The 7 Benefits of Developing A Killer Keynote Speech. A presentation skills post by Matthew Hill

Or, how to construct a speech that will work for you, pay back handsomely, and, improve your life, and, the lives of others.

1. Know your subject to own your topic – For many mild-mannered experts, their very depth and breadth of knowledge can make them hesitate when answering an intelligent audience question. They scour their vast mental library, struggle to gather all the points together, and, construct a punchy response.

The outsider, failing to appreciate this process, can easily conclude that they are less an expert and more a ditherer – Tragic.

Do they understand you?

The discipline of preparing a speech involves writing down and presenting your key points is an ordered way. You, the keynote speaker, have the opportunity to simplify your “mind palace” and craft an appealing “starter”. You would not attempt to serve a vast main course before your guests are ready to enjoy it. Working on constructing a meaningful presentation will reacquaint you with your material, and so, allow you to chunk down complexity to bite-sized and understandable units of entertaining and informative communication. These will intrigue your audience, warm them up and prompt them to…ask for more.

Benefit – The ability to package vast quantities of data, research and experience into digestible blocks, frees the expert to enjoy audience encounters, with the boosted confidence of a great communicator – And, this makes them irresistible to their audience.

2. Clarify your thoughts – Most experts form their professional opinions and conclusions early in their careers. A problem then arises, if the field moves on. They slip behind current thought and look old fashioned.

Preparing and researching to construct a new and up-to-date keynote speech, offers the opportunity to make sure you are ahead of the curve, on top of latest developments, and are thus, preparing something that is bullet-proof to critics. There is nothing worse than an old soldier grinding out stories that are no longer relevant or peddling models that have been disproved and dismantled long ago. It is embarrassing and unnecessary.

Benefit – The structured thinking and “audit” of your work, that is required when forming a new core presentation, keeps you abreast of wider developments and will save you that red-faced moment, “Have you taken new theory X into account?”

With due diligence and thorough preparation, you will now answer, “Yes. And here is how theory X will impact you.”

3. Broadcast to the word – Every month I meet intellectual giants who are private heroes and heroines – They have the answers but they are not spreading their wisdom widely. A keynote speech is the perfect vehicle to build and expand a tribe of fans and followers, share your key messages with a wider group, and, generate momentum and action.

It is no use being silently right. To be consequent is better. And, to have followers adopt, act and start the revolution for you, is best.

Benefit – When structured correctly (See me for further details), a great keynote speech, gets your vital message out into the world, changes perceptions, alters behaviours and provokes improvement that saves lives.

Hello – I’m spreading a message

4. A starting point, helping you develop your collateral – Not many people would start building their “library” of Intellectual property and informational product assets with a keynote speech.

But, why not?

When you have a gem and take it on the road, the audience, their questions, and, the input they provide after the “show”, can spark 100 ideas for you to solidify in further posts and pieces. If you listen to your listeners, they will help you create a battery of products that can become a resource for everybody. Remember, publishing 100 new written posts is just another way of saying, “Here is my new book.”

Benefit – Your presentation becomes the catalyst for other IA – Informational Assets – Stand-alone products and properties that work to start making you famous and spreading your credo. They do this via social media, even when you are sleeping.

May I present…

5. Positioning yourself – Do you want to be (Daniel Priestley’s concept) A KPI – Key Person of Influence? The authority granted to keynote speakers is extraordinary. My speeches have generated income, invitations and infamy, and, in a short timeframe too.

In fact, a good presentation to an invited and relevant audience is the single quickest way to demonstrate your worth, qualify out the timewasters and qualify in interested parties. It generates the number of emotional and intellectual touches (see elsewhere) necessary to have decision makers rush the stage and beg you to do the same thing for their audience. The gravitas and marketing power of great public speaking cannot be understated.

Benefit – Some of the credibility of the event, the sponsors and the other speakers at a conference will rub off on you. If you are new to the game and work hard to become competent in your presentation skills (See elsewhere on the site), you will become equal in status to the best people in your field. And that is exciting.

6. Spread the word – We have covered some of the ways that message multiplication happens. Audience members ask you for a repeat performance. Conversations lead to further written and published posts. And, there are other ways to reach more people too. The obvious one is video.

When you have reached a competent level in your presentation skills, you will be ready to record and edit your efforts, and, put them in a “show reel” to generate more speeches, or, start a YouTube channel to showcase your message.

Benefit – When you capture your keynote speech in digital form, you can insert highlights and clips in your posts, newsletters or E Mails, to wow your growing crowd of followers. This will help you win the competition against all the noise and distraction out there, and, will vastly expand your reach and appeal.

7. Maximise your day job – There is nothing as attractive as a great public speaker. You will rarely get more attention than when saying something pertinent to your audience. You will experience a peak of appreciation when taking in the long and loud standing ovation generated by your amazing keynote speech. A memory that will not fade.

Benefit – If you want to feel alive, make a difference and generate more excitement in your life – You know what you have to do next…

Conclusion – The process of preparing your keynote speech can be as profound for you as that speech is impactful for your audience.

Building your speech presents you with the opportunity to refine your message, refresh your research and to craft your pitch to be optimally appealing and moving to your audience. Because, in the end, it is all about your audience.

Great speeches are a time-effective way to interrupt for attention, demonstrate your depth and value, and, move a wider audience. Your tribe will get to know you, like you, trust you, and, reach out to get in contact. Speaking in public leads to invitations, sales, friendships, and, the amplification of important messages, that make a difference in the world. It is only in this way that anything changes.

Action Time – How do you feel now? Are you ready to do the work and put your own keynote speech together? Do give me a call and tell me what topic you are passionate about. I would love to hear from you.

And, do you want the stars in your team to structure their thoughts and knowledge to help your company expand and reap the financial rewards of their expertise via great public speaking?

***Either way – Do take action and get in touch today***

About the Author – Matthew Hill is an author, keynote speaker and presentation skills facilitator. He works with corporate executives to uncover their hidden presentation talents, and, develop their speaking and writing competence, to make them maximally effective in converting cold but qualified audience members into followers, raving fans and customers.

He can be contacted on 07540 65 9995. International +44 7540 65 9995.

