Inspiration – What Can We Learn From Inspirational Leaders? And, Why Isn’t The Average Worker Joe Just As Driven As Them?

And, What can the Average Working Joe do about this?

Have you ever observed the energy, focus, and peaceable state of the truly inspired and inspiring leader? Hopefully you will have worked closely with someone on their way up or an exceptional person pursuing excellence – Passionately radiating light, wisdom and enthusiasm to all those around them.

In this piece, we will explore what the phenomenon of inspiration is all about and answer some of the questions you may have about how these remarkable people came to be great in the first place, why some of us mere mortals are not so inspired, and, in closing, we will bring it all together to see what can be borrowed or stolen from these shining stars for our own amusement, benefit and improvement.

11 Qualities Of An Inspirational Leader

  1. Focus

The common factor linking all inspirational people is single-mindedness. Question – If I ask you today, what one industrial sector, single product or service would you focus on, to the exclusion of all other things for 7 days a week for the next 10 years, what would you select?

Answer – If you came up with anything just now, you may have the potential to join the pantheon of greats. If you felt scarce, fearful or overwhelmed when faced with making a critical choice and excluding all other things, then you are… NORMAL!

The vast majority of us wish to keep our options open, hedge our bets – Indeed we believe that risk is reduced this way. The price we pay for our safety is that we will never make a Steve Jobs’ sized dent in the universe.

It is laser focus excluding all distractions, (along with some of the other factors described below) that differentiates the truly inspiring leader.

  1. Work Hard Play Hard, Or Just Work Hard?

Magazine profiles of successful people mostly contain visceral descriptions of their wealthy, comfortable and luxurious life styles and the extraordinary benefits, exclusive access and general privilege that they now enjoy.

These puff pieces miss the point.

The formula for sustained success is abstinence, self-control, frugality and temperance. The venal and self-indulgent tend to be entitled brats – The offspring of dynasties or “clogs to brogues” parents. Many of these silver spooned party animals will end up in jail, rehab or sitting injured having wrapped their luxury car around a tree.

It is not about the trappings.

These can be seen as simply a visible measure of success (as if life was a video game.) The other end of the showing off scale is more useful to observe. Warren Buffett, the most successful investor of all time, lives nowhere, in an average house and drives an average car – And, he is the best.

Sustained hard work requires that we move beyond laziness, passivity and inaction. Once we have conquered our lethargy, the next demon temptation to be resisted is giving in too early to the rewards of our initial success – Victory lies in restraint. We must win out over our primitive lust to consume and our need to alter our psychological state. If we can get passed this, then we reach the final, where we are asked to… conquer ourselves. Success will amplify our essential personality. If you are an asshole now, then building a global empire will turn you into a world-class asshole. Many would look at the lives of Zuckerberg or Gates and find them dull (who wants to wear a grey T shirt every day or spend 10 years + coding?) Their stimulation and psychological pay off came from turning ideas into innovation and having that innovation take hold, and, then be super adopted by the world. And, through making an impact on a scale that only they could ever have believed in. Formula – Hard work, discipline, focus, single-mindedness, etc. etc.

concept of success in business: many members of the business tea

Who is inspirational?

  1. Being an Agent of Change

Question – Are you more inspired by a humble hard working entrepreneur’s eventual success or by a brash and vulgar show-off? Answer – Your reaction probably says more about you than them. Industrial growth requires a blend of just the right amount of God Complex and hard work, combined with an exhibition and demonstration of repeatable behaviours, shown to acolytes as the inspiring leaders radiates out their model of winning behaviours that others can then copy and carry out on a vast scale and at great pace. The leader is a working role model, modelling the best version of what is possible to be picked up, adopted and multiplied by their followers. You are only a leader if others choose to follow and you must be relatable in the workspace, so that average Working Joe will want to join your club. With this formula your crowd of fans will grow in devotion aiming to emulate your example.

The inspiring leader must be seen to be working harder than their staff, contributing more input, and, generating plenty of unique output connected to measurable success. It is this loop that deepens the tribe’s faith in the leader’s brand, myth and legend and so carries the crowd on a cushion of trust and belief to perform with excellence, even when the boss is not present.

