Deeply Disconnected: Our public and private selves (and our brains) in the age of continuous connectivity with Sue Shinomiya

New Intercultural Training Channel Webinar – Wednesday, 23rd August 2017, 4PM, London, 5PM Paris & 11AM, New York.

Creating connectedness – with myself, among people, in the world – is one of my deepest desires. As practitioners, we share a responsibility to bridge across cultural differences and bring people together. And yet, all too often, I experience the exact opposite: feeling deeply disconnected. Why does it hurt so much? It doesn’t help that the boundaries and parameters around what is private and what is public seem to have shifted. Is “sharing” the same as connecting, and have we become addicted? The social media and technology that’s supposed to connect us has also made us keenly aware of stark differences. For me, for our community, for humanity, and for this planet, disconnection in an interdependent world is not sustainable. How can recent neuroscience discoveries inform us about the complex social and emotional dilemmas that we face, especially as we navigate and bridge across cultures and differences? Join us for this dynamic Radio Show-style talk, trade stories, and take away new theories, ideas and reflections, and some thought-provoking questions to ponder.

To register, simply click on the link; https://attendee.gotowebinar.com/register/1663271205729866499

About the Speaker Sue Shinomiya

Ms. Shinomiya, MBA, of Global Business Passport empowers global professionals to connect, lead and succeed across cultures and differences. She is a leading expert and published author on Japanese culture and business. Her current work includes high-energy, engaging programs – live and virtual – related to Asia, North America, Latin America and Europe, as well as a range of business programs on leading and getting things done effectively and respectfully in an increasingly global, diverse and complex world of work. She is currently an Adjunct Faculty Member of Portland State University’s Masters in International Management program, and has enthusiastically served on the Board of Directors of SIETAR-USA.

To register, simply click on the link; https://attendee.gotowebinar.com/register/1663271205729866499 

Quote from Sue: “I firmly believe in the power of connecting with others, respecting both similarities and differences, as a means towards creative achievement, and a broader, more fulfilling human experience.”

Sue Shinomiya

Interculturalist and Japan Expert Sue Shinomiya

We look forward to seeing you there.

The Journey to Harmony in a Small French Town – The Story of Mozaiq with Natalie Lutz 

A Film of the Webinar

This unique recording tells the story of turning a small French town experiencing local attitudes of division, hatred and fear into a more harmonious community displaying cooperation and healthy levels of co-existence.

Listen to Natalie’s tale as she experiences push back, frustration and resentment before finally breaking through to something worthy and, possibly repeatable, in YOUR town too.

Natalie Lutz

Interculturalist Natalie Lutz

About the Speaker – Natalie Lutz has been helping executives and international corporations understand cultural differences and work effectively together for over 25 years. Born and raised French-American, she is bilingual, bicultural and has lived in 4 countries. She trains consults and facilitates sessions on:  Working in a Multicultural environment, Leadership, and Expatriations to France and the USA as well as Team-building.

In 2010 she created and co-founded Mozaiq, an association dedicated to celebrating diversity in a small town outside of Paris. Each year she and her team put on 4 events including a Diversity Day which repeatedly draws crowds of more than 700 participant

To access the YouTube film click here; https://youtu.be/F6lUGzWikEg  

Film of ELC Webinar; Identity – Values – Language – Culture? Methods and Materials for Teaching Intercultural Competence in English

 

ELC Screen Jpeg

To watch the film click here; https://vimeo.com/224431112

Dr. Judith Mader and Dr. Rudi Camerer Broadcast from Frankfurt on the schools of thinking around culture, where the problems lie, effective blending learning methods, the use of critical incidents and case studies and how a combination of “home” work and classroom discussion for individuals or groups can work successfully.

If you enjoy the show and want to experience the ELC ICE course for yourself, feel free to contact Rudi at; R.Camerer@elc-consult.com

Cultural Risk Management Part 2 by Glen Burridge: Deadly Assumptions

Now, I hope I started to frame this last time, but let’s take that first assumption and look at some practical evidence of why it needs dispelling. This won’t be the normal size of my blogs. This is just too important an subject. But stick with me….

Assumption No. 1    “This topic has little or no effect on my world: I have more important things to worry about”

This is so big I’m going to break it down into two parts.

