What Marketing Do You Need To Think About NOW To Have A Great 2019?

Now is the time to build your returns next year

Whether you are an independent Intercultural Trainer, Coach or Mediator, It is what you think about and prepare this year, that will determine your business results next year. And, a moment’s pause over the Christmas break will definitely be too little and too late. Now is the time to do some deeper work.

4 Marketing Areas to Consider – Identity, Audience, Product & Tribe

Young women planning vacation trip and searching information

It’s what you do this year that will make the difference next year

1) Identity – Imagine you are in a taxi, driving away from your best day in 2019. Yes imagine it. I have a philosophical question for you. You look down at the 10 / 10 feedback. Great. You feel sweaty and fabulous. You know that you just peaked back there. You are in flow and buzzing.

So,

Who were you? What persona or aspects of YOU were you choosing to emphasise? What part of your essence did you connect with your participants in order to feel this good? What did you draw upon from your experience to light up that room?

Are you thinking of the answer? – I hope so – Because that is your winning commercial identity for 2019…

2) Audience – If you had to pick just one recipient type for the whole of 2019 and stick to it, what facets would become important to you? What would you demand was in the room? What character / background / education and demographic would be most exciting for you to work with? Who would keep you excited as a trainer / coach / mediator? Who would bring out the best in you? Who would benefit the most from your life experience and expertise? Who would you make shine?

Got it? Found it? Zoned in on it? Do you want to own that space? Do you want to go deep and be THE EXPERT here?

That is your ideal audience for 2019.

3) Product – You have a little time to repurpose your life experience, training and education into whatever form you wish. What will suit you best? – Classroom / webinar / virtual coaching / blog channel / public speaking from a stage / pre-recorded remote E Learning package / book / film / audio?

Technology is rushing toward us and eliminating complexity, cost and many barriers to entry.

Almost anybody today can make almost anything.

So what form will your offer take in 2019 and what do you need to line up now to make that happen? What do you need to learn about? What do you need to prepare? Who do you need to rope in to help? Where will you make this splendid thing? What time, money and effort will you invest in the project?

That will be your new product for 2019.

4) Tribe – No, I am not repeating 2) – That was your avatar. Tribe / crowd / list / database / contact list / warms – These are names of the new people who will become your paying customers in 2019. Today, many do not know you exist. When you get your marketing right, they will come to you, listen to you, get to know you, like you, trust you, purchase a product or service from you.

AND,

If you really get it right, they will pay what you ask and do what you say!!!!

Marketing to build your tribe – So, how will you interrupt people this year? How will you get their attention? How will you bond with them? What will you give to them first to gain their trust? What small offering will you provide to move them from being critical observers to becoming first-time customers? And, what follow-up offering will you make to bring them all the way in? And, what second offering will you create to keep them as valued customers?

The winners next year will work on their marketing THIS YEAR. So, what are waiting for? What are you going to do today?

Call Matthew for a 15-minute coaching (no cost and no obligation) if you need a little help in narrowing down your answers to the questions above. 07540 65 9995

Thanks and here’s wishing you a really strong 2019.

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Credibility Part 2 – The 11 Essential Components – How many do you have? by Matthew Hill

If you haven’t got cred, why get out of bed?

Whether you are a university professor battling your painful way up the academic ladder, an independent trainer providing stimulating sessions in a classroom, or, a coach drumming up new clients, there will be one thing that walks into the room before you do Your Credibility.

It is the label that attaches to you. If you are late for a dinner party or social gathering you will be introduced with that label or property – “Sarah Smith is coming, you know, the one who XXX.” Where XXX represents your reputation / key knowledge asset or the story that sticks to you most.

In the next post – Credibility Part 3, we will outline the key actions you must take in order to boost your credibility to the max and escape any negative aspect of your reputation that is holding you back.

So, what are the components of your credibility? Let us skim the surface with just 11.

*1. Skills and competence – We would not be having this conversation if you were not talented, brimming with potential and waiting to add value to various groups and communities. It is the things you know, can apply and that have an effect that are important.

red vector bubble banner credibility

Skill after skill after skill

Action – Make a note of all the skills, competences and value you have and can bring to a group. When you carry out this exercise with true diligence, the breadth of your list may surprise you.

  1. Benevolent energy – Basically are you a nice person, doing nice things for people who have a clear need? It is the opposite of malevolence – wanting something bad to a happen to a group of people – Imagine the rare instance of a racist politician (hard though that is to imagine.)

Action – Take a brief look in the mirror and ask yourself if you want something good for your target audience? We wish you well with your answer.

  1. Consistency – When you keep your promise, show up on time and deliver results, your credibility will skyrocket. It is simple, though many fail to recognize the importance of this component.

Action – Honesty test – Are you a woman / man of your word?

  1. Look and smell like a winner. As I write this piece it is London Fashion Week (It seems like it always is.) Magazines, Hollywood gossip or Friday night at the pub – The focus is on outer appearance. We are simple forest creatures and we pick our mates and leaders visually. So, you do need to look the part. Tall people do better. Blondes outscore brunettes and bald men are paid less that the lion maned – Nobody said life was fair.

Action – I did attend a serious conference in Germany a few years back that included a specialist on this topic and she concluded that we should all rush out and get a lift, tuck and liposuction! Food for thought…

  1. Eloquent Connecters – We have included two components here for expediency. If you can start with your audience – Work out who they are and communicate effectively with them, you will gain great credibility rapidly. It is less about you and more about them. On top of this if you have a memorable and effective public speaking style, then you will gain bonus credibility points and will experience more control over your own destiny.

Action – Study influencing techniques, learn advanced presentation skills and book yourself some singing lessons this week.