  1. Engagement & Delegation

Over the years I have had the privilege to work with some of the greats. They are, mostly, easy to talk to, charismatic and fluent, clear and simple in their communication style, and, generous with their time and attention. They appear to have plenty of free mind space and intellectual bandwidth. They indulge the newbie with curiosity, constructive enquiry and emanate encouragement. In fact, they often skip Blanchard’s “Tell” phase (from his Situational Leadership model) and move right along to inspirational coaching.

They use a mechanism.

No man is an island. Rome wasn’t built in a day, and, you need a lot of people to build a cathedral. Inspiring leaders know that it is about inducting people to your vision, your version and your club. Then, it is about engaging the hearts and minds of your new acolytes. Now comes the ordinary bit – Thinking up and organising what the new, high potential worker bees will actually be doing. This turns a visionary blue print for world domination into an on the ground, reality based, work project.

  1. Passion

Heads of Global web platforms, dominant software companies, World beating manufacturers, super financial institutions, or, far-reaching retailers have something in common – They understand their subject matter and domain to the highest possible level. And, these leaders are able to communicate, despite the complexity of their sector, in a way that is hypnotically engaging, authentically exciting, and clearly, beneficial to their new workers and the end customer. This level of depth is achieved not ascribed. They must hone their vision and translate their dream into the most inspiring story and present this to all around them with a deep and insightful knowledge of the hopes, fears, dreams and aspirations of their audience. They must sing a song that everyone wants to hum along to.

  1. A Natural Born Influencer

Great leaders can emerge from the best of backgrounds or the worst. Both tracks end at the same station. Managed privilege can lead to “Nobless oblige” and the self-fulfilment of an in-group’s high expectations. Here many hot-housed princelings rise to the gold standard. They do so combining effort and access. Along the way they must develop resilience, confidence and pick up the secrets of success, whispered exclusively to members of their rarefied club.

In contrast, the 7th born of 9, brought up in poverty in the countryside can, in exceptional circumstances, rise up from obscurity to become something of note. With contrarian will, these extraordinary outliers grab their lucky break with both hands (finding a sponsor / mentor / conducing work environment) and work twice as hard as their peers, to make progress up the greasy pole. Think old Hollywood, Gerry Robinson (CEO of the Granada group of companies) or the stories of Billy Connolly coming from the slums of Glasgow.

  1. Obsession Obsession Obsession

What else but a pure and constructive form of obsession could have you loose everything TWICE, and, still want to get back on your entrepreneurial horse and try again? Their drive is unnatural and is not solely motivated by the goal itself but by their deep, burning and unanswerable question – “Am I good enough?” “Will I live up to my peer’s expectations?” “I am worthy?” “Am I loved?” Or, they are whipped by a mantra every waking hour – “I will never be poor again” “I will never go hungry again” “No one will laugh at my failure ever again” “I must be the best at this one thing” “Nothing will stop me” etc.

The consequence of these, quite frankly, unhealthy and exhausting drivers is a forged determination for progress, growth and forward momentum that laughs in the face of doubt, fatigue or taking an easier path.

Office workers side by side, celebrating, portrait, elevated view

  1. Purpose

The marriage of drive and discovery produces purpose – An all-consuming engine of work, invention, implementation and problem solving – Getting up, dusting yourself off and starting again and again and again.

Their purpose can be simple. If you wish your men to build a ship, inspire them with a vision of a far off and exotic land.

The inspiring leader’s vision must be clear, relevant, believable and achievable. We forget that Kennedy’s “We will land on the moon” speech was made almost a decade before the moon landings actually happened.

The inspirational leader begins with the why? Why this is important. Why does it matter? Why the benefits outweigh the risks, cost and effort. And, why change needs to happen.

Then comes the what? – Of before, and, the what? of after – Contrast is important in converting a speech into an effective instrument of inspiration.

Then, in small release batches, comes the how? – The method, route and many problem busting solutions.