Part I: Every Human Grouping Has a Culture

Let’s start with internal culture, the one that exists in every grouping or organisation of human beings on the planet. This is the aspect most people are familiar with.

In the world of business, the evidence of its importance is legion and its consequences run from operational ineffectiveness through to life and death:

  • In a 2008 survey of more than 1500 industry executives, IBM found that roughly half of all projects fail due to “company culture”

http://www-935.ibm.com/services/us/gbs/bus/pdf/gbe03100-usen-03-making-change-work.pdf

  • Deloitte ‘Core Beliefs & Culture’ survey from 2012 illustrates the power a corporate culture has on how happy and valued employees feel:

https://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-core-beliefs-and-culture.pdf

Exc orgs 

  • The Final Report on the Investigation of the Macondo Well Blowout by the Deepwater Horizon Study Group (2011), one of the worst industrial accidents in of recent years:

“It is the underlying safety culture, much of it so ingrained as to be unconscious, that governs the actions of an organization and its personnel. [These are] cultural influences that permeate an organization and an industry and manifest in actions that can either promote and nurture a high reliability organization with high reliability systems, or actions reflective of complacency, excessive risk-taking, and a loss of team situational awareness.”

http://ccrm.berkeley.edu/pdfs_papers/bea_pdfs/dhsgfinalreport-march2011-tag.pdf

We also know that increasing the variety of the people who make up an organisation, in terms of the most fundamental traits, has a positive impact:

Diversity

http://www.mckinsey.com/business-functions/organization/our-insights/why-diversity-matters

And you don’t have to take my word for it, listen to what these two men have to say about the topic of organisational culture, who know a thing or two about running a business….

“The only thing of real importance that leaders do is create and manage culture. If you do not manage culture, it manages you, and you may not be even aware of the extent to which this is happening”

Edgar H. Schein. Renowned American organizational psychologist, Emeritus Professor of Management at the MIT Sloan School of Management

“Culture eats strategy for breakfast”

Peter Drucker. 20th Century business management guru and writer

The ends might be different, but the same undoubtedly goes for the public sector and our governments. Any listing of the largest organisations on the planet,

e.g. https://en.wikipedia.org/wiki/List_of_largest_employers

is dominated by state-driven entities. Just contemplate the complexity and cultural diversity – in every sense – of a collection of several million employees represents for a moment. By any standards, these are equivalent to nation states in themselves. Even a several thousand employee organisation will have its own clans, power struggles and centres, outlying regions, dialects and a clear sense of norms and networks of communication and action.

Part II: When Worlds Collide

For an organisation that remotely cares about its interaction with its operating environment, it’s very tempting, especially for a commercial entity, to simply state that what’s important above all is their relationship with their customer(s). This makes complete sense…..on the face of it, but the correlation between corporate health is mixed, as examples:

The truer reality is any organisation, whether public or private sector, sustains its existence with its overall relationship with its operating environment.

Crudely speaking, it is fed by a demand from within that space, whether it be from a market or a power centre. Its survival may assured through various means: extracting profits, exchanging goods, offering expertise, a social contract, acting on behalf of a governing mandate or through distributing services altruistically, among other things.

Whatever your organisation does, it will inevitably be interacting with others, no matter what your or their motives. And each will possess a culture(s) which will never switch off, constantly interplay and collectively shape a new reality.

The trouble is that if you ask a random person on the street what “inter-cultural relations” are, chances if they have the patience, they’ll figure out more or less what it should mean. However, except for those working in certain fields, it’s far less likely to be something they systematically think about much and there is even less chance they claim it as an area of expertise deployed on a frequent basis.

Even those who are consummate interculturalists most likely don’t name it and will often put it down to “good personal qualities” or the like. The idea that groups they belong to are actively engaged in such issues will take some head scratching. Even though the consequences may be very apparent to them, only if pushed, are they likely to bring the C-word into it. And don’t be surprised if – even if you get here – when they refer to culture, they will be exclusively talking about ethnic or national ones (…we’ll get to that, in a bit).

