New Webinar – Discover the 3 Growth Essentials that will get your Training / Coaching Business Moving in 2017

How would you feel if you could smash the 3 biggest barriers that are currently stopping you growing your training / coaching business?

Where would you reinvest the extra income that you generate in 2017?

And, What extra value would you deliver to your corporate customers enabling them to experience an increase in their profits, performance and passion?

New Webinar – Discover the 3 Growth Essentials that will get your Training / Coaching Business Moving in 2017. Tuesday, 7th February 2017 | 7PM, London time | 6PM, Paris time.

https://attendee.gotowebinar.com/register/7327277808881017091

Super businessman flying over a city

  1. ACTIVITY – This interactive webinar will point out which actions used to work and work no longer. Imagine the time you will save as you divert energy, enthusiasm and your time to modern and high-impact marketing actions that convert strangers to contacts, acquaintances to advocates and LinkedIn connections to paying customers. With the right moves you will interrupt busy professionals to take notice of your authentic message. You will engage with them by speaking THEIR language. You will build a channel to educate them from a place of expertise and you will create a desire in them to access more of YOU.

The measure of your success is simple – when you get your process, branding and communication right, they will “Do as you say and pay as you ask.”

  1. ORGANISATION Just because it is simple does not mean than people do it, do it correctly or do it consistently.

From a base of cultural modesty or a fear of rejection, the vast majority of solo-preneurs and small business owners fail to network or hustle sufficiently. They fail to capture data in an effective way. They fail to measure engagement, customer feeling and conversion rates and thus they fail to experience the “drip” of new business as customers come to them as and when the CUSTOMER IS READY.

Remember only 1% – 5% of customers are ready to buy at any one time. The secret is to keep in contact and have a sequence of touch points so that you become trusted and front of mind because you need to be there when THEY ARE READY TO BUY. Put simply, if you stay in contact, you will win further down the road (when everyone else has given up.)

  1. DYNAMISM Are you marketing like a 5 Year old? You try everything in an over energetic attempt to change the world in 5 minutes and then collapse in a sweaty heap and declare that life is not fair and that marketing is impossible and does not work?

Modern marketing is about getting organised and then scheduling your activity, your energy and your passion to the best effect. When you develop the mindset of a HUSTLER you will discover how to convert a basic opportunity into a prime one and that means you will access the next level of customer, customer budget and customer decision maker. As you become fluent in the language of modern marketing all your hard work and preparation will actively attract opportunities to your brand, your authentic persona and you will have the chance to articulate your vision and deliver the best of you to the best of the corporate world AND you will qualify OUT the people who will not benefit and qualify IN the elite who will do as you say, pay what you ask and benefit the most from your expertise.

If 2017 is going to be your year what do you need to do? What steps must you take?

TAKE ACTION-

Register now for this complimentary high energy and interactive webinar;

https://attendee.gotowebinar.com/register/7327277808881017091

Tuesday, 7th February 2017 | 7PM, London time | 6PM, Paris time |

Bring your questions, your passion and a pen. See you for the 2017 launch webinar.

Bizneswoman.
Kobieta pracownik biurowy siedzi przy stole konferencyjnym.

Matthew’s New Year Webinar – Getting Growth in 2017

What will you achieve in 2017?

We have 3 Questions for you – What are the Biggest barriers STOPPING you growing your trainer / coaching business this year? Where does it continue to go wrong? AND How can you get it right?

Group Of Young Business PeopleWill you grow in 2017?

These barriers block critical activity, necessary organisation and positive dynamism (we fall into the trap of doing stuff that PREVENTS rather than produces growth.)

  1. ACTIVITY– What did you do in 2016? Send your profile / CV out to known training providers, put up a basic (non optimized) LinkedIn profile and attended local chamber events with other service providers where you failed to engage with business decision makers? And what results did you get? – A new sub contract relationship that provided 7 training days? A two day training or 3 new coaching customers? AND – Was that enough growth for you?

With your energy invested in more proactive and interactive methods you will generate interest, passion and action – the phone will ring, live opportunities will land in your inbox and your business will grow – You will experience meaningful cash-flow, more hour’s and day’s work, a boost in your charge out rates and the choice to take or decline work, along with the self-confidence and business freedom that comes with knowing how to market and sell yourself effectively and comfortably.

