Are You Just Too Busy? And is it Good Busy or Bad Busy?

When would NOW be a good time to start your personal Trainer / Coach / Academic / Student – Time / Work Quality revolution?

  1. The Good Busy test. How much of the following (honestly) applies to you?

“I am Good Busy. My schedule is packed with exciting trips and assignments taking place in desirable locations, working with and for kind, progressive and generous clients who seem to understand me, appreciate me and, specifically, understand my worth to them.

Effective Time Management

They provide a stimulating brief that I am excited to get my teeth into. The work has plenty of variety, suits my strengths and allows me to be fully expressed, in the zone and at my best as I execute the work that I love.”

Have we described your life perfectly? Or, the one that you wish to have in 2018?

  1. The Bad Busy test. When I am not filling in or scanning endless administrative forms, I seem to be trapped in other unpaid, repetitive and unrewarding chores. Either that or I feel duty bound to travel and fulfil my Mephistophelean contract of vast acres of underpaid, boiler plate assignments in grubby locations with cheap accommodation for an unappreciative audience that would far rather be anywhere else than there. My clients are Monolith factory sweatshops that deploy above average people to perform stressful, complicated and disjointed work for little result beyond task completion, urgency and the avoidance of an escalation that sparks the harsh tongue of a similarly stressed supervisor hovering above them, micromanaging the process.

Both 1. & 2. are, of course, an exaggeration. The point of showing you the above two paragraphs is to get you to feel something and recognise elements of WHAT YOU WANT and what you are stuck with and wish to ESCAPE.

The Symptoms –

*Does your heart race or sink when a new work order comes in?

*Do you ever feel ill or experience a mild panic attack on the way to work?

*Do you feel low on Sunday and drink too much on a Friday evening alongside your equally disenchanted colleagues?

*Has your description of what you do become more cynical when are asked about it socially?

What needs to change in 2018?

  1. Audit. I am often asked what is the key to happiness when in the middle of the upheaval of changing country and one thing I learnt years ago is that externally enforced relocation, reassignment or revolution is the perfect time to take stock of your situation and ask some profound questions of yourself…

*Who were you when you set out in the world of work?

*Are you still that person?

*What do you want your day job to be in 5 year’s time?

*What do you want your legacy / eulogy to be?

*What do you enjoy most in your work?

*What activity fills you with dread?

*Are you healthy / happy / fulfilled?

*Are you EARNING what you are worth?

*Is the output of your work good, neutral or evil?

And

*Are you giving out something via your job that is adding value to the broader human experience?

What can you Do?

  • Say “No!” – The breakthrough moment came for me working as a freelance trainer and coach many years ago when I started saying no to discounted work, unfulfilling assignments, crappy locations, unprepared clients and work that was meaningless, harmful or just a tick box exercise for a corporate customer.

    Better fees

    “No!”

Instantly my life improved. I felt rebellious, free and more in control of my content, my audience and my outcomes. My income went up, my spare time went up, my boredom, stress and frustration levels went down.

My question became, “Why didn’t I do this earlier?”

Upgrade Everything – If you increase the quality of every little thing you work on and create something whole that is exceptional, people will notice, your brand will become REMARKABLE and your place in the world will change.

+How can you turbo charge your product?

+What will take your service levels to a place that commands a premium price?

+How can you find the courage to ask for an OUTRAGEOUS fee and keep a straight face?

+How can you create a niche that you will own, dominate and FILL with value?

+How can you spend your time being Fully Expressed, utilising your value and being totally connected to your client, their objectives and your transformational talents?

Excited woman working at desk in office. Using antistress ball.

Conclusion – You get the life you tolerate, so maybe it is time to take action and raise your standards.

Action

If you have been affected by this blog post and want to start your year with a bang – Do feel free to drop me a line and we can have a 5-minute conversation. I would like to hear your story.

Matthew Hill culture trainer 07540659995

Call Matthew

Thanks and “bon chance” for 2018.

 

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Cultural Risk Management Part III by Glen Burridge

Just how serious is it?

I’ve previously said there is a risk in our world that, by virtue of its very pervasiveness, we are more blind-sided to than any other. It threatens us with the most terrifying consequences if we do not respect it and, yet, if we harness its power, it can be an accelerator towards our greatest riches: It is that of Cultural Risk.

Assumption No. 2:

“Even if it exists, there is nothing to be done about it….”