  1. Quality – “Good is not longer good enough. You now have to be remarkable.” (Seth Godin) Excellence is the new normal and we all have to step up in ALL areas. Charm will take you just so far (my spelling mistakes are charming to all those who are not full-on OCD.) Taking your work and output to a new level of accuracy, depth and style will make a big difference.

Action – Use editors and designers, and, practice your pitch in front of constructive critics to take your game up a level.

excellence award - red blurred stamp

At the top of your game

  1. Be a problem solver (and not the problem) The parenthesise refer to Princes and Princess who are perceived as being high maintenance. This becomes their label and overshadows talent, value and core message. There is nothing more attractive to an audience than a fixer, travelling through work and life being willing and able to untangle cables, solve the issue with the numbers, and, move on to deliver results, solve the puzzle and allow others to win.

Action – Please attempt to be user friendly. Practice root cause analysis and problem solving. Learn how the world works and give away your victories.

  1. Reframe pessimism as optimism – Are you a radiator or a drain? Do you suck the life out of a room or illuminate the space in front of you? When you replace low energy passivity with realistic enthusiasm, you will be loved. When you take the negative and reframe it positively, you will be respected. It is easy to join in with a depressed bunch and chime in with the collective moaning – misery loves company. Please do not be tempted to do this. It will become your label. Whinging Winston / Wendy. Nobody will want you at their party.

Action – Practice reframing low energy, blocked and negative group input constructively and positively, adding energy and inspiration into the mix for good measure.

  1. Become the Go To Expert GTE – Taking a couple of the points above, there is a space waiting for you as a Subject Matter Expert – SME. This is about depth and breadth –Mastery of content. When you get there you will, automatically become the GO TO EXPERT person. Is that what you crave? Can you handle the pressure? Are you prepared to step up, take on the role? And deliver?

Action – Study, learn, read, ask to become an SME in your chosen field.

The Winnr is...

  1. Opinion Leader – Subtly different from point 9. Being an OL is a specific role that combines expertise with communication. It is the embodiment of Credibility in action. It actively connects the value that you have with the attention, need and desire of your audience to engage with you, follow you, relate to your purpose and DO WHAT YOU SUGGEST. When you are at this level (the top of the mountain), you will have the power to drive audiences to take meaningful action. You will be able to direct attention to a fruitful and ethical agenda, and, you will be able to make a leveraged difference through the crowd you have gathered. It is an awesome space with a large quotient of moral responsibility. SO – PLEASE – USE YOUR PLATFORM WISELY.

Action – Decide upon a utilitarian path, do the work to get to the top, use your powers for good, and, DO NOT BELIEVE ALL THE HYPE.

Conclusion

You will have noticed the common themes of selflessness, great communication, inclusion of others, putting in the work and keeping to an ethical stance. The rest is up to you.

Question – What will precede you into the room in one year’s time? That depends on what you start doing now.

About the Author – Matthew Hill is a trainer, coach, facilitator, author, public speaker and broadcaster, helping executives and leaders to uncover their soft skills talent, strengthen their competences and, whilst reaching their own potential, benefit their teams and their environment.

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Collaboration Post 2 – 4 Tools To Create Constructive Collaboration by Matthew Hill

Most people, most of the time, are not in collaboration mode – they are pursuing a totally different agenda

Tool 1 Active Listening

Before you dismiss this with a, “ ‘been there, done that, know it all already!” (that would indicate that you are overdue for a listening refresher course), let us remind ourselves that most people, most of the time are not listening actively. They are more likely to be;

*Waiting their turn to give their version of what has just been said, and, if they are super competitive, to story top and WIN! This is not active listening.

Team

Selfless Working

*Asking WIIFM? “What’s in it for me?” This person mines your data looking to extract personal gain and advantage from your content. It is a search function akin to selective attention. Test this by throwing in some test words, “Sex, beer and Netflix” and watch thier reaction. When they twitch they will know you are on to them. This is not an empathic activity.

*I know best. The Listening Observer Critic sits high up, even whilst standing, and allows their privilege to leak out with advice, constructive (or undermining) criticism to let you know that they are just a little bit better than you. These people lack empathy and their contribution may leave a bitter residue.

And now the real thing – Active Listening

The missing elements include;

*First attempting a broad understanding of what is being said and then taking a further empathic step – to understand the speaker as the SPEAKER intends to be understood. This is the Platinum level of listening.

*Psychological proof. This stage is not attained by the listener repeating what they have heard. A smart phone can do that. They are tasked with processing the information from their own perspective, attempting empathy and seeing the matter from the speaker’s Point of View – POV and, then, expressing what they think they have heard. Here we may add, checking for clarity and the confirming the intention component as well. This will sound like, “So, IF I have understood you correctly, I heard XXX. Is that the message you wished me to receive?”

*Letting them finish. The talking stick remains with the speaker for as long as they wish so they finally can feel they have said their piece.

Shocked girl eavesdropping.

Listening?

Miracle

The first time you try these ideas out with a passionate person, the results may overwhelm both them and you. This may be the first occasion when they have actually felt listened too with respect, depth and acknowledgement.

Good luck

Tool 2. Point of View – POV

This is a POV and reconciliation exercise that can be practiced as a training exercise and then used in real conversations. The training version is simple. Split the group into 3s. The first person takes the role of Finance Director, the second, New Young Executive and the third, the Project Delivery Leader. The context is set – The 3 of you are discussing the progress of a critical 90-day work project for your Golden Goose customer. As it stands, you are not going to hit either the quality mark or the tight deadline. Q. What do you do? The suggestion that you are now going to form an opinion on is; PAID OVERTIME. Are you for it or against it in this instance?