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Your Voice Can Be A Valuable Asset – The Benefits of Developing and Deploying Your Voice As A CAREER Building Weapon. Talking the beautiful talk – Warbling your way to wealth – A Presentation Post by Presentation Skills Trainer and Coach, Matthew Hill #presentation #skills #voice

Voice – The Benefits
Put simply – There will be a positive earnings dividend for those who work on their voice and develop its melodic capabilities to the max. And, I am not talking about winning a TV talent show. Customers and clients would rather listen to a pleasant, sonorous voice that a scratchy, squeaky weaker one. They will stay longer, learn more from you, and, even AGREE with what you are saying! Continue reading

Do You Need To Feel More Power and Confidence Before Going Into Your Next Meeting, Starting In 15 Minutes? – A Top Resilience and Confidence Tip – Recording Your Own Bespoke Affirmation Resource – Enjoy The Process & Love The Result. – A “How To” Post by Assertiveness and Presentation Skills Trainer, Matthew Hill #confidence #affirmation #resilience #power #success #feelgood

Incoming praise – Why do all the heavy lifting yourself? Take a moment to record all the kind, true and positive things others have said about you over the years. Your LinkedIn recommendations and endorsements are an easy place to start – Pick out and note key power phrases that someone else has said about you and that make you feel good. References for jobs, if you have access to them are a gold mine. Positive appraisal comments that stick in your mind are worth their weight. Even, kind words said at a birthday, anniversary or leaving do speech can be canabalised for this exercise. Any memory of someone you respect, saying something both true and positive will be just the right phrase to note down for this affirmation compilation list. Continue reading

BEING BILINGUAL – THE ABILITY TO SPEAK TWO LANGUAGES RATHER BADLY – A Post by Vanessa Paisley

BUT IT’S ÜBERCOOL…..

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Are you one of many parents out there bringing up kids bi- or trilingually? Are you sick of parents of monolingual kids telling you “Wow, your kids are so lucky” whilst you trawl through Maths in another language when you actually never really got it in your mother tongue? You barely understand the order of operations BODMA rule in English let alone its German KLAPUSTRI equivalent?

Oh I get you! I seriously do. All very time consuming when you are working and homework sessions seem to go on forever. Bringing up children bilingually takes a lot of commitment and consistency. I know it as I’ve been there, done it and yes, have two wonderful bicultural and bilingual children that move in and out of languages and cultures with the flexibility of an American Express platinum card.

But the early days were tough. As a British mother bringing two kids up in Austria, a lot of my friends and colleagues were constantly telling me how lucky I was that my kids were bilingual. I knew in my heart of hearts that this would be great long-term and their future employers would profit from their linguistic assets, but at home I was listening to the dreadful sounds of Denglish, and there was a time when every sentence my kids uttered was painful to my ears. These ranged from word order issues such as “Mummy, I want to the toilet go” (German sentence structure), to verb confusion “French did entfallen today” (was cancelled) and general noun usage errors like “Mum, can you make me a Wurstbrot” (open sandwich with luncheon meat) for words that didn’t really exist in English.

The only book I read on the topic was a bit dry (there were unfortunately no blogs back then) but the message I extracted from it was “keep it consistent” and this has definitely paid off.

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BILINGUAL TIPS AND TRICKS

Let’s break it down into bitesize pieces and see how raising kids bilingually can be done as effectively as possible. Here are five ways of ensuring that bilingualism works:

  1. Be consistent. If you are the parent responsible for a particular language, stick to your mother tongue. Even if your child answers you back in the local language and you speak that language fluently or with your partner. Just don’t budge!
  2. Correct your child in a genteel fashion – the best way to do this is to repeat the incorrect sentence correctly, without pointing it out to the child. This is a bit tedious at the beginning as you may feel that every short exchange turns into a mammoth dialogue, but it really helps.
  3. Expose your child to as much of the less present language as possible, this may be in terms of TV, films and books from the lesser predominant culture. Find ways of making the language attractive – watching films together, cooking, inviting friends over and speaking the language. Their friends will often find having a bilingual friend rather exciting. Talking to them is really important!
  4. Keep family ties going with trips to their “other” culture(s) in the holidays and with Facetime & co, it’s easy to stay in contact with grandma and grandad or other relatives across the seas. This should be encouraged at a young age as teenagers sometimes want to travel less for FOMO as they get more integrated into their local life.
  5. Maybe your child can gain recognised qualifications in a language in the country you are residing in. In the UK it is possible to do a GCSE in most languages and although the school can’t provide all the teaching, they are usually more than happy for pupils go gain qualifications in their mother tongue.

GLOBAL MINDSET

Many parents feel guilty about bringing up kids in different cultures as there are transitional periods when kids suffer from the change. Trilingualism (e.g. parents with two different mother tongues living in a third country) may take a bit more effort and it often depends on the child as to how they cope with it.

Thankfully, it will all unfold with time. My children have been penalised somewhat in school systems – in Austria their lack of knowledge of English grammar such as when to use the present progressive meant they didn’t always get top marks in English despite their fluency.

In the UK they were able to do their German exams (GCSEs and A-Levels) early but they found doing scientific subjects difficult in English because of lack of knowledge and language. In exam scenarios they have to think long and hard about the differences between “examine”, “explain” and “analyse” in questions, partly because this approach is very British but also because their vocabulary is smaller in both languages. And yet they were never considered by the system in the UK to need extra time as they didn’t sound “foreign” enough.

three person doing hand gestures

DON’T UNDERESTIMATE THE IMPORTANCE OF LINGUISTIC ASSETS

Being a multilinguist is a great skill for future employers and companies love ‘em! The neuroplasticity of bilingual brains is extensive. Do they think out of the box? Quite frankly NO! Because they don’t have any boxes to think out of! They are flexible, open-minded, empathetic, inclusive and very useful team members as they see value in and create synergy from different ideas and approaches.

Gone are the days when bilingualism was frowned upon – the tut-tutting of immigrants using their language on public transport or when immigrants were told by kindergartens and schools to speak the local language at home.

It’s something to be proud of and companies definitely do not undervalue linguistic assets. These days being ahead globally means having both knowledge of foreign markets and speaking foreign languages. So being bilingual gives you a step ahead – and it’s okay if your kids are not perfectly balanced bilinguals.  The effort and hard work you put in in their younger years is definitely worth it in the long run.

friends friendship fun girlfriend

Email Vanessa now at vanessa@paisley-communication.com to start a conversation on bringing up children multilingually.