  1. The Iceberg Leader

We need to remember that whilst we see the share price, the mansion and, maybe, choose to envy the lifestyle, we do not see the 1000s of hours and all the failures and defeats that went into creating the leader’s success evident today. We need to be reminded that they started in their parent’s garage. We do not focus on the multiple rejections that the inspirational leader suffered and successfully recovered from or the 99 other people who attempted the same thing and are now living in modest obscurity – Their version being one of the many versions that did not go on to be adopted by the masses. The current dignity and poise of our hero belies the struggle, the price paid and the pain overcome.

They laughed in the rain long before you saw them smiling in the sunshine.

Competition in business

The Iceberg Leader

  1. Why is Worker Joe Less Inspired or Inspiring than our Hero Leader?

Great question – You probably come from neither privilege nor poverty. You were not programmed by fear or favour. You were not drilled in hard work or subjected to punishments that needed to be escaped. Worker Joe was programmed for compliance, loyalty, community and belonging. Worker Joe was conditioned to settle for a quieter life, a safe life or one where physical and emotional pleasure came at the weekend and became the measure of happiness and success.

Not everyone is destined to be inspirational. In fact, if everyone became an entrepreneurial legend, then…who would muck out the stables or run the machines busily extruding plastic widgets?

  1. What Can Worker Joe Learn From The Inspirational Leader?

At last, we get to the payoff! The inspirational leader naturally assumed their place. For them, there never seemed a choice in this, or, a viable alternative. The same cannot be said of Worker Joe.

But Worker Joe can change.

Worker Joe can follow the inspirational leader’s behavioural formula, think like they do, drive hard like them and communicate like them too. Each moment or sentence is possible. Putting them all together though and sustaining action and momentum? – That is a different matter.

For you, there is now more thinking, choosing and voluntary sacrifice to contemplate before you decide to step up, step into the inspirational leader’s shoes, and, begin the long and hard journey to the top.

Are you ready to face yourself? If you wish to attempt the process of becoming an inspirational leader, it will be conscious and more difficult than it was for the people born to sit in the hot seat.

If you feel like trying on the cloak, do please reflect upon and answer some of the questions below…

Question 1 – If you had to choose to do one thing and one thing only for the next 20 years, what would it be? Where would it be? Who would be involved? And, why would you choose it? (And what sacrifices would you willingly make to stay on that path?)

Question 2 – Have you ever had the discipline to move beyond physical and emotional gratification to achieve something higher and more worthwhile? What was it? Did you stay the course and complete your journey? Did it pay off? And, are you prepared to step up, scale up and risk all by having another go now?

Question 3 – Have you ever succeeded in inspiring those around you (friends, colleagues or family) to attempt something new? Have you jumped up on a chair and broadcast your vision with passion, using the best of your persuasive abilities to inspire a hungry crowd? And, did it work? Did they buy into the future you were selling? Did they follow you? Did they take action? BTW – Did you get a big rush out of it? And, do you want to repeat that experience many times over?

How do you feel about your answers?

Action

If you wish to have a conversation about inspirational leadership and learn more about our courses and coaching, then do call Matthew Hill today, leaving your details and availability on 07540 65 9995.

And, Please like, share and forward to the star in your tribe… Thank you.

About the Author

Matthew Hill is a coach, trainer, keynote speaker, author and, sometime leader of talent. He teaches and works with some of the largest companies in the world as well as helping young talent, SME companies and independent thinkers. His first book – Learn how to LEAD; Believe, Behave & Become was published in 2012 and is available now on Kindle.

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Intercultural Training Channel Webinar, 16th October 2018, Marketing to Get More Training Days with Less Hassle and No Hustle 

Or, “I am now a Good Independent Trainer – So, What Do I Have To Do To Get More Days And Charge A Better Rate?”

You are passionate about helping executives resolve their issues and help themselves by applying new skills you will teach them. You have accumulated hard won international experience and wish to realise your dream – becoming an effective and profitable independent trainer/coach. So –

– How will you now build up and complete your independent trainer or coaching business?

– How will you network to grow your list of useful and high value contacts? And,

– How will you get your name and message out there using Social Media to generate qualified and appropriate interest and response for your independent training and coaching services?

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Fear – You dread the idea of becoming an isolated star trainer with next to no clients – unwittingly keeping all your much-needed talent away from individuals in need – the very people that could so easily benefit from your experience.

