does not come from an expensive off-site weekend jolly for Directors only. It comes from the floor. It evolves. It represents the voice and heart of everybody. And, it is signed up to by everybody – Volunteers stepping up, not coerced group thinkers just nodding along.
About the Author – Matthew Hill is a facilitator, trainer, writer, and public speaker, working with UK and International teams to get them beyond their blockages to create durable results in an exciting peer-to-peer atmosphere of exchange, fairness and excellence.
Contact Matthew on 075 40 65 9995 for a short conversation.
The annual get together will be at the London School of International Communication
15 Holland Park Gardens, London, W14 8DZ – Tubes – Holland Park or Shepherds Bush.
Click on the link for tickets and details;
See you there…
Conference Speaker Homework and Pre-Work
The biggest single opportunity for any freelancer is to be found on stage. When you are invited to speak, there will be plenty to preparatory work to get on with. It is not just about getting your presentation in tip-top condition for maximum impact and return. There is content creation, marketing and relationship warming, ahead of your gig, to consider too.
Here are 8 things to concentrate upon when you have received that special call.
- Your profile for the event (and on LinkedIn too.) Most people will have a medium to long list of institutions, qualifications and achievements for the poor conference delegate to wade through. THIS MISSES THE POINT. Your speaker profile can be a brochure not just your CV. The opportunity here is to market yourself to get known. Why not connect to your audience ahead of time with a pitch that is authentic and penetrating. Something like…
PITCH PROFILE “I help (specific target audience within the general conference audience) to achieve (their specific desired and needed outcome / result) by providing (unique and differentiated services with personality, power and a twist). I have worked with (global customer 1, regional customer 2 and local customer 3) and worked (in a way that is unique, exciting and positive).
- Honing Your Content to Post On-Line – You will have, at the heart of your experience, extraordinary solutions, methods and ideas that can really accelerate the progress of your customers. Now is the time to dig out and re-write the best of your past published efforts and re-purpose them for your fresh conference audience. What do these new prospects fear, lack or not know? What do they need to do, know or change? Get that content out there on social media and, particularly, on the channel where the event is being actively promoted.
- Database – I have said this many times – “If you don’t have a database then you don’t have a business.” Do you have a database? Are they all opted in, legal and GDPR compliant? AND, have you segmented them into HOTS, warms and colds? Now is the time to do that.
At the conference itself, you can meet people, collect their cards, if they qualify, and ask permission to send them a P4P – Product4Prospect – An informational gift that is brief and of perceived value to your new contact. This ticks the box for opting in, creating a sense of reciprocity and helps establish you as a generous expert. There are two forms of doing this – the product and the newsletter.
- P4P Product – This might be in the form of a helpful tips sheet, a white paper, a tick sheet (have you done the following?) or a link to a film or resource bank that you control. It should be brief, relevant and have your mark and contact details on it, along with suggested next steps i.e. A Call To Action – CTA.
- Newsletter – The majority of people I work with do not START out with a newsletter and I understand why. It appears to be a lot of work. And, they will only have 10 people to send it to, etc. etc.
Now let’s get down to content creation. Do we really have to make such a big deal out of it? From conversations you have held in the last 90 days, what were the topics that revved up your passion levels? What did you read that set you alight? These are the topics to write 250 or 500 words on. Just two posts will be fine for now. Turning the top tips sheet accompanying your speech into the a meaty first newsletter post makes a lot of obvious sense too.
- Fill Your Table – I have written elsewhere about filling your blue velvet event table with content, if you have been allocated one. This will help establish you as credible, an expert and being ready to deliver.
- Share specialist content. As with point 2., you need to fill the right channels with quality content. It does not, however, all have to be your own. When you curate the content of other people, you gain a little reflected glory from these other specialists and their magical words. And, you gain brownie points for saving people the bother of looking it up themselves. Simply find the best material out there, add some intelligent analysis on top and post it. You will then be seen as better by association.