This the biggest stumbling block we face and many people never get beyond this point.

This failure to see a solution is best explained by what can be ascribed to a malaise in both the Cultural and Risk fields.

Perhaps the question would be better re-framed:

“Why is the knowledge that exists to tackle it not being deployed more effectively?”

There are after all not one, but two fields of expertise meant to be dealing with this.

Let’s start with a simple representation of broadly pretty much any activity human beings engage in:

At the heart of this view lie two inescapable elements:

  1. What drives how groups of people behave: “Culture” (the shape of their collective motivations)
  2. What people do for the results they want: How they judge the benefits against the “Risk” (ending up in a desirable place in the range of possible futures)

    Glen Burridge Cultural Risk Model

    Cultural Risk Model

Why the intercultural signal has been lost

The field of intercultural studies should be a coherent whole, but isn’t. This is a deep irony as much as it is a tragedy.

Originally born of the need for anthropologists to make sense of “exotic” cultures that were cut from cloth very different from their own, the study of the ethnic or national dimension of inter-cultural relations carries with it a genuine, and life-affirming curiosity to explain, reconcile and improve relations between communities, whether they be tribes, regions, nations or even global blocs. Its remit can be said to range from the village green to the UN.

Equally, there have been various attempts at understanding the way assemblages of people work together as organisations since the 19th Century. Driven by a far more prosaic imperative of effectiveness, it reaches to understand the same dynamic of how people can work better together, whether it is in the name of financial profitability, optimising supply chains, guarding reputations or simply completing a mission.

Despite tackling many of the same material questions about human collective behaviour, these two perspectives remain unreconciled; the latter may not even be aware – let alone, seek co-operation with the first – with protagonists finding themselves having to delve into psychology, business studies, sociology, applied linguistics and communications for answers.

The only potential touch-point you’re likely to find is within international management studies, where the interface of culture is all but inevitable, but this is a niche. Pick up a publication from the two sides of the cultural coin and expect little overlap in thinkers.

In recent times, a third dimension has taken on a consequence all of its own, due to the ability for the global community to talk to and between itself. These are the self-identifying and potentially ephemeral cultures (manifesting, as they do, often in digital form) of networks. If there is one global social activity that perhaps defines our current time, it could arguably be this one phenomenon.

This fracture is at the heart of why we do not see our most pressing questions of the day framed in intercultural terms. There is no shortage of expertise or technique. It’s that the brand is simply too weak.

If you want a perspective on what the intercultural can offer and Glen’s own take on what holds it back, see his 2014 presentation slide deck from the Dialogin international management conference in Konstance here:

http://glenburridge.com/what-constrains-the-impact-of-cross-cultural-thinking-on-global-leadership-a-consultants-view-2/

Management’s nasty secret: It too easily forgets all risk is human…

The fundamental issue that has still yet to fully dawn on many organisations is that their greatest risk has always been and always will be human. No technology or opaque algorithm is going to change that anytime soon.

“All aircraft accidents are human factors accidents”

Captain Dan Marino, International Civil Aviation Organisation – pioneer of human factors in aviation safety

We are reluctant to contemplate the role of our own Human Factor in the vulnerabilities of a given situation. The complexity of our world and the challenges we create for ourselves mean this reticence to consider the risk we create from our own collective psychology is no longer tenable. The wonders of neuroscience, probability theory and data visualisation have also marched too far for any more excuses.

Now, some subjects are so huge and the issues so pressing, they require a whole new literature and approach. For the most eloquent raising of the warning flag on the way the spectre of uncertainty is handled by organisations, look no further than Douglas Hubbard’s brilliant The Failure of Risk Management. Otherwise, follow Alexei Sidorenko on LinkedIn, who posts almost daily on this theme.

In short, what’s gone wrong with the classic manifestation of “risk management” as we understand it today is that it is shot through with our own fallibility – to the point of its own self-destruction. We need to couple our stunning abilities to numerically model a sweep of possible outcomes and their probabilities with the Human Factor. Only then can we hope to provide the best chance for quality decisions and a far more realistic and resilient vision on the true uncertainty we are facing – from which threats will surge or benefits develop.

As we’ve moved into the 21st Century, a whole new field has become dedicated to this very task, born out of the lessons of behavioural economics and social psychology, namely Decision Science, a topic I will no doubt return to, since it is our greatest hope for a vehicle to resolve this.