Wish – You know what you dream of;

– Receiving warm enquiries from people who ALREADY know who you are, respect what you stand for, and, are willing to pay a premium to access your independent training and coaching services…because they work.

– You wish to spend less time hustling for business and more time in the flow – Conducting successful group and individual training and coaching sessions.

Action – Join Our Webinar, 6PM UK, (7PM Paris time) on, 16th October 2018, Marketing to Get More Training Days with Less Hassle and No Hussle 

https://attendee.gotowebinar.com/register/5002826678569069827

In this 1 hour and 20 minute, high energy, content rich and interactive web based seminar, we will cover the 3 areas you need to invest in, if your Independent Training or Coaching service is to grow;

1) Activity  – Remember – No effort – No outcome – No income. We will show you where many new independent trainers and coaches go wrong (and reveal the worst crime of all), and list the strategies, tactics and moves you must make in order to succeed.

2) Organisation  – Building your identity and passion-based professional BRAND by marketing like a pro and learning the structures and processes required.

Most people fail with their own attempts or give up before they have built up their complete Brand. We will show you where NOT to waste your time and where you need laser focus and discipline to generate engagement (its all about getting to the higher levels of engagement.) And, you will learn to build IP assets / informational products using your existing knowledge, qualifications and experience. Informational products that stand out from the crowd; gain you a reputation as an expert, and, command attention on Social Media, even as you sleep.

3) Dynamism  – We will shake you from your current state of cultural modesty (“I couldn’t possibly do that”) to having you OWN your personal experiences and articulating your deal sheet of past victories in a media friendly way that generates results – incoming warm enquiries. We will make comfortable networking a reality for you and provide solid marketing methods, structures and ideas. They will work for you, giving you the chance to access our step-by-step process that’s going to take you from “I don’t know how to do that” to, “I have just completed my amazing product, pitch or plan.”

Take Away – By the end of this informative webinar, you will be given at least 3 effective marketing tactics to work on. When you implement them, you will benefit from their proven power. And, we will give you the chance to acquire our Independent Trainer / Coach Business Growth Accelarator Bundle to guide you along the sure and enjoyable path to informational products, an outstanding professional identity, an effective brand, positive networking and the generation of valid warm incoming training and coaching enquiries.

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It’s not for everybody…

We want to speak with the people who will get most benefit from the webinar so, please do NOT join if you;

– Don’t have a sense of fun and adventure

– Have zero intention of investing in yourself to grow your independent trainer service business

– Possess a closed mind when it comes copywriting and social media. Or,

– Think that clients will find you by magic and telepathy, so none of this is necessary

– Love your poverty just a little too much 😉

Still reading? Good.

Matthew – Matthew has built up international clients relationships using the marketing activities that he teaches and has won business from Governments and Global companies. He has worked in 30 countries and with the best; Jaguar Land Rover, Unilever, Danone, General Electric, SAP, REPSOL, Telefonica, Electrolux and Heineken. He has more than 9 years webinar, train the trainer and trainer coaching experience and was president of SIETAR UK for more than 5 years.

No Cost – There is no fee for attending the webinar and we only have limited places. If you wish to expand your independent trainer or coaching practice and are ready for the challenge. If you believe in yourself, and want to follow our proven step-by-step guide, then there is only one place to be at 6PM UK time on, 16th October 2018 – (7PM Paris time) – 1PM New York – Register now to attend the Marketing to Get More Training Days with Less Hassle and No Hustle Webinar. Click here and follow the instructions;

https://attendee.gotowebinar.com/register/5002826678569069827

We look forward to speaking with you on, Tuesday, 16th October at 6PM UK, (7PM Warsaw / Paris time. 1PM New York.)

Thanks,

Matthew

Matthew Hill

+44 7540 65 9995

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The 4 Products You Need as an Independent Trainer or Independent Coach in 2019.

One Product You is NOT Optimally Profitable

Here is the simplest business build you will ever do. It consists of just 4 products that will move you to POSITIVELY interrupt your targets and start making a profit.