It’s not that Culture isn’t ever-present or of capital importance, it’s that most people are simply not taught to frame relationships in intercultural terms, which is tragic since its master practitioners literally save the world or, at the very least, your world every day. Each diplomat who recognises that the point being made in a treaty negotiation stems from a deep-seated historical perspective born of an ancient sleight, each business person who realises that a sale needs to occur in a certain pattern to gain trust in this market, each presenter who outlines their arguments in a way which reaches out to a colleague from another discipline…..they are all making the world an easier place to live in and moving forward human progress. Belligerent, selfish or malignant actions taken in the world are, by definition, anti-intercultural in that they drive away mutual comprehension and productive co-existence.

Yes, I told you this stuff was important, didn’t I?

Maybe it is my training as a geophysicist, but I like to think of the inter-cultural relationships acting as a wave-field. Like the sun’s energy that bathes us, culture is something we are constantly bathed in. The spectrum frequencies change slightly with every moment, but it is inescapable and complex, but if you make an effort to understand it, it is something you can harness for all sorts of good.

We’ll get back to what goes into that ocean of waves, but for moment I just make one plea – don’t limit your thoughts on this subject to flags, languages or belief systems. There are complete strangers you can meet from the other side of the world who you will have instant an instant cameradery with, based on affinities that go well beyond those factors. Have a think….

Now, if you still don’t think this subject is of capital importance, take a look at this list: https://en.wikipedia.org/wiki/List_of_cognitive_biases

Culture plays a significant and inescapable role in pretty much any one of these effects that warp and shape our activities. Go through any of them in your professional life and see if you can think of an event where you saw this effect in play.

And now, count up the cost…..in money, reputation, uncertainty and RISK.

Billions of $’s in accumulated financial losses have resulted from not adequately addressing for this element of risk, hard-earned standing and reputation has been dissipated and yes, many lives lost. And what’s worst is that it, if deployed, it presents one of the greatest opportunities for all-round gain and it is sitting in plain view to any organisation that decides to engage with it.

That’s where this concept of Cultural Risk Management sits, right under each of the human behaviours that influence the full sweep of your organisation’s operations.

Talk to the AuthorGlen Burridge. For a discussion of the topics raised in this article and associated blogs, please feel free to get in touch with Glen at glen@glenburridge.com or via LinkedIn.

SIETAR EUROPA DUBLIN CONGRESS REPORT

What really happened? – An opinion piece by Matthew Hill

As IC trainers, coaches and academics return from the SIETAR Congress in Dublin, we remember some of the highlights?

SIETAR Key Note 400+ People Attended the SIETAR Congress in Dublin, May 2017

With more than 400 attendees it was the biggest event since Granada (when we were joined by the mighty SIETAR USA.) An impressive focus on professionalism and detail delivered a technically advanced event at a top of the range venue – St Pats (Dublin City University) in Ireland has been transformed, enlarged and made relevant, providing an impressive and functional backdrop to the show. With fresh paint, bright colours and a modern social area and the addition of a professional conference organisation crew, this was SIETAR at its slickest, its most efficient and its best.

Special mention must be made of Pari, Barbara and Joe. Their 18 months of hard work, stress, decision-making and perseverance has paid off. Thank you. Thank you. Thank you.

And the 12 volunteers – A great bunch of dynamic and pro active interculturalists working diligently to produce a memorable audience experience and calm the nerves of the presenters, some of whom had never seen a touchscreen interactive whiteboard before!

Whova logo Keeping us in touch

The Whova app assisted in bringing everybody together, warning us of logistical changes and generally connecting people, before the event, during the busy main days and, now, as we go back to our many countries and various other roles.

Lolo Mayer Lolo Mayer moved us with his story

We were lucky with the weather and there were some extraordinary moments to take away. Those who saw Lolo Mayer when he spoke will never forget the present and direct moment when this articulate 9 year old told us of his journey from South Africa to Germany and the reactions the people around him – “different race – same culture”. His honest narrative moved us to tears. A special experience.

Milton Bennett brought along an expert in Mysticism – A ripple of hesitation flickered through the full room. As the modestly cynical crowd began their hypnotic meditation submerging beach balls under water, a new line was crossed in SIETAR experiential learning and most of us came out of the exercise better and wiser practitioners.

A third highlight was Andra and Abbey in their WorldWork Trust session – The facilitation was excellent and the atmosphere was conducive to movement, exchange and a worthy end result for all.