Cultural risk management as a trade

The other good news is that the two most fundamental applications of cultural risk management happen to have been foundations of our global society for thousands of years. So much so, we can be forgiven to taking them for granted: They are the relationships we form with each other through diplomacy and through trade.

The art of finding a mutually agreeable solution between multiple sources of power must rank among the oldest three professions (even if others commonly are accorded the epithet!) and the fate of everything from individuals to, at times, the entire human civilisation has hung on its success.

Without functioning diplomatic relations, you do not have much of a basis for society-level stability, the ability to assure safety nor to progress through exchanging ideas and material objects with other groups. There’s a very close and immediately acting correlation between lack of diplomatic effectiveness and anarchy.

The first place to look for mastery of this art is, therefore, among the great diplomatic successes of history, sometimes which are acts by single individuals. And, then, to look, by extension, at those who seem to have an uncanny ability to reach out to many groups, either with ideas or products.

Stripped back to its elemental, cultural evolution comes down to the (sense of…) distance between parties and whether they have anything which the other feels is of value, whether that be material, knowledge or even an idea. This was true in the hundreds of thousands of years when we were not much more than a clever pack of apes eking out an existence, as it is now when a quantum scientist, salesperson or political commentator speaks to a collaborator, customer or journalist on the other side of the planet. We might wrap it all in cultural artefacts like research funding, capital and network analysis, but the essential dynamic is just the same as it was on that river crossing, tundra or forest clearing back in our earliest days.

About the Author – Glen Burridge is a management consultant who’s come to the conclusion that intercultural risk is the greatest threat and opportunity lurking in all we do. To handle it, we need to think of culture as multi-faceted, ever-present and a context for every decision we ever make.

Contact Glen at glen@glenburridge.com 

#culturalrisk #riskmanagement #humanfactors #intercultural #crosscultural #management #risk

How do Chinese millennials travel differently? – By Felicia Schwartz

The world is changing

Chinese Millenials are defining travel as they account for nearly 60% of all outbound travelers and 93% of them consider traveling an important part of their identity. Millenials’ travel patterns are a reflection of who they are as a specific demographic group, different to their more conservative and thrifty elders ; They are more ‘hedonistic’ in their willingness to spend money to indulge and pamper themselves and slightly less price sensitive. They are looking for meaningful, adventurous and exciting experiences. (GFK)

Chinese Millenials

International trips are predicted to rise by 25% over the next three years, while adventure trip, polar expeditions, and road trip travels are predicted to increase by 52%, 38%, and 75%, respectively. At present one in eight tourists to Antarctica is Chinese while Finland’s Lapland region last year recorded a record 92 % rise in overnight stays by Chinese visitors. Meanwhile Chinese demand for adventure travel is causing a shortage of skydiving instructors in New Zealand. Other adventures that Millenial independent travellers are interested in include zip-lining over Volcanos, riding in a hot air balloon, abseiling or caving, and tubing, water sledging or river surfing are top on the aquatic wish list (designhotpot.com)

 They are increasingly independent in their travels ; the 25-35 years olds tend to be semi independent ; traveling several times a year and planning some organized programs while keeping overall independent, 20 – 25 years olds travel by themselves and are open-minded about staying in hotels that might not cater for their specific cultural needs. The youngest contingent (18-20 years old) are willing to stay at hostels and backpacker-type accommodations. There is a growing search in this age group for “authenticity” and local experiences as they travel and discover the world.

They are hyper connected ; Young Chinese travelers are digitally savvy and highly involved in sharing experiences on social media platforms. 50% use travel booking sites (the three most popular being Ctrip, Qunar, and Tuniu) and they rely on review sites when planning their travels. When at their destination, WiFi is a key amenity for 63% of Chinese millennials surveyed and for 70% of 18 to 20-year-olds.

However, with all their differences. Millenials still need to be seen through the wider lense of the Chinese traveller. First of all, Chinese do travel more often than others in groups of 2 or even 3 generations. Cruise liners, for example, typically have to contend with Chinese guests that span several generations. This is when it becomes handy to focus on communalities such as food predilection and other dining habits as well as the ubiquitous love of shopping,

While nature and hiking as well as culture are on the rise as a travel motivation, amongst millenials, “good shopping experience “ still comes in third place as an overall reason to choose a destination.