PRODUCTS for Profit

Turn your knowledge and experience into profit generating PRODUCTS

Product One – The Lead Magnet – What could you package up, from your knowledge and experience, and give to your target audience of potential customers that will grab their attention, please them, and, spark their curiosity to a level that helps them take a tiny tiny action step?

Successful suggestions include a work sample, a live demonstration, a powerful recording, a content rich webinar, a white paper, a quick quiz / audit, a 15 minute coaching call or any other small package that can show your depth, credibility and brand to good effect.

Sometimes called a Product4Prospect, the Lead Magnet is given away in exchange for contact details and permission to approach the receiver in the future.

Lead Magnet

Give a product in exchange for contact details and full permission.

Product Two – The Trip Wire – You can have an audience of 10,000, but, if they don’t buy anything, you are just a loud and unsuccessful busker!

The genius of the Trip Wire product is that it is cheap enough to trigger a no-brainer buying decision and, at the same time, acts as a psychological doorway, taking the individual from feeling like a distant, isolated observer to feeling like a customer, insider and club member.

That is what is so clever about the Trip Wire product.

Again, it must be packed full of value but must NOT provide the complete solution – They need to fill in the gaps in their knowledge with your Product Three.

Successful suggestions for a Trip Wire product include a starter version of your offering, a paid taster session, a paid intake clinic combining audit with delivered content, your book, a recorded audio product or the how-to film that you have made.

Trip Wire - Take a tiny tiny step

Trip Wire – Take a tiny tiny step

Product Three – Your Core Offering – This is the one product that everybody has. The advantage of running a sequence and not starting by pushing your Core Offering, is that you may achieve extra levels of trust and branding and so, will be able to price your Core Offering at a premium. It is important to max the joy of the customer as they receive your service so that their customer experience, CX is exceptional, memorable and becomes a talking point. It is your customer’s outstanding emotions that will boost and grow your company. Good enough is no longer good enough. Wow is now.

Core Offering

Core Offering – Remarkable value and customer experience.

Suggestions for helping support an outstanding Core Offering to attain the level of REMARKABLE – Differentiate your offerings into Bronze, Silver and Gold levels that offer economy, normal and luxury versions, add an accompanying user guide and demonstration that are ACTUALLY usable, rustle up celebrity endorsements, design in fun, energy and humour, add sleek design and cool features, work hard to enrich context with multi-channel delivery, build in the possibility of more interaction with the expert you, include full risk reduction, reversal and guarantees, and, incorporate customer feedback to smooth out the bumps in the customer journey, so you know you are delivering something special.

Is that it? No. There’s more…

Product Four – A Second Product. Did you think that getting the customer to buy your main offering once was the end of the line? No. Now we need to get you to PROFIT.

The costs of customer acquisition are normally assigned to the core offering. This limits any possible profit gained from first time customers. This applies to all one-product companies.

We all know that new customers are the most expensive to acquire and that returning customers are the best to have and the cheapest to maintain.

Second Product

The Magic of a Second Product – Customer delight, continuity and greater average profit margin.

All that cost of identifying, interrupting, warming, closing and delivering has been sunk. Now, with your Second Product, you know who they are and they understand how you operate. The next “box” you deliver will have a much higher margin. And it does not have to be priced at a super premium to achieve this. Sure, a high-end new offering will sort the wheat from the chaff and get those, “I must have the best” types excited. But, a regular priced offering will really boost profits, even when you average out Core and Second Product margins combined.

Suggestions for creating and supporting a Second Product include – The advanced level version of your core, something complementary to the first purchase, “And customers also bought this…”

If a trainer is selling knowledge first time around, they could sell a change programme as the second bite.

If Tony Robbins is offering you mind reprogramming in his first session, his next offering might provide a deep dive into personal wealth and finances.

So, that’s it. The 4 products you need to complete your set, establish a winning commercial sequence and all done whilst delighting your customers and generating above industry average levels of profit.

Call to Action – Now is the time to move forward.

Call to ACTION – Call me for a 15 minutes consultation about your business plans for 2019. Matthew Hill 07540 65 9995.

Good luck and do let me know if you need some help.

