5 Methods for More Gigs and More Work One of the best converters of your sweat into paid work is by giving speeches to a warm, cosy and qualified room of decision making, budget holding corporate executives fascinated by your … Continue reading
What will you achieve in 2017?
We have 3 Questions for you – What are the Biggest barriers STOPPING you growing your trainer / coaching business this year? Where does it continue to go wrong? AND How can you get it right?
Will you grow in 2017?
These barriers block critical activity, necessary organisation and positive dynamism (we fall into the trap of doing stuff that PREVENTS rather than produces growth.)
- ACTIVITY– What did you do in 2016? Send your profile / CV out to known training providers, put up a basic (non optimized) LinkedIn profile and attended local chamber events with other service providers where you failed to engage with business decision makers? And what results did you get? – A new sub contract relationship that provided 7 training days? A two day training or 3 new coaching customers? AND – Was that enough growth for you?
With your energy invested in more proactive and interactive methods you will generate interest, passion and action – the phone will ring, live opportunities will land in your inbox and your business will grow – You will experience meaningful cash-flow, more hour’s and day’s work, a boost in your charge out rates and the choice to take or decline work, along with the self-confidence and business freedom that comes with knowing how to market and sell yourself effectively and comfortably.
- ORGANISATION – How was 2016? You added 74 connections on LinkedIn, collected 47 business cards and put them in your desk draw and found the physical address of 9 companies. – Did this provide the momentum you needed for your dynamic business growth in 2017?
When you know what to do and execute clever marketing and social media moves, you will gain presence, currency and relevance with actual decision makers (and- they will LIKE and RESPECT you). They will ask your advice, do as you advise and pay what you ask because they value your input and take you seriously as a coaching / training professional. AND it will have been your marketing activity that has made the difference and lead them to a positive conclusion about you and your services.
- DYNAMISM – How was 2016? Sitting by the phone waiting for incoming calls, checking every e mail ping and generally living on Hopium (the expensive drug that favours hope over action.)
How will 2017 be different? Will you hone your identity statement to perfection? Will you be super CLEAR about what you offer? Will you build your BRAND promise to a level where you are taken seriously? Will you know your Marketing AVATAR? Will you learn to write SUPER-COPY? Will you SEQUENCE your marketing communication to be maximally effective? Will you be ready to launch your informational attention grabbers on Social Media? Will you build a quality DATABASE with high value business contacts? Will you be networking like a HUSTLING pro? Will you master NEW SALES? Will you create a CORE MODEL that describes your offering? Will you generate enough REFERRALS to make a significant difference to your income and business growth?
Will you look back on 2017 and say, “I learnt, laughed and lead my company to profitable GROWTH. What a great year?”
Join us for this 55 minute energy boosting webinar (with 10 – 15 minutes Q&A and get your business growing in 2017)
To Register click on; https://attendee.gotowebinar.com/register/9072445755469609986
The webinar is on Tuesday, 21st March 2017 at 7PM Paris time, 6PM London time.
Thanks and see you there
We are growing!
The London School of Communication’s Cathy Wellings asked me to pen something on the need for keeping culturally aware and sensitive in these challenging times. With her permission, here is an except and a link to the full article on the LSIC website.
And a link to the full article; https://www.lsictraining.com/about-lsic/blog/article/why-cultural-sensitivity-matters-more-than-ever-in-2017-338/
For full details here is the brochure in PDF format – 2_SietarDublin_PreCongressWorkshop_Simons
SIETARian, Interculturalist and Corporate Coach, Louise Evans gives a profound and inspiring talk expanding on the work of Marshall Rosenberg – Father of Non Violent Communication, at TEDx in Genova. Own your Behaviours, Master your Communication and… Determine your Success. Thanks Louise.