- Capture your assets. The first time you do this before a conference speech, it will seem like a lot of work. Find the golden hour slot in your day, when your brain works at its best and block out that space, EVERY day for one, two or three weeks until your preparation is complete.
And, do create a space where you can store all of the IP and marketing collateral that you have just created, to be adapted quickly and used next time. The next time you run through this process before a conference speech, it will take only HALF the time and your materials will become richer and more focused, serving the needs and gaps that your audience are crying out for you to help them with.
So what will you do now?
Call Matthew on 0754065 9995 for a 15-minute coaching session (no c ost and no obligation) if you are serious about making the most of your next conference speaking invitation.
Kill the monster whilst it is small
Marc Reid has produced something of substantial value to the wider business (and intercultural) community.
The old world of HR seemed to recoil from conflict and wished to avoid all drama, only to be called back to the matter when things had escalated to a level requiring on the record, expensive and time consuming action – mainly tribunals and litigation.
Mediation and pre mediation intervention aims to kill the monster whilst it is small, keep the proceedings off the record, and, allow marginal characters to gain a voice and have their say when they are feeling aggressed, disrespected or bullied.
The book has a gentle gradient, starting with what is conflict, the stages of escalation, observed behaviours and their consequences, and, peaking with the AGREE model – a process that can be used to grab hold of the issues in an intelligent way, and, move the parties towards resolution quickly, and with minimal cost, time and residue left at the end.
Marc has made a sometimes complex subject easy to follow and easy to apply. He breaks down larger topics with handy acronyms and provides completely pragmatic advise on those hard to reach areas such as remaining free of judgment and partiality. My two favourites were the 3Fs – Facts, Feeling and Future (when exploring the circumstances of a conflict) and the HEAR method for assertive communication – Happening – establishing events on a timeline, Effect – describing impact, Acknowledge – outlining the scenario from your point of view, and, Request – stating what you, as a mediator, would like to happen next.
Written in plain English and aimed at the average corporate HR professional, this tome will be of use to anyone in business or in a broader organisation who wishes to grasp the nettle of conflict, grow their own competence and awareness in holding challenging conversations, and, who is passionate about ethical early interventions to prevent exhausting escalations in the workplace.
No book is perfect and Marc has walked into the Mehrabian trap – taking this model as an example of how little language conveys in communication. (Mehrabian himself went to great lengths to correct this misapprehension.)
The book provides an accessible and vital tool for HR professionals and a wider audience who wish to move from avoidance to a more collaborative and inclusive approach to handling conflict, and, who wish to pick up and use a no nonsense approach to get the job of conflict reversal in hand in their organisation.
About the reviewer – Matthew Hill is a facilitator, trainer, speaker, author and coach working to build collaboration in international teams for the SME and Corporate sector.
The talk on 6th November 2018 will focus on cultural insight and food marketing : the importance of cultural insight when localizing products, as well as local foods going global.
TO GET YOUR TICKETS : https://www.eventbrite.co.uk/e/cultural-insights-and-marketing-tickets-48269215523
About the speakers:
Felicia Schwartz has pursued an international career in branding working for global communication agencies Ogilvy and Dentsu. Her work took her to China, where she spent 13 years and specialized in strategic planning and consumer insights.
Currently based in London, Felicia helps brands and companies understand the Chinese consumer through cultural insight research and achieve effective business objectives through cross-cultural communication training. She has experience across a number of sectors such as automobile, luxury, cosmetics, retail and fast moving consumer goods.
Felicia is a graduate with Dean’s list merits, from Duke University in North Carolina, USA. She obtained her Master’s degree from Sciences Po, the prestigious Institute of Political Science in Paris, France.
Serdar Patkin is a semiotician and strategist providing brand semiotics, concepts and meaning as well as creative strategies for communication at PAKT insight+imagination. As Co-founder of Temaset Event Agency, he takes part in creating gastronomical movie experiences under a multi-sensory format: Tasty Cinema.