+ The first task is for the 3 to get into character and give a one-line opinion, yes or no, with, maybe, one line of explanation.

The answers are normally the expected ones – The Finance Director says, “The new money is not in the budget – No,” Etc.

+ The second task is to work out a strategy for how to reconcile the 3 points of view to reach the required quality standard, and, put in enough work hours to finish the job and end before the deadline.

There normally follows some creative thinking, challenge to opposing positions and a reconciliation that ends come up with a strategy that is, 1) paid for, 2) creates more hours of labour to complete the project, and, 3) can be agreed upon by the 3 people in the discussion.

This exercises mirrors what is required of a Collaborative Working Group – the robust exchange of truths, creating options, reconciling differences and mobilising around a common outcome to stay focused on the task, and, not get distracted by difference.

Once the training version has been completed it is time to have a go in the BWW – The Big Wide World.

Tool 3. Letting Go of Defensiveness

If there were just one freeing exercise that was mandatory for all boards, groups and committees, this would be it. Humans are emotional, primal and full of fear. It is mostly misdirected fear around the participant’s core needs not being met that causes so much grief and delay.

Group Of Young Business People

Stop crossing your arms!

When a board member’s core needs are threatened, defensiveness can easily follow. The 3 needs are;

*Significance – Privilege, status, power, importance or position – When this is threatened or exposed, defensiveness will never be far behind.

*Competence – Another key component of a board member’s identity tool kit is their ability and skill level. When this is challenged, called into questioned or undermined in real time, defensive will surely follow.

*Likable – To generalise – We all have a deep deep desire to be admired, liked and approved of. It is a critical part of most of us and the one need that is examined the most – “Do they like me?” “Will they like me?” “Am I being likable now?” Etc.

How does defensiveness manifest? We can make progress when we spot the symptoms of defensiveness, spot them early and interrupt the negative behaviour that will inevitably follow.

Examples include; plunging into sulky silence, The “poor me” victim script, All or nothing, polarised thinking, wanting and needing to be right, spreading the blame or shame, experiencing a sudden drop in IQ, experiencing energy ripping through the body, doom mongering / catastrophizing, needing the last word, obsessive thinking, Needing to pour out information or saying, “I don’t really get defensive.”

Action – With self-awareness, each board / committee member can learn to notice their own pattern of moving into defensiveness. The next move it to interrupt that normal course of events, reset, and, move in a different direction.

If you start to witter when you feel attacked – Stop, centre yourself and remain silent. If you suffer a drop in IQ, stop and focus on an intelligence enhancing strategy such as collecting symptoms from the recent conversations and attempting to derive a root cause that can be dealt with. If you feel like pointing the finger, interrupt yourself and focus on environmental causes not ones originating for any individual in the room. And so on.

Tool 4 The Licenced Pessimist

If you are familiar with Edward De Bono’s Six Hat Thinking Model, you will know that the Black Hat is tasked with thinking of the biggest risks and the worst outcomes. This function is essential if a group is to combat GROUPTHINK. Groupthink happens when overly homogenous groups, often lead by a strong or charismatic leader, get behind an idea and really go for it. When it is a particularly extreme point of view, risk management goes out the window and, suddenly, something bizarre ends up being carried out by an enthusiastic lynch mob. Remember the HSBC credit officer who saw the 2007 subprime loan property disaster unfolding in the US and spoke up. He was fired by the group-thinking board and disaster followed shortly after.

Asking people to rotate and take a turn to act as the devil’s advocate is a great way to stress test all ideas, and challenge all assumptions before bad outcomes occur.

Hint – It is best to keep rotating this role through the group or an unconscious bias will grow and that single Black Hat will begin to be seen as not playing a useful role but OWNING their tasked negative perspective permanently.

Conclusion

We hope you have benefited from these 4 tools and ideas and will implement them with your committees, boards and teams.

Please like and share if you are going to take action or think others could benefit from this input. Thank you.

About the Author – Matthew Hill is a trainer, facilitator, coach and public speaker helping executives and leaders uncover their soft skill talents, develop their communication competences and, whilst reaching their own personal potential, help others to enjoy a better work life and great business outcomes. Contact him by telephone;  07540659995

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Intercultural Training Channel Webinar, 16th October 2018, Marketing to Get More Training Days with Less Hassle and No Hustle 

Or, “I am now a Good Independent Trainer – So, What Do I Have To Do To Get More Days And Charge A Better Rate?”

You are passionate about helping executives resolve their issues and help themselves by applying new skills you will teach them. You have accumulated hard won international experience and wish to realise your dream – becoming an effective and profitable independent trainer/coach. So –

– How will you now build up and complete your independent trainer or coaching business?

– How will you network to grow your list of useful and high value contacts? And,

– How will you get your name and message out there using Social Media to generate qualified and appropriate interest and response for your independent training and coaching services?

Intercultural youtube logo

Fear – You dread the idea of becoming an isolated star trainer with next to no clients – unwittingly keeping all your much-needed talent away from individuals in need – the very people that could so easily benefit from your experience.

Wish – You know what you dream of;

– Receiving warm enquiries from people who ALREADY know who you are, respect what you stand for, and, are willing to pay a premium to access your independent training and coaching services…because they work.

– You wish to spend less time hustling for business and more time in the flow – Conducting successful group and individual training and coaching sessions.