Applicants need graciousness, benevolence and love Mediation, as defined by Wikipedia, is a dynamic, structured, interactive process where a neutral third party assists disputing parties in resolving conflict through the use of specialized communication and negotiation techniques. A theoretical, dry … Continue reading
Managing Challenges Across Cultures describes and documents the path of a complex global organization to multicultural proficiency as designed and implemented by the intercultural consultancy TCO International and Comau, a manufacturer of “automated systems that integrate products, processes and services”. … Continue reading
Conflict Theory applied to the White House
Having returned from New York last week after the Inauguration and the Women’s Marches, I have digested some of the conversations we had over there and wanted to note a couple of observations from a cultural and conflict resolution point of view.
It’s not him
The incongruence between DJT’s place in the White House and his level of communication (enthusiastic schoolboy) proves that he did not get there by merit of his ideas or solutions alone. Let us remember he is result of a large group of Americans who have lost a lot in reality and even more in their imagined mythical version of 1950’s America. Their frustration at the inability of any political party to do anything for them, to listen to them or to understand them is why they voted against politics and why we are here today.
The most frequent diagnosis of DJT I heard whilst in New York was “Psychopath”. A couple of Facebook posts have supplied compelling arguments for a label of Narcissistic Personality Disorder – Upgraded this week to Malignant Narcissist by one leading psychiatrist.
My issues with labels are that they excuse behaviours. They dissociate the conscious person and the decisions they make from accountability. To take the cultural community view of helping someone with difficulties is not a promising start for the next 4 years – as that person has the nuclear codes.
The author of the Prince – the ultimate cynical leader’s handbook would have advised sweeping away the old guard and launching a Blitzkrieg of radical policies that will have everyone reeling in their seats. Job done. The acting Attorney General is on her way and the Ambassadors around the world are packing up too and the intellectuals are failing to process the torrent of proposals leaving the White House.
Niccolò Macchiavelli – The Cynic’s Guide to Leadership
Let us side step the shock and awe phase, get over our feelings of outrage and insult and attempt to be consequent.
Meeting and talking with the Marchers was the highlight of the trip – The atmosphere was one of an optimistic and loving community validating and celebrating the existence of a vast collection of people with healthy values and a positive spirit. Values based more on love and less on fear.
More on the problem with protest in a moment (1.7 million people in the UK signed a petition this week to reverse the Queen of England’s invitation to DJT for a State visit to the UK with golden carriages, full military honours and the rolling out of the great and the good of Blighty to put in a show for the new leader of the free world.)
DJT’s bizarre Black History Month breakfast was an historical denial on a grand scale as well as being a denial of DJT’s own baggage. His spinning of the contribution of African Americans – that their hard work laid down the foundations of modern America missed the point by many a mile. They were enslaved.
The point here is that there is no dialogue to be had. No numbers, facts, logic or reason will work against someone with zero interest in empowering the oppressed or curbing the dominance of the dominant. No argument will succeed. This is beyond debate, dialogue and exchange.
From the perspective of Conflict Theory, we have moved passed dialogue and beyond cold conflict and are heading towards bipolar antipathy where exchanges are no longer listened to, reason has been thrown out of the window by both parties and negative emotions are triggered by simply seeing the other side or hearing their voice.
There is only one advantage to the HOT conflict phase – it gets dealt with – passive aggression can rumble on for years but when the furniture begins to fly then action is not far behind.
What is to be done?
Classical work on conflict suggests a starting point where energy is spent and attention is focused on the most leveraged areas where change is achievable and victories can be attained.
The post-election wounds are now healing and some brave commentators have uttered the bitter and necessary truth. The educated group who waged intellectual battle have missed the key point – it is not the content of the campaign, it is not the content of new policy – it is the cultural cause of our current situation that must be addressed.
We must give up the right to be right. We must come down from the hill of moral superiority – nothing will be heard from that altitude. It is about acting locally and moving beyond the facts (in Post-Truth America, facts are soooo last year.)
It is about new norms – America gets it political opinions from Netflix, Amazon Prime and Fox News. It is about creating stories, of creating characters with values that mean something. It is about starting an exciting narrative through the medium of drama / faction / story telling. That is the way, over time to tackle the fear that is driving the current political agenda and to move the majority toward a position of hope again.