And please share if you know anyone who may benefit from reading this.

About the author:

Vanessa has been training intercultural communication in various locations for around 14 years and is passionate about helping people relocate and reach their maximum potential from their time abroad.

Is OLD Marketing Holding Back Your Growth? Here Are The Top 10 Out Of Date Marketing Mistakes Many Are Making Today? (Along With How Your Marketing Efforts Can Easily Become Effective Again?)

How Many Of The 10 OLD Marketing Crimes Are You Guilty Of?

With the rampaging march of technology, social media and ever diminishing audience attention spans, it pays now, more than at anytime in the last 20 years, to keep on top of your marketing output. We are all competing with more suppliers over a greater area and need to stay ahead of the, “Not them again” fatigue that causes poverty through customer irritation.

In no particular order here are the TOP 10 MARKETING CRIMES – Do keep score of how many old habits you are guilty of as you read and check your results at the end. Be honest now. Good luck…

Hill Networks Marketing

1) A Newsletter carved in stone. You stressed and worried about the first one you launched to 50 people all those years ago and were so proud at receiving your first pleasant response. Do you remember? You may have even received an order for business from your first few issues! Wow.

But

Several years later, you have fallen into a routine. You haven’t updated your format. And, the content is all about you. The text is repetitive and tired and you are going around the block for the umpteenth time giving out educational advice that, in your heart of hearts, you know most people either already know, are not interested in, or, think is slightly quaint and, itself, out-dated.

Action – Start again. Ask, “Who will be my paying customers over the next 2-3 years?” Where are they? What do they read / listen to / watch? What channel works for them? And, where is the GAP today in their knowledge or wisdom that I can fill with insights and service?

(More on this in a moment)

2) The Repeating Repeating event. Again, do you remember feeling like you had just discovered penicillin when you held your first Breakfast Briefing, Monthly Mixer or Multi-Speaker Do? And, good for you. You put your all into inviting senior decision making people to a high value demonstration of your wisdom and originality and it was probably lapped up by your audience and generated a healthy return on your invested time and money.

But

Times have moved on. Now everyone seems time scarce, attention scare and oh, so cynical. Your prospects now send juniors who spend too much time looking at their phone. Your venue costs have gone up and your returns have all but disappeared. And the quality of speaker you can attract to help you out has diminished too.

Action – Once more – Is it time to think again? – Do you need a physical event? If so, what about partnering with a complimentary service or product provider and splitting the cost whilst enlarging your potential base? Who could dove-tail with you and bring a wider and fresh audience? As customers become more scattered around the globe, is a remote version of this event a good idea – A webinar or filmed demonstration? It is definitely time to change your whole approach?

3) Your Dusty Flat Website – It was so exciting when you updated your old 5 page brochure site to include rotating pictures, a call me back button, or even added a news feed. Wow – Nosebleed territory.

Hill Networks Marketing

But

Your returns on the website peaked many moons ago and people are finding you through other means now. As you read through your site today, you realise it all about you you you. It is overly factual and your copy fails to engage the customer or prospect. It does not interrupt them and take them on a journey. There is no story, no insight and no call to action that is compelling enough for them to – CALL YOU. And, you have a list of teaser happenings to lure new customers in that makes two assumptions –– That you have enough traffic to make this work for you, and, that they don’t mind the thin content you are providing as bait.

Action – Let us get real. Unless you are going to spend real bucks on getting something web-tastic with a shopping cart, then we are probably wasting our time here putting all our eggs in the website basket. Whilst websites are no longer number one, why not think about an intelligent strategy to proceed with. There are cheaper and more flexible versions of websites via WordPress that incorporate blogs, measure responses and allow for far more interactivity. And ones that allow opt ins for joining your list that can be connected to your newsletter via an autosponder sequence to take new joiners on a relevant and escalating journey of engagement, and, with a proportion of them, will lead to an initial sale – an automated journey that does not require human intervention and the salary that accompanies it.

4) Words Words Words – Not SuperCopy – It still amazes me that plenty of otherwise bright company executives (over performing in their core areas of expertise), continue to operate with a complete blind spot to accepting that persuasive and well written copy actually generates action, a response and represents a return on time and the marketing money you spend! Instead we see 1000s of words about me me me, facts, features and detail that bore readers, turn away needy customers and fail to promote the company’s best assets – Their product / service, the quality of your interaction, or, your unique selling advantage.

So

The answers are out there enabling you to learn about key influencing copy devices that will move your observer prospects up to an energy level where they take action; that will shift those passive but needy customers to reach out and get in touch with you. And, with automated systems, they will do more than half of this whist you are getting on with delivery.

Action – If you can’t wait until number 10) then do call me (Matthew Hill 07540 65 9995) with your details and we can talk through the immediate actions you would be wise to contemplate, decide to do and get started on.

5) Non Selling Sales People – When you employed that merry band of brothers and sisters in your sales department, you did not realise just how sales-phobic they would become and how quickly they would chose to grow cosy and cosseted in that comfortable office you provide, making nice warm calls to already warm connections whilst failing to break new ground and look for new players on the block.

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And

Given a chance to change, you find that they defend their cosy “keeping in touch” non-selling version of communication… to the death, and, resist your pleas for them to step up their game and do something challenging and relevant.

Action – Is it time to challenge your whole sales and marketing process and simplifying it down to something that works?!?! Your new successful process will emerge as you study the sales decision making process of your median customer? Where do they begin, enquire, question? And, What do they need? What assurances work? What demonstration and proofs convert? What words work? And, What is the quickest or optimum route from “Don’t know you” to “Know you, like you, trust you and let’s buy from you on multiple occasions”? When would now be an excellent time to start asking these questions?

6) E Mailed to sleep – Whilst E Mail has been around for 25 years, it’s abuse and massive overuse has lead to GDPR, spam screening and a vast decrease in the power of any single E Mail.

And

The average marketing executive still thinks they know how to write a compelling and hip message that will work. OMG.

ActionIf there is one thing to commit to doing in the next 12 months, make it be this – Find out how to write compelling, sincere and action inducing E Mails that work. Please, pretty please and please with a cherry on the top do this one thing.

