To register click on the link; http://www.sietar.es/congreso
To register click on the link; http://www.sietar.es/congreso
When would NOW be a good time to start your personal Trainer / Coach / Academic / Student – Time / Work Quality revolution?
“I am Good Busy. My schedule is packed with exciting trips and assignments taking place in desirable locations, working with and for kind, progressive and generous clients who seem to understand me, appreciate me and, specifically, understand my worth to them.
They provide a stimulating brief that I am excited to get my teeth into. The work has plenty of variety, suits my strengths and allows me to be fully expressed, in the zone and at my best as I execute the work that I love.”
Have we described your life perfectly? Or, the one that you wish to have in 2018?
Both 1. & 2. are, of course, an exaggeration. The point of showing you the above two paragraphs is to get you to feel something and recognise elements of WHAT YOU WANT and what you are stuck with and wish to ESCAPE.
The Symptoms –
*Does your heart race or sink when a new work order comes in?
*Do you ever feel ill or experience a mild panic attack on the way to work?
*Do you feel low on Sunday and drink too much on a Friday evening alongside your equally disenchanted colleagues?
*Has your description of what you do become more cynical when are asked about it socially?
What needs to change in 2018?
*Who were you when you set out in the world of work?
*Are you still that person?
*What do you want your day job to be in 5 year’s time?
*What do you want your legacy / eulogy to be?
*What do you enjoy most in your work?
*What activity fills you with dread?
*Are you healthy / happy / fulfilled?
*Are you EARNING what you are worth?
*Is the output of your work good, neutral or evil?
*Are you giving out something via your job that is adding value to the broader human experience?
What can you Do?
Instantly my life improved. I felt rebellious, free and more in control of my content, my audience and my outcomes. My income went up, my spare time went up, my boredom, stress and frustration levels went down.
My question became, “Why didn’t I do this earlier?”
Upgrade Everything – If you increase the quality of every little thing you work on and create something whole that is exceptional, people will notice, your brand will become REMARKABLE and your place in the world will change.
+How can you turbo charge your product?
+What will take your service levels to a place that commands a premium price?
+How can you find the courage to ask for an OUTRAGEOUS fee and keep a straight face?
+How can you create a niche that you will own, dominate and FILL with value?
+How can you spend your time being Fully Expressed, utilising your value and being totally connected to your client, their objectives and your transformational talents?
Conclusion – You get the life you tolerate, so maybe it is time to take action and raise your standards.
If you have been affected by this blog post and want to start your year with a bang – Do feel free to drop me a line and we can have a 5-minute conversation. I would like to hear your story.
Thanks and “bon chance” for 2018.
**16 Must Do Action for more days, higher fees and better clients
Recently, I compared notes with a returning Independent Trainer coming back to the UK and we talked about what you need to do to get back into circulation, get meaningful engagement with L&D decision makers and to generate more days, charge higher fees and make more money.
Here is a list of 16 essentials that will make up your 2017 To Do List! – Deadline – Christmas Morning!!
Take the time to brainstorm over many pages and take an hour or two to do this and come up with 100+ ideas that could work. Don’t edit as you go – just vomit ink on the page!
Now pick the best combination of your words, make sure the final result is not taken in your own country and quickly secure the domain name for yourself. Job done.
And what about a strap line – Who do you help? What is THEIR outcome? Be creative.
To start, simply think of the decision makers in your field and where their pain lies. What problem do they want you to solve? What do they want you to deliver? How do they want you to deliver it? These are the posts that you must be thinking about, drafting, improving. And then get it edited by someone good. And…put them out to LinkedIn groups, Facebook groups and on your website / blog site as well.
6a.Tag, tag, tag & tag – That is the magic way for your posts to live on forever and continue to do the marketing for you, even when you are sleeping.
Things have changed.
Now we need a punchy title employing corporate world language and the benefits to be gained by attending delegates. The content should be in short blocks with a subtitle, exercises and the educational outcome for the participants clearly stated. In modern times, this outline is selling you. Let your outline super-copy do some of the heavy lifting in convincing your prospect to pick up the phone and bring you in for a cosy briefing chat.
Include plenty of decision making, discussion, physical movement and innovation in your bag of tricks. If your training does not wow the crowd, you will be a one time, one hit, “I wonder what happened there?” trainer.
I mean, how hard is it to read your best post into your smart phone to create a podcast? Today, there is no excuse – I started Podcasting in 2007 and it was a major technological challenge to get them rendered and uploaded on to the decent podcast sites. And, sometimes, it cost money to do so as well!!!