Book Review – The Reentry Relaunch Roadmap. Author – Cate Brubaker

Review written by Interculturalist, Julie L. Parenteau

C.S. Lewis once stated that “There are far, far better things ahead than any we leave behind.” I can’t think of a more positive way to start a book on re-entering your native culture after being gone for an extended period of time.

Home, however you might define it, is never the same. Many people struggle with going back, longing for what they had abroad, but Lewis’s words remind us that looking ahead is far better than dwelling on the past.

ReEntry-Relaunch-Roadmap-V1-Cover-01

 

 

To read the whole review – go to; http://smallplanetstudio.com/three-awesome-strategies-supporting-study-abroad-students-re-entry/

Reviewer Profile – Julie Parenteau is an interculturalist teaching and training expatriates and local employees to thrive culturally and linguistically in Puerto Rico,

Julie Parenteau

With more than a decade of experience spanning intercultural training and education, teaching English and Spanish, and helping dozens of expatriates adjust to living in Puerto Rico, Dr. Parenteau knows what it takes to build communication bridges between cultures and engage students and faculty in critical discourse surrounding social justice and diversity and inclusion issues. As Director of Global Perceptions, Dr. Parenteau is committed to designing curriculum and training programs that foster cultural awareness and global citizenship in Puerto Rico and beyond. When she is not hard at work, you can find her working in her garden, playing with her rescue dogs or doing some beachfront reading. Connect with her via Twitter @relocationpr or @drjparenteau.

Independent Trainers – How to Grow Your Income – Generating Incoming New Business Referrals by Matthew Hill

Imagine a room full of YOUR participants and they have ALL been sent to you by someone you know. That is Trainer Heaven. How… Continue reading

Independent Trainers – How to Over Deliver Your Way to Repeat Business Blog Post 11 by Matthew Hill

When you excel at each step of the training process, you create magic and generate repeat bookings for you, the independent trainer. Continue reading

Independent Trainers – If you don’t have a database you don’t have a business, Blog Post 7 by Matthew Hill

It is NEVER too soon to start building an intelligent database of network contacts. It is the key method for growing your independent trainer business. Continue reading

Independent Trainer Mini Series – Social Media is the only way to grow (Globally) Blog Post 6 by Matthew Hill

Share your passion with the world. And repurpose your wisdom to grow a meaningful trainer business internationally and at home. It starts with a microphone… Continue reading

Independent Trainer Mini Series – Trust based Marketing – Blog Post 5 by Matthew Hill

A little Marketing magic goes a long way

The word marketing can make us dizzy with its many different meanings – and no one should claim to understand them all.

Notepad with word marketing concept and glasses

For the purposes of this short and pithy post, marketing refers to the information you put out there in the web-o-sphere (technical term) to influence and inform your potential customer base of your offering, your persona and the value of your work to them.

Coffee to Sex and Marriage

BTW – this is the first rule of marketing – be as provocative as you dare to grab people’s attention – if they don’t read you, you don’t exist for them.

The phrase “coffee to sex” refers to the pathway of engagement. At each stage there is an appropriate interaction for them to expect from you or for you to offer to them. Mess that up and you end up looking foolish.

Trust based communication

Linked the pathway of engagement is the trust ladder. If I am low on your trust ladder I cannot ask you for much. If we are both high on the trust ladder we can exchange value for mutual gain – this is witnessed in the exchange of ethical and sustainable business.

“Know, Like & Trust”

The social media marketing guru, Penny Power OBE, coined the phrase and wrote a book describing how a consumer of information behaves and what they need to receive in order to become a healthy, happy and profitable customer of yours.

*Know – Here we move the unsuspecting prospect from a position of not knowing you exist to knowing that you both exist and have something to say that they need to hear. You also need to grasp the audience’s attention. Your well expressed purpose in a punchy headline will normally work a treat. (See the previous post 2. on Identity.)

*Like – Now you get the chance to express your wonderful and warm personality in print, via video and in person so that the audience can fall in like with you and see your true and authentic self. Being funny, offering wise insights, providing stories that entertain and inform – all add to the emotion of liking you.

Two modern entrepreneurs partners doing thumbs up gesture for celebrating business success. Successful modern businesspeople outside. Positive elegant man and woman smiling and looking at camera.