7) Brochures – There was a time when having your own bespoke, designed and professionally printed brochure was a sign of status and kudos. With studio package shots and agency copy, they were a thing of beauty and value.

But

Now everything moves quickly, is on-line and uses realistic looking E mock ups of printed books and boxes, making your product look even better than it does in real life. So, what is the point of a brochure? And how much does it cost to print and send out one copy? And, does anyone read them anymore?

Action – Break that habit. Add up the real cost and ask yourself if it is the way to go? Dan Kennedy, the undisputed king of marketing, would advice moving that budget into flyers, newsletters and offers. And, who is to say he is wrong?

8) Trade fairs – Do you remember 2 or 3 recessions ago, how much fun trade fairs were? We had gift bags that contained things we wanted! Alcohol flowed freely. There were gimmicks and gadgets and, the pace of change in some industries was so fast you HAD to be there, to get the education and new contacts you needed, just to keep up.

Matthew Hill culture author leadership

But

All of that has gone. The budgets are slashed, the attendees are now juniors and not decision makers, the speeches are pat and less inspiring, and, the gifts are not worth collecting.

Action – Let’s get back some of the magic of the olden days with a bit of pizzazz, some energy and humour and a speech that has a CTA – Call to Action at the end of it. And, let us make it super-professional. Save money by designing your communication pathway to qualify out the time wasters and tire kickers. And, actively qualify in your real prospects, engage with them, warm them up, and, follow up proactively, professionally and with purpose. Have them remember that first meeting with you at the trade fair as the start of something exciting and exceptional.

9) Social Media

Do you remember your first brave steps on Facebook and LinkedIn? And do you remember your first successes? Oh, treasured memories.

But

Oh dear – If there were just one Crime Sheet area that had to be pointed out, this would be it. – A litany of FB and LI groups with 72 members. Me Me Me posts that singularly fail to connect with your customers. Twitter accounts with 17 followers. I could go on…

Action – Stop your awkward half-hearted presence campaigns on social media now before you embarrass yourself. And, start the whole thing again. Curate meaningful content, test your text, write from the perspective of the reader and not your company, and, don’t just scatter your seed to the wind – Ask for opt ins and exchange a small meaningful product for your target’s contact details and permission to communicate with them.

10) Database – My regular readers will now be mouthing my following sentence – “If you don’t have a database, you don’t have a business”. And by database, today, we do not mean a list typed in from that dusty collection of business cards kept in each marketing employee’s desk. And, we don’t mean the list you call a database that the Trade Fair gave you – That is a spam list of people who actively don’t know you and are becoming increasingly irritated at getting random offers and interruptions just because they visited the Excel centre once and came away a some lousy bag full of pointless brochures and low quality gifts.

And,

All data was not created equal – The undifferentiated pile of contacts!!! – Are they hot, warm or cold? How old are they? Are they prospects, suspects, peers or competitors? What contact have you had with them? Do you have permission to contact them? Have you qualified them IN or OUT? – NOBODY KNOWS.

Action – Start again – Use your intelligence to start a completely new database with a big set of doors on it. Only let in warms and hots. Qualify and examine each dataset on the way in. Have one plan for the warms, and a more energetic one for the hots. Automate the generation of new enquiries and spend some time working with each one to get those all-important first encounter touch points right.

Go back and ask, “Who do you best serve?” Who will benefit most from your wisdom and experience? And, build a funnel to contact and develop all warms and hots in an intelligent, legal and optimally effective way.

Do forward this post please to someone who urgently needs to get with the programme.

Add up your score – How did you do? Any sweaty moments? (Have you been totally honest?) – Where are you falling short or finding yourself stuck in bad old habits and the past? Please now read on about what to do next, based on your results…

Score – So, what is your Crime Sheet number?

***3 or Less – You are in the modern era. You are keeping yourself abreast of modern methods, investing in knowledge and marketing. You are on the ball – We know you will do well this year and next. Good for you.

***4 – 7 – OMG – Call this emergency hot line now! – Matthew Hill 07540 65 9995 – You are at the edge of the cliff and it could crumble under your feet sooner than you think. Growth is by no means assured for this year or next. Now is the time to take action.

***8 – 10 – Don’t worry – Whilst you are beyond help, you will have hopefully bagged enough cash when your old marketing delivered cash and peaked in a bygone era and you do not need to be competitive in the modern era. We wish you well in your hobby company and upcoming retirement.

About the Author

Matthew Hill helps organisations and solopreneurs spruce up their marketing efforts to quickly, cleanly and effectively leap into short sequence, copy driven and ethical marketing endeavours that seek out active customers, interrupt prospects respectfully and exchange value-for-access to allow for a speedy and dignified accent from “Who the hell are you?” to “Ah, great to hear from you. I am looking forward to learn more about how you will be helping me this year”

Matthew has worked with some of the largest companies in the world and now concentrates on small and medium sized training services businesses that wish to turn around their “survival” mode of existence and start to grow top line income, the quality of their target customers, and, begin to create super-fan clients that are happy to rave about you, advocate for you and help you become positively busy, happy and successful.

For a f’ree conversation with zero obligation, do take action now and call me – Leave your details with Matthew Hill on 07540 65 9995. Thanks and speak to you soon.

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Collaboration Post 3 – 15 Collaborative Behaviours To Change Your Group’s Outcomes

Collaborate or Die

We are meant to play nicely, work as a team and respect each other. In Part 1, we expanded on 10 reasons why this often fails to happen.

In this Part 3, we now look at the key desirable behaviours that, when practiced mindfully and regularly, WILL produce a team breakthrough, get the group to the goal and leave everyone alive, and, at least on speaking terms at the end.

As you move through the behaviours, ask yourself, “Do I do this? “Can I start doing this?” And, “Will I step up and do this regularly?”

15 Strong Suggestions

  1. Interrupt your dark defensive moments and fill them with light.

Experienced in so many ways as sarcasm, denial, anger, avoidance and justification, defensiveness – This is the burden suffered by most teams attempting to become more collaborative and effective.