It is also worth noting that the Eastern concept of service and hospitality is more hierarchical and service focused than it is in our Western egalitarian societies. In general, Chinese travellers do not really like to rough it. According to tour operators in Africa, while some Chinese travellers clamour for walking and canoeing safaris and request sleep-outs under the stars, mostly Chinese clients prioritize staying in comfortable accommodations, having the flexibility to choose if and when to go on an activity.

And just as Chinese millenials conform to certain wider Chinese cultural norms at the macro level, they also divide into specific sub groups when taken under the micro loop.

Author Profile – Felicia Schwartz

Felicia Schwartz

Felicia has pursued an international career in branding working for global communication agencies such as Ogilvy and Dentsu. Her work took her from her native Austria to France, the U.S. and eventually to China, where she spent 13 years and specialized in strategic planning and consumer insights.

Currently based in London, Felicia helps brands and companies understand the Chinese consumer through cultural insight research and achieve effective business objectives through cross-cultural intelligence training. She has worked extensively with HR teams, delivered business skills courses as well as global mobility workshops including to youth. She has experience across a number of sectors such as automobile, luxury, cosmetics, retail and fast moving consumer goods.

She counts the UKTI, EDF Energy, OpenJaw technologies, Jaguar-LandRover, Renault-Nissan, Valeo, Bayer, GSK, Bicester village, Publicis Advertising, AURA and the IPA (Institute of Practitioners for Advertising) amongst her clients.

 Felicia is a graduate with Dean’s list merits, from Duke University in North Carolina, USA. Felicia then obtained her Master’s degree from Sciences Po, the prestigious Institute of Political Science in Paris, France.

She speaks fluent German, English, French and Mandarin Chinese.

 

Your automatic pilot, an intercultural minefield – An opinion piece by Yvonne van der Pol

It’s the psychology, stupid!

– you could say after reading the World Development Report 2015: Mind, Society and Behavior, in which great attention was paid to the psychological and social aspects of human behaviour. One revealing response to it was: “Experts, policy makers and professionals should be fully aware that they, too, form part of social and cultural influences. Their way of thinking is, in fact, automatic”.

Who is pushing the buttons?

That is a reaction with a far-reaching impact. The real issue is that we, given the nature of that automatic character, seldom stop to think about it. Do we not all think of ourselves as being rational, genuine and analytical professionals? For part of the time, that is definitely the case, but we are running much more on auto-pilot than we realise or would care to admit. Our brains have been programmed so that we, in our daily lives, quickly and automatically react to familiar patterns: our intuitive mind. The other part, the reflective mind, just hobbles along somewhere behind. Hence, small things suddenly seem to be of intercultural importance, which can lead to some particularly surprising interpretations and maybe even a few interesting twists and turns along the way.

Reflections on Intercultural Craftmanship Yvonne’s new book

Insignificant actions

Now, I randomly take a look at a typical day in the life of a German professional on a business trip to Ghana, who completely automatically:

  • gets in to the front seat beside the taxi driver, chit-chats with him and, in doing so, asks a lot of questions
  • waves to an old acquaintance, but tells the driver to keep going, because he is, after all, on the way to his next appointment
  • informally addresses his older, Ghanian friend and colleague by his first name in the presence of others
  • vents his opinions freely during a meeting
  • after dinner with his new business partners in the evening, wants to return to the hotel early so he can check his e-mail.

And here is the intercultural harvest of the day:

  • the driver asks himself, with fear and trepidation, what the underlying message was from this senior German representative, but it almost certainly will not be a positive one. “He does not sit in the back as he should, but instead, he sits beside me (causing me embarrassment, my status as a driver is at risk). He asks me too many questions (what does he want from me?)”.
  • the acquaintance, who was only briefly waved at, wonders to himself what is happening: “We have not seen each other for ages, yet he just drives on! What have I done wrong? There must be something seriously wrong, or else he would have stopped”.
  • the older, Ghanian compatriot, with whom he indeed has a good bond, takes offence at the fact that he was not addressed more respectfully, whilst in the company of his colleagues.
  • the members of his new partner-organisation is somewhat shocked by his open and frank opinions, as they are only trying their best to successfully work together towards a better future, thus suddenly getting an emotional knock-back in their confidence, in him, and in their working relationship as a whole. “Ownership and collaboration were the starting points? His strong opinions probably represent the wider vision of the organisation back in Germany. How do we proceed now, if there is no room left for us, if the harmony between us has been so disrupted? Do they even trust us?”
  • the aforementioned partners are unpleasantly surprised after their successful business dinner has finished, when they suddenly see he is already standing up to leave the table, as he clearly has no time to spare to stick around and work on their mutual relationship on a more sociable level. They get the feeling, “E-mails are more important than we are”, and so, their confidence takes another hit.