A tragic example of this fear is the travel ban – with no statistics to back it up an overnight moratorium came in banning Muslims travelling to the US from the 7 Middle Eastern countries – The point is this – The move has the approval of the majority of Americans. They have swallowed it whole. They have heard the messages of fear and most currently choose to believe them. It is not true, but for them in this instance, action beats inaction – This myth provides a little comfort for them in dark times where their own personal reality seems so bleak and unending.
(The ban has been reversed by the courts and is being appealed now by DJT.)
Comment form Milton J. Bennett – Hello Mathew. Writing from the US, where I’ve been since Jan. 20., I’d like to comment on the purpose of the “psychopath” label regarding President Trump. People I have spoken with post shock are seriously considering two things: 1) how to keep the embers of a progressive agenda glowing during what will be a concerted move to the right (beyond the mandate of that slim electoral college win), and 2) how to mitigate the diplomatic credibility damage that is already being done by impetuous executive action. For instance, Khamanei has just said that Trump shows the “true face” of the US. The allegation of mental instability is an attempt to separate Trump from the US image. Some people I’ve talked to who supported Trump (either actively or by inaction), hoping that he would change or that that he would be restrained by “the system,” are now joining in the labeling. The move to the right will continue, but I guess there will be increasingly serious attempts to isolate or remove Trump
How would you feel if you could smash the 3 biggest barriers that are currently stopping you growing your training / coaching business?
Where would you reinvest the extra income that you generate in 2017?
And, What extra value would you deliver to your corporate customers enabling them to experience an increase in their profits, performance and passion?
New Webinar – Discover the 3 Growth Essentials that will get your Training / Coaching Business Moving in 2017. Tuesday, 7th February 2017 | 7PM, London time | 6PM, Paris time.
- ACTIVITY – This interactive webinar will point out which actions used to work and work no longer. Imagine the time you will save as you divert energy, enthusiasm and your time to modern and high-impact marketing actions that convert strangers to contacts, acquaintances to advocates and LinkedIn connections to paying customers. With the right moves you will interrupt busy professionals to take notice of your authentic message. You will engage with them by speaking THEIR language. You will build a channel to educate them from a place of expertise and you will create a desire in them to access more of YOU.
The measure of your success is simple – when you get your process, branding and communication right, they will “Do as you say and pay as you ask.”
- ORGANISATION – Just because it is simple does not mean than people do it, do it correctly or do it consistently.
From a base of cultural modesty or a fear of rejection, the vast majority of solo-preneurs and small business owners fail to network or hustle sufficiently. They fail to capture data in an effective way. They fail to measure engagement, customer feeling and conversion rates and thus they fail to experience the “drip” of new business as customers come to them as and when the CUSTOMER IS READY.
Remember only 1% – 5% of customers are ready to buy at any one time. The secret is to keep in contact and have a sequence of touch points so that you become trusted and front of mind because you need to be there when THEY ARE READY TO BUY. Put simply, if you stay in contact, you will win further down the road (when everyone else has given up.)
- DYNAMISM – Are you marketing like a 5 Year old? You try everything in an over energetic attempt to change the world in 5 minutes and then collapse in a sweaty heap and declare that life is not fair and that marketing is impossible and does not work?
Modern marketing is about getting organised and then scheduling your activity, your energy and your passion to the best effect. When you develop the mindset of a HUSTLER you will discover how to convert a basic opportunity into a prime one and that means you will access the next level of customer, customer budget and customer decision maker. As you become fluent in the language of modern marketing all your hard work and preparation will actively attract opportunities to your brand, your authentic persona and you will have the chance to articulate your vision and deliver the best of you to the best of the corporate world AND you will qualify OUT the people who will not benefit and qualify IN the elite who will do as you say, pay what you ask and benefit the most from your expertise.
If 2017 is going to be your year what do you need to do? What steps must you take?
Register now for this complimentary high energy and interactive webinar;
Tuesday, 7th February 2017 | 7PM, London time | 6PM, Paris time |
Bring your questions, your passion and a pen. See you for the 2017 launch webinar.