Action

Borrowed from anger management training courses, the best method is to spot the symptoms of early on-set defensiveness and divert the behaviour, diminish it or reverse it. If you are beginning to feel your blood boil, take a walk to the balcony, go smell the flowers and take your imagination to a place of cool, calm tranquillity to “reset” your body’s distracting chemicals.

Young attractive business people - the elite business team

  1. Coaching your colleagues through any resistance.

The majority of people will not instantly get behind a fresh idea or new change. They will choose to wait it out, criticise it, or, mount an attack.

Action

Here, a coaching approach can be effective as you focus inside your colleague’s head to access both their imagination and logic circuits to help them do the work of processing change and getting on board for themselves. Questions that help to create different and contrasting futures are good – “What if we carry on as we are? What are the risks of this?” “If we had 10 times the resources available, what should we do next?” “If you were the team leader now, what course of action would you recommend?” Etc.

  1. Actively listening to your concerned colleague.

The problem with teams is that the confident, privileged and beautiful get most of the airtime. And this dynamic is actually reinforced by everybody in the team – even the oppressed, the shy, or, the outsiders. The reflectors, quiet geniuses and shy analysts are not prone to speak up, do not feel they have permission to speak and, thus, do not take up their share of the microphone.

Action

Related to coaching but intruding less, listening is about getting the whole story out of the coachee / colleague. We can employ minimal encouragement – “That is important, please tell us more” “You were saying…” “And, what does this mean for our team?” Quieter members of the team may be more sensitive. If you overdo it they will clam up – Maintain a positive, still attention with minimal non-verbal, para-verbal and verbal prompts. This will be good for evening out the group’s share of voice, listening to all and including their ideas and concerns as well as counting the vote of everybody to form an inclusive group dynamic that will be effective in taking a diverse group all the way to a stretched goal.

  1. Building muscular resilience.

We can see resilience as the ability to bounce back from pressure, stress or becoming knocked off balance, AND, still being about to function effectively. In the politics of the team, possessing greater resilience can take people all the way to the top. And a lack of resilience will see someone being relegated to the oppressed group, or demoted to basic executive duties. They are sent to eat at the children’s table.

Action

Resilience comes in 4 flavours – Physical, emotional, mental and spiritual. Teams or individuals can be encouraged to participate in simple and repeated exercises to stretch and build their resilience muscles. Physical – Regular exercise, monitoring diet and alcohol consumption. Emotional – Developing the habit of experiencing positive emotions through appreciation, gratitude and laughter. Mental – Simple maths exercises. Spiritual – Practicing your faith or thinking pure thoughts.

  1. Learning to resolve difference intelligently.

It is easy to sulk, withdraw and dismiss a different opinion from your own. This actually represents a form of defensiveness and will not allow a team to become optimally collaborative.

Action

Imagine learning to reconcile difference to a level where, “I am OK & You’re OK”, becomes the default setting for the group. (We discuss a positive exception to this later).

What difference would this make to the atmosphere and energy in your team? The simplest method when two parties are on opposite sides of an argument or behaviour style (e.g. direct communicators v indirect communicators), is to reconcile the difference. We ask first, what is the benefit and contribution of each style, acknowledging that a diversity of approaches is actually NECESSARY for success. We then work on how we can accommodate those two benefits in team communications or by putting them into the project plan. E.g. direct people tell the unvarnished truth, which can be invaluable when a crisis is looming. Diplomatic indirect people keep the channels of communication open, maintain higher levels of trust and ensure the probability of long-term communication. It is easy to see that both styles are required. The task then is to design simple protocols that allow both styles to operate with respect and appreciation within the team.

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  1. Two heads are better than one when solving a problem.

If you are a hammer, your default mode is to bash things on the head. Not great when changing the batteries in your watch. Again a diversity of approaches will be more effective.

Action

Practicing problem solving can be a bonding process that deepens the respect and positive emotions of all team members. Weekly intellectual challenges involving abstract problems can be a fun team building activity that is secretly growing the team’s capacity to handle complex issue, resolve involved messes, and, operate smoothly and efficiently when a live business problem comes along.

  1. Trust underpins it all.

Without trust we have defensiveness, solo silos, and Machiavellian plots.

Action

There are 3 components to trust – Ability, Benevolence and Integrity. Each must be in play to ensure positive vulnerability and promote trust in a high functioning collaborative team. Ability – Giving recognition to the skills, competence and experience of each team member is a way that quickly establishing better communication and inclusion in any team. X becomes the go-to person on subject Y. Benevolence – By this we mean that each member declares and proves that they are not wishing a negative outcome upon their colleagues. They wish to allow a beneficial or, at least, neutral state to exist. Integrity – My word is my bond. It is essential to continually keep your promises in order to maintain confidence in the overall performance of any team. If there is a weak link, the whole side will feel let down.

  1. The Licensed Pessimist.

The risk to any team is Groupthink, where a strong personality is accepted as leader and their ego expands to a level where they propose actions that represent foolhardy risk taking. The compliant and passive nodders around them, allow and encourage adoption of this fast-track route to disaster.

Action

Challenging the precepts of 7. we deliberately create a rotating and official role that allows and encourages a critical view and gives full permission for that person to voice their concerns – The Licenced Pessimist. “What if the market does not recover? What then?” “Those numbers appear way too optimistic. How did you derive them?”

When immunity from revenge and animosity is established in the group’s ground rules, the role becomes effective and essential in stress testing all new input to quickly separate the wheat from the chaff.

Team building. Group pf colleagues sitting in a circle and playing games and having fun.

  1. Holding everybody accountable.

Like a sulky child, the wayward executive defends their actions by saying – “Well I didn’t agree with the decision to go this route in the first place.” (Though they remained silent or did not actively disagree, when given the chance before the decision was made.) It is this lack of ownership that will lead to a suboptimal quality of work and poor outcomes.

Action

Asking everybody to say the word, “agree” can be enough to reduce the number of passive passengers on the bus and encourage everybody to process the information to form an active and personally held view. More people are then included in the process of building strategy, planning and problem solving.

  1. Regular Brainstorming.

Habits are quick to form and hard to change. It is easier to repeat what you did yesterday than take a different approach today in order to get a stronger result tomorrow. We are conservative, risk avoidant and take comfort in repetition. The zone we live in is far from comfortable – We stay in horrible jobs, relationships or houses not out of comfort, but out of habit.