Social automatic pilot

The problem with our intuitive mind is that it is very rapid. Before you know it, you have already put your foot in it. Why? Because from a young age, you have primarily learned this behaviour subconsciously. It is a social automatic pilot that works on the basis of recognising patterns you have previously encountered. But take note: cultural patterns from your context, and not per definition from more unusual environments. And therein lies the issue: in a different cultural context, you actually have to think first before you act. Moreover, precisely about those minute details, because they can have totally unexpected and far-reaching consequences. Consequences including those like the perception of other people with regards to your intentions, what you think, what you want, how you view the situation and if you can be trusted. And not only you as an individual, but also, especially, if you are representing your organisation and even your country.

Your routines under a magnifying glass

Reflecting on your own auto-pilot is the only way to avoid the intercultural minefield. And that requires a ‘mindful’ approach: being in touch with yourself, and with the world around you. Carefully observing signals and actively listening are crucial to this process. Only then will you be able to respond quickly and adequately, possibly completely differently to how you otherwise may have reacted automatically. You will quickly see how interesting that becomes!

Blog © Yvonne van der Pol (2017) Reflections on Intercultural Craftsmanship

Her book Reflections on Intercultural Craftsmanship is available on Amazon

https://www.amazon.com/Reflections-Intercultural-Craftsmanship-Yvonne-van/dp/9402168419/ref=sr_1_1?ie=UTF8&qid=1510829993&sr=8-1&keywords=yvonne+van+der+pol&dpID=51txOkfWOLL&preST=_SY291_BO1,204,203,200_QL40_&dpSrc=srch

AND THERE’S MORE…

Train-the-trainer Programme Mind, Brain and Culture 22-24 February 2018

The field of cognitive neuroscience is literally revolutionizing our understanding of culture and mind, and it creates challenges and opportunities for intercultural trainers and educators as the paradigms shift. In close cooperation with Joseph Shaules, author of the Intercultural Mind, and intercultural colleague Matthieu Kollig, we organize a train-the-trainer programme Mind, Brain and Culture. We will introduce new research in culture and cognition that can inform intercultural training and education. We are going to reexamine basic concepts from this new perspective, including: definitions of culture, cultural difference, bias, language and culture, culture and identity. And of course, we will transfer and apply these new concepts to your specific training context.

This train the trainer course is a blended course. The 2-day seminar will be organized from Thursday evening February 22 until Saturday afternoon February 24, 2018 in Burg Reichenstein Germany. Mid-January we start with 4 weeks online learning and cooperating. Half of the places are already taken. If you like to know more, download the flyer at http://bit.ly/T4T-InterculturalMind or contact us directly at ws.interculturalmind@globalpilots.de

Yvonne van der Pol

Book Review – The Reentry Relaunch Roadmap. Author – Cate Brubaker

Review written by Interculturalist, Julie L. Parenteau

C.S. Lewis once stated that “There are far, far better things ahead than any we leave behind.” I can’t think of a more positive way to start a book on re-entering your native culture after being gone for an extended period of time.

Home, however you might define it, is never the same. Many people struggle with going back, longing for what they had abroad, but Lewis’s words remind us that looking ahead is far better than dwelling on the past.

ReEntry-Relaunch-Roadmap-V1-Cover-01

 

 

To read the whole review – go to; http://smallplanetstudio.com/three-awesome-strategies-supporting-study-abroad-students-re-entry/

Reviewer Profile – Julie Parenteau is an interculturalist teaching and training expatriates and local employees to thrive culturally and linguistically in Puerto Rico,

Julie Parenteau

With more than a decade of experience spanning intercultural training and education, teaching English and Spanish, and helping dozens of expatriates adjust to living in Puerto Rico, Dr. Parenteau knows what it takes to build communication bridges between cultures and engage students and faculty in critical discourse surrounding social justice and diversity and inclusion issues. As Director of Global Perceptions, Dr. Parenteau is committed to designing curriculum and training programs that foster cultural awareness and global citizenship in Puerto Rico and beyond. When she is not hard at work, you can find her working in her garden, playing with her rescue dogs or doing some beachfront reading. Connect with her via Twitter @relocationpr or @drjparenteau.