He worked as a cultural/political editor for magazines such as Arena and Luxury Files, and contributed as a writer to GQ, XOXO, Akşam, Yeni Harman, and Perspectives magazines among others. His articles have been published in academic books such as Internet and the Streets and Inter@aktivist. He speaks and trains at conferences and private training institutions. He also teaches 2 courses at Kadir Has University, “Online Reputation Management” and “Communication for Social Good”.
Serdar received his Bachelor’s Degree from the American Studies Department of Dokuz Eylul University in Turkey and studied for his Masters as a Fulbright scholar at The New School for Social Research in New York.
Or, “I am now a Good Independent Trainer – So, What Do I Have To Do To Get More Days And Charge A Better Rate?”
You are passionate about helping executives resolve their issues and help themselves by applying new skills you will teach them. You have accumulated hard won international experience and wish to realise your dream – becoming an effective and profitable independent trainer/coach. So –
– How will you now build up and complete your independent trainer or coaching business?
– How will you network to grow your list of useful and high value contacts? And,
– How will you get your name and message out there using Social Media to generate qualified and appropriate interest and response for your independent training and coaching services?
Fear – You dread the idea of becoming an isolated star trainer with next to no clients – unwittingly keeping all your much-needed talent away from individuals in need – the very people that could so easily benefit from your experience.
Wish – You know what you dream of;
– Receiving warm enquiries from people who ALREADY know who you are, respect what you stand for, and, are willing to pay a premium to access your independent training and coaching services…because they work.
– You wish to spend less time hustling for business and more time in the flow – Conducting successful group and individual training and coaching sessions.
Action – Join Our Webinar, 6PM UK, (7PM Paris time) on, 16th October 2018, Marketing to Get More Training Days with Less Hassle and No Hussle
In this 1 hour and 20 minute, high energy, content rich and interactive web based seminar, we will cover the 3 areas you need to invest in, if your Independent Training or Coaching service is to grow;
1) Activity – Remember – No effort – No outcome – No income. We will show you where many new independent trainers and coaches go wrong (and reveal the worst crime of all), and list the strategies, tactics and moves you must make in order to succeed.
2) Organisation – Building your identity and passion-based professional BRAND by marketing like a pro and learning the structures and processes required.
Most people fail with their own attempts or give up before they have built up their complete Brand. We will show you where NOT to waste your time and where you need laser focus and discipline to generate engagement (its all about getting to the higher levels of engagement.) And, you will learn to build IP assets / informational products using your existing knowledge, qualifications and experience. Informational products that stand out from the crowd; gain you a reputation as an expert, and, command attention on Social Media, even as you sleep.
3) Dynamism – We will shake you from your current state of cultural modesty (“I couldn’t possibly do that”) to having you OWN your personal experiences and articulating your deal sheet of past victories in a media friendly way that generates results – incoming warm enquiries. We will make comfortable networking a reality for you and provide solid marketing methods, structures and ideas. They will work for you, giving you the chance to access our step-by-step process that’s going to take you from “I don’t know how to do that” to, “I have just completed my amazing product, pitch or plan.”
Take Away – By the end of this informative webinar, you will be given at least 3 effective marketing tactics to work on. When you implement them, you will benefit from their proven power. And, we will give you the chance to acquire our Independent Trainer / Coach Business Growth Accelarator Bundle to guide you along the sure and enjoyable path to informational products, an outstanding professional identity, an effective brand, positive networking and the generation of valid warm incoming training and coaching enquiries.
It’s not for everybody…
We want to speak with the people who will get most benefit from the webinar so, please do NOT join if you;
– Don’t have a sense of fun and adventure
– Have zero intention of investing in yourself to grow your independent trainer service business
– Possess a closed mind when it comes copywriting and social media. Or,
– Think that clients will find you by magic and telepathy, so none of this is necessary
– Love your poverty just a little too much 😉
Still reading? Good.
Matthew – Matthew has built up international clients relationships using the marketing activities that he teaches and has won business from Governments and Global companies. He has worked in 30 countries and with the best; Jaguar Land Rover, Unilever, Danone, General Electric, SAP, REPSOL, Telefonica, Electrolux and Heineken. He has more than 9 years webinar, train the trainer and trainer coaching experience and was president of SIETAR UK for more than 5 years.