We buy from people we like

*Trust – Trust is a real thing – ABI – Ability, Benevolence and Integrity – You top the charts when you consistently demonstrate your depth of knowledge with solutions and skills that match your promise. When you over deliver with kindness and a positive attitude you will be perceived as benevolent. And, when you keep your word, under-promise and over-deliver you will gain a tick in the integrity box as well.

The Secret of Sequencing

Putting the various marketing communications together whilst sticking to the pathway of engagement and incrementally building awareness and trust is the magic formula that will result in an enriching flow of incoming new business enquiries.

Next

For more ideas on how to establish and grow your Independent Trainer Business we invite you to our Independent Trainer Consultative Selling BOOTCAMP – GOING FOR GROWTH, on 6th April 2019 – Basel, Switzerland. Call Matthew on +44 7540 65 9995

 

Independent Trainers – Living the Dream? Blog Post 1 by Matthew Hill

The Joy of Training

Why do trainers get up at 5AM drive for hours to train 12 executives?

If your vocation is working well for you your answer should flow naturally and with passion from your mouth – you love delegate reactions, the breakthroughs and those Eureka moments. You live to share your core material and do the very best that you can to transfer your wisdom and experience with style and substance, leaving your audience of professionals moved and transformed.

You train because you cannot imagine doing any other job and still being as happy.

But…

On a rainy Friday as you get in your plane, train or automobile knowing you will only get home at 10.30PM you reflect that not all audiences “get you”, not all towns are picture postcard pretty and that cheap training days do not have the same value as premium ones. A rose is just a rose but a training day varies from sublime to the ridiculous.

What do we want? What is our DREAM?

My wish is to find my training PURPOSE and follow a fruitful path transferring the skills and perceptual changes that I passionately believe are the MOST valuable to my audience of clever volunteer, high energy future stars.

When I am doing my best, for the best, I feel at my best and can get the very best from the audience so that we all attain our best outcomes. Simple really.

Young people in the office

Flow in the training room…

How can we make our Dreams come true?

I have put together a 13-part BLUE PRINT for independent trainers who wish to do more of what they are passionate about with participants who share that desire. I wish to help independent trainers who aim to work for a premium fee and be fully rewarded whilst living the dream.

The elements are of the BLUE PRINT are…

  1. Identity – purpose, passion and finding your “thing”
  2. Brand – reputation, and building your promise, style & delivery
  3. Ideal Customer – defining the core delegate you should be training
  4.  Marketing and Channels – having people know you, like you and trust you
  5. Social Media – repurposing your unique content in a sequence that creates a flow of business opportunities coming straight to your inbox and phone
  6. Database – the many ways to grow your “tribe” of fans
  7. Networking – conquering your nerves and getting a return from the room
  8. Product Creation – using today’s technology to turn your message into branded informational products
  9. Selling – discovering ethical trust based communication that sells in today’s busy corporate world
  10. Core delivery – upgrading your work to create raving fans and repeat engagement.
  11. Referrals – asking your “fans” to advocate you and your work to amplify your power and business flow
  12. Growth – 7 ideas that will accelerate your turnover expansion and take you to a healthy and well deserved level of wealth, freedom and control
  13. Fully Expressed You – channeling your purpose lead content, excelling at your “right work” and working with people who enable and empower you

Action

For more ideas on how establish and grow your Independent Trainer Business we invite you to join us for the Independent Trainer Consultative Selling Webinar 3 – GOING FOR GROWTH, on 5th October 2016, 6PM London time, 7PM Paris time. Register now at;

https://attendee.gotowebinar.com/register/8107589113940386817 

Further Action

Please do keep popping back to read the latest posts that describe the 13-step process. Look out for more of our power webinars that allow you plenty of opportunity for live interactions and Q&A time and join us in Lisbon in November for the ITC Consultative Selling Bootcamp to ensure that you build the 13 steps into your independent training business and allow yourself to achieve your optimum dream training lifestyle.

BLICK AUF LISSABON

Lisbon Bootcamp 20th, 21st October 2016 – See top of page for details