Independant Trainer Webinar – Getting Growth in 2017

What will you achieve in 2017?

We have 3 Questions for you – What are the Biggest barriers STOPPING you growing your trainer / coaching business this year? Where does it continue to go wrong? AND How can you get it right?

Group Of Young Business PeopleWill you grow in 2017?

These barriers block critical activity, necessary organisation and positive dynamism (we fall into the trap of doing stuff that PREVENTS rather than produces growth.)

  1. ACTIVITY– What did you do in 2016? Send your profile / CV out to known training providers, put up a basic (non optimized) LinkedIn profile and attended local chamber events with other service providers where you failed to engage with business decision makers? And what results did you get? – A new sub contract relationship that provided 7 training days? A two day training or 3 new coaching customers? AND – Was that enough growth for you?

With your energy invested in more proactive and interactive methods you will generate interest, passion and action – the phone will ring, live opportunities will land in your inbox and your business will grow – You will experience meaningful cash-flow, more hour’s and day’s work, a boost in your charge out rates and the choice to take or decline work, along with the self-confidence and business freedom that comes with knowing how to market and sell yourself effectively and comfortably.

  1. ORGANISATION – How was 2016? You added 74 connections on LinkedIn, collected 47 business cards and put them in your desk draw and found the physical address of 9 companies. – Did this provide the momentum you needed for your dynamic business growth in 2017?

When you know what to do and execute clever marketing and social media moves, you will gain presence, currency and relevance with actual decision makers (and- they will LIKE and RESPECT you). They will ask your advice, do as you advise and pay what you ask because they value your input and take you seriously as a coaching / training professional. AND it will have been your marketing activity that has made the difference and lead them to a positive conclusion about you and your services.

  1. DYNAMISM – How was 2016? Sitting by the phone waiting for incoming calls, checking every e mail ping and generally living on Hopium (the expensive drug that favours hope over action.)

How will 2017 be different? Will you hone your identity statement to perfection? Will you be super CLEAR about what you offer? Will you build your BRAND promise to a level where you are taken seriously? Will you know your Marketing AVATAR? Will you learn to write SUPER-COPY? Will you SEQUENCE your marketing communication to be maximally effective? Will you be ready to launch your informational attention grabbers on Social Media? Will you build a quality DATABASE with high value business contacts? Will you be networking like a HUSTLING pro? Will you master NEW SALES? Will you create a CORE MODEL that describes your offering? Will you generate enough REFERRALS to make a significant difference to your income and business growth?

AND

Will you look back on 2017 and say, “I learnt, laughed and lead my company to profitable GROWTH. What a great year?”

Join us for this 55 minute energy boosting webinar (with 10 – 15 minutes Q&A and get your business growing in 2017)

To Register click on; https://attendee.gotowebinar.com/register/9072445755469609986 

The webinar is on Tuesday, 21st March 2017 at 7PM Paris time, 6PM London time.

Thanks and see you there

Group of diverse designers in their modern officeWe are growing!

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What is a citizen and how do I become one? by Daphne Laing

We are all global citizens now, but what does this actually mean?

If we accept that an individual can have multiple non-opposing identities, it would logically follow that it is possible to have multiple citizenships, as indeed many of us do…yet this multiplicity seems only to mean that we can use different passports to facilitate travel from one political system to another….and has nothing to do with sharing values, rules etc. Having looked at the questions for the UK citizenship test and scored a big fat zero on history, just scraping through, I am having an(other) identity crisis…… a UK passport holder born, brought up, educated and tax paying in UK for most of my working life, having taught English, acculturation and intercultural communication for 35 years, I am somewhat surprised at the criteria for citizenship of “my” country.

multiple non-opposing identities

Memories of Communication

Multiple non-opposing identities

For the first time I ask myself “Do I want to be a citizen?” Though I feel a strong connection with my home culture and I understand that on a deep level I probably make assumptions and bear prejudices that would link me to membership of a group of “people like me”, I have long preferred to introduce myself to “others” as a European- thus avoiding the Westerner (i.e USA) or the British (i.e. football hooligan) labels. I am proud of the values which underlie the formation of and continuance of EU, and believe passionately that the institution, for all its faults, has gone a long way to building bridges, to signalling a third way of “doing things”; an alternative to purely money or military oriented politics…. And a clearly stated definition of citizenship.

Yes, I like that…….

To note the ease with which I can explain my choice of association and acknowledge the possibility of duality here may go a long way to explaining my utter bafflement at recent events; but does this also indicate that EU citizenship as a concept is doomed to be more divisive than inclusive? A Them or Us sense of belonging which by its very nature hints at republicanism?

This brings me to a third model: global citizenship, whose qualities seem to be espoused by international NGOs like Oxfam and which is defined as a quality a person demonstrates whose identity is linked more with a common humanity than with any political or other allegiance- but if citizenship means to be held to account by a system; history; shared values, how can any of us possibly call ourselves global citizens except as representing an academic intellectual stance?….

Recent developments have forced me to reflect on what it means to belong….to an organisation at odds with my personal values; to a country hurtling towards xenophobia and isolationalism……

Am I the only one to feel like le Petit Prince?

“To establish ties?”

“Just that,” said the fox. “To me, you are still nothing more than a little boy who is just like a hundred thousand other little boys. And I have no need of you. And you, on your part, have no need of me. To you I am nothing more than a fox like a hundred thousand other foxes. But if you tame me, then we shall need each other. To me, you will be unique in all the world. To you, I shall be unique in all the world….”
― Antoine de Saint-ExupéryThe Little Prince

About the Author – Daphne Laing is a renowned education professional in the field of culture, language and citizenship.

daphne-laing