Action

This activity will also count towards your resilience exercises. Brainstorming is about expanding the creative connections that you allow your imagination to make by expressing yourself freely. Exempt from criticism and editing, brainstorming moves in waves. There will be a burst of output, a lull, a second burst, and then a second lull. Keep going. It is often in the third burst that the gold is to be found.

  1. Turning passive to active.

What is written on the tombstone of most failed companies, “Well, we tried”. Not hard enough. Underperformance is supported in meetings and work by grey language, low energy sentences and half-hearted commitment. “I’ll try” is at the heart of all of them.

Action

Challenge sluggish, monotone responses to requests. Do not take “Maybe” for an answer. When you are asked, “How you are in the morning?”, upgrade your answer from a monotone, “ffiinne, I suppose” to, “SUPERB AND FANTASTIC. THANKS FOR ASKING.“

  1. Get rid of blame.

The best companies react intelligently to crisis, drama and adverse external circumstance. They do not start to defend, point the finger or avoid responsibility.

Action

The next time you have a company fire to put out and you follow the charter (point 15.) you will experience a difference in atmosphere and will have the chance to see the benefit of full-on collaboration in action. When people are scientific in their description of events this can be captured on a timeline. When they are objective in outlining the symptoms and measured in their analysis of likely causes, then you will experience the pay-off in investing to build collaborative mechanisms in your team.

  1. Moderation and facilitating collaboration.

The accidental hero boss can unintentionally ignore valuable input in order to maintain their hero brand. The neurotic and scared boss may shut down intelligent challenge, not because of the quality of the input, but due to their own insecurities. And, the time-scarce leader can move the meeting along, unconsciously, only asking group thinkers and fans for input, driven by a misguided and dangerous perceived need for peace and pace rather than quality and challenge.

Action

The job of a great moderator is to even out the debate and include a wider base of people, delivering a more diverse and representative contribution – Sampling a diversity of opinion and actively encouraging the quieter sources of wisdom to share their contribution, speak up and be heard.

  1. Good Conflict.

Many companies employ “nice” people who are expected to be “nice”. What actually happens is they become avoidant and this allows stupider ideas to become policy in action, leading to disaster.

Action

Promote the licensed critic, the robust challenger and include different opinions (and integrate these exotic gems via the process of reconciliation.) The smart move is to establish a protocol for allowed any civilised challenge within a robust but protected environment, to produce better suggestions, better processes, more considered solutions and a better customer experience. All this is done to generate improved products, services and engagement, the end result of which, will be experienced in higher income and healthier levels of profit.

  1. Capture collaboration in a charter    How many great training initiatives generated on a Friday are quietly killed off at the 8.30AM reporting meeting on a Monday? A. Most of them. It is easier to let innovation, change and challenge die on the vine and to go back to those old habits that are, actually not serving you well, but feel like an old pair of shoes – At least familiar. The problem is, they represent a slow company suicide.

Action

The formulation of a charter for collaborative team behaviours, formed collaboratively. Is that too obvious? It does not start with a stone tablet issuing from the CEO’s office. It does not come from an expensive off-site weekend jolly for Directors only. It comes from the floor. It evolves. It represents the voice and heart of everybody. And, it is signed up to by everybody – Volunteers stepping up, not coerced group thinkers just nodding along.

About the Author – Matthew Hill is a facilitator, trainer, writer, and public speaker, working with UK and International teams to get them beyond their blockages to create durable results in an exciting peer-to-peer atmosphere of exchange, fairness and excellence.

Contact Matthew on 075 40 65 9995 for a short conversation.

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Conference Speaker Marketing Tips – Getting Ready For Your Star Turn As A Conference Speaker

Conference Speaker Homework and Pre-Work

The biggest single opportunity for any freelancer is to be found on stage. When you are invited to speak, there will be plenty to preparatory work to get on with. It is not just about getting your presentation in tip-top condition for maximum impact and return. There is content creation, marketing and relationship warming, ahead of your gig, to consider too.

Here are 8 things to concentrate upon when you have received that special call.

  1. Your profile for the event (and on LinkedIn too.) Most people will have a medium to long list of institutions, qualifications and achievements for the poor conference delegate to wade through. THIS MISSES THE POINT. Your speaker profile can be a brochure not just your CV. The opportunity here is to market yourself to get known. Why not connect to your audience ahead of time with a pitch that is authentic and penetrating. Something like…

PITCH PROFILE “I help (specific target audience within the general conference audience) to achieve (their specific desired and needed outcome / result) by providing (unique and differentiated services with personality, power and a twist). I have worked with (global customer 1, regional customer 2 and local customer 3) and worked (in a way that is unique, exciting and positive).

  1. Honing Your Content to Post On-Line – You will have, at the heart of your experience, extraordinary solutions, methods and ideas that can really accelerate the progress of your customers. Now is the time to dig out and re-write the best of your past published efforts and re-purpose them for your fresh conference audience. What do these new prospects fear, lack or not know? What do they need to do, know or change? Get that content out there on social media and, particularly, on the channel where the event is being actively promoted.
  2. Database – I have said this many times – “If you don’t have a database then you don’t have a business.” Do you have a database? Are they all opted in, legal and GDPR compliant? AND, have you segmented them into HOTS, warms and colds? Now is the time to do that.

At the conference itself, you can meet people, collect their cards, if they qualify, and ask permission to send them a P4P – Product4Prospect – An informational gift that is brief and of perceived value to your new contact. This ticks the box for opting in, creating a sense of reciprocity and helps establish you as a generous expert. There are two forms of doing this – the product and the newsletter.

Developing new strategy.

  1. P4P Product – This might be in the form of a helpful tips sheet, a white paper, a tick sheet (have you done the following?) or a link to a film or resource bank that you control. It should be brief, relevant and have your mark and contact details on it, along with suggested next steps i.e. A Call To Action – CTA.
  2. Newsletter – The majority of people I work with do not START out with a newsletter and I understand why. It appears to be a lot of work. And, they will only have 10 people to send it to, etc. etc.