SIETAR Openning Joe Kearns Opens SIETAR Dublin

I must mention the stars of my own film track – Having coerced two local heroes – Dave Walsh and Joe Kearns into attempting culturally relevant and difficult topics, they both more than rose to the challenge – Dave interpreting the cultural significance of “Father Ted” in the context of real events in the Priesthood in Ireland and Joe, with his deep knowledge of Irish and European Viking history, linking this eloquently to the successes and failures of mergers in business and highlighting the choice between cultural domination and cultural integration.

Seitar Crowd SIETARians Deep in Conversation

And a big thank you to everyone for forming a surprisingly large crowd at my Training films clips session – It was rewarding to see so many people getting fully engaged with the subject and the content.

Shock

It would not be a real congress report without one or two negative points to report on. A moan that was heard frequently around the Congress concerned the quality of some presenters when attempting to get their message across. On occasion we seemed to have regressed to pre-Valencia days. Many witnessed poor wordy PowerPoints, over emphasis on research methods vs practical application and a failure by presenters to project, engage or hold their audience’s attention. There were many many TED style talks that were far far removed from the slick professionalism of the real thing. (I will take up the topic of presentation crimes in a separate post next time.)

MariaJicheva Maria Jicheva

The drama of the Congress ended with a moving tribute to one of the pillars of SIETAR – Maria Jicheva who died two years ago. She had run and expanded SIETAR UK and SIETAR Europa with years of hard hard work and used her subtle style of influence to make it the success that is evident today. We heard stories and experienced strong felt emotion remembering her effect upon those who were fortunate enough to spend time in her presence. Maria – We know you are watching over us – The success of the SIETAR Dublin Congress in 2017 is a tribute to you, your values and the volume of work you put in. Thank you.

Where next?

We will see you all in Vienna (Just a GUESS at the next venue…)

Traditional mountain farm in the Alps

The Making of Donald Trump’s Mind

An Opinion Piece by German / American Interculturalist Patrick Schmidt

Back in the “Golden ’fifties”, the world was in awe of the American Way of Life. Elvis Presley, the Fleetwood Cadillac and “from dishwasher to millionaire” all reflected the culture. Fulfilling desires was a perfect response to life’s challenges and the formula quickly spread around the world.

Business Education Group

But this perception has changed radically since Trump’s election. The U.S. is no more seen as a model for the rest of the world, with Donald Trump’s shallow intellect, public bullying, disdain for facts, and nihilistic decision-making in the service of an us-against-them celebration of “America First”.

“America First” means only a certain America. Ironically, it resembles the media images alluded to above — TV from 50 years ago. Blacks, Latinos, Jews, Muslims, immigrants of any kind are virtually invisible, as are homosexuals and anyone else seen as too different to fit in (hippies, socialists, atheists, the handicapped).

Donald Trump personifies a sizable segment of “Middle America”, people who avoid complicated questions, prefer simple answers and some form of instant gratification. This gradually withers the ability to think beyond an elementary — and subjective —worldview. Hence, the preference to bomb the hell out of anybody who doesn’t agree with us rather than spending time reconciling complex problems.

But what have been the cultural factors that created such a self-absorbed, ignorant wannabe showman and allowed him to get to the number one position in American society?

Donald Trump, like myself, learned early that what made the country unique was that it was the “land of the free”. Citizens were free to be and do what they wanted — it was a nation of unlimited opportunities, a beacon for people all over the world, which rebelled against the traditions of the Old World and greeted new ideas with enthusiasm.

One in particular was Jean-Jacques Rousseau’s philosophy that if man decided to believe in the good of others, society would become highly efficient and dynamic because trusting people would eliminate the time-consuming process of doubting and judging. It was exactly what America needed to develop itself; when building a nation, decisions have to be made quickly. “Time is money.”

This simplistic notion of life ignores complexity and nuance and has created the typical American trait of being unsentimental, inherent in a people wishing to break away from the past and march into the unknown. It also paved the way to a certain superficiality in human relations, which magnified itself with increased material prosperity.

Rich natural resources, Yankee ingenuity and shrewdness, few real historical tragedies, and militant individualism, all in the “pursuit of happiness”. It’s no wonder America transformed itself into the most powerful and influential country in the world. The belief that anyone could evolve from “rags to riches” allowed millions of poor immigrants to move up the social ladder. These were the seeds that gave birth to the “happy ending” myth.