Independent Trainers – To Do List in 2017 for Success in 2018 – For Greater Revenue Growth

**16 Must Do Action for more days, higher fees and better clients

Recently, I compared notes with a returning Independent Trainer coming back to the UK and we talked about what you need to do to get back into circulation, get meaningful engagement with L&D decision makers and to generate more days, charge higher fees and make more money.

Here is a list of 16 essentials that will make up your 2017 To Do List! – Deadline – Christmas Morning!!

CTA Call to Action

To Do List 2017 for an amazing 2018

  1. Quality Photo Portrait – No, the cropped photo of you at a wedding with shoulders and handbags all around you is not going to get you to your £2,500 daily training rate. – Take the time to find an amazing photographer who is going to produce a professional picture of you that will build and support your premium brand.My beautiful smile
  2. Business Name – And don’t panic – if you have registered something awful, you can re-brand using your blog or website as something more sexy, catchy and searchable – remember – your company name is unlikely to attract any new enquiries via a Google search if it is all about you, as this will not be about your service or fit the customer’s search request.

Take the time to brainstorm over many pages and take an hour or two to do this and come up with 100+ ideas that could work. Don’t edit as you go – just vomit ink on the page!

Now pick the best combination of your words, make sure the final result is not taken in your own country and quickly secure the domain name for yourself. Job done.

  1. Business Card – Go up market, don’t put a fax number on it – It is not 1995. You do not need your postal address either. This is 2017.

And what about a strap line – Who do you help? What is THEIR outcome? Be creative.

  1. Deal Sheet – Who have you worked with? And what have you done with them? Some corporate customers will give you permission to use their name and even provide testimonials, endorsements and references that can really help you, so go for it. Some will not. And some are rather precious about their brand, so do be careful and NEVER break copyright laws – They are a venue generator for ambulance chasing lawyers. You can avoid trouble by putting all of their logos on a PowerPoint page, printing it out and taking it to meetings. When you flash this rich and colourful page in front of a decision maker, they will be impressed by the variety and depth of your contacts and will trust you more as a result.
  2. Professional Profile – Why not slip a bit of sales cleverness in here. Give yourself a strap line – “Regarded as the best X in country Y”, or put a verb in play – “Matthew helps Independent Trainers to maximise their revenues by providing Z.” Add a little about your core offering, prizes won, books published, key differentiators and a major customer name or two to really make this document work for you.
  3. Posts – I still encounter people who have yet to publish articles on social media. This is a big missed opportunity for them – A social media post is a flashing beacon of light illuminating your existence in the darkness of competition, short decision maker attention spans and shiny object distractions.

To start, simply think of the decision makers in your field and where their pain lies. What problem do they want you to solve? What do they want you to deliver? How do they want you to deliver it? These are the posts that you must be thinking about, drafting, improving. And then get it edited by someone good. And…put them out to LinkedIn groups, Facebook groups and on your website / blog site as well.

And,

6a.Tag, tag, tag & tag – That is the magic way for your posts to live on forever and continue to do the marketing for you, even when you are sleeping.

Vector speedometer scale

Turbo Tag Your Posts

  1. Logo – It does not cost a fortune to get a cracking logo that will be visually appealing, high in impact and help key contacts to like you and remember you. Take some time to brief the agency on your requirement. What is your persona? What is your delivery style? What do you represent? What is your promise? Who are you target market – your avatar? And, what is UNIQUE about you?
  2. Course Outlines – In olden times, when dinosaurs roamed the earth, it was OK to put out the most boring copy imaginable and get away with it. Surprise surprise.

Things have changed.

Now we need a punchy title employing corporate world language and the benefits to be gained by attending delegates. The content should be in short blocks with a subtitle, exercises and the educational outcome for the participants clearly stated. In modern times, this outline is selling you. Let your outline super-copy do some of the heavy lifting in convincing your prospect to pick up the phone and bring you in for a cosy briefing chat.

  1. Exercises – Theory is so last millennium. The current trend is towards dynamic action based learning with full delegate inclusion – sweat, board markers and tears.

Include plenty of decision making, discussion, physical movement and innovation in your bag of tricks. If your training does not wow the crowd, you will be a one time, one hit, “I wonder what happened there?” trainer.