Action – Join Our Webinar, 6PM UK, (7PM Paris time) on, 16th October 2018, Marketing to Get More Training Days with Less Hassle and No Hussle 

https://attendee.gotowebinar.com/register/5002826678569069827

In this 1 hour and 20 minute, high energy, content rich and interactive web based seminar, we will cover the 3 areas you need to invest in, if your Independent Training or Coaching service is to grow;

1) Activity  – Remember – No effort – No outcome – No income. We will show you where many new independent trainers and coaches go wrong (and reveal the worst crime of all), and list the strategies, tactics and moves you must make in order to succeed.

2) Organisation  – Building your identity and passion-based professional BRAND by marketing like a pro and learning the structures and processes required.

Most people fail with their own attempts or give up before they have built up their complete Brand. We will show you where NOT to waste your time and where you need laser focus and discipline to generate engagement (its all about getting to the higher levels of engagement.) And, you will learn to build IP assets / informational products using your existing knowledge, qualifications and experience. Informational products that stand out from the crowd; gain you a reputation as an expert, and, command attention on Social Media, even as you sleep.

3) Dynamism  – We will shake you from your current state of cultural modesty (“I couldn’t possibly do that”) to having you OWN your personal experiences and articulating your deal sheet of past victories in a media friendly way that generates results – incoming warm enquiries. We will make comfortable networking a reality for you and provide solid marketing methods, structures and ideas. They will work for you, giving you the chance to access our step-by-step process that’s going to take you from “I don’t know how to do that” to, “I have just completed my amazing product, pitch or plan.”

Take Away – By the end of this informative webinar, you will be given at least 3 effective marketing tactics to work on. When you implement them, you will benefit from their proven power. And, we will give you the chance to acquire our Independent Trainer / Coach Business Growth Accelarator Bundle to guide you along the sure and enjoyable path to informational products, an outstanding professional identity, an effective brand, positive networking and the generation of valid warm incoming training and coaching enquiries.

WEBINARS Colourful Vector Letters Icon

It’s not for everybody…

We want to speak with the people who will get most benefit from the webinar so, please do NOT join if you;

– Don’t have a sense of fun and adventure

– Have zero intention of investing in yourself to grow your independent trainer service business

– Possess a closed mind when it comes copywriting and social media. Or,

– Think that clients will find you by magic and telepathy, so none of this is necessary

– Love your poverty just a little too much 😉

Still reading? Good.

Matthew – Matthew has built up international clients relationships using the marketing activities that he teaches and has won business from Governments and Global companies. He has worked in 30 countries and with the best; Jaguar Land Rover, Unilever, Danone, General Electric, SAP, REPSOL, Telefonica, Electrolux and Heineken. He has more than 9 years webinar, train the trainer and trainer coaching experience and was president of SIETAR UK for more than 5 years.

No Cost – There is no fee for attending the webinar and we only have limited places. If you wish to expand your independent trainer or coaching practice and are ready for the challenge. If you believe in yourself, and want to follow our proven step-by-step guide, then there is only one place to be at 6PM UK time on, 16th October 2018 – (7PM Paris time) – 1PM New York – Register now to attend the Marketing to Get More Training Days with Less Hassle and No Hustle Webinar. Click here and follow the instructions;

https://attendee.gotowebinar.com/register/5002826678569069827

We look forward to speaking with you on, Tuesday, 16th October at 6PM UK, (7PM Warsaw / Paris time. 1PM New York.)

Thanks,

Matthew

Matthew Hill

+44 7540 65 9995

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Collaboration Part 1 – What stands in the way? Matthew Hill

                                    Are we making assumptions and mistakes?

Our many many assumptions only delay the building of effective collaborative structures and getting to positive team collaboration.

The assumptions about collaboration, and, how we should all be able to instantly achieve this nirvana like state, give insights into the difficulties we face, and, they often betray our cultural origins too.

In this, the first of 3 short posts, we will explore the barriers to collaboration in order to confront them, raise self-awareness and, finally, be able to put together a blueprint for effective collaboration across place, time and difference.

Teamwork and cooperation concept

What stops us from working collaboratively?

                                                10 Assumptions and Mistakes

  1. Its all about the goal – Action based organisations or individuals are all about starting fast and ending with the achievement of a goal – growth, profit or the production of a new object etc. Whilst this approach has been enormously effective (with only 5% of the World’s population, the US accounts for 23% of the World’s economy), the magic that creates collaboration happened between the start and finishing lines. We can easily find ourselves looking in the wrong place and focusing on the wrong things.
  2. Nail down the strategy – We are taking a large step closer when we talk about strategy and the HOW? How will we get there? Here, however, the focus, all too often, again, misses out the human, the relational and the emotional. The assumptions made are like an engineer in a factory – building a sausage machine, fill it with sausage meat and casings, and turn it on. We look at process and give emphasis to the technical, whilst again, overlooking the human.
  3. Measurement improves business – You get more of what you measure? Why? Because that is where you put your energy and attention. It is easy to manage activity, and compare input with output – Notice we are back with the sausage machine analogy. This risks drifting into Stephen Covey territory where we are super-EFFICIENT without being that EFFECTIVE. There is a critical difference we must become aware of. You can be driving in a super-efficient way – in the WRONG direction!
  4. Man management will get us there – So we have reached point 4. Are we finally, going to to deal with the emotional human and how we can get them to collaborate? Not quite yet! Historically, humans have been treated as muscle machines; expendable commodities whose freewill must be minimised and whose bodies must be made fast, and, whose minds must be made compliant. Take a moment and consider how obedient are you expected to be in order to continue to receive your pay? It is a little scary. There is an unwritten subtext where you must sublimate much of yourself in order for your face and behaviour to fit in.

I remember my Welsh English teacher, Taff Davies, beginning the year with exactly this metaphor. “What is the key characteristic of an efficient machine?” He asked. Silent running was the answer, he wished to extract from the class.

