Independent Trainers – To Do List in 2017 for Success in 2018 – For Greater Revenue Growth

**16 Must Do Action for more days, higher fees and better clients

Recently, I compared notes with a returning Independent Trainer coming back to the UK and we talked about what you need to do to get back into circulation, get meaningful engagement with L&D decision makers and to generate more days, charge higher fees and make more money.

Here is a list of 16 essentials that will make up your 2017 To Do List! – Deadline – Christmas Morning!!

CTA Call to Action

To Do List 2017 for an amazing 2018

  1. Quality Photo Portrait – No, the cropped photo of you at a wedding with shoulders and handbags all around you is not going to get you to your £2,500 daily training rate. – Take the time to find an amazing photographer who is going to produce a professional picture of you that will build and support your premium brand.My beautiful smile
  2. Business Name – And don’t panic – if you have registered something awful, you can re-brand using your blog or website as something more sexy, catchy and searchable – remember – your company name is unlikely to attract any new enquiries via a Google search if it is all about you, as this will not be about your service or fit the customer’s search request.

Take the time to brainstorm over many pages and take an hour or two to do this and come up with 100+ ideas that could work. Don’t edit as you go – just vomit ink on the page!

Now pick the best combination of your words, make sure the final result is not taken in your own country and quickly secure the domain name for yourself. Job done.

  1. Business Card – Go up market, don’t put a fax number on it – It is not 1995. You do not need your postal address either. This is 2017.

And what about a strap line – Who do you help? What is THEIR outcome? Be creative.

  1. Deal Sheet – Who have you worked with? And what have you done with them? Some corporate customers will give you permission to use their name and even provide testimonials, endorsements and references that can really help you, so go for it. Some will not. And some are rather precious about their brand, so do be careful and NEVER break copyright laws – They are a venue generator for ambulance chasing lawyers. You can avoid trouble by putting all of their logos on a PowerPoint page, printing it out and taking it to meetings. When you flash this rich and colourful page in front of a decision maker, they will be impressed by the variety and depth of your contacts and will trust you more as a result.
  2. Professional Profile – Why not slip a bit of sales cleverness in here. Give yourself a strap line – “Regarded as the best X in country Y”, or put a verb in play – “Matthew helps Independent Trainers to maximise their revenues by providing Z.” Add a little about your core offering, prizes won, books published, key differentiators and a major customer name or two to really make this document work for you.
  3. Posts – I still encounter people who have yet to publish articles on social media. This is a big missed opportunity for them – A social media post is a flashing beacon of light illuminating your existence in the darkness of competition, short decision maker attention spans and shiny object distractions.

To start, simply think of the decision makers in your field and where their pain lies. What problem do they want you to solve? What do they want you to deliver? How do they want you to deliver it? These are the posts that you must be thinking about, drafting, improving. And then get it edited by someone good. And…put them out to LinkedIn groups, Facebook groups and on your website / blog site as well.

And,

6a.Tag, tag, tag & tag – That is the magic way for your posts to live on forever and continue to do the marketing for you, even when you are sleeping.

Vector speedometer scale

Turbo Tag Your Posts

  1. Logo – It does not cost a fortune to get a cracking logo that will be visually appealing, high in impact and help key contacts to like you and remember you. Take some time to brief the agency on your requirement. What is your persona? What is your delivery style? What do you represent? What is your promise? Who are you target market – your avatar? And, what is UNIQUE about you?
  2. Course Outlines – In olden times, when dinosaurs roamed the earth, it was OK to put out the most boring copy imaginable and get away with it. Surprise surprise.

Things have changed.

Now we need a punchy title employing corporate world language and the benefits to be gained by attending delegates. The content should be in short blocks with a subtitle, exercises and the educational outcome for the participants clearly stated. In modern times, this outline is selling you. Let your outline super-copy do some of the heavy lifting in convincing your prospect to pick up the phone and bring you in for a cosy briefing chat.

  1. Exercises – Theory is so last millennium. The current trend is towards dynamic action based learning with full delegate inclusion – sweat, board markers and tears.

Include plenty of decision making, discussion, physical movement and innovation in your bag of tricks. If your training does not wow the crowd, you will be a one time, one hit, “I wonder what happened there?” trainer.

  1. Model – You have got to have a model. I have the Matthew 5 M’s for Accelerated Business Growth Model, and the Consultative Selling 13 Pillars. They give credibility, a framework for delegates to help them implement your brilliant ideas and a differentiator to set you apart from all the other trainers and coaches knocking on the decision maker’s door.

    A Model Will Generate Cash

  2. Blog Site / Website – I see so many people proudly unveil their expensive semi – animated websites as they confidently assume that a brochure site will heat up the phone and pay their rent next year. It will NOT. Isolated websites can no longer compete with blog sites where the SEO is instant and connected. You need a WordPress blog site to take off and get customers, along with a stream of high quality, original material in the form of blog posts and other products (more in a moment) that are tagged, tagged & tagged to bring you new traffic that is pre-qualified and ready to be warmed by your words of wisdom.
  3. Repurposing your content – PRODUCTS – This is the single most neglected area for Independent Trainers wishing to grab more days next year. They are missing the better fees, the hungry corporate customers and important opportunities for expansion.

I mean, how hard is it to read your best post into your smart phone to create a podcast? Today, there is no excuse – I started Podcasting in 2007 and it was a major technological challenge to get them rendered and uploaded on to the decent podcast sites. And, sometimes, it cost money to do so as well!!!

  1. Make a FILM – If you have got a nosebleed just thinking about recording the sound of your own voice, then you will probably pass out at my next suggestion…

When you add Camtasia (PC) or Screenflow (Mac) to your computer, you can record over your PowerPoint slide deck to create an MP4 film – This is the future. Films are it. Films are what people want – You can add them to your training. You can add them to your marketing and you can add them to your social media to really bring up your marketing game to a competitive level.

  1. Show Reel – When you have made enough films and have purchased your Hey Mic to record your live speeches, you can then paste together the best of your output to make an outstanding and memorable training show reel to wow all that see it. You can send this to corporations, agencies and speaker agencies as well. You will officially be playing in the big leagues.
  2. Key Note Speech – If you seriously want to move your fee levels up from discounted subcontractor rates to the main professional independent tier, then you need to turn your training experience, your life experience, your persona and your model into a Key Note Speech.

    A Key Note will get them Storming The Stage…

This will be something persuasive, charismatic, fact filled and moving. And, it will set you apart from the also trained, the theory pedlars and the chaff.

Use minimal visuals – stunning pictures work well, a bit of punchy music and, “Meet the audience where they are” with your content, technical detail and pitch level.

And,

Record all your speeches for feedback and improvement purposes as well as to bulk out your show reel.

  1. Webinars – What do you get when you put your films, keynote speeches, products, models and charisma into a live show? A mind blowing webinar that acts as an unbeatable demonstration vehicle for all those people who are a little too far away to meet and warm up with a lunch.

Think of this as 3 months marketing achieved in 60 minutes.

Essential for your webinar is to get interaction, to have real decision makers at the other end and to put your best work into producing something lively, interactive and value packed.

That’s it – Your Things To Do list for the rest of 2017 – And the incentive? If you get started, keep going with persistence and focus, you will enjoy more training days, with better paying clients, more interesting delegates and you will end the year with a smile on your face, a pot full of cash and a fist full of great testimonials saying that you are an AMAZING Independent Trainer.

Need help to get started? How far down the list did you get when you switched from, “Done that!” to “Oh, I’d better do that”?

If you need some help, support or advice please do feel free to E Mail Matthew at; matthew.hill@hillnetworks.com

Wishing You – May every training day you deliver in 2018 leave you happy, richer and more fulfilled through delivering great wisdom with great value to a fully appreciative audience who then clamour to have you back again.

And. All the best with your To Do List in 2017.

 

About the Author – Matthew Hill provides coaching and courses for Independent Trainers wishing to build their brand and IP, up their marketing game, deliver effective independent content and enter the big leagues when it comes to compensation and client acquisition. He has worked in 30 countries and worked with people representing 80 nationalities. This year he wrote his 4th book – Going for Growth in 2017.

 

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ELC Teaching Trust Building

New ICE train-the-trainer courses Coming UpIntercultural Competence Training:

Using Both Classroom Techniques and Blended Learning

FRANKFURT / MAIN Saturday 20th / Sunday  21st January 2018

 

Teaching trust-building is important when it comes to preparing professionals and students for intercultural encounters of all kinds. Our focus in doing so lies on first/second/third encounters, since often it is during the initial phase of relationships that trust-building succeeds or fails.

The topics we address in our intercultural training principally focus on ‘difficult’ FUNCTIONS which, in intercultural environments, may prevent a trustful relationship from developing. Typical examples are criticizing, refusing, giving advice, giving/accepting compliments etc. which follow different ’cultural scripts’ and, thus, have been a frequent source of culture-based misunderstanding.

Other DISCOURSE FEATURES addressed in the course are Directness, Enthusiasm, Formality, Assertiveness, Self-promotion, Personal   disclosure etc. which may contribute to mutual trust-building, or the opposite.

Critical issues connected with GENDER, HIERARCHY and CONFLICT are also addressed. Although highly sensitive subjects in any context, they bear particular risks when culture-based values, roles and identities clash.

Case studies are used to demonstrate the importance of appropriate communication both at PERSONAL and ORGANISATIONAL levels. Well-researched examples are e.g. the DaimlerChrysler take-over, the BMW-Rover merger, the LA Riots of 1992 and others. More recent examples include the AirFrance-KLM culture clash, or, as an example of successful intercultural corporate co-operation, the Renault-Nissan collaboration.

The ICE Blended Learning course includes exercises, role plays and case studies to practise a variety of communication strategies both in BRITISH-AMERICAN and in INTERNATIONAL ENGLISH which may help to establish trustful relationships in a great variety of international situations.

Contact ELC; info@elc-consult.com

 

 

 

Yvonne Van de Pol – Train the trainer workshop: Mind, Brain and Culture

New Paradigms in Intercultural Understanding Burg Reichenstein, Germany,

22-24th February 2018

New research in cognitive neuroscience is revolutionizing our understanding of culture and mind. This creates challenges and opportunities for intercultural trainers and educators as paradigms are shifting. This workshop will introduce new research in culture and cognition that can inform intercultural training and education. It will reexamine basic concepts from this new perspective, including: definitions of culture, cultural difference, bias, language and culture, culture and identity. We will examine how these new conceptualizations are currently being applied in specific training contexts, and in the current climate of increased intercultural tension.

This train the trainer workshop is a co-creation of Joseph Shaules, Matthieu Köllig and Yvonne Van de Pol

For the Flyer click here; http://www.luzazultrainingen.nl/wp-content/uploads/2017/07/T4T_Mind_Brain_Culture_Flyer_Feb2018.pdf 

Yvonne Van de Pol Yvonne Van de Pol

 

Gary Thomas – Intercultural Business Trainer/Moderator (IBT/M)® Programme

Billed as “Europe’s most popular, most demanding and most comprehensive intercultural Train The Trainer Programme”

The Next block begins on 13th October 2017 in Freising near Munich.

For more details go to; http://www.international-hr.de/en/intercultural-train-the-trainer-programme.html 

Gary ThomasTrainer, Coach and Speaker – Gary Thomas

5 Ways To Get A Speaking Engagement And, 1 Way NOT To.

5 Methods for More Gigs and More Work One of the best converters of your sweat into paid work is by giving speeches to a warm, cosy and qualified room of decision making, budget holding corporate executives fascinated by your … Continue reading

Independant Trainer Webinar – Getting Growth in 2017

What will you achieve in 2017?

We have 3 Questions for you – What are the Biggest barriers STOPPING you growing your trainer / coaching business this year? Where does it continue to go wrong? AND How can you get it right?

Group Of Young Business PeopleWill you grow in 2017?

These barriers block critical activity, necessary organisation and positive dynamism (we fall into the trap of doing stuff that PREVENTS rather than produces growth.)

  1. ACTIVITY– What did you do in 2016? Send your profile / CV out to known training providers, put up a basic (non optimized) LinkedIn profile and attended local chamber events with other service providers where you failed to engage with business decision makers? And what results did you get? – A new sub contract relationship that provided 7 training days? A two day training or 3 new coaching customers? AND – Was that enough growth for you?

With your energy invested in more proactive and interactive methods you will generate interest, passion and action – the phone will ring, live opportunities will land in your inbox and your business will grow – You will experience meaningful cash-flow, more hour’s and day’s work, a boost in your charge out rates and the choice to take or decline work, along with the self-confidence and business freedom that comes with knowing how to market and sell yourself effectively and comfortably.

  1. ORGANISATION – How was 2016? You added 74 connections on LinkedIn, collected 47 business cards and put them in your desk draw and found the physical address of 9 companies. – Did this provide the momentum you needed for your dynamic business growth in 2017?

When you know what to do and execute clever marketing and social media moves, you will gain presence, currency and relevance with actual decision makers (and- they will LIKE and RESPECT you). They will ask your advice, do as you advise and pay what you ask because they value your input and take you seriously as a coaching / training professional. AND it will have been your marketing activity that has made the difference and lead them to a positive conclusion about you and your services.

  1. DYNAMISM – How was 2016? Sitting by the phone waiting for incoming calls, checking every e mail ping and generally living on Hopium (the expensive drug that favours hope over action.)

How will 2017 be different? Will you hone your identity statement to perfection? Will you be super CLEAR about what you offer? Will you build your BRAND promise to a level where you are taken seriously? Will you know your Marketing AVATAR? Will you learn to write SUPER-COPY? Will you SEQUENCE your marketing communication to be maximally effective? Will you be ready to launch your informational attention grabbers on Social Media? Will you build a quality DATABASE with high value business contacts? Will you be networking like a HUSTLING pro? Will you master NEW SALES? Will you create a CORE MODEL that describes your offering? Will you generate enough REFERRALS to make a significant difference to your income and business growth?

AND

Will you look back on 2017 and say, “I learnt, laughed and lead my company to profitable GROWTH. What a great year?”

Join us for this 55 minute energy boosting webinar (with 10 – 15 minutes Q&A and get your business growing in 2017)

To Register click on; https://attendee.gotowebinar.com/register/9072445755469609986 

The webinar is on Tuesday, 21st March 2017 at 7PM Paris time, 6PM London time.

Thanks and see you there

Group of diverse designers in their modern officeWe are growing!

New Webinar – Discover the 3 Growth Essentials that will get your Training / Coaching Business Moving in 2017

How would you feel if you could smash the 3 biggest barriers that are currently stopping you growing your training / coaching business?

Where would you reinvest the extra income that you generate in 2017?

And, What extra value would you deliver to your corporate customers enabling them to experience an increase in their profits, performance and passion?

New Webinar – Discover the 3 Growth Essentials that will get your Training / Coaching Business Moving in 2017. Tuesday, 7th February 2017 | 7PM, London time | 6PM, Paris time.

https://attendee.gotowebinar.com/register/7327277808881017091

Super businessman flying over a city

  1. ACTIVITY – This interactive webinar will point out which actions used to work and work no longer. Imagine the time you will save as you divert energy, enthusiasm and your time to modern and high-impact marketing actions that convert strangers to contacts, acquaintances to advocates and LinkedIn connections to paying customers. With the right moves you will interrupt busy professionals to take notice of your authentic message. You will engage with them by speaking THEIR language. You will build a channel to educate them from a place of expertise and you will create a desire in them to access more of YOU.

The measure of your success is simple – when you get your process, branding and communication right, they will “Do as you say and pay as you ask.”

  1. ORGANISATION Just because it is simple does not mean than people do it, do it correctly or do it consistently.

From a base of cultural modesty or a fear of rejection, the vast majority of solo-preneurs and small business owners fail to network or hustle sufficiently. They fail to capture data in an effective way. They fail to measure engagement, customer feeling and conversion rates and thus they fail to experience the “drip” of new business as customers come to them as and when the CUSTOMER IS READY.

Remember only 1% – 5% of customers are ready to buy at any one time. The secret is to keep in contact and have a sequence of touch points so that you become trusted and front of mind because you need to be there when THEY ARE READY TO BUY. Put simply, if you stay in contact, you will win further down the road (when everyone else has given up.)

  1. DYNAMISM Are you marketing like a 5 Year old? You try everything in an over energetic attempt to change the world in 5 minutes and then collapse in a sweaty heap and declare that life is not fair and that marketing is impossible and does not work?

Modern marketing is about getting organised and then scheduling your activity, your energy and your passion to the best effect. When you develop the mindset of a HUSTLER you will discover how to convert a basic opportunity into a prime one and that means you will access the next level of customer, customer budget and customer decision maker. As you become fluent in the language of modern marketing all your hard work and preparation will actively attract opportunities to your brand, your authentic persona and you will have the chance to articulate your vision and deliver the best of you to the best of the corporate world AND you will qualify OUT the people who will not benefit and qualify IN the elite who will do as you say, pay what you ask and benefit the most from your expertise.

If 2017 is going to be your year what do you need to do? What steps must you take?

TAKE ACTION-

Register now for this complimentary high energy and interactive webinar;

https://attendee.gotowebinar.com/register/7327277808881017091

Tuesday, 7th February 2017 | 7PM, London time | 6PM, Paris time |

Bring your questions, your passion and a pen. See you for the 2017 launch webinar.

Bizneswoman.
Kobieta pracownik biurowy siedzi przy stole konferencyjnym.

Matthew’s New Year Webinar – Getting Growth in 2017

What will you achieve in 2017?

We have 3 Questions for you – What are the Biggest barriers STOPPING you growing your trainer / coaching business this year? Where does it continue to go wrong? AND How can you get it right?

Group Of Young Business PeopleWill you grow in 2017?

These barriers block critical activity, necessary organisation and positive dynamism (we fall into the trap of doing stuff that PREVENTS rather than produces growth.)

  1. ACTIVITY– What did you do in 2016? Send your profile / CV out to known training providers, put up a basic (non optimized) LinkedIn profile and attended local chamber events with other service providers where you failed to engage with business decision makers? And what results did you get? – A new sub contract relationship that provided 7 training days? A two day training or 3 new coaching customers? AND – Was that enough growth for you?

With your energy invested in more proactive and interactive methods you will generate interest, passion and action – the phone will ring, live opportunities will land in your inbox and your business will grow – You will experience meaningful cash-flow, more hour’s and day’s work, a boost in your charge out rates and the choice to take or decline work, along with the self-confidence and business freedom that comes with knowing how to market and sell yourself effectively and comfortably.

  1. ORGANISATION – How was 2016? You added 74 connections on LinkedIn, collected 47 business cards and put them in your desk draw and found the physical address of 9 companies. – Did this provide the momentum you needed for your dynamic business growth in 2017?

When you know what to do and execute clever marketing and social media moves, you will gain presence, currency and relevance with actual decision makers (and- they will LIKE and RESPECT you). They will ask your advice, do as you advise and pay what you ask because they value your input and take you seriously as a coaching / training professional. AND it will have been your marketing activity that has made the difference and lead them to a positive conclusion about you and your services.

  1. DYNAMISM – How was 2016? Sitting by the phone waiting for incoming calls, checking every e mail ping and generally living on Hopium (the expensive drug that favours hope over action.)

How will 2017 be different? Will you hone your identity statement to perfection? Will you be super CLEAR about what you offer? Will you build your BRAND promise to a level where you are taken seriously? Will you know your Marketing AVATAR? Will you learn to write SUPER-COPY? Will you SEQUENCE your marketing communication to be maximally effective? Will you be ready to launch your informational attention grabbers on Social Media? Will you build a quality DATABASE with high value business contacts? Will you be networking like a HUSTLING pro? Will you master NEW SALES? Will you create a CORE MODEL that describes your offering? Will you generate enough REFERRALS to make a significant difference to your income and business growth?

AND

Will you look back on 2017 and say, “I learnt, laughed and lead my company to profitable GROWTH. What a great year?”

Join us for this 45 minute energy boosting webinar (with 10 – 15 minutes Q&A and get your business growing in 2017)

To Register click on; https://attendee.gotowebinar.com/register/7327277808881017091

The webinar is on Tuesday, 7th February 2017 at 7PM Paris time, 6PM London time.

Thanks and see you there

Group of diverse designers in their modern officeWe are growing!

 

Living with the Culture Shock of Brexit – Then and Now – A personal piece written by Nadège Welsch

Then and Now…

London Skyline at Dusk with City Hall and Modern Buildings, Rive

Part 1 – THEN – 27th June 2016

“This weekend, with news of the results of Brexit spreading across the world, has been a very challenging time for a lot of People, and I would like to share not only what I went through but what some of my fellow European and pro-Remain British friends may have gone through too.

I am an Intercultural Consultant. I help expatriate and global managers adapt to their new environment. In facilitating their adaptation I always refer to the Culture Shock curve and its five stages: Excitement, Denial & Depression, Culture Shock, Acceptance and Acculturation. The last time I experienced the Culture Shock curve for myself was moving to Singapore 10 years ago!

Over the course of this weekend I moved through the first two phases and am now heading, at some speed, towards culture shock.

The excitement phase was before the Referendum results, I think most of us were positive that the UK would vote remain and thus demonstrate that we are a strong Europe and that Europeans fit naturally along side British folk. When the results came in on Friday morning, as I woke up at 5:30am, I couldn´t believe that Brexit had happened. I was in complete denial, I just couldn´t wrap my head around it although I had an aprehensive feeling that it might happen, but again, my excitement was stronger. I found myself accepting the decision of the British public, as I live in their Country, and I need to accept their wishes but, trust me, I still felt out-of-place especially going heading out for dinner that evening. The atmosphere felt colder than usual, but I put this down to my own projections.

Tears in the morning

The rest of the weekend was set aside for the depression phase – waking up in tears not knowing what the future will bring, especially working as a freelance Consultant and delivering Trainings to, mostly, European expats – teaching them how to integrate into the UK, so that was a big shock ! What will I do? I thought I would spend the rest of my life here, I have friends which are now part of my Family, I have a home that I bought, I have a car, what will that mean? What does the future hold?

I also had a few talks over the weekend with a few Young British People and asked them what they thought of Brexit and a lot were shocked and angry. They said they were “Europeans” and not British citizens, what will happen for their future and their kid´s future? They won´t have the opportunity to have work experience abroad, travel, learn languages and go abroad to train themselves, so, overall, a big shock all round.

When I spoke to European friends and colleagues most felt betrayed, stabbed in the back, not welcomed and also fearful for their future.

We now know that nothing major will happen over the next two years and that, as Europeans, we will be able to stay. What will be the conditions after though? I think the acceptance phase after the shock sounds like, “One way or another if there are no Jobs, I/we will have to move back to Europe”. I think this is what our culture shock is about, leaving a beautiful country, our friends, our lives.

For now, however, we need to wait and see and try to get out of the shock phase to get on and live our lives.

Part 2- NOW

6 Months post Brexit:

Panorama of a big summer field

Six months have passed since the Brexit Referendum vote. What has happened up to now? How do I feel? And, how do we as Europeans feel in the UK?

Since the announcement of the referendum and even after Brexit was voted into reality, many of us, in the intercultural world and in broader Training and Development have noticed a significant slowdown in business. A colleague of mine mentioned that some of his programs had been canceled, another said that some clients were backing out of training committements and that they wanted to wait for the New Year. Why is that so?

Unfortunately there is a lot of uncertainty at the moment, Brexit was one major event and shock in 2016. This was closely followed by the election of Mr Donald Trump, and now we can hear, throughout Europe, the loud voice of right wing movements, Austria was close and France will be the next test. What will happen there? At the pace we are going, everything is possible!

What will this mean for the world…for Europe?

What we can see is that there is mistrust of politics in general and a fear of the unknown and its consequences for peace, employment and our way of life. All of those participating in racist actions, protest votes and the results they are generating are people that want CHANGE . They are asking – who else can give them change? Noone but those who run against the existing political system.

We need to bring back trust and respect for one another. It is through cultural consciousness that we may avoid further conflict and make sure that our children grow up in a peaceful world, where citizens are respected, have a job and can practice their religion without challenge.

So, where am I then, after these last 6 months? I think I am still in the shock phase. And there is hope. I am edging toward the acceptance phase. we need to wait and see, and to see past what the press is telling us, go past what politicians are trying to sell us (from their own position of confusion, choas and fear) and make sure that our objective is for harmony and making sure that we engineer the conditions that allow for all of us to live together in peace.

welschAuthor Profile – Nadège Welsch

Nadège is Franco-German starting her career with a major German Telco based in Munich where she worked with Latin America, Eastern Europe, Middle East & Africa.

She expatriated to Singapore for a year and half before immigrated to the UK to pursue her passion for culture. With an MSC in Business Psychology she created Be-a-Chameleon seven years ago, training individuals as well as groups in cultural awareness, working effectively across cultures and working effectively in multicultural teams.

Nadège speaks English, French, German and Spanish and is a passionate advocate for cultural consciousness.

sky and hands