Now let’s get down to content creation. Do we really have to make such a big deal out of it? From conversations you have held in the last 90 days, what were the topics that revved up your passion levels? What did you read that set you alight? These are the topics to write 250 or 500 words on. Just two posts will be fine for now. Turning the top tips sheet accompanying your speech into the a meaty first newsletter post makes a lot of obvious sense too.

  1. Fill Your Table – I have written elsewhere about filling your blue velvet event table with content, if you have been allocated one. This will help establish you as credible, an expert and being ready to deliver.
  2. Share specialist content. As with point 2., you need to fill the right channels with quality content. It does not, however, all have to be your own. When you curate the content of other people, you gain a little reflected glory from these other specialists and their magical words. And, you gain brownie points for saving people the bother of looking it up themselves. Simply find the best material out there, add some intelligent analysis on top and post it. You will then be seen as better by association.
  3. Capture your assets. The first time you do this before a conference speech, it will seem like a lot of work. Find the golden hour slot in your day, when your brain works at its best and block out that space, EVERY day for one, two or three weeks until your preparation is complete.

And, do create a space where you can store all of the IP and marketing collateral that you have just created, to be adapted quickly and used next time. The next time you run through this process before a conference speech, it will take only HALF the time and your materials will become richer and more focused, serving the needs and gaps that your audience are crying out for you to help them with.

Action

So what will you do now?

Call Matthew on 0754065 9995 for a 15-minute coaching session (no c ost and no obligation) if you are serious about making the most of your next conference speaking invitation.

 

Book Review DIY Mediation – The Conflict Resolution Toolkit Book by Marc Reid – Review by Matthew Hill

Kill the monster whilst it is small

Marc Reid has produced something of substantial value to the wider business (and intercultural) community.

Context

The old world of HR seemed to recoil from conflict and wished to avoid all drama, only to be called back to the matter when things had escalated to a level requiring on the record, expensive and time consuming action – mainly tribunals and litigation.

Mediation and pre mediation intervention aims to kill the monster whilst it is small, keep the proceedings off the record, and, allow marginal characters to gain a voice and have their say when they are feeling aggressed, disrespected or bullied.

Easy to read and easy to apply

The book has a gentle gradient, starting with what is conflict, the stages of escalation, observed behaviours and their consequences, and, peaking with the AGREE model – a process that can be used to grab hold of the issues in an intelligent way, and, move the parties towards resolution quickly, and with minimal cost, time and residue left at the end.

Models

Marc has made a sometimes complex subject easy to follow and easy to apply. He breaks down larger topics with handy acronyms and provides completely pragmatic advise on those hard to reach areas such as remaining free of judgment and partiality. My two favourites were the 3FsFacts, Feeling and Future (when exploring the circumstances of a conflict) and the HEAR method for assertive communication – Happening – establishing events on a timeline, Effect – describing impact, Acknowledge – outlining the scenario from your point of view, and, Request – stating what you, as a mediator, would like to happen next.

Written in plain English and aimed at the average corporate HR professional, this tome will be of use to anyone in business or in a broader organisation who wishes to grasp the nettle of conflict, grow their own competence and awareness in holding challenging conversations, and, who is passionate about ethical early interventions to prevent exhausting escalations in the workplace.

No book is perfect and Marc has walked into the Mehrabian trap – taking this model as an example of how little language conveys in communication. (Mehrabian himself went to great lengths to correct this misapprehension.)

Conclusion

The book provides an accessible and vital tool for HR professionals and a wider audience who wish to move from avoidance to a more collaborative and inclusive approach to handling conflict, and, who wish to pick up and use a no nonsense approach to get the job of conflict reversal in hand in their organisation.

About the reviewer – Matthew Hill is a facilitator, trainer, speaker, author and coach working to build collaboration in international teams for the SME and Corporate sector.

Purchase

To buy the book go to Amazon UK; https://www.amazon.co.uk/DIY-Mediation-Conflict-Resolution-Toolkit/dp/1785893114/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1540458765&sr=8-1&keywords=diy+mediation+reid

Intercultural Training Channel Webinar, 16th October 2018, Marketing to Get More Training Days with Less Hassle and No Hustle 

Or, “I am now a Good Independent Trainer – So, What Do I Have To Do To Get More Days And Charge A Better Rate?”

You are passionate about helping executives resolve their issues and help themselves by applying new skills you will teach them. You have accumulated hard won international experience and wish to realise your dream – becoming an effective and profitable independent trainer/coach. So –

– How will you now build up and complete your independent trainer or coaching business?

– How will you network to grow your list of useful and high value contacts? And,

– How will you get your name and message out there using Social Media to generate qualified and appropriate interest and response for your independent training and coaching services?

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Fear – You dread the idea of becoming an isolated star trainer with next to no clients – unwittingly keeping all your much-needed talent away from individuals in need – the very people that could so easily benefit from your experience.

Wish – You know what you dream of;

– Receiving warm enquiries from people who ALREADY know who you are, respect what you stand for, and, are willing to pay a premium to access your independent training and coaching services…because they work.

– You wish to spend less time hustling for business and more time in the flow – Conducting successful group and individual training and coaching sessions.

Action – Join Our Webinar, 6PM UK, (7PM Paris time) on, 16th October 2018, Marketing to Get More Training Days with Less Hassle and No Hussle 

https://attendee.gotowebinar.com/register/5002826678569069827

In this 1 hour and 20 minute, high energy, content rich and interactive web based seminar, we will cover the 3 areas you need to invest in, if your Independent Training or Coaching service is to grow;

1) Activity  – Remember – No effort – No outcome – No income. We will show you where many new independent trainers and coaches go wrong (and reveal the worst crime of all), and list the strategies, tactics and moves you must make in order to succeed.

2) Organisation  – Building your identity and passion-based professional BRAND by marketing like a pro and learning the structures and processes required.

Most people fail with their own attempts or give up before they have built up their complete Brand. We will show you where NOT to waste your time and where you need laser focus and discipline to generate engagement (its all about getting to the higher levels of engagement.) And, you will learn to build IP assets / informational products using your existing knowledge, qualifications and experience. Informational products that stand out from the crowd; gain you a reputation as an expert, and, command attention on Social Media, even as you sleep.