  1. Privilege – Do you notice who gets promoted? Class based advantage helps promote pale males ahead of others. This happens because of the two confidences – Theirs and ours.

Their confidence is drummed in – Noblesse oblige, duty, leadership, expectation (BTW – This is not a walk in the park – There is a large promise that must be delivered upon by our silver spooned chewing heroes.)

Our confidence comes in the form of preferring to deal with a middle class white male when it comes to anything important. We are ALL compliant in this skewed system.

Society has programmed us to accept a specific and prescribed minority as the dominant leaders in our community. This is historical, political and economic. We have spent much less time, money and energy working to create the conditions necessary for wider, productive and sustainable collaboration.

  1. Me me me – Either from the elite in point 5. or coming from the wide lands around them, the personal agenda of the individual can so easily compete for attention and resources as to undermine the chances of everybody playing nicely, collaborating for something worth achieving, or, the key audience being served at all. Just look at the ego of that person in your own group. You know who I mean.Collaboration - letters written in beautiful boxes on white background
  2. Defensive feelings – It is too easy to get passed people as machines model only to take everything personally. This leads to drama and personal battles that have little or nothing to do with the mission, the team or the service that is to be delivered. – Defensiveness is at the heart of most escalations, team malfunctions and litigation. It is a primal human reaction and will not lead to 1000 create collaborative moments.
  3. The oppressed marginals are included – The opposite of 5., those stuck in the margins have learnt behaviours necessary for them to exist, persist and survive. Their voice is quiet and avoids critical challenge, licenced pessimism or contributing their own innovative ideas. No risk – no punishment. That is the motto of the un-empowered came up with to keep on living.
  4. I don’t do bias – The problem with us humans, is that we think we are objective, intelligent and sophisticated creatures – That we are above the fray. We subconsciously dismiss the views of outsiders, outliers and those not in our gang. And we only vote for our own and take comfort in the tranquil voice of the social leaders as with point 5. We all have plenty of unconscious bias that has been programmed in via parental chat, education, entertainment and, particularly, with every political speech we have heard.
  1. Pleasing people pleases people – We end in irony. Groups comply rather than offer rational challenge for a reason. It is because they wish to enjoy harmony and for each member to be liked.

The assumption is that nice people, doing nice things for the needy is the way to go. It is not.

People pleasers don’t please people. We get nowhere and the wheels eventually fall off the bus. Group thinkers take wild decisions, create unsustainable levels of risk and cannot self-correct.

When we replace groupthink with licenced criticism, we start to create the conditions for GOOD conflict, robust exchange and the possibility of progress. This is challenging in most subcultures, where confrontation is actively avoided (How many times do the Brits say, Sorry, Sorry, Sorry, Sorry every day?)

Being nice is not always a necessary condition for collaboration.

Conclusion – A raft of assumptions and mistakes stand in the way of forging effective teams, committees and communities that can act with purpose, from a strong based of shared values to achieve worthy and sustainable outcomes.

Next time we look at some exercises that can get us from the 10 assumptions and mistakes mentioned above and move towards behaviours supporting full-on collaborative teams working in a robust, courageous and effective way to fulfil their mandate.

About the author – Matthew Hill is a facilitator, presentation coach and leadership trainer, working with commercial and voluntary organisations to help them operate as robust executive teams, fulfilling individual promise and delivering overall results that are extraordinary.

Lead Magnet

Come work with me…

*** SIETAR Congress in Malaga *** – Matthew Hill and Susanna Schuler will be running a workshop on the second day of the 1st SIETAR Spain Congress in Malaga. Saturday, 29th September 2018. After lunch. Do join us if you can…

Matthew Hill – 07540 65 9995

Autumn Webinar – What are the 3 Growth Essentials that will get your Training / Coaching Business Moving in 2019 ??

How would you feel if you could find viable and workable solutions to your 3 biggest problems that are currently stopping you growing your training / coaching business?

Where would you reinvest that extra income that you generate in 2019? And, how would the quality of your life and work improve?

And, What extra value would you deliver to your corporate customers enabling them to experience an increase in their profits, performance and passion?

successful young woman winning with both arms up, copy space

New Webinar – Discover the 3 Growth Essentials that will get your Training / Coaching Business Moving in 2019. Tuesday, 16th October 2018 | 6PM, London time | 7PM, Paris time.

https://attendee.gotowebinar.com/register/5002826678569069827

  1. ACTIVITY – This interactive webinar will point out which actions used to work and work no longer. Imagine the time you will save as you divert energy, enthusiasm and your time to modern and high-impact marketing actions that convert strangers to contacts, acquaintances to advocates and LinkedIn connections to paying customers. With the right moves you will interrupt busy professionals to take notice of your authentic message. You will engage with them by speaking THEIR language. You will build a channel to educate them from a place of expertise and you will create a desire in them to access more of YOU.

The measure of your success is simple – when you get your process, branding and communication right, they will “Do as you say and pay as you ask.”

2. ORGANISATION Just because it is simple does not mean than people do it, do it correctly or do it consistently.

From a base of cultural modesty or a fear of rejection, the vast majority of solo-preneurs and small business owners fail to network or hustle sufficiently. They fail to capture data in an effective way. They fail to measure engagement, customer feeling and conversion rates and thus they fail to experience the “drip” of new business as customers come to them as and when the CUSTOMER IS READY.

Remember only 1% – 5% of customers are ready to buy at any one time. The secret is to keep in contact and have a sequence of touch points so that you become trusted and front of mind because you need to be there when THEY ARE READY TO BUY. Put simply, if you stay in contact, you will win further down the road (when everyone else has given up.)