When you add Camtasia (PC) or Screenflow (Mac) to your computer, you can record over your PowerPoint slide deck to create an MP4 film – This is the future. Films are it. Films are what people want – You can add them to your training. You can add them to your marketing and you can add them to your social media to really bring up your marketing game to a competitive level.
This will be something persuasive, charismatic, fact filled and moving. And, it will set you apart from the also trained, the theory pedlars and the chaff.
Use minimal visuals – stunning pictures work well, a bit of punchy music and, “Meet the audience where they are” with your content, technical detail and pitch level.
Record all your speeches for feedback and improvement purposes as well as to bulk out your show reel.
Think of this as 3 months marketing achieved in 60 minutes.
Essential for your webinar is to get interaction, to have real decision makers at the other end and to put your best work into producing something lively, interactive and value packed.
That’s it – Your Things To Do list for the rest of 2017 – And the incentive? If you get started, keep going with persistence and focus, you will enjoy more training days, with better paying clients, more interesting delegates and you will end the year with a smile on your face, a pot full of cash and a fist full of great testimonials saying that you are an AMAZING Independent Trainer.
Need help to get started? How far down the list did you get when you switched from, “Done that!” to “Oh, I’d better do that”?
If you need some help, support or advice please do feel free to E Mail Matthew at; firstname.lastname@example.org
Wishing You – May every training day you deliver in 2018 leave you happy, richer and more fulfilled through delivering great wisdom with great value to a fully appreciative audience who then clamour to have you back again.
And. All the best with your To Do List in 2017.
About the Author – Matthew Hill provides coaching and courses for Independent Trainers wishing to build their brand and IP, up their marketing game, deliver effective independent content and enter the big leagues when it comes to compensation and client acquisition. He has worked in 30 countries and worked with people representing 80 nationalities. This year he wrote his 4th book – Going for Growth in 2017.
Using Both Classroom Techniques and Blended Learning
FRANKFURT / MAIN Saturday 20th / Sunday 21st January 2018
Teaching trust-building is important when it comes to preparing professionals and students for intercultural encounters of all kinds. Our focus in doing so lies on first/second/third encounters, since often it is during the initial phase of relationships that trust-building succeeds or fails.
The topics we address in our intercultural training principally focus on ‘difficult’ FUNCTIONS which, in intercultural environments, may prevent a trustful relationship from developing. Typical examples are criticizing, refusing, giving advice, giving/accepting compliments etc. which follow different ’cultural scripts’ and, thus, have been a frequent source of culture-based misunderstanding.
Other DISCOURSE FEATURES addressed in the course are Directness, Enthusiasm, Formality, Assertiveness, Self-promotion, Personal disclosure etc. which may contribute to mutual trust-building, or the opposite.
Critical issues connected with GENDER, HIERARCHY and CONFLICT are also addressed. Although highly sensitive subjects in any context, they bear particular risks when culture-based values, roles and identities clash.
Case studies are used to demonstrate the importance of appropriate communication both at PERSONAL and ORGANISATIONAL levels. Well-researched examples are e.g. the DaimlerChrysler take-over, the BMW-Rover merger, the LA Riots of 1992 and others. More recent examples include the AirFrance-KLM culture clash, or, as an example of successful intercultural corporate co-operation, the Renault-Nissan collaboration.
The ICE Blended Learning course includes exercises, role plays and case studies to practise a variety of communication strategies both in BRITISH-AMERICAN and in INTERNATIONAL ENGLISH which may help to establish trustful relationships in a great variety of international situations.
Contact ELC; email@example.com
New Paradigms in Intercultural Understanding Burg Reichenstein, Germany,
22-24th February 2018
New research in cognitive neuroscience is revolutionizing our understanding of culture and mind. This creates challenges and opportunities for intercultural trainers and educators as paradigms are shifting. This workshop will introduce new research in culture and cognition that can inform intercultural training and education. It will reexamine basic concepts from this new perspective, including: definitions of culture, cultural difference, bias, language and culture, culture and identity. We will examine how these new conceptualizations are currently being applied in specific training contexts, and in the current climate of increased intercultural tension.
This train the trainer workshop is a co-creation of Joseph Shaules, Matthieu Köllig and Yvonne Van de Pol
For the Flyer click here; http://www.luzazultrainingen.nl/wp-content/uploads/2017/07/T4T_Mind_Brain_Culture_Flyer_Feb2018.pdf
Yvonne Van de Pol
Billed as “Europe’s most popular, most demanding and most comprehensive intercultural Train The Trainer Programme”
The Next block begins on 13th October 2017 in Freising near Munich.