  1. ORGANISATION – How was 2016? You added 74 connections on LinkedIn, collected 47 business cards and put them in your desk draw and found the physical address of 9 companies. – Did this provide the momentum you needed for your dynamic business growth in 2017?

When you know what to do and execute clever marketing and social media moves, you will gain presence, currency and relevance with actual decision makers (and- they will LIKE and RESPECT you). They will ask your advice, do as you advise and pay what you ask because they value your input and take you seriously as a coaching / training professional. AND it will have been your marketing activity that has made the difference and lead them to a positive conclusion about you and your services.

  1. DYNAMISM – How was 2016? Sitting by the phone waiting for incoming calls, checking every e mail ping and generally living on Hopium (the expensive drug that favours hope over action.)

How will 2017 be different? Will you hone your identity statement to perfection? Will you be super CLEAR about what you offer? Will you build your BRAND promise to a level where you are taken seriously? Will you know your Marketing AVATAR? Will you learn to write SUPER-COPY? Will you SEQUENCE your marketing communication to be maximally effective? Will you be ready to launch your informational attention grabbers on Social Media? Will you build a quality DATABASE with high value business contacts? Will you be networking like a HUSTLING pro? Will you master NEW SALES? Will you create a CORE MODEL that describes your offering? Will you generate enough REFERRALS to make a significant difference to your income and business growth?

AND

Will you look back on 2017 and say, “I learnt, laughed and lead my company to profitable GROWTH. What a great year?”

Join us for this 45 minute energy boosting webinar (with 10 – 15 minutes Q&A and get your business growing in 2017)

To Register click on; https://attendee.gotowebinar.com/register/7327277808881017091

The webinar is on Tuesday, 7th February 2017 at 7PM Paris time, 6PM London time.

Thanks and see you there

Group of diverse designers in their modern officeWe are growing!

 

Living with the Culture Shock of Brexit – Then and Now – A personal piece written by Nadège Welsch

Then and Now…

London Skyline at Dusk with City Hall and Modern Buildings, Rive

Part 1 – THEN – 27th June 2016

“This weekend, with news of the results of Brexit spreading across the world, has been a very challenging time for a lot of People, and I would like to share not only what I went through but what some of my fellow European and pro-Remain British friends may have gone through too.

I am an Intercultural Consultant. I help expatriate and global managers adapt to their new environment. In facilitating their adaptation I always refer to the Culture Shock curve and its five stages: Excitement, Denial & Depression, Culture Shock, Acceptance and Acculturation. The last time I experienced the Culture Shock curve for myself was moving to Singapore 10 years ago!

Over the course of this weekend I moved through the first two phases and am now heading, at some speed, towards culture shock.

The excitement phase was before the Referendum results, I think most of us were positive that the UK would vote remain and thus demonstrate that we are a strong Europe and that Europeans fit naturally along side British folk. When the results came in on Friday morning, as I woke up at 5:30am, I couldn´t believe that Brexit had happened. I was in complete denial, I just couldn´t wrap my head around it although I had an aprehensive feeling that it might happen, but again, my excitement was stronger. I found myself accepting the decision of the British public, as I live in their Country, and I need to accept their wishes but, trust me, I still felt out-of-place especially going heading out for dinner that evening. The atmosphere felt colder than usual, but I put this down to my own projections.

Tears in the morning

The rest of the weekend was set aside for the depression phase – waking up in tears not knowing what the future will bring, especially working as a freelance Consultant and delivering Trainings to, mostly, European expats – teaching them how to integrate into the UK, so that was a big shock ! What will I do? I thought I would spend the rest of my life here, I have friends which are now part of my Family, I have a home that I bought, I have a car, what will that mean? What does the future hold?

I also had a few talks over the weekend with a few Young British People and asked them what they thought of Brexit and a lot were shocked and angry. They said they were “Europeans” and not British citizens, what will happen for their future and their kid´s future? They won´t have the opportunity to have work experience abroad, travel, learn languages and go abroad to train themselves, so, overall, a big shock all round.

When I spoke to European friends and colleagues most felt betrayed, stabbed in the back, not welcomed and also fearful for their future.

We now know that nothing major will happen over the next two years and that, as Europeans, we will be able to stay. What will be the conditions after though? I think the acceptance phase after the shock sounds like, “One way or another if there are no Jobs, I/we will have to move back to Europe”. I think this is what our culture shock is about, leaving a beautiful country, our friends, our lives.

For now, however, we need to wait and see and try to get out of the shock phase to get on and live our lives.

Part 2- NOW

6 Months post Brexit:

Panorama of a big summer field

Six months have passed since the Brexit Referendum vote. What has happened up to now? How do I feel? And, how do we as Europeans feel in the UK?

Since the announcement of the referendum and even after Brexit was voted into reality, many of us, in the intercultural world and in broader Training and Development have noticed a significant slowdown in business. A colleague of mine mentioned that some of his programs had been canceled, another said that some clients were backing out of training committements and that they wanted to wait for the New Year. Why is that so?

Unfortunately there is a lot of uncertainty at the moment, Brexit was one major event and shock in 2016. This was closely followed by the election of Mr Donald Trump, and now we can hear, throughout Europe, the loud voice of right wing movements, Austria was close and France will be the next test. What will happen there? At the pace we are going, everything is possible!

What will this mean for the world…for Europe?

What we can see is that there is mistrust of politics in general and a fear of the unknown and its consequences for peace, employment and our way of life. All of those participating in racist actions, protest votes and the results they are generating are people that want CHANGE . They are asking – who else can give them change? Noone but those who run against the existing political system.

We need to bring back trust and respect for one another. It is through cultural consciousness that we may avoid further conflict and make sure that our children grow up in a peaceful world, where citizens are respected, have a job and can practice their religion without challenge.

So, where am I then, after these last 6 months? I think I am still in the shock phase. And there is hope. I am edging toward the acceptance phase. we need to wait and see, and to see past what the press is telling us, go past what politicians are trying to sell us (from their own position of confusion, choas and fear) and make sure that our objective is for harmony and making sure that we engineer the conditions that allow for all of us to live together in peace.

welschAuthor Profile – Nadège Welsch

Nadège is Franco-German starting her career with a major German Telco based in Munich where she worked with Latin America, Eastern Europe, Middle East & Africa.

She expatriated to Singapore for a year and half before immigrated to the UK to pursue her passion for culture. With an MSC in Business Psychology she created Be-a-Chameleon seven years ago, training individuals as well as groups in cultural awareness, working effectively across cultures and working effectively in multicultural teams.

Nadège speaks English, French, German and Spanish and is a passionate advocate for cultural consciousness.

sky and hands

What is a citizen and how do I become one? by Daphne Laing

We are all global citizens now, but what does this actually mean?

If we accept that an individual can have multiple non-opposing identities, it would logically follow that it is possible to have multiple citizenships, as indeed many of us do…yet this multiplicity seems only to mean that we can use different passports to facilitate travel from one political system to another….and has nothing to do with sharing values, rules etc. Having looked at the questions for the UK citizenship test and scored a big fat zero on history, just scraping through, I am having an(other) identity crisis…… a UK passport holder born, brought up, educated and tax paying in UK for most of my working life, having taught English, acculturation and intercultural communication for 35 years, I am somewhat surprised at the criteria for citizenship of “my” country.

multiple non-opposing identities

Memories of Communication

Multiple non-opposing identities

For the first time I ask myself “Do I want to be a citizen?” Though I feel a strong connection with my home culture and I understand that on a deep level I probably make assumptions and bear prejudices that would link me to membership of a group of “people like me”, I have long preferred to introduce myself to “others” as a European- thus avoiding the Westerner (i.e USA) or the British (i.e. football hooligan) labels. I am proud of the values which underlie the formation of and continuance of EU, and believe passionately that the institution, for all its faults, has gone a long way to building bridges, to signalling a third way of “doing things”; an alternative to purely money or military oriented politics…. And a clearly stated definition of citizenship.

Yes, I like that…….

To note the ease with which I can explain my choice of association and acknowledge the possibility of duality here may go a long way to explaining my utter bafflement at recent events; but does this also indicate that EU citizenship as a concept is doomed to be more divisive than inclusive? A Them or Us sense of belonging which by its very nature hints at republicanism?

This brings me to a third model: global citizenship, whose qualities seem to be espoused by international NGOs like Oxfam and which is defined as a quality a person demonstrates whose identity is linked more with a common humanity than with any political or other allegiance- but if citizenship means to be held to account by a system; history; shared values, how can any of us possibly call ourselves global citizens except as representing an academic intellectual stance?….

Recent developments have forced me to reflect on what it means to belong….to an organisation at odds with my personal values; to a country hurtling towards xenophobia and isolationalism……

Am I the only one to feel like le Petit Prince?

“To establish ties?”

“Just that,” said the fox. “To me, you are still nothing more than a little boy who is just like a hundred thousand other little boys. And I have no need of you. And you, on your part, have no need of me. To you I am nothing more than a fox like a hundred thousand other foxes. But if you tame me, then we shall need each other. To me, you will be unique in all the world. To you, I shall be unique in all the world….”
― Antoine de Saint-ExupéryThe Little Prince

About the Author – Daphne Laing is a renowned education professional in the field of culture, language and citizenship.

daphne-laing

Independent Trainers – How to Over Deliver Your Way to Repeat Business Blog Post 11 by Matthew Hill

Study Group Discussion University Concept

When you excel at each step of the training process, you create magic and generate repeat bookings for you, the independent trainer. Continue reading

Independent Trainer Mini Series – Social Media is the only way to grow (Globally) Blog Post 6 by Matthew Hill

Netzwerk - Social Media - Der Mensch im Zentrum

Share your passion with the world. And repurpose your wisdom to grow a meaningful trainer business internationally and at home. It starts with a microphone… Continue reading

Independent Trainer Mini Series – Trust based Marketing – Blog Post 5 by Matthew Hill

A little Marketing magic goes a long way

The word marketing can make us dizzy with its many different meanings – and no one should claim to understand them all.

Notepad with word marketing concept and glasses

For the purposes of this short and pithy post, marketing refers to the information you put out there in the web-o-sphere (technical term) to influence and inform your potential customer base of your offering, your persona and the value of your work to them.

Coffee to Sex and Marriage

BTW – this is the first rule of marketing – be as provocative as you dare to grab people’s attention – if they don’t read you, you don’t exist for them.

The phrase “coffee to sex” refers to the pathway of engagement. At each stage there is an appropriate interaction for them to expect from you or for you to offer to them. Mess that up and you end up looking foolish.

Trust based communication

Linked the pathway of engagement is the trust ladder. If I am low on your trust ladder I cannot ask you for much. If we are both high on the trust ladder we can exchange value for mutual gain – this is witnessed in the exchange of ethical and sustainable business.

“Know, Like & Trust”

The social media marketing guru, Penny Power OBE, coined the phrase and wrote a book describing how a consumer of information behaves and what they need to receive in order to become a healthy, happy and profitable customer of yours.

*Know – Here we move the unsuspecting prospect from a position of not knowing you exist to knowing that you both exist and have something to say that they need to hear. You also need to grasp the audience’s attention. Your well expressed purpose in a punchy headline will normally work a treat. (See the previous post 2. on Identity.)

*Like – Now you get the chance to express your wonderful and warm personality in print, via video and in person so that the audience can fall in like with you and see your true and authentic self. Being funny, offering wise insights, providing stories that entertain and inform – all add to the emotion of liking you.

Two modern entrepreneurs partners doing thumbs up gesture for celebrating business success. Successful modern businesspeople outside. Positive elegant man and woman smiling and looking at camera.

We buy from people we like

*Trust – Trust is a real thing – ABI – Ability, Benevolence and Integrity – You top the charts when you consistently demonstrate your depth of knowledge with solutions and skills that match your promise. When you over deliver with kindness and a positive attitude you will be perceived as benevolent. And, when you keep your word, under-promise and over-deliver you will gain a tick in the integrity box as well.

The Secret of Sequencing

Putting the various marketing communications together whilst sticking to the pathway of engagement and incrementally building awareness and trust is the magic formula that will result in an enriching flow of incoming new business enquiries.

Next

For more ideas on how establish and grow your Independent Trainer Business we invite you to join us for the Independent Trainer Consultative Selling Webinar 3 – GOING FOR GROWTH, on 5th October 2016, 6PM London time, 7PM Paris time. Register now at;

https://attendee.gotowebinar.com/register/8107589113940386817 

Benidorm - mirador del mediterraneo

Don’t forget to check out the Lisbon Bootcamp details at the top of the page.