3. DYNAMISM Are you marketing like a 5 Year old? You try everything in an over energetic attempt to change the world in 5 minutes and then collapse in a sweaty heap and declare that life is not fair and that marketing is impossible and does not work?

Modern marketing is about getting organised and then scheduling your activity, your energy and your passion to the best effect. When you develop the mindset of a HUSTLER you will discover how to convert a basic opportunity into a prime one and that means you will access the next level of customer, customer budget and customer decision maker. As you become fluent in the language of modern marketing all your hard work and preparation will actively attract opportunities to your brand, your authentic persona and you will have the chance to articulate your vision and deliver the best of you to the best of the corporate world AND you will qualify OUT the people who will not benefit and qualify IN the elite who will do as you say, pay what you ask and benefit the most from your expertise.

If 2019 is going to be your year what do you need to do? What steps must you take?

TAKE ACTION-

Register now for this complimentary high energy and interactive webinar;

https://attendee.gotowebinar.com/register/5002826678569069827

woman working

Will you Go for Growth in 2019?

Bring your questions, your passion and a pen. See you for this important growth webinar.

 

Independent Trainers – Raising Your Fees – How Can You Successfully Resist Discounting Your Value?

“When you start to discount your product and service fees, you discount yourself” – Matthew Hill, 2018.

Warning – This is a deliberately challenging piece for independent coaches, trainers and mediators – Here we face your fears and habits! If you are feeling brave today – please read on…

As marketing guru, Seth Godin states, discounting represents, “A race to the bottom, and, nobody wants to win that race.”

“Lower your prices!” – The command of many larger companies

Angebot / Sale / Rabatte

Yes, we are asked to lower our prices. Tesco have bullied many a supplier in search of an illusive extra 1% margin. And where are Tesco now? Recovering from a UK scandal around playing fast and lose with numbers and suppliers. Or, GE.

GE famously hit a new moral low in the late 1990s when they asked their hard working and loyal suppliers to enter a reverse auction to compete with each other to offer the cheapest rates for their established a premium quality services. The losers won that round! Damned if they did and damned if they didn’t.

***Shame on all bullying corporations***

(I believe they have seen the error of their ways and now moved from their macho transactional approach to a more relational and strategic one, that, surprise, surprise, serves both parties better.)

Are THEY Discounting?

Do the biggest software providers, retailers and banks offer a 70% discount to their largest customers? – Do they give away the best of what they have because they feel they have no choice and are experiencing a little light bullying? NO!

Then why do we?

When you discount – You devalue.

Eventually, when you, or your market, are fully commoditized, the corporate customer will select their suppliers based on how near, quick and cheap you are. Your premium quality product is now a tin of supermarket tomatoes. End of Story. Again – Is that what you want?

Defend your value

At the moment, there is a bizarre training phenomenon out there, where the webinar version of the classroom experience is being given away at unsustainably low prices. I have no clue who started this, why it continues or why those involved don’t wake up, smell the coffee and correct this damaging business practice. Is all learning devalued by making it remote? Are the corporates deliberately ordering an inferior service from us? What is happening here?

Man holding speedometer with value word. Business concept

Value your value

Supporting your price.

Continuing with the webinar example. The point that is being missed by the discounters is value. Your course either has intrinsic value or it does not. If it does, then it makes sense to highlight that value, defend that value and, logically, charge out at that value.

Cost – One purchasing department argument runs like this – The provider saves money on travel and hotels when they don’t have to perform at a hotel or corporate office, and, they should pass back that saving. Yes and remote learning sessions save the company more money, so that is not a compelling argument. The saving has already been made at their end. There is no need to erode the trainer’s price.

Quality – The real cost is hidden from view. The widespread practice of discounting training rates takes out senior trainers from the marketplace, as they cannot afford to work with these silly rates. When juniors take their place, outcomes deteriorate and the supplier brand is diminished. This then prompts the corporate…to ask for a further discount. Is it only me that thinks this is short termism taken to an absurd degree?

Confidence – Individual trainers, coaches and mediators suffer from imposter syndrome, inferiority complexes and financial scarcity. We need to get over all three. Everybody has imposter syndrome – the only people not affected are the truly deluded. On a good day, you either think your product is worthy or you don’t. If not, you need to plump up your LinkedIn profile and get a job with a salary. If you value yourself, good for you – Now start charging sensible prices. If you are suffering from an inherited poverty script – Deal with it – See the T Harv Ekker Millionaire Mindset film – Link at the bottom.

Young friends having fun outdoors drinking red wine glasses - Happy people eating seasonal local food at harvest time in farmhouse vineyard winery - Youth friendship concept on warm vintage filter

Utopia

What if we lived in a world driven by fair value, where experts were respected and encouraged to share their wisdom in exchange for reasonable reward? A world where they could give of their very best, knowing they are appreciated and can work without fear, giving openly, partnering with the best, striving for the most productive mutual outcome? How glorious would that be?

Baby steps

The next time a principle or corporate asks you to shave your fee – Stop and think. What does this mean? What is the cost today? And, what will the cost be tomorrow – For you and the business world? Let us value what we do. Let us value ourselves and let us be courageous enough to ask what we are worth.

It begins with self-respect, saying no to discounting and asking for fair value fees.

Negotiation – When you are told you are too expensive – be warned – it is a trap – image what they are really saying is, ”that you need to get on a slippery slope that ends with poverty, frustration and exploitation.”

*Remind them you are not in the tinned tomato business but offer Intellectual Property Assets that are essential to the future of their business.