This belief, however, sends the childish message that good guys always win and bad guys lose. That’s all fine and dandy for a 10-year-old but when a complicated problem arises, Americans often refuse to see it from every aspect. This is the result of always wanting to believe in the inherent good of everything. When TV was introduced in the 50s, it reinforced this mindset.

By the time Trump hit television in 2004 with his ersatz “reality show”, things were far more cynical. TV had long been used to transform complex issues into superficial images but “The Apprentice” went one step further. It was a Roman circus spectacle for peasants in which a series of victims are humiliated (“You’re fired!”) over the course of a season before one winner is crowned…and given a job. Trump’s audience saw the process like a sports contest, mirroring a simple-minded attitude toward life.

 

Donald_Trump_2013_cropped_more

“The Apprentice” provides us a look at Donald Trump’s idea of reality. (Photo Wikipedia)

Now that he’s in the White House, Trump prefers watching cable TV to reading government reports and meeting with advisers. Not only does he not read newspapers, he gets most of his worldview from Fox News reports, which pander to the people who voted for him.

But how has this numbness to real survival issues come about? Excessive material wealth, technology and consumerism may provide a clue.

At the end of WW II, the U.S. found itself in a unique position in the world — unlike Europe and Asia, its massive production facilities were virtually untouched. It converted its manufacturing potential into peace-time goods and catapulted the country into a consumer paradise of unbelievable dimensions.

Add to this the technological revolution, which has profoundly altered our ways of feeling and thinking. Take the pocket calculator, for example. At first glance, it saves an enormous amount of time and frees you from laborious mental calculations. What we forget is that it leads us one step further toward non-involvement.

The long-term consequences of passively consuming technological goodies (from TV to the iPad) have slowly resulted in a couch-potato lifestyle, exemplified by Homer, star of “The Simpsons”.

Worship for both consumerism and technology creates insecurity by sheltering us from real-life experiences. We notice far too late that our thinking and judgment have gradually diminished. This is clearly noticeable when you meet a person who exclaims “wow” as a reflex but can’t explain why. One gets the feeling that this person doesn’t want to pursue the thought any further and is perhaps unable to communicate in any real depth. A high degree of non-involvement often generates a half-developed personality.

Trump’s rallies, both before his election and since, regularly feature primal chanting and barely-disguised racist themes. Trump’s own speech patterns are similar, as well as the lack of detailed thought. As Ludwig Wittgenstein wrote, “The limits of my language are the limits of my world.”

In the early ‘70s, I already sensed the symptoms of a non-involved lifestyle. Growing up in the southern California, I experienced the era of “sex, drugs and rock ‘n’ roll”, pushed to the extreme. California was engrossed with hedonic “wow” pleasures and far more advanced in material consumerism than the rest of the country.

The Eagles’ song “Hotel California” articulates this perfectly. I’m not saying I didn’t enjoy it, but I knew a society couldn’t last long if its highest goal was only that of continuous pleasure.

Hotelcalifornia.jpg

The Eagles’ worldwide hit describes a consumer society gone amok. (Photo Wikipedia)

Those were the conditions when I left the country at 23 and ended up in Stuttgart by sheer accident. It was such a sharp human contrast — Germans were still recovering from the horrors of WW II and displaying unusually sincere feelings. Human interactions were more real and done with the goal of the betterment of the community. It was like living in the States in the late 1930s as the country was coming out of the Great Depression.

Two generations later, Germany and most other western European countries enjoy a high standard of living but are showing signs of social fatigue, though not to the extent that we see in the U.S.

Each generation of humans has to face circumstances not of its own choosing, where character is measured and spirit is tested. In the last 70 years, the American mindset has embraced an almost magical consumer lifestyle. Many people live a make-believe existence, where real crises can be denied and reality is replaced by a virtual world of memes, tweets, Facebook.

In a fragmented, attention-challenged America, Donald Trump has now become, if not the norm, the President.

Patrick Schmidt Author About the Author – Patrick Schmidt is an intercultural trainer, past President of SIETAR Europa and author of such books as; Understanding American and German Business Cultures (1999) and In Search of Cultural Understanding (2007).

