Independant Trainer Webinar – Getting Growth in 2017

What will you achieve in 2017?

We have 3 Questions for you – What are the Biggest barriers STOPPING you growing your trainer / coaching business this year? Where does it continue to go wrong? AND How can you get it right?

Group Of Young Business PeopleWill you grow in 2017?

These barriers block critical activity, necessary organisation and positive dynamism (we fall into the trap of doing stuff that PREVENTS rather than produces growth.)

  1. ACTIVITY– What did you do in 2016? Send your profile / CV out to known training providers, put up a basic (non optimized) LinkedIn profile and attended local chamber events with other service providers where you failed to engage with business decision makers? And what results did you get? – A new sub contract relationship that provided 7 training days? A two day training or 3 new coaching customers? AND – Was that enough growth for you?

With your energy invested in more proactive and interactive methods you will generate interest, passion and action – the phone will ring, live opportunities will land in your inbox and your business will grow – You will experience meaningful cash-flow, more hour’s and day’s work, a boost in your charge out rates and the choice to take or decline work, along with the self-confidence and business freedom that comes with knowing how to market and sell yourself effectively and comfortably.

  1. ORGANISATION – How was 2016? You added 74 connections on LinkedIn, collected 47 business cards and put them in your desk draw and found the physical address of 9 companies. – Did this provide the momentum you needed for your dynamic business growth in 2017?

When you know what to do and execute clever marketing and social media moves, you will gain presence, currency and relevance with actual decision makers (and- they will LIKE and RESPECT you). They will ask your advice, do as you advise and pay what you ask because they value your input and take you seriously as a coaching / training professional. AND it will have been your marketing activity that has made the difference and lead them to a positive conclusion about you and your services.

  1. DYNAMISM – How was 2016? Sitting by the phone waiting for incoming calls, checking every e mail ping and generally living on Hopium (the expensive drug that favours hope over action.)

How will 2017 be different? Will you hone your identity statement to perfection? Will you be super CLEAR about what you offer? Will you build your BRAND promise to a level where you are taken seriously? Will you know your Marketing AVATAR? Will you learn to write SUPER-COPY? Will you SEQUENCE your marketing communication to be maximally effective? Will you be ready to launch your informational attention grabbers on Social Media? Will you build a quality DATABASE with high value business contacts? Will you be networking like a HUSTLING pro? Will you master NEW SALES? Will you create a CORE MODEL that describes your offering? Will you generate enough REFERRALS to make a significant difference to your income and business growth?

AND

Will you look back on 2017 and say, “I learnt, laughed and lead my company to profitable GROWTH. What a great year?”

Join us for this 55 minute energy boosting webinar (with 10 – 15 minutes Q&A and get your business growing in 2017)

To Register click on; https://attendee.gotowebinar.com/register/9072445755469609986 

The webinar is on Tuesday, 21st March 2017 at 7PM Paris time, 6PM London time.

Thanks and see you there

Group of diverse designers in their modern officeWe are growing!

What knowledge and skills do intercultural trainers need and how can they acquire them?

An opinion piece by one of the most experienced intercultural trainers in the UK – Adrian Pilbeam of LTS in Bath

A recent SIETAR UK professional development event run by Cathy Wellings and me was on the theme of ‘Developing your career as an intercultural trainer’. About 30 trainers of varied experience attended. We started with a group activity organised around the responses to four questions. The first was ‘What knowledge, skills and experience do intercultural trainers need?’ The answers included knowledge and experience of other cultures, knowledge about the intercultural field, skills to be able to design and deliver intercultural training, and skills as a facilitator and trainer. A second question was ‘What practical steps can you take to improve your knowledge, skills and experience?’ In terms of knowledge and skills, attending training courses and workshops was one of the responses.

For trainers with only limited experience as intercultural trainers, often coming from fields such as foreign language or management communication training, attending a structured train the trainer course should equip them with the necessary tools to begin to be able to plan and deliver a range of intercultural courses, The alternative is attending talks and short workshop sessions spread over months and even years, picking up information and ideas in a rather piecemeal fashion.

The word Culture. Vector banner with the text colored rainbow.

What should such a structured course for intercultural trainers include?

Firstly there should be an overview and review of some of the key concepts about intercultural communication – what we understand by culture, the effects of perceptions and stereotypes, different cultural values and practices, and some of the key theories. But what is important is that these concepts should be introduced in an engaging and interactive way, using a variety of activities and exercises that the participants can later use themselves in their future courses.

A second important component is to become familiar with, try out and practise using a wide range of activities and exercises – simulations, role plays, critical incidents, case studies, group and pair work exercises, use of video/DVD/YouTube clips, and the use of artefacts and realia. They need to know when to use them, how to set them up and how to debrief them.

Finally, they need to know how to combine concepts and activities into a course, which means they need to know how to analyse a client’s needs, and then go on to design an appropriate course and deliver it in an an appropriate style.

When I started out as an intercultural trainer, it took me quite a few years picking up ideas and techniques in a very piecemeal fashion, which is why ten years ago I decided to offer a structured train the trainer course to shorten and compress the learning process. The result is a 5-day course called ‘Developing intercultural training skills’ that we have now run more than 60 times, as well as a more advanced, follow-up course called ‘Designing and delivering intercultural training’. For more details, see www.lts-training.com/ICTTcourse.htm or contact adrian.pilbeam@lts-training.com.

Adrian PilbeamAdrian Pilbeam, Author, Trainer and Trainer of Trainers