*Remind them of your qualifications, experience, knowledge and wisdom.

*Expand on the value you provide and move away from price.

*Explain that value is related to the benefit they receive not just the short term damage they can do to you by taking away your money.

*Claim your worth with price and confidence.

*Stick to your guns, employing the broken record approach to communication, and,

*Start to celebrate your new financial independence and recognition. You have earned it.

Good luck claiming your full worth.

About the Author – Matthew Hill helps independent Trainers, Coaches and Mediators build their independent businesses allowing solopreneurs to project the best of themselves to the best audience possible, and, at the BEST RATES. Here is a link to Matthew’s Going for Growth in 2019 coaching bundle.

https://culture99.wordpress.com/going-for-growth-remote-course/

Film Reference – Here is a great film by T Harv Ekker on poverty and wealth mindsets. Do yourself a big favour – Get the family to block out an hour this week and watch it all together.

https://www.youtube.com/watch?v=lpJbP6OToFE&t=853s

Vector speedometer scale

Claim your WORTH

Putting Together The Shortest Business Winning Marketing Sequence Possible with Matthew Hill

Will you take up the €10 Challenge?

We sometimes set a simple exercise in the Going for Growth Bootcamp. The task is to design a marketing sequence that generates a profit of €10.

It sounds a bit silly but the point is this. If you can get your products, voice and marketing together for this simple exercise – THEN – €10, €1000 or €10,000 will become a possibility for you very soon!

Vorderseite neuer Zehn Euro Geldschein aus der Europa-Serie

Will you take up the €10 Challenge?

Where to start?

If you have a friendly, warm and GDPR compliant database start here. You are putting out feelers to them to sound out their interest or invite them to some form of interaction / demonstration that will take them from “know you” to, “like you, trust you and understand your offer.” That is quite a leap in one contact so it had better be a warm and fruitful encounter…

Invitation

There is a 14-Point invitation formula that works. Elements include connection, hopes and fears, 3 points of education, scarcity and a Call To Action – CTA. The formula works. And, when I say works, I mean it will be 10 times as affective as a nice and polite letter that a non-marketer would send out.

WAFE Warm And Fruitful Encounter

  1. Interactive speech – Here you gather them in a space and, with a special presentation formulation and sequence, help them to deepen their sense of need and lack and therefore create a gap in their lives that can ONLY be filled by your product or service.

    Microphone over the Abstract blurred photo of conference hall or seminar room with attendee background, Business meeting concept

    Speaking is the number one converter of colds to customers

  2. Selling Webinar – Again with the right content and sequence, you can easily sell to your warm crowd that you have developed and captured in your database. (Filling up your database with warm contacts is dealt with elsewhere.)
  3. Demonstration – My day job is leadership and talent training – The obvious demonstration of my work will be a short training course – If the prospect is less that 2 hours away, I offer a live half-day and we all play nicely. And, if they are further afield, I provide an educational demonstration session via webinar. What will you demonstrate?

Call To Action

With these WAFEs I am aiming to shorten the warming process, accelerate the trust building path and get the client qualified in (or out) at lightning speed.

Take it Off-Line

The aim is to have a warm and qualified prospect talking to you about your offer. It can be a tiny one – A book, or, it can be a large one – A transformation and change programme. It does not matter. The key is to get into a one-to-one interaction where you can match your selling communication with their buying process and reach a mutually beneficial outcome.

Matthew Hill culture trainer 07540659995

Take it off-line

Conclusion

In less than 500 words you have read an overview of a minimalist marketing sequence that WORKS. I hope that is efficient enough for you. I know you are busy. If you wish to talk about the 14-Point invitation structure and how you could adapt it for your business, do feel free to give me a call. +44 7540 65 9995.

Like and share

Thanks, Matthew

About the Author – Matthew Hill is a trainer, coach and public speaker helping trainers, coaches and mediators to build their business, reach profitable independence and give back to society.

 

 

Classroom Training for Companies is NOT Dead! And, here is the business case.

10 reasons why classrooms beat screens – An opinion piece by Matthew Hill

At the moment I am battling with a large client to “save” classroom face-to-face training against the passionate arguments from a few of their senior directors who wish to take ALL content on-line and deliver educational content via virtual E learning packages.

Their logic for this centres on time, money and travel.

Time Management Course

The way they state it, in the long run, if the company builds, say, 100 units of virtual training, the job is done – There will be relatively little further expense. In their utopian vision of the future for education, the company will not have to move people around, book flights and hotels, repeat live training or pay for group suppers and trips to the local town amusements etc. From a purely financial perspective this is both understandable and correct.

But, What is missing here, and what is going to be lost?

Save the Classroom – 10 Things to Consider…

  1. Realism

The classroom affords a much more realistic representation of a corporate meeting, a heated discussion or a simple live pair dialogue. It is this realism that will adds educational value later when the participants are locked in conflict and combat for real.

Studies in learning impact mostly conclude that the closer a learning simulation is to reality, the greater the transfer is, making the new competence ready for use in an actual live and important work scenario.

So, the 3D simulation of realistic soft skills, leadership and change exercises found in classroom encounters is going to almost always be more fresh, alive and more nuance that its virtual equivalent.

You don’t learn to ride a bicycle by reading a book.

  1. Stimulation

A half decent facilitator will bring the room to life, the group to life and the material to life. They will add energy, manage the group dynamic, warm up the participants and use humour, drama and stories to illustrate many key points and, at just the right moment. This makes a difference in driving home the learning and makes any training session, special and memorable. Let us contrast this with many conversations I have had with corporate executives bored and frustrated with long, repetitive and “averaged out” on-line training materials. Just the delivery channel alone represents an unwelcome addition time tying the stressed executive to their laptop.