Intercultural Competencies Summer School – Utrecht University, Netherlands with Jackie and Yvonne

21st to 25th August 2017 ( 5 Days) – Share your Dreams

Wharf level night view of Oudegracht canal in the old city centre of Utrecht, Netherlands

Are you interested in working internationally? This course will support you in operating effectively across (international) borders. In the course you will get familiar with theories to understand culture as a concept, cultural differences and you will develop your own intercultural competences. During the course you will reflect on the following four intercultural competences: intercultural sensitivity, intercultural communication, building commitment and managing uncertainty by using the Intercultural Readiness Check©. Additionally you will develop skills, bring these into practice and acquire also insight in your personal behaviour. After this course you will be able to operate more effectively in different contexts

As we all know, performing well in one’s own familiar context or culture doesn’t automatically equal studying or working effectively in an international context and/or in a diverse team. Even though we live and work in an increasingly globalized world, in which we seems to look, sound and think more and more alike, we are faced with deep layers of cultural differences. Navigating these differences and being able to cross bridges requires developing these four intercultural competences: intercultural sensitivity, intercultural communication, building commitment and managing uncertainty.

In this theoretical and highly interactive course you learn how to become more effective by building commitment to cross these differences. In the first place it’s about becoming aware of cultural perspectives and differences. In addition, you learn how to position yourselves in these intercultural dynamics. Also we emphasize on the importance of communicating effectively in an international context whereby many different stakeholders are involved. In this course we approach the concept of intercultural communication not only as communication between people with different nationalities, but also as the interaction between people that may differ in many other, sub-cultural ways, e.g. origin, education, gender, age, sexual orientation. Half way during the course you will bring these competences into practise during the fieldwork exercise outside of the Campus.

With – Jackie van der Kroft, Peter-Ben Smit,  Yvonne van der Pol & Nicole Kienhuis

To register click on the link;

https://www.utrechtsummerschool.nl/?code=C47&type=application

Intercultural Communicative Competence Conference, Prague, 22nd to 23rd June 2017

Prague

Intercultural Communicative Competence Conference, Prague, June 2017

In the highly competitive environment of the globalised world, higher education necessarily faces ever-present challenges such as linguistic and extra-linguistic communication barriers, cultural stereotyping, cross-cultural prejudices, identity conflicts and/or L2 deficiency, which compound the lack of skills to interact successfully. The acquisition of intercultural communicative competence becomes a key professional skill and a primary success factor for university educators, graduates, and researchers in the field, as well as business professionals, international employers, or HR specialists.

Addressing these concerns, the ICCAGE conference will contribute to the on-going debate on intercultural language/ communicative skills, and various innovative teaching and training approaches to ICC including global mobility, intercultural mediation and telecollaboration, and in and out-of classroom methodologies. The conference will offer an opportunity to share/present experience, develop interdisciplinary networks, and foster cooperation by sharing knowledge and best practices essential for further development and innovation.

Presentations will be on…

  • Perspectives on intercultural language learning/teaching

  • Current theories of language and intercultural communication

  • ICC best practices

  • Innovative ICC content, course activities and materials

  • Tellecolaborative practice and research 

  • Trans-national mobilities

    The conference is free for registered participants thanks to the funding by the Erasmus+ KA2 Programme No 2015-1-CZ01-KA203-013992.

    The conference is held under the auspices of prof. Ing. Petr Konvalinka, CSc, Rector of the Czech Technical University in Prague, and doc. Ing. Lenka Švecová, PhD, Director of MIAS School of Business and Interdisciplinary Studies, Czech Technical University in Prague. Contact: Contact: iccage.conference2017@muvs.svut.cz 

Presentation Disasters and 5 tips to help YOU not make them by Matthew Hill

 

Plug into the audience and let the electricity flow

The gap between a person’s brain, intellect and expertise and their ability to communicate even a small part of this wisdom to an audience can be wider than the Grand Canyon. I remember meeting one of the deepest thinkers on educating people that the UK has ever produced. He was also one of the worst public speakers an audience has ever had to endure. This irony continues to buzz around my mind.

Below are 5 ideas that you can apply to make sure no one says about YOU, “They seem to really know their stuff. It’s a pity their attempt to convey it to the audience is a total failure!”