  1. Model – You have got to have a model. I have the Matthew 5 M’s for Accelerated Business Growth Model, and the Consultative Selling 13 Pillars. They give credibility, a framework for delegates to help them implement your brilliant ideas and a differentiator to set you apart from all the other trainers and coaches knocking on the decision maker’s door.

    A Model Will Generate Cash

  2. Blog Site / Website – I see so many people proudly unveil their expensive semi – animated websites as they confidently assume that a brochure site will heat up the phone and pay their rent next year. It will NOT. Isolated websites can no longer compete with blog sites where the SEO is instant and connected. You need a WordPress blog site to take off and get customers, along with a stream of high quality, original material in the form of blog posts and other products (more in a moment) that are tagged, tagged & tagged to bring you new traffic that is pre-qualified and ready to be warmed by your words of wisdom.
  3. Repurposing your content – PRODUCTS – This is the single most neglected area for Independent Trainers wishing to grab more days next year. They are missing the better fees, the hungry corporate customers and important opportunities for expansion.

I mean, how hard is it to read your best post into your smart phone to create a podcast? Today, there is no excuse – I started Podcasting in 2007 and it was a major technological challenge to get them rendered and uploaded on to the decent podcast sites. And, sometimes, it cost money to do so as well!!!

  1. Make a FILM – If you have got a nosebleed just thinking about recording the sound of your own voice, then you will probably pass out at my next suggestion…

When you add Camtasia (PC) or Screenflow (Mac) to your computer, you can record over your PowerPoint slide deck to create an MP4 film – This is the future. Films are it. Films are what people want – You can add them to your training. You can add them to your marketing and you can add them to your social media to really bring up your marketing game to a competitive level.

  1. Show Reel – When you have made enough films and have purchased your Hey Mic to record your live speeches, you can then paste together the best of your output to make an outstanding and memorable training show reel to wow all that see it. You can send this to corporations, agencies and speaker agencies as well. You will officially be playing in the big leagues.
  2. Key Note Speech – If you seriously want to move your fee levels up from discounted subcontractor rates to the main professional independent tier, then you need to turn your training experience, your life experience, your persona and your model into a Key Note Speech.

    A Key Note will get them Storming The Stage…

This will be something persuasive, charismatic, fact filled and moving. And, it will set you apart from the also trained, the theory pedlars and the chaff.

Use minimal visuals – stunning pictures work well, a bit of punchy music and, “Meet the audience where they are” with your content, technical detail and pitch level.

And,

Record all your speeches for feedback and improvement purposes as well as to bulk out your show reel.

  1. Webinars – What do you get when you put your films, keynote speeches, products, models and charisma into a live show? A mind blowing webinar that acts as an unbeatable demonstration vehicle for all those people who are a little too far away to meet and warm up with a lunch.

Think of this as 3 months marketing achieved in 60 minutes.

Essential for your webinar is to get interaction, to have real decision makers at the other end and to put your best work into producing something lively, interactive and value packed.

That’s it – Your Things To Do list for the rest of 2017 – And the incentive? If you get started, keep going with persistence and focus, you will enjoy more training days, with better paying clients, more interesting delegates and you will end the year with a smile on your face, a pot full of cash and a fist full of great testimonials saying that you are an AMAZING Independent Trainer.

Need help to get started? How far down the list did you get when you switched from, “Done that!” to “Oh, I’d better do that”?

If you need some help, support or advice please do feel free to E Mail Matthew at; matthew.hill@hillnetworks.com

Wishing You – May every training day you deliver in 2018 leave you happy, richer and more fulfilled through delivering great wisdom with great value to a fully appreciative audience who then clamour to have you back again.

And. All the best with your To Do List in 2017.

 

About the Author – Matthew Hill provides coaching and courses for Independent Trainers wishing to build their brand and IP, up their marketing game, deliver effective independent content and enter the big leagues when it comes to compensation and client acquisition. He has worked in 30 countries and worked with people representing 80 nationalities. This year he wrote his 4th book – Going for Growth in 2017.

 

New Webinar – Marketing to Get More Training Days with Less Hassle and No Hustle

Or, “I am now an Good Independent Trainer – So, What Do I Do To Get More Days And At A Better Rate?”

You are passionate about helping people resolve their issues and learn to help themselves. You have accumulated hard won experience and realised your dream of becoming an effective independent trainer. So –

– How will you now build your independent trainer or coach business?