We are suffering from a plague of screen fatigue.

Change management course

  1. Tailored

A live training does not have to average out the talent in the room and cater for the median delegate. There will be the strugglers, the walkers and the sprinters too. They have different needs, separate learning style preferences and each has an ideal individual tempo. In a live encounter these subtleties can be serviced in many ways to help everybody to get to progress, satisfaction and a fuller understanding of the learning on offer.

One size does not fit all.

  1. Concentration

A great trainer will sense the corporate commercial context they are walking into and feel the energy in the room. Have some awful financial figures just been released? A round of redundancies announced? Has a product or service just failed? Or, is there a tension due to an on-going external threat such as Brexit or US trade protectionism?

The trainer is there on the ground and can shape the day and absorb concerns whilst leading the group to the commercial and educational objective via adapted strategies and behaviours that respect the bigger picture and the current perceived reality.

And, they can respond to the energy levels in the room by scheduling a break or putting in an extra exercise to manage the concentration or mood of the group live, as opposed to guessing the concentration span of the average participant months in advance and having to ignore any real time distractions.

Live energy management adds to great transfer outcomes.

Diverse group of people at a community center. Meet and greet.Group exercises

  1. Exercises

Spending live time with people gives more possibilities – Role play, team building initiatives, group discussion, feedback – giving and receiving, physical breakout groups and the live reconciliation of differing opinions, learning styles and behavioural preferences as experienced when any two or more people get down to business.

Dynamic simulation exercises leads to excitement leads to retention.

  1. Questions

The effectiveness of the classroom is realised when dealing with magic learning moments that are thrown up by a group interacting around critical topics in the intimate and personal space of the classroom.

With on-line delivery, exceptional cases beyond the obvious ones cannot be catered for, as the learning piece must, by definition target a lowest common denominator of material and methods.

When an average person gets stuck, they represent more than themselves. Live, the teaching can be paused as the facilitator illuminates the troubling topic from a new perspective to ensure understanding. It can be in these simple moments that the “aha” breakthrough occurs for many. Or, when the genius delegate spots something that even the experienced facilitator has not come across before. These incidents can be special and make the live event stand out in the memory of the participants and lead to the company attaining a level of awareness or breakthrough.

More,

Those break-time chats or questions can save lives and careers, starting when a quieter member seeks out help. They can do this because the facilitator has established a safe space with sufficient levels of trust and confidentiality for the confession or enquiry to occur. Early intervention can make a significant difference to outcome.

Cater for the exceptional, the quiet and the cautious to help the whole corporation.

  1. Networking

The opportunity in the classroom to meet new people, experience the philosophy of other departments and gain knowledge of alternative points of view from a variety of counterparts can be a major contributor in gluing together a disparate multi-site organisation of virtual workers so creating an esprit de corp that will produce a lasting benefit experienced in elevated levels of cooperation and exchange during a project or around the creation of a new product in the future.

Inspiration can be all around us.

  1. Retention

When pre-reading is assigned, this can be tested for comprehension in the room. During the session, simple memory techniques can be applied to help the learning stick. When a trainer asks what have you learnt to each participant, something powerful and effective occurs. There is a richer processing of the materials, a personal commitment to owning content and a chance to challenge any part of the material just covered.

Profound and intense exercises are the way to max the stickiness of material, and, a post training conf. call can further aid retention with 3 questions; What do you remember from the day? What have you applied and it is working? And, what have you attempted to apply and it is not working?

Deeper interaction leads to greater retention and better application.

  1. Collective Mistake

The best argument for the live classroom comes in the training moment when a collective company-wide misapprehension is revealed. If everybody at Company X believes something to be true and the trainer can show that an alternative explanation or method is valid, there can be a step evolution in outcome. The magic of modern time management or leaving the comfort zone during change are two excellent examples of this, where the majority view does not always represent the “truth” of the matter.

Live training can challenge group-think in a unique and powerful way.

  1. Cost

The number one reason for the shift to on-line learning platforms is cost. But, classrooms do not have to be so expensive and a more dynamic version, blended in with any pure on-line can really make a difference.

When training days are attached to regular conferences or regional meetings, the travel costs have already been apportioned. When the benefit of constructive networking, trust building in reducing escalations or the forming of profitable collaborative partnerships is added back in, the cost per head becomes more than attractive again.

And, in the spirit of constructive compromise, when a summary film is made, pre-reading materials are edited to boost charisma and energy, and, follow up training is delivered by live webinar, the live and virtual costs can be averaged out. When we otimize the cost of classroom and virtual live exchanges and create better non-live materials, we help the finance department to approve investment in training. This then helps generate exceptional knowledge retention to please the L&D department and stimulates and helps create competent and connected workers who now enjoy training sessions put on by the company.

A networked, trusting and collaborative team will beat a siloed one, every time.

Action

Please like and share if you agree with the arguments we have put forward, if you enjoy classroom training, or if, you feel that the classroom is a relevant space for learning, development and business improvement. Thanks.

Have I missed anything?

Can you add to the business case?

Please add any constructive comments that will add value to this piece. Thanks.

About the Author – Matthew Hill is a soft skills trainer working in Europe delivering dynamic group training live in the classroom.

 

SIETAR Netherlands Code of Ethics Film – Webinar 25th June 2018.

 

Screen Shot 2018-06-30 at 09.42.05

To see and hear the whole webinar in recorded form simply click on the link and follow the instructions.

https://register.gotowebinar.com/recording/566268671271223042

And for the Code of Ethics itself.

SIETAR Netherlands Code of Ethics July 2018