Smiling newscaster during broadcasting. And here is the news…

  1. It’s not about you – whilst you are the star, standing under the light, mic in hand and dressed to kill, the point of the presentation is to align your information and message to the desired outcomes of the majority of your audience.

Useful questions before you present might be, “What is their level of knowledge?” “What do they expect today?” “What do they want from this session?” And, finally, “What do they really need?”

Before you write a word of your presentation, ask these questions and be mindful of the answers. Also implied in their response is bonus information – What they absolutely DON’T want you to speak about.

Verschiedene Portraits einer blonden Frau

  1. First impressions last – I once tripped over on a stage in Milan in the style of Charlie Chaplin and raised an embarrassingly large laugh from the audience. Unfortunately that was not my intention and things did not flow smoothly from that point on.

An audience will have read your profile and possibly check you out on LinkedIn. They are making an active and tough judgment of you based on your physical appearance. If you are scruffy, ill-prepared to deal with technology, hesitant and showing non-verbal signs of stress, anxiety and fear it is no wonder that the audience will disengage from your private greatness and let their minds wonder to other topics (probably sex and shopping.)

What does it take to make a fantastic first impression?

Dressing one level smarter than your audience, dry cleaning your dark suit, investing in a decent haircut, considering replacing your glasses with contact lenses, practicing Amy Cuddy’s power poses and firing your BIG GUNS first. All of these represent a good start.

Seat on fire

  1. Pleasure or pain? Related to 2. The audience will amalgamate all of the information you are consciously and unconsciously broadcasting and rank you on two exclusive scales.

Power and dominance – your tone, stern look, square shoulders, booming voice and content of doom laden scenarios and facts may give you an impressively high dominance score. Is that what you want?

Likable and trustworthy – A high score on the opposite scale is achieved by displaying charisma, charm, humour, self-deprecation, honesty, integrity and demonstrating your ethical values to the audiences.

Only you can decide which scale is more appropriate your next presentation – Is it time to practice non-verbal charm in the mirror or to rev up your sergeant major impression?

bubble of communication

  1. Words Words Words With everything you say you are either engaging more with the audience or distancing them. You may think that filling your presentation with intellectual complexity, esoteric jargon and obfuscating argot will do the job. Wrong – The simpler you are the more you will connect with the audience and the more they will buy what you are selling.

Speed trumps caution

Many presentation coaches warn that excessive speed of presentation will be perceived negatively. This is not the case (with the caveat that you need an audience speaking the same language as you.) As long as you are clear and loud enough your audience will be taken away by the speed at which you deliver your wisdom. Unlike complexity, speed is perceived as a sign of intelligence.

Fluent slick and smooth

Unsurprisingly, a smooth radio delivery will impress an audience. On occasions it will increase your ratings even when you are having an off day, your brain is addled with tiredness or your mind can only manage to operate at half power.

Listening. “Tell me more”

  1. Everyone loves a story – Every presentation coach is asked what is the best structure for delivering a presentation. It can be a best man speech, a professor’s keynote address at a conference or thanking people at your retirement do. The best way to package information is to give it a familiar dramatic structure – beginning, middle and end, a “V” structure – unleashing tragic chapters that shock your audience followed by an inspiring twist and uplifting ending, or a WW structure like a Dr. Martin Luther King speech that repeatedly takes the audience from the difficult present to a better envisioned future.

Men don’t like emotion.

Whilst there are some coal mining villages where men can only cry if they are one kilometer underground, most humans, irrespective of gender, enjoy having their feelings taken for a spin. It is diverting and stimulating and always will be.

Human Rights

Please respect the human right of your audience not to be bored within an inch of their life. Practice practice practice until you are fluent and can lose yourself in a story that entertains even you, the speaker.

And if you are not a natural comedian, a presentation is not the place to begin your new stand-up career.

Good luck with the next presentation. I hope you WOW the audience and they give you a standing ovation.

Senior Sales and Culture Trainer Matthew Hill

Matthew Hill

Matthew Hill is an Intercultural Trainer, Author, Speaker and Coach working with international audiences to help them uncover their deeper potential and shine in public.

What can YOU do at the SIETAR Congress to change your life?

A Guide to the European Intercultural Event of the Year by Matthew Hill     1, Meeting people With up to 360 people attending the SIETAR Congress in Dublin later in May, There is no better opportunity this year to … Continue reading