– How will you network to grow your list of useful and high value contacts? And,

– How will you get your name and message out their using Social Media to generate qualified and appropriate interest in your independent training and coaching services?

VIP - Very important person - gold 3D render on the wall background with soft shadow.

“Hello, I am independent trainer…”

Fear – You dread the idea of becoming an isolated star trainer with next to no clients – unwittingly keeping all your much needed talent away from individuals in need who could easily benefit from your experience.

Wish – You know what you dream of;

– To receive warm enquiries from people who ALREADY know who you are, respect what you stand for and are willing to pay a premium to use your independent training services because they work.

– You wish to spend less time hustling for business and more time in the flow – conducting successful group and individual training and coaching sessions.

Action – Join Our Webinar – Marketing to Get More Training Days with Less Hassle and No Hustle;

https://attendee.gotowebinar.com/register/4966134869096242435

In this 1 hour and 20 minute high energy, content rich and interactive web based seminar, we will cover the 3 areas you need to invest in if your Independent Training and Coaching service is to grow;

Notepad with word marketing concept and glasses

1) Activity – Remember – No effort – No outcome. We will show you where many new independent trainers and coaches go wrong (and reveal the worst crime of all), and list the strategies, tactics and moves you must make in order to succeed.

2) Organisation – Building your identity and passion-based professional BRAND by marketing like a pro and learning the structures and processes required.

Most people fail with their own attempts or give up before they have built a complete Brand. We will show you where NOT to waste your time and where you need laser focus to generate engagement (its all about getting to the higher levels of engagement.) And, you will learn to build IP assets / informational products using your knowledge, qualifications and experience. Informational products that stand out from the crowd; gain you a reputation as an expert and command attention on Social Media, even as you sleep.

3) Dynamism – We will shake you from your current state of cultural modesty (“I couldn’t possibly do that”) to having you OWN your personal experiences and articulating your deal sheet of past victories in a media friendly way that generates results – incoming warm enquiries. We will make high-octane networking a reality for you and give you solid marketing ideas. They will work for you and you will have the chance to access the step-by-step process that takes you from “I don’t know how to do that” to, “I have just completed my amazing product, pitch or plan.”

Super businessman flying over a city

AAWWEESSSOOMMEE

Take Away – By the end of this informative webinar you will be given at least 3 effective marketing tactics to work on. When you implement them you will benefit from their proven power. And, we will give you the chance to acquire our Independent Trainer Growth Bundle to guide you along the sure and enjoyable path to informational products, a professional identity, an effective brand, positive networking and the generation of valid incoming mediation enquiries.

It’s not for everybody.

We want to speak with the people who will get the most benefit from the webinar so, please do NOT join if you;

– Don’t have a sense of fun and adventure

– Have zero intention of investing in yourself to grow your independent trainer service business

– Possess a closed mind when it comes copywriting and social media. Or,

– Think that clients will find you by magic and telepathy so none of this is necessary

Still reading? Good.

No Cost – There is no fee for attending the webinar and there are limited places. If you wish to expand your independent trainer practice and are ready for the challenge. If you believe in yourself, and want to follow our proven step-by-step guide, then there is only one place to be at 6PM UK time on, 21st November 2017 – 7PM Paris time – 1PM New York – Register now to attend the Marketing to Get More Training Days with Less Hassle and No Hustle Webinar. Click here and follow the instructions;

https://attendee.gotowebinar.com/register/4966134869096242435

We look forward to speaking with you on 6PM UK, Wednesday, 21st November 2017 – 7PM Paris time. 1PM New York

Shocked girl eavesdropping.

I want to hear the webinar…

 

New Richard Lewis Cross-Cultural Train the Trainer course – 30 January to 2 February 2018

Join us for our first train the trainer course of 2018, Riversdown House, 30 January-2 February. There will be an in-depth introduction of the Lewis Model in the context of other models, and its practical integration into the participants’ individual training services. We will also look at the 360 degree feedback feature of CultureActive, besides an interactive demonstration of our Cross-cultural Dialogue Mat and other training facilitation tools.

If you are an experienced cross-cultural/behavioural skills trainer or involved in in-house competence development within your organisation and MICHAEL - riversdown-housewish to expand your expertise with a practice-oriented and world-wide recognised concept, then don’t miss out on your chance to become the next RLC Cross-Culture Licensed Partner!

To reserve a place or get further information please contact caroline.lewis@rlcglobal.com

+44 (0)1962 77 11 11