No Cost – There is no fee for attending the webinar and we only have limited places. If you wish to expand your independent trainer or coaching practice and are ready for the challenge. If you believe in yourself, and want to follow our proven step-by-step guide, then there is only one place to be at 6PM UK time on, 16th October 2018 – (7PM Paris time) – 1PM New York – Register now to attend the Marketing to Get More Training Days with Less Hassle and No Hustle Webinar. Click here and follow the instructions;
We look forward to speaking with you on, Tuesday, 16th October at 6PM UK, (7PM Warsaw / Paris time. 1PM New York.)
+44 7540 65 9995
If you don’t have credibility, will anybody be listening?
When you walk into a room or open your mouth to speak, you are not on zero. The work you have put in before entering and speaking will either amplify or diminish the impact and gravitas of what you say and who “they” think you are. We call this pre-suasional phenomenon, CREDIBILITY.
Your audience are not automatically predisposed to listen to you or take you seriously when you issue a call to action. First, you have to seed the ground, build the tension, and, programme your audience to respond. Ask any successful public performer and they will confirm this – If you just show up and start, everyone will be disappointed.
What is Credibility?
There are many components (when articulating your talent in the form of a story). It exists in the hearts and minds of the listener as a promise, thought, emotion or belief. It is the faith people give themselves in backing you. It is the quotient of trust, loyalty and leverage that you inspire.
What can Credibility do for me?
I am glad you asked.
It gives your words weight. Let’s start with a negative example that too many people have suffered. You will recognize this (and if you don’t, you may be part of the problem.) In a meeting a woman speaks up and makes a valid, salient and actionable suggestion. What happens next? Silence and the train moves on. 15 minutes later, a higher status man makes the SAME suggestion and, this time, the room erupts – Praise, excitement and buy-in follow. HE has saved the day. She does not have leverage in that room. This is not right and it needs to change.
Your credibility quotient CQ will lend authority to the words used and suggestions made. It will be listened to, followed, reacted to with respect, and, taken on board as a serious contribution.
Trust – As an executive, trainer, coach or mediator, you will need to have established a high enough level of trust already if you wish to make your point with impact. The audience must know you have the skills and competence to deliver. They need to feel that you are a positive force amongst them, and, they should hold you in high esteem for keeping your word and performing well in the past. All this will have been established BEFORE you speak.
Credo – When you diligently define your values, essence and purpose, this enables you to articulate them to others and will add depth, width and richness to your reputation. Think about that for a moment. Can it be said of you now? That you stand for something? If so, this means that an audience will listen to you having preselected trust and respect as their default setting. Powerful stuff.
Visible – The whole you, the complex and sophisticated individual that is you is made up of intersectional parts, multiple experiences and emergent values. If you have followed the formula, you and your credibility will come as a package that is accessible to others. (The pragmatic benefit will be the time you save.)
Respect – Everyone has lived a life worthy of note. We have all had to overcome obstacles and carry on. But, the mental shortcuts of unconscious bias or the propaganda of polarising media may have diminished the love you are due. This goes double if you inhabit a marginal or oppressed group. Credibility is the ladder that will get us out of the hole, make us feel whole and let the light shine upon the fully visible version of us – Complete, included, and, represented.
Become a Player – No longer will we sit in the shadows watching the main show acted out by others that possess confidence and privilege, (sometimes masking their lack of depth and competence, and getting away with it.) We will have our time in the sun, and, at the microphone. And, we will be heard.
Inclusion – There exists an overused metaphor – Of being the last one picked for the football team as you stand against the wall with fear churning in your guts. It is an oft-used image because it represents a truth. It does not take much to be overlooked, ignored or side lined. Credibility is the membership pass allowing us to join and belong to key in-groups. It is the door code to influence.
In demand – Dare we go further? Do we want to be listened to and that is it? Have we been standing around outside for too long, excluded; looking in? Is it now time for us to take the lead, make a stand and broadcast our valid, ethical and necessary agenda?
Today, we are surrounded by so many dubious voices that appear to have the herd enthralled and the crowd mesmerized.
It is vital that quiet, marginal voices now speak up. With some investment in building Credibility, important messages and your story will be heard for the first time.
In Credibility Part 2 – We look at the components of credibility
About the Author – Matthew Hill is a Presentation Skills Trainer, Coach and Author, working with a range of corporate executives and soft skills trainers and coaches.
Or, “I am now a Good Independent Trainer – So, What Do I Do To Get More Days, And, At A Better Rate?”
You are passionate about helping people resolve their issues and learn to help themselves building new intercultural skills you will teach them. You have accumulated hard won experience and realised your dream of becoming an effective independent trainer. So –
– How will you now build your independent trainer or coaching business?
– How will you network effectively to grow your list of useful and high value contacts?
– How will you get your name and message out there using Social Media to generate qualified and appropriate interest in your independent training and coaching services?
Fear – You dread the idea of becoming an isolated star trainer with next to no clients – unwittingly keeping all your much needed talent away from individuals in need you and who could easily benefit from your experience.
Wish – You know what you dream of;
– To receive warm enquiries from people who ALREADY know who you are, respect what you stand for and are willing to pay a premium to use your independent training and coaching services…because they work.
– You wish to spend less time hustling for business and more time in the flow – conducting successful group and individual training and coaching sessions.
Action – Join Our Webinar – Marketing to Get More Training Days with Less Hassle and No Hustle;
In this 90 minute high energy, content rich and interactive web based seminar, we will cover the 3 areas you need to invest in if your Independent Training / Coaching Service is to grow;
1) Activity – Remember – No effort –> No outcome. We will show you where many new independent trainers and coaches go wrong (and reveal the worst crime of all), and, list the strategies, tactics and moves you must make in order to succeed.
2) Organisation – Building your identity and passion-based professional BRAND, marketing like a pro, and, learning the structures and processes required.
Most people fail with their own attempts or give up before they have built a complete Brand. We will show you where NOT to waste your time and where you need laser focus to generate engagement (its all about getting to the higher levels of engagement.) And, you will learn to build IP assets / informational products using your knowledge, qualifications and experience. Informational products that stand out from the crowd; gain you a reputation as an expert and command attention on Social Media, even as you sleep.
3) Dynamism – We will shake you from your current state of cultural modesty (“I couldn’t possibly do that”) to having you OWN your personal experiences and articulating your deal sheet of past victories in a media friendly way that generates results – incoming warm enquiries. We will make high-octane networking a reality for you and gift you solid marketing ideas. They will work for you and you will have the chance to access the step-by-step process that takes you from “I don’t know how to do that” to, “I have just completed my amazing product, pitch and plan.”
Take Away – By the end of this informative webinar, you will be given at least 3 effective marketing tactics to work on. When you implement them you will benefit from their proven power. And, we will give you the chance to acquire our Independent Trainer Going for Growth Bundle to guide you along the sure and enjoyable path to informational products, a professional identity, an effective brand, positive networking and the generation of valid incoming mediation enquiries.
It’s not for everybody.
We want to speak with the people who will get the most benefit from the webinar so, please do NOT join if you;
– Don’t have a sense of fun and adventure
– Have zero intention of investing in yourself to grow your independent trainer / coaching service
– Possess a closed mind when it comes copywriting and social media. Or,
– Think that clients will find you by magic and telepathy, so none of this is necessary
Still reading? Good.
No Cost – There is no fee for attending the webinar and there are limited places. If you wish to expand your independent trainer practice and are ready for the challenge. If you believe in yourself, and want to follow our proven step-by-step guide, then there is only one place to be at 6PM UK time on, 16th October 2018 – 7PM Paris time – 1PM New York – Register now to attend the Marketing to Get More Training Days with Less Hassle and No Hustle Webinar. Click here and follow the instructions;
We look forward to speaking with you on 16th October 2018. It’s a date.