3) Dynamism  – We will shake you from your current state of cultural modesty (“I couldn’t possibly do that”) to having you OWN your personal experiences and articulating your deal sheet of past victories in a media friendly way that generates results – incoming warm enquiries. We will make comfortable networking a reality for you and provide solid marketing methods, structures and ideas. They will work for you, giving you the chance to access our step-by-step process that’s going to take you from “I don’t know how to do that” to, “I have just completed my amazing product, pitch or plan.”

Take Away – By the end of this informative webinar, you will be given at least 3 effective marketing tactics to work on. When you implement them, you will benefit from their proven power. And, we will give you the chance to acquire our Independent Trainer / Coach Business Growth Accelarator Bundle to guide you along the sure and enjoyable path to informational products, an outstanding professional identity, an effective brand, positive networking and the generation of valid warm incoming training and coaching enquiries.

WEBINARS Colourful Vector Letters Icon

It’s not for everybody…

We want to speak with the people who will get most benefit from the webinar so, please do NOT join if you;

– Don’t have a sense of fun and adventure

– Have zero intention of investing in yourself to grow your independent trainer service business

– Possess a closed mind when it comes copywriting and social media. Or,

– Think that clients will find you by magic and telepathy, so none of this is necessary

– Love your poverty just a little too much 😉

Still reading? Good.

Matthew – Matthew has built up international clients relationships using the marketing activities that he teaches and has won business from Governments and Global companies. He has worked in 30 countries and with the best; Jaguar Land Rover, Unilever, Danone, General Electric, SAP, REPSOL, Telefonica, Electrolux and Heineken. He has more than 9 years webinar, train the trainer and trainer coaching experience and was president of SIETAR UK for more than 5 years.

No Cost – There is no fee for attending the webinar and we only have limited places. If you wish to expand your independent trainer or coaching practice and are ready for the challenge. If you believe in yourself, and want to follow our proven step-by-step guide, then there is only one place to be at 6PM UK time on, 16th October 2018 – (7PM Paris time) – 1PM New York – Register now to attend the Marketing to Get More Training Days with Less Hassle and No Hustle Webinar. Click here and follow the instructions;

https://attendee.gotowebinar.com/register/5002826678569069827

We look forward to speaking with you on, Tuesday, 16th October at 6PM UK, (7PM Warsaw / Paris time. 1PM New York.)

Thanks,

Matthew

Matthew Hill

+44 7540 65 9995

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Intercultural Training Channel Webinar -Marketing to Get More Training Days – with Less Hassle and No Hustle – With Matthew Hill

Or, “I am now a Good Independent Trainer – So, What Do I Do To Get More Days, And, At A Better Rate?”

Shocked girl eavesdropping.

“I want to hear more Matthew”

You are passionate about helping people resolve their issues and learn to help themselves building new intercultural skills you will teach them. You have accumulated hard won experience and realised your dream of becoming an effective independent trainer. So –

– How will you now build your independent trainer or coaching business?

– How will you network effectively to grow your list of useful and high value contacts?

And,

– How will you get your name and message out there using Social Media to generate qualified and appropriate interest in your independent training and coaching services?

Escape

Trapped in a world of cheap subcontract days!

Fear – You dread the idea of becoming an isolated star trainer with next to no clients – unwittingly keeping all your much needed talent away from individuals in need you and who could easily benefit from your experience.

Wish – You know what you dream of;

– To receive warm enquiries from people who ALREADY know who you are, respect what you stand for and are willing to pay a premium to use your independent training and coaching services…because they work.

– You wish to spend less time hustling for business and more time in the flow – conducting successful group and individual training and coaching sessions.

Action – Join Our Webinar – Marketing to Get More Training Days with Less Hassle and No Hustle;

https://attendee.gotowebinar.com/register/5002826678569069827

In this 90 minute high energy, content rich and interactive web based seminar, we will cover the 3 areas you need to invest in if your Independent Training / Coaching Service is to grow;

Webinar

Activity, Organisation and Dynamism

1) Activity – Remember – No effort –> No outcome. We will show you where many new independent trainers and coaches go wrong (and reveal the worst crime of all), and, list the strategies, tactics and moves you must make in order to succeed.

2) Organisation – Building your identity and passion-based professional BRAND, marketing like a pro, and, learning the structures and processes required.

Most people fail with their own attempts or give up before they have built a complete Brand. We will show you where NOT to waste your time and where you need laser focus to generate engagement (its all about getting to the higher levels of engagement.) And, you will learn to build IP assets / informational products using your knowledge, qualifications and experience. Informational products that stand out from the crowd; gain you a reputation as an expert and command attention on Social Media, even as you sleep.

3) Dynamism – We will shake you from your current state of cultural modesty (“I couldn’t possibly do that”) to having you OWN your personal experiences and articulating your deal sheet of past victories in a media friendly way that generates results – incoming warm enquiries. We will make high-octane networking a reality for you and gift you solid marketing ideas. They will work for you and you will have the chance to access the step-by-step process that takes you from “I don’t know how to do that” to, “I have just completed my amazing product, pitch and plan.”

Take Away – By the end of this informative webinar, you will be given at least 3 effective marketing tactics to work on. When you implement them you will benefit from their proven power. And, we will give you the chance to acquire our Independent Trainer Going for Growth Bundle to guide you along the sure and enjoyable path to informational products, a professional identity, an effective brand, positive networking and the generation of valid incoming mediation enquiries.

It’s not for everybody.

We want to speak with the people who will get the most benefit from the webinar so, please do NOT join if you;

– Don’t have a sense of fun and adventure

– Have zero intention of investing in yourself to grow your independent trainer / coaching service

– Possess a closed mind when it comes copywriting and social media. Or,

– Think that clients will find you by magic and telepathy, so none of this is necessary

Still reading? Good.

Vector speedometer scale

Take your days to the MAX

No Cost – There is no fee for attending the webinar and there are limited places. If you wish to expand your independent trainer practice and are ready for the challenge. If you believe in yourself, and want to follow our proven step-by-step guide, then there is only one place to be at 6PM UK time on, 16th October 2018 – 7PM Paris time – 1PM New York – Register now to attend the Marketing to Get More Training Days with Less Hassle and No Hustle Webinar. Click here and follow the instructions;

https://attendee.gotowebinar.com/register/5002826678569069827

We look forward to speaking with you on 16th October 2018. It’s a date.

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