For more details go to; http://www.international-hr.de/en/intercultural-train-the-trainer-programme.html
Trainer, Coach and Speaker – Gary Thomas
5 Methods for More Gigs and More Work One of the best converters of your sweat into paid work is by giving speeches to a warm, cosy and qualified room of decision making, budget holding corporate executives fascinated by your … Continue reading
What will you achieve in 2017?
We have 3 Questions for you – What are the Biggest barriers STOPPING you growing your trainer / coaching business this year? Where does it continue to go wrong? AND How can you get it right?
Will you grow in 2017?
These barriers block critical activity, necessary organisation and positive dynamism (we fall into the trap of doing stuff that PREVENTS rather than produces growth.)
With your energy invested in more proactive and interactive methods you will generate interest, passion and action – the phone will ring, live opportunities will land in your inbox and your business will grow – You will experience meaningful cash-flow, more hour’s and day’s work, a boost in your charge out rates and the choice to take or decline work, along with the self-confidence and business freedom that comes with knowing how to market and sell yourself effectively and comfortably.
When you know what to do and execute clever marketing and social media moves, you will gain presence, currency and relevance with actual decision makers (and- they will LIKE and RESPECT you). They will ask your advice, do as you advise and pay what you ask because they value your input and take you seriously as a coaching / training professional. AND it will have been your marketing activity that has made the difference and lead them to a positive conclusion about you and your services.
How will 2017 be different? Will you hone your identity statement to perfection? Will you be super CLEAR about what you offer? Will you build your BRAND promise to a level where you are taken seriously? Will you know your Marketing AVATAR? Will you learn to write SUPER-COPY? Will you SEQUENCE your marketing communication to be maximally effective? Will you be ready to launch your informational attention grabbers on Social Media? Will you build a quality DATABASE with high value business contacts? Will you be networking like a HUSTLING pro? Will you master NEW SALES? Will you create a CORE MODEL that describes your offering? Will you generate enough REFERRALS to make a significant difference to your income and business growth?
Will you look back on 2017 and say, “I learnt, laughed and lead my company to profitable GROWTH. What a great year?”
Join us for this 55 minute energy boosting webinar (with 10 – 15 minutes Q&A and get your business growing in 2017)
To Register click on; https://attendee.gotowebinar.com/register/9072445755469609986
The webinar is on Tuesday, 21st March 2017 at 7PM Paris time, 6PM London time.
Thanks and see you there
We are growing!
How would you feel if you could smash the 3 biggest barriers that are currently stopping you growing your training / coaching business?
Where would you reinvest the extra income that you generate in 2017?
And, What extra value would you deliver to your corporate customers enabling them to experience an increase in their profits, performance and passion?
New Webinar – Discover the 3 Growth Essentials that will get your Training / Coaching Business Moving in 2017. Tuesday, 7th February 2017 | 7PM, London time | 6PM, Paris time.
The measure of your success is simple – when you get your process, branding and communication right, they will “Do as you say and pay as you ask.”
From a base of cultural modesty or a fear of rejection, the vast majority of solo-preneurs and small business owners fail to network or hustle sufficiently. They fail to capture data in an effective way. They fail to measure engagement, customer feeling and conversion rates and thus they fail to experience the “drip” of new business as customers come to them as and when the CUSTOMER IS READY.
Remember only 1% – 5% of customers are ready to buy at any one time. The secret is to keep in contact and have a sequence of touch points so that you become trusted and front of mind because you need to be there when THEY ARE READY TO BUY. Put simply, if you stay in contact, you will win further down the road (when everyone else has given up.)
Modern marketing is about getting organised and then scheduling your activity, your energy and your passion to the best effect. When you develop the mindset of a HUSTLER you will discover how to convert a basic opportunity into a prime one and that means you will access the next level of customer, customer budget and customer decision maker. As you become fluent in the language of modern marketing all your hard work and preparation will actively attract opportunities to your brand, your authentic persona and you will have the chance to articulate your vision and deliver the best of you to the best of the corporate world AND you will qualify OUT the people who will not benefit and qualify IN the elite who will do as you say, pay what you ask and benefit the most from your expertise.
If 2017 is going to be your year what do you need to do? What steps must you take?
Register now for this complimentary high energy and interactive webinar;
Tuesday, 7th February 2017 | 7PM, London time | 6PM, Paris time |
Bring your questions, your passion and a pen. See you for the